VIP audience
competitions qualities
MotoGP
lifestyle
race
satisfactions
life
experience
elite
amazing
high technology
adrenaline
Lucio overtake
great
LCR
innovation
immagination
energy
power
hard working
partnership
dream
switch on
rapid
winner adrenaline
racing spirit
media cool dynamism represent realize
crowd
braking pace environment chance
satisfactions
riders
emotion
Honda
extreme
lap
rapid passion
asphalt
reaction
squad
paddock extreme talent attitude skill
RC212V
challenge
circuit
speed improvement Fans management motorcycling
class
podiums
ngine coaching
2011 WHITE BOOK
ma
races
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hampion
13
hampionship
17
acing Spirit
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C212V
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braking pace
ucio Cecchinello
Fans
extreme
environment
riders
satisfactions
s
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hard working
INDEX
chance
agic
CR Honda MotoGP TEAM
LCR
Long-lasting
Lifestyle
LikeLine-u
Launch Lane
Live
Laps
L
CR Honda MotoGP Team Different guys racing for a common dream.... Lucio, Nobby, Raul, Alex, Casey, David, Roberto, Carlos, Eugene, Randy 16 years of competition 72 podiums in 3 different categories 21 victories For more information: www.lcr.mc
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LCR
Lifestyle
Like Leader Libert
Luciano Loyalty
Light
LCR Luck
L
ucio Cecchinello
It was my father that gave me the passion for the 2-wheels. He mainly loved old motorbikes and after some initial resistance he gave me his “green light” to follow my “racing dreams”… When he retired from his job he was supporting me 100%, dedicating his life to my dream… I hope to be able to go further in the Motor Sport field and possibly transmit the 2-wheeled passion to as many friends as possible for racing, for tuning, for tourism, to move their soul and their dreams… For more information: www.lcr.mc
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courage
Class ChanceCha
Challenge
Competitors
LCR
Catalunya
Conquest Control Career
C
hampion
Si puedes so単arlo, puedes hacerlo.... Antoni Elias Justicia was born in Manresa (Spain) on the 26th of March 1983 and he was born to be a Champion! For more information: www.lcr.mc
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15
ceremony
Cha Countries
Competitions
Crowd
LCR
Circuit Career
Class Calendar
Curves
C
hampionship
MotoGP is the premier motorcycle racing World Championship: an eighteen-race series visiting fourteen countries with the most skilled riders of the world which line a grid aboard high technology prototypes. For more information: www.motogp.com
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2011 MotoGP Calendar available on www.lcr.mc 19
LCR
Risk
Rhythm
Release Rules Rider
Ready Race
Round Role
Road
R
acing Spirit
We are all here for the same reason‌ we travel, we work, we laugh, we pray, we get angry, we joke, we sweat, we become sad, we celebrate...and we dream together! For more information: www.lcr.mc
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Release RPMRider Rivals
Ranking
LCR
Rapid
Record Results
“Roar”
R
C212V
With its maximum power of over 230HP and a maximum speed of over 340 Km/h the 2011 RC212V is a Dreambike... For more information: www.lcr.mc
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2011 OFFICIAL PHOTO SHOOTING
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2011 MotoGP SEASON “KICK OFF” EVENT BY LCR PLAYBOY
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SPECIAL THANKS
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www.honda.com
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www.givi.com.my
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www.givi.it
www.playboy.com
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www.lubricants.elf.com
103
www.rizoma.com
105
www.qstp.org.qa
107
www.doctorglass.com
109
www.lumberjack.it
111
www.viar.it
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www.pbr.it
115
www.dracospa.com
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www.progrip.it
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www.beta-tools.com
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www.arrow.it
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COLORI PANTONE: Pantone YELLOW Pantone REFLEX BLU
www.comacoitaliana.com
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www.bridgestone.com
127
www.specialimpianti.it
129
www.carpimoto.com
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www.nissinbrake.com
133
www.aimontshoes.com
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www.frentubo.com
137
www.linear.it
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www.radiomontecarlo.com
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LCR
www.dinamicapromotion.com
www.ghibeca.it
Anteprima - Logo prespaziato Intra
www.sicurtec.it
www.rapidbike.com
Racing window screen
www.densoiridium.com CUSTOMER: Sig. Bottini - Intra-Intek
www.magnetofield.com
www.intraservizi.com
Data:. 24/02/11
www.mecsrl.net
www.tnk.it
www.piolanti.com
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www.rk-excel.co.jp
www.effenbert.com
LCR
CREDITS
PHOTOGRAPHERS: Aleksy Aleksjew Alex Chailan Andrea Arcangeli David Piolè James Pipino
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LCR
A
bout White Book
Since the early 1990s, the term “white paper” has also come to refer to documents used by businesses as marketing or sales tools. These types of white papers are almost always marketing communications documents designed to promote a specific company’s solutions or products. As a marketing tool, these papers will highlight information favorable to the company authorizing or sponsoring the paper. 2010 WHITE BOOK
Such white papers are often used to generate sales leads, establish thought leadership, educate customers and shows company’s spirit.
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2011 WHITE BOOK