2013 WHITE BOOK
OUR PASSION BURNS
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“This sport is a mix of commitment, efforts, determination, trust, defeats and successes but above all it’s pure passion: the passion that leads the LCR Honda Team into his 18th season in the MotoGP Championship. And for the second consecutive year we share our passion for this spectacular sport with the former Moto2 World Champion Stefan Bradl (Rookie of the Year on his MotoGP debut season in 2012 aboard the LCR RC213V). No matter how many years have passed because our passion still burns like our first moment out there in the racing field.” Lucio Cecchinello
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INDEX 6 MotoGP - THE VALUES 28 STEFAN BRADL AND HIS IRON LADY 42 THE FACES BEHIND STEFAN BRADL 50 MotoGP - 2013 CALENDAR 88 LCR Honda MotoGP TEAM - EMOTIONS 124 SPECIAL THANKS
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THE VALUES
Spectacular, Exciting and Thrilling Sport Entertainment
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MotoGP has a rich history with Grand Prix events having taken place in every corner of the world throughout the last 64 years. More than 2.2 million people came through the gates of the circuits to watch MotoGP in 2012. Italy, Great Britain, Spain, the USA and Australia are just some of the nationalities that have all totalled high numbers in terms of Race Victories and World Titles. As well as the premier class there are also two ultracompetitive World Championship Grand Prix categories, which form part of ‘MotoGP’: the Moto3™ (formerly 125cc) and Moto2™ (formerly 250cc). Three top races proving for a great excitement, thrilling and unforgettable emotions!
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Enginering Development for Automotive Progress Beside the sportive context the MotoGP Organizers are strongly committed to evolve and to enhance year-by-year the technology challenges. The MotoGP bikes and the related key components like tyres, brakes and suspensions, have reached unprecedent performances and reliability standards. All the involved manufactures are stimulated year-by-year to develop more performing, efficient, long life and safer racing motorcycles providing for a valuable contribution to the growth of two wheels vehicles and automotive industry.
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Scientific Research for Carbon Footprint Reduction
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Concerns over energy security and global warming are beginning to be a serious issue for society and, against this background, there is an increasing call for motorsport to improve its environmental image. Therefore the MotoGP Organizers and FIM wisely changed the Technical Rules in 2002 introducing the 4-stroke engines/1000cc (more eco-friendly compared to the 2-stroke engines/500cc) and extending the durability of the above mentioned engines with the clear aim to reduce the COâ‚‚ emissions. Every year all the technical partners and the Manufacturers involved in the MotoGP Championship steadily commit to decrease the overall carbon footprint for making the MotoGP a unique platform that aims at developing more eco-friendly motorbikes.
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Technology Innovation for Safer Riding No matter what kind of motorcycle you ride, if you’re a biker, you need to protect yourself. To improve motorcycle safety many countries mandate the wearing of personal protective equipment such as protective clothing and helmets. Nowadays the MotoGP Racing Service companies give their support to this important purpose through the research and the development of high-technology clothing like the D-Air intelligent protective air bag based system shielding the neck, the shoulders and the collarbones. Furthermore the evolution in helmets design permits to achieve tangible and measurable improvements in protection, fit, comfort and reliability.
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Education pro Safety Drive/Ride
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major knowledge of your own vehicle and your driving/riding ability play an important role in the road safety. Recently the FIM (FĂŠdĂŠration Internationale de Motocyclisme) has promoted a useful campaign in association with Linear (LCR Honda Team partner) and LCR Honda Team which aims to save lives and prevent life-changing injuries which occur as a result of accidents on the road especially amongst the youth. Traffic, risk analysis, driver/ rider behaviour and human factor are just some of the topics treated with the audience and the Police Force in several spots like High Schools and Technical Institutes.
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STEFAN BRADL and his
IRON LADY
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tefan (born in 1989) and son of the former 250cc rider Helmut Bradl, started out in the World Championship in 2006 in the 125cc class, his breakthrough season came in 2008 when he won two races and placed fourth overall. In 2010 he stepped into the new Moto2 category, ending the year ninth in the standings with an impressive victory at Estoril. Bradl was confirmed as the 2011 Moto2 World Champion at the final round of the season in Valencia, beating Marc Marquez to the title. He joined the LCR Honda Team in 2012 for his first venture in the MotoGP class, which saw him winning the Rookie of the Year title after some strong performances aboard the RC213V No.6. The Honda RC213V is a road racing motorcycle developed to race in the MotoGP series for the 2012 season and on. Rules for 2012 allow motorcycles up to 1.000cc in capacity, with a limit of 4 cylinders and a maximum of 81mm cylinder bore. The model name designates the following: RC= Honda’s traditional racing prefix for 4-stroke bikes / 213= third world bike of the 21st century / V= V engine (Liquid-cooled, Fourstroke, DOHC 4 Valve, V-4)
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THE FACES behind
STEFAN BRADL
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he rider and his motorbike are the key elements of this sport but they could not succeed without a group of professional and passionate people working behind the scenes. LCR Honda Team counts more than 25 collaborators from 11 different countries that daily dedicate their high-level competences and passion to perform as best as possible every race weekend. Working in a MotoGP Team is not just adjusting the motorbikes, writing a press release, developing MKT strategies, driving the truck or cooking a plate of pasta. It’s living together 24hours a day. So all these elements have to blend perfectly to create a unique environment that we like to call FAMILY.
Lucio (Team Principal)
Christophe (Chief Engineer)
Brian (Data Recording Engineer)
Joan (Technician)
Xavier (Technician)
Christoper (Technician)
Ugo (Technician)
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Makoto (HRC Supervisor)
Yuji (HRC Technician)
Paul (OHLINS Technician)
Ryoichi (NISSIN Technician)
Yoshi (NISSIN Technician)
Masao (BRIDGESTONE Technician)
Elisa (Press Officer)
Oscar (Public Relations - Rider Steward)
Sayaka (Public Relations) 47
Fabio (Business Developer)
Fabio (Business Developer)
Jean-Marc (Web Technologies)
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Elena (Tech Division - Hospitality Director)
Roberto (Hospitality Coordinator)
Egon (Rider Personal Trainer)
Errico (Graphic Dept. Manager)
Emanuele (Graphic Dept. Art Director) )
Helmut (Stefan’s Father - Racing Advisor)
Enrico (Publishing Director - Media Strategies)
Stefania (Tech Division Secretary) Jean-Marc (Commercial)
Massimo (Multimedia Executive)
Nelly (Media Assistant) 49
Sergio (Tech Division Coordinator)
Gloriano (Tech Division Assistant)
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2013 CALENDAR
QATAR LOSAIL 7th April 52
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AMERICAS AUSTIN 21st April 55
SPAIN JEREZ 5th May 56
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FRANCE LE MANS 19th May 59
ITALY MUGELLO 2nd June 60
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CATALUNYA CATALUNYA 19th June 63
NETHERLANDS ASSEN 29th June 64
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GERMANY SACHSENRING 14th July 67
USA LAGUNA SECA 21st July 68
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INDIANAPOLIS INDIANAPOLIS 18th August 71
CZECH REP. BRNO 25th August 72
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GREAT BRITAIN SILVERSTONE 1st September 75
SAN MARINO MISANO 15th September 76
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ARAGON ARAGON 29th September 79
MALAYSIA SEPANG 13th October 80
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AUSTRALIA PHILLIP ISLAND 20th October 83
JAPAN MOTEGI 27th October 84
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VALENCIA RICARDO TORMO 10th November 87
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EMOTIONS
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SPECIAL THANKS
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MOTORCYCLES, AUTOMOBILES, POWER PRODUCTS, JETS www.world.honda.com
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MOTORCYCLES CASES - BAGS - ACCESSORIES - HELMETS www.givi.com.my
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RACING FUEL AND RACING LUBRICANT SUPERIOR www.lubrificants.elf.com
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GIVES YOU WINGS www.redbull.com
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ONLINE INSURANCE www.linear.it
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DESIGN AND MANUFACTURE ELEMENTS www.rizoma.com
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ONLINE GAMBLING www.planetwin365.com
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CAR WINDOW SCREEN www.doctorglass.com
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FORGED AND SPECIAL FITTINGS WORLDWIDE www.viar.it
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WHOLESALE DISTRIBUTOR OF SPARE PARTS AND ACCESSORIES www.partseurope.eu
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ROAD & TRACK BRAKING PARTS www.nissinbrake.com
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HUMAN SCIENCE - TECHNOLOGY INNOVATIONS www.qstp.org.qa
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SHOES www.lumberjack.it
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TYRES www.bridgestone.com
WORLDWIDE ONLINE SHOP www.carpimoto.com
RACING WHEELS www.ozracing.com 141
ONLINE MOTORSPORT MAGAZINE www.speedweek.de
HAND GRIPS www.progrip.it
ELECTRICAL & ELECTRONICS INSTALLATIONS www.specialimpianti.it
WORKING SAFETY SHOES
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INDUSTRIAL FLOORS AND BUILDING INDUSTRIAL SOLUTIONS www.comacoitaliana.com
CHEMICAL PRODUCTS AND SYSTEMS FOR BUILDING www.dracospa.com
COLORI PANTONE: Pantone YELLOW Pantone REFLEX BLU
RACING EXHAUST SYSTEMS www.arrow.it
Anteprima - Logo prespaziato Intra CUSTOMER: Sig. Bottini - Intra-Intek
MOTORCYCLES SPROKETS www.pbr.it 143
ADVANCED SUSPENSION TECHNOLOGY www.ohlins.se
COMPANY GADGETS www.intraservizi.com
RACING WINDOW SCREEN
INDUSTRIAL VEHICLES www.piolanti.com
MOTORCYCLES CHAINS www.rk-excel.co.jp
TOOLS www.beta-tools.com
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UNBREAKABLE EYEWEAR www.gloryfy.com
MUSIC RADIO ENTERTAINMENT www.radiomontecarlo.com 145
INDIVIDUAL PROTECTIONS AND INSULATION PRODUCTS www.carboneplus.be
SOFTWARE SOLUTIONS www.incedo.de
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CREDITS PHOTOGRAPHERS Gigi Soldano Tino Martino Wolfango James Pipino Davide Esposito David Piolè Alex Chailan Cameron Baird ART DIRECTION Lucio Cecchinello Emanuele Vallorani TEXTS AND TRANSLATIONS: Elisa Pavan Tanja Haydn
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ABOUT WHITE BOOK Since the early 1990s, the term “white paper” has also come to refer to documents used by businesses as marketing or sales tools. These types of white papers are almost always marketing communications documents designed to promote a specific company’s solutions or products. As a marketing tool, these papers will highlight information favorable to the company authorizing or sponsoring the paper. Such white papers are often used to generate sales leads, establish thought leadership, educate customers and shows company’s spirit.
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2013 WHITE BOOK