2010 WHITE BOOK
BACK IN ACTION More than 150 days without the smell of the engines and the riders’ breathless overtaking… The long wait is coming to an end! It’s time to race again... MotoGP Championship features available on: www.lcr.mc/EN/TEAM-LCR-HISTORY/the-break-is-over--let-s-swtich-on-theengines-.aspx
OVER 150 DAYS AROUND THE WORLD Motosport lifestyle doesn’t mean only races but also hard daily training, sponsor events, winter tests, conventions, trade fairs… a real intensive “running life” around the world... DATES
GRAND PRIX
CIRCUIT
11 April
Qatar
Doha/Losail
25 April
Japan
Motegi
02 May
Spain
Jerez de la Frontera
23 May
France
Le Mans
06 June
Italy
Mugello
20 June
Great Britain
Silverstone
26 June
Netherlands
Assen
04 July
Catalunya
Catalunya
18 July
Germany
Sachsenring
25 July
United States
Laguna Seca
15 August
Czech Republic
29 August
Indianapolis
Indianapolis
05 September
S.Marino & Riviera di RN
Misano
19 September
Aragon
10 October
Malaysia
Sepang
17 October
Australia
Phillip Island
31 October
Portugal
Estoril
07 November Valencia
Brno
Motorland Aragon
Ricardo Tormo
“JE SUIS PRET...” I rode my first motorbike when I was 3 years old. My father was a rider for many years and he gave me wonderful inspiration for my life … My first victory was with a 250 bike at Montmeló in 2003, that was really one of the best moment of my life! I love sport… motocross, bicycles, running, tennis, squash… Sport makes me very happy. Crashing is frustrating but you can learn a lot from your mistakes. It would be fantastic to experience podiums this year again… that’s my absolute target. Full Randy’s profile available on: www.lcr.mc/EN/randy-de-puniet/Default.aspx
DEEP PASSION My father passed me the “motorcycle disease”… and my paddock life started as a mechanic! It is funny when I think that mum never watched a full race, she was able to turn on the TV during the last two-three laps only... she was shaking! In 1998 at the Jarama circuit I won my first Grand Prix, that was the greatest moment of my life. I feel happy and proud when I think that I gave a great “first push” to several young talented riders. Thanks to the passion for this racing world I feel lucky because every morning I wake up happy and motivated despite… not every day is easy to deal with! Full Lucio’s story and profile available on: www.luciocecchinello.com
RACING SPIRIT When we switch on the bike and we listen to the sound of the engine, when we look at Randy’s face before the start, when we work until late at night, when we meet at the gate before the departure of a flight, when we make jokes to each other, when we celebrate one colleague’s birthday abroad, when we celebrate a good result and when we are sad for a crash... this is pure Team spirit. LCR Team organisation chart available on: www.lcr.mc/EN/THE-TEAM/Default.aspx
THE POWER OF DREAMS The Honda company was established first in September 1948 and it is now operating in more than 100 countries. Honda corporation has now more than 170.000 employees producing more than 14 million two wheeled vehicles per year and more than 3 million four wheeled vehicles per year (2009). Honda have developed environmental technologies since 1972 (CVCC low emission car engine) and Honda Racing have achieved more than 600 Grand Prix victories (2005). Discover Honda world on: www.honda.com
... AND THE POWER OF OUR DREAMS Built to conform to the new-for-2007 Grand Prix rules, the Honda RC212V racing prototype features a pneumatic valve technologies 800cc, V4 engine. Randy de Puniet will compete with the Honda RC212V for the third following year with the clear goal to realize new dreams‌ Motorbike technical features available on: www.lcr.mc/EN/The-Bike/Default.aspx
LCR BACKGROUND
15 years in the world road racing championship 11 worldwide most talented riders involved 71 podiums in 3 different classes 21 victories in 3 different classes Full LCR team story available on: www.lcr.mc/EN/TEAM-LCR-HISTORY/Default.aspx
CORPORATE SOCIAL RESPONSABILITY Is it possible to race a 250HP bike while still having respect for the environment? The new working protocol named Ecostyle will be the main guideline for the team to reduce its environmental impact, and whenever this won’t be possible the team will compensate its impact through the preservation and development of green areas. Download and discover our Eco Style working programme on: www.lcrftp.com/ecostyle.asp
LCR adopted 150 hectars
2010 OFFICIAL PHOTO SHOOTING
LIFESTYLE PHOTOGALLERY
SPECIAL THANKS
www.honda.com
www.rizoma.com
www.playboy.com
www.givi.com.my
www.givi.it
www.lubricants.elf.com
- - Qatar Science & Technology Park (QSTP) was founded by the Emir as part of Qatar Foundation for Education, Science and Community Development. QSTP works to transform Qatar into a knowledge-based economy by attracting commercially oriented research and development. It is located in the vicinity of Carnegie Mellon, Texas A&M, Weill Cornell and other leading universities which are also a part of Qatar Foundation. QSTP provides an environment for local and international companies to interact with the universities and develop new technologies.
www.qstp.org.qa
www.dinamicapromotion.com
www.viar.it
www.aimontshoes.com
www.doctorglass.com
www.pbr.it
www.dracospa.com
www.comacoitaliana.com
www.rk-excel.co.jp
www.carpimoto.com
www.densoiridium.com
www.progrip.it
www.toshiba.com
www.piolanti.com
www.radiomontecarlo.com
COLORI PANTONE: Pantone YELLOW Pantone REFLEX BLU
www.beta-tools.com
www.arrow.it
www.rapidinside.com
www.bridgestone.com
www.swisschronoforce.com
www.specialimpianti.it
www.rapidbike.com
www.meccanocar.com
www.lumberjack.it
Racing window screen
www.mecsrl.net
www.magnetofield.com
www.frentubo.com
ABOUT WHITE BOOK Since the early 1990s, the term “white paper” has also come to refer to documents used by businesses as marketing or sales tools. These types of white papers are almost always marketing communications documents designed to promote a specific company’s solutions or products. As a marketing tool, these papers will highlight information favorable to the company authorizing or sponsoring the paper. Such white papers are often used to generate sales leads, establish thought leadership, educate customers and shows company’s spirit.
2010 WHITE BOOK
CREDITS
PHOTOGRAPHERS: David Piolé James Pipino Aleksy Aleksjew
2010 WHITE BOOK