Lumine: Play By Play by UP JMA Lumine

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Letter from the Editor

Goodbyes are for airports, for cemeteries, and for ex lovers. Ours isn’t going to be one. Instead of this being a goodbye issue, let’s make it a recap of what happened during this semester. Scrapbookish, sure, but would you have it any other way? This semester seemed to be test of willpower for everyone. The pressure coming from all sides could’ve easily broken you, but I’m glad it didn’t. With that, I’d like to express my deepest gratitude and farewell wishes to the pack that made Press and the past year fun for me. To Bea who blasts Kendrick on the daily, please influence the youngins of JMA to do the same. To John who wants to keep making music, keep at it. To Myka who wants to marry a cowboy, I hope he’s no less than Scott Eastwood. To Enzo, who’s running businesses here and there, don’t let it age you. To Faith who just wants to see the world, keep on travelling. And to all the contributors, thank you for sharing your creativity and genius with us. You’re all amazing! And to you, dear reader, thank you. For waiting long enough and for everything else. Spend your break well and thank you, JMA!

signing off, Nicole Eugenio Team Press Editor-in-Chief AY 2014 – 2015

M^Zf F^f[^k l Ikh_be^

   

   

   

   

   

:kmblm l <hkg^k       

LUMINE

Dash nʼ Dine I’ve always been one of those people who thought that fitness and food don’t go well together since they sort of contradict each other. Usually if you’re a healthy buff, you’re very conscious with the food that you eat, while if you’re a food lover, you’re g to eat almost anything. However, I was proved wrong when the Team Financial Project had Dash N’ Dine’s as its event this year. Who knew that food and fitness go well together? Last May 3, 2015, the Team Financial Project held Dash N’ Dine, a fun run and foodie event, at the University of the Philippines Academic Oval. Hundreds of runners took part

in the event with the different distances of 3K, 5K and 10K. Together with Slimmer’s World, the participants were warmed up through aerobic exercises to get them pumped up before the run. Afterwards, they were treated with freebies, goodies and UP’s famous street food such as fishball, taho and “dirty ice cream” to reward them for finishing the run. With hundreds of participants, Dash N’ Dine was a huge success, and the Team Financial Project was able to reach its goal to earn at least 50K. Definitely an event in the summer to remember!

Team Marketing Solutions BY MARGA SALAZAR

This semester, Team Marketing Solutions decided to hold Mark-It through Team Marketing Solutions week – where talks were spread out throughout the week, with different topics and various professional speakers. This was held last February 23-27, 2015, held in UP Diliman. The first day was open to the whole university, containing talks on the general topics of marketing. These are marketing 101, sponsorship marketing and marketing yourself. The speakers were professionals from their respective businesses – Mr. John Victoria from IBM for Marketing 101, Ms. Jessie Ericta from Unilever for Sponsorship Marketing and Ms. Katz Salao from 99.5 Play FM for Marketing Yourself. This allowed each speaker to talk about their respective topics from their point of view, especially in their different industries. The next few days were open to only JMA members and applicants, as the topics were more specific to apply in JMA projects. Tuesday’s topic was on Digital Marketing headed by Zalora. For Thursday, Mr. Nigel Paras from Uniqlo (and a JMA alumnus) gave a talk on Persuasive Selling. TMS week came to a close with a talk from Mr. Lorenzo Pilarta, the former ADHOC Chairperson and PubEvent head to give the applicants his own take on Project Management. The whole week gave different perspectives on marketing and business topics to educate the members and applicants of UP JMA, and even the university. Team Marketing Solutions continues to enhance the academic thrust of the organization by organizing its major event, Mark-It.

LUMINE

The Emerald Ball: UP JMA tribute and induction night BY LARA RAMOS June 8, 2015 (North Forbes Pavilion) Induction and tribute nights have always been a tradition in JMA. It welcomes new members to the JMA family and commemorates the legacy of each graduating member in the organization. Inspired by the Wizard of Oz theme this semester, team MemDev made Emerald City as the main concept of the sem-ender ball. This represents the last stop of the applicants' journey before they

become official members of the organization and the graduating mems' final event as JMA undergrads before they enter the real world. The Emerald Ball also featured the execomm turnover from this year's BOCAKI to next year's new execomm, JAWGAS. JMA bonded over a night of class and elegance with Kat Huang and Anton Garrido as their hosts. This night relived moments and created new memories that made JMAers feel how good it is to find a home in this organization.

West Palm:

A Sweet Summer Getaway BY NICA PINE With the sun shining bright and a crowd of up-and-coming bloggers, the place-to-be that day was certainly in New World Hotel Manila Bay. Last May 09, 2015, West Palm, a summer-themed event, filled the need for summer adventure. The invited guests, hotel guests, and JMAers were treated to a day of fun and relaxation. Stations were assembled for the guests to enjoy as they lounged by the pool area. The event housed a dessert buffet that serves all the sweets you could crave for, from pancakes and ice cream to finger foods like fruit tarts and grape poppers, making it the hit station of the event. There were free flowing fresh juices and fruit shakes as well, enough to beat the heat that day. After indulging, guests pampered themselves at the Inglot makeover and nail art booths while listening to performers. The guests also enjoyed a picturesque view of the whole venue.

The whole place was Instagram-worthy, from the wooden photo welcome wallboard to the adorable DIY pinwheel-bucket centerpiece with JMA photos. West Palm was also a day for the bloggers and invited guests to get to know each other and join games to get a chance to win exciting prizes from partner companies –all-expense-paid road trips from Tripda, Sunnies shades, even makeup kits from Inglot. Of course, we

couldn’t let the other guests leave empty-handed! All the guests went home with Tripda tote filled with Fly Art Shades, a West Palm watermelon pouch, Inglot gift certificate, and a Sophie’s Mom cupcake. As the sun went down, the event came to an end. Indeed, West Palm was a sweet summer getaway brought to the heart of the metro to wrap up the summer season.

Photos by Grant Teng 8

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                                                                 

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                           

                            

                                        



                           

                                                                 



odel M students Kara Pe & Sofia Fajardo

As kids, we were always told that there is a time and place for everything. There was a time to eat, time to play and time to sleep. Even great poets such as Dr. Seuss tell us: “So be sure when you step, Step with care and great tact. And remember that life's A Great Balancing Act. And will you succeed? Yes! You will, indeed! (98 and ¾ percent guaranteed) Kid, you'll move mountains.” Sofia Fajardo and Kara Pe have already started mastering this Great Balancing Act. These two VSB students have managed to find time in between family, acads, friends, etc. to start professional modeling careers. They wake up early for morning photoshoots, pose for hours on end and conquer runway after runway, all while maintaining a steadiness that even regular students with less on their hands cannot achieve. Today we took a peek at their lives and how they stay on their high heel-donning toes.

LUMINE

If you could have your own VS wings, what would they look like?

Sofia Fajardo

It would be made of all the yellow sheets I used for Accounting with Oble's arms painted on each wing hahahahaha jk 1/4

Favorite Models Locally, it would have to be Pauline Prieto. Internationally, Natasha Poly because cheekbones and Liu Wen because #aznpersuazn!

Pros & Cons Pros: Meeting and befriending people with interesting stories. I usually talk to the makeup artists whenever I have my makeup done. More than half of the those I've worked with only knew that they wanted to be a MUA in their late 20s. Meeting people who have the same struggles as you. More specifically, working with models who are also trying to balance school and modeling! Being all dolled up and getting exclusive access to wear a designer's or a brand's new collection.

Being

by...aesthetically

surrounded appealing

people HAHAHAHA. Getting paid for doing something that I love. Cons: Waking up early. Call times are usually 7 or 8 in the morning! Commuting (in Manila, at least). Waiting. In between rehearsals, hair & makeup, and the actual show (which starts at 7 or 9pm), models just wait back-

Sofia started her modelling career after graduating from Poveda, a school that didn’t allow their students to appear on any publications or advertisements. After a few years as one of the tallest girls in high school, albeit also facing battles like braces and acne breakouts, she decided to give professional modelling a try, a decision that turned out to be a major step for her.

stage. Finding a socket to charge your phone to is like hunger games. Feeling fat, even if you're not. Getting rejected. I'm not going to be right for every job, and I know that. I may not fit in all the clothes, some clients may not take a liking to me, but I've learned not to take it personally.

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This step brought her into a world that was nothing like what she expected. “There really is more than meets the eye,” Sofia explains. Every photo shoot she goes to is “a collaboration of the photographer’s, makeup artist’s and the stylist’s ideas, which the model in turn has to interpret through poses and facial expressions.” Sofia has worked with greats such as photographers BJ Pascual and Preview’s creative director Vince Uy, but still dreams of working with Daryl Chang, Nicco Santos,

Cenon Norial and the like. Nothing stops Sofia from getting great gigs. Her career even pushed her to learn her way through the roads (rather, tracks) of Manila, which she had to learn to commute through to get to her shoots on time. Despite her busy schedule, she makes it a point to keep her priorities in check, especially her solid support system. Sofia shares, “Being a model is being available. I am fortunate enough to have an agent who understands that school and family always come first. As they say on Project Runway, "one day you're in, and the next day, you're out." So when my look becomes "out," I need something to fall back on. My priority now is to graduate and earn a degree. I'm glad that my parents are there to guide and remind me when I stray away from my goal, and are also the loudest ones to cheer when I walk on stage.”

Kara Pe

If you could have your own VS wings, what would they look like? It would look like the gown of Beyoncé. It will change color and shape as I walk down the ramp.

Favorite Models Cara Delevingne and Behati Prinsloo.

Pros & Cons Pros: The freebies, connections, doing something you love and earning from it (Win win HEHE), free food, more friends, like worthy IG pictures, being able to wear nice clothes and accessories & being able to inspire other people! Cons: The waiting game is sooooooo loooooooong. Wardrobe malfunction (oh em it really happens).

Kara, who is fairly new to the modelling world, had her first few modelling stints in high school variety shows. She was finally convinced by a friend after a shoot in Ateneo to start modelling professionally. She now works with Art Personas Agency, and first stepped into the spotlight when she walked for Arin in the Manila Fashion Festival. Kara’s agency has helped her a lot so far in her career. “You end up with the right connections to get where you want to go,” she says. “And because of these connections, you get opportunities a lot would kill for. Every shoot, no matter who the stylist and photographer may be, excites me a lot. No shoot is the same, and every shoot is an opportunity to improve and learn.” Despite her fairly recent exposure, Kara has been very busy – and at the same time,

has been growing through her work. She has learned how to deal with awkward situations (she used her end pose to fix a poorly suited dress during the Project Runway Philippines press launch), how to manage her time, how to deal with wardrobe malfunctions, and the like. She has reached a level of discipline and commitment that can only be reached by hours-long waits, multiple poses in 5-inch heels, rigorous self-care and months of hard work and juggling priorities. To Kara, however, modelling is more than what people write it out to be, which makes it all the more worth it. “It's no joke having to take care of yourself, making sure your skin and figure stays on point. There is so much more to modeling than just looking pretty. To me, modeling is a means to inspire other people to believe in themselves and in their own beauty.”

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If your committee were a Disney villain, who would it be and why? EXT: Cruella De Ville is the Externals villain since she always wants to be the best and look the best and she'd do anything to become what she thinks she should be. ¬ INT: Internals would be Mother Gothel because her being a villain is rooted in love, but the way that she loved Rapunzel was nakakasakal. So it's like, the dark side of love. SPR: SPR would be Gaston and Syndrome… kasi kamukha ni Jared. De, joke lang! Really though, if you join the buff, macho side of Gaston and the intelligence, wit, and cleverness of Syndrome, that's how I would describe SPR. PUB: Weʼd be Maleficent because everybody thinks we're bad but really, we have the kindest hearts. FIN: Fin would be Scar because the other committees underestimate us and are so quick to write us off as weird but in truth, we are capable of so much more and we have an army of loyal hyenas. And also Randall because he can camouflage himself and blend in with other committees but he has his own identity and wants to win and beat Sully.

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It's the end of the world and an outbreak brought about the zombie apocalypse. Where would you bring your committee to save them? FIN: I'd bring them to Sagada because it's really HIGH up and we won't be reached by the zombies. SPR would probably go to the beach so that when the zombies come, we can It's the SPR: end of the world and an outbreak brought about the all defeat them without our clothes on. zombie apocalypse. youbrought bring your committee to It's the end of the world Where and an would outbreak about the INT: I would take Internals to Disneyland so that if ever we would die, we'd be in the save them? happiest place on Earth. And themeyou parks have a lot your of nookscommittee and crannies youto can zombie apocalypse. Where would bring hide in so mahirap kaming hanapin kasi di sila marunong mag-isip. saveFIN: them? I'd bring them to Sagada because it's really HIGH up and we won't PUB: Why would we tell you? If we did, then the zombies would know. be reached by the zombies.

X: I would organize a COSA in an out of town house, and wait for the apocalypse to

FIN: I'd bringblow them to Sagada because it's really HIGH up over. probably go to the beach so that when the zombies SPR: SPR would and come, we won't by them the zombies. webe canreached all defeat without our clothes on. INT: I would take Internals to Disneyland so that if ever we would die, SPR: SPR would probably go to the beach so that when the we'd be in the happiest place on Earth. And theme parks have a lot of zombies come, can all defeat theminwithout our clothes on. nooks and we crannies you can hide so mahirap kaming hanapin kasi di sila marunong mag-isip. INT: I would take Internals to Disneyland so that if ever we PUB: Why would we tell you? If we did, then the zombies would know. would die, we'd be in the happiest place on Earth. And X: parks I would organize COSAand in an out of you towncan house, theme have a lot ofanooks crannies hide and in wait for the apocalypse to blow over. so mahirap kaming hanapin kasi di sila marunong mag-isip. PUB: Why would we tell you? If we did, then the zombies would know. X: I would organize a COSA in an out of town house, and wait for the apocalypse to blow over.

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KID

Infographs Kathleen Huang

As one of the primary goals of the KIDS team this semester, we launched two infographs to the public to spread awareness of what the KIDS foundation is all about. This initiative is a first to be posted publicly in an attempt to change the external image of JMA to other entities that we’re more than just a socials org; and that JMA’s fundraising projects, particularly ADHOC, do contribute greatly to the lives of our beneficiaries. The first infograph was released on May 3, containing general information about KIDS such as when it was founded, how many scholars we serve, the profiles of our scholars, and etc. This is to let the public know that JMA has had beneficiaries for over 18 years now, and what advocacies we are promoting as a marketing organization. The second and final infograph which will be released later this summer will be about the KIDS team’s finances, and JMA’s sponsorships for our beneficiaries. This is to foster more transparency about JMA’s finances, and also what the KIDS team spends on every semester for our scholars. The release of this infograph is also to promote motivation and commitment with

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JMA internally as they can now see how great of an impact a profit (and likewise, a deficit) has on the organization and its beneficiaries.

Cooking Joyce Kho

The KIDS cooking session last April 25, 2015 was an experience that the kids truly enjoyed. Held tin the 3rd back of BA, the kids arrived and were given a chef name tag and an apron each. Like any other KIDS event, we started off by singing and dancing "singing in the rain"lead by Kara Pangilinan and accompanied by JMA members. We then proceeded to a brief cooking demonstration by one of our own, Jared Ching. He demonstrated how to make pizzas with sliced bread and also graham balls with assorted fillings. After this, the kids were split into two groups. One group started making their own pizzas while the other group made their graham balls. After adequate time, the two groups switched to experience making both kinds of dishes. The kids got to make as many pizzas and graham balls as they wanted and they even got to bring them home. The kids really enjoyed having this hands-on cooking activity where they got their hands dirty with food. The JMA members got to interact with the kids and helped them make

their snacks. Through this session, the KIDS team truly gave both the kids and the JMA members an experience that they will always remember.

Art Anne Yap

During the past house visits, a lot of kids mentioned their love for art. This encouraged the KIDS team to create an art session to allow the

kids to hone their inner Van Gogh, and learn more about art. Last April, the team organized an Art Session held at the Vinzon’s Rooftop. JMAers came to help the kids with their art projects; and you can really see the excitement in the kids’ eyes as we introduced to them the things they are about to do for the day. There were three different booths that the kids got to experience: The Magical Bottles, Mysterious Masks and Origami booth. For the

DS Magical Bottes booth, the kids mixed the glitter with water and glue to give a shimmering design for the bottles. The kids also got to paint their own masks just like the masquerade balls on television. And, for the Origami booth, they gave life to the papers by turning them into swans.

Hygiene Kijmie Hao

On February 28, 2015, the KIDS team organized their second academic talk on proper hygiene and grooming. Held at the Cesar Virata School of Business, roughly 70 KIDS scholars and JMAers were

in attendance for the talk. Dr. Maria Victoria S. Pangilinan, the head of the Department of Dentistry and Oral Surgery Service at St. Luke’s Medical Center, was the guest speaker for the day and set out to teach the KIDS scholars proper oral hygiene habits. With the help of fun games and videos, the kids were taught the proper way of brushing their teeth, as well as the consequences of not following proper oral hygiene habits. After a morning of song and dance, bonding, and learning, the academic talk ended successfully with each kid bringing home hygiene kits of their own, armed with plenty of stories to share about the day spent with their JMAer ates and kuyas.

Finance

Kara Pangilinan Sino gustong yumaman? Now there's a question most people say yes to. Given everyone's dream of financial freedom in the future, it's important to start learning while we're young – and the

In that session, he taught them the value of saving money and introduced well-known practices like paying yourself first and saving 20% of your allowance. He shared about how the important thing is not how much you earn, but how much you save. Despite some of the complex concepts, the kids responded really well, as Fausto mixed in some dancing and basketball talk with the finance lessons.

KIDS were given that amazing opportunity in the Finance Talk with the young investor, Mr. Anton Fausto. This event was a huge success for the KIDS team, especially since it was their first one. In the end, the team was grateful to have been able to share such valuable life lessons to the kids, and we are happy to share that they were all able to take home their very own piggy banks – a little gesture to send them off on their own little saving journeys.

Luis Gan and Raj Cortez Every semester, UP JMA holds the Kids Day Out wherein UP JMA brings the KIDS out of the normal scenery for a whole day activity of just fun and games. This year’s activity was entitled Enchanted KIDS Day Out, or eKDO for short, and the KIDS were brought to Enchanted Kingdom. On May 9, 2015, 40 UP JMA along with 37 KIDS loaded up their tummies in Jollibee before exploring the happiest place in the Philippines. Upon arrival of the KIDS, screams of excitement and rush of picture taking could be seen left and right,

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nothing but excitement, that already started the day with such happiness. After a whole day of rides, ranging from the heart stopping Space Shuttle and the perilous Log Jam, all the way to the calming Wheel of Fate and the dashing Rio Grande, the kids of all ages were more than thrilled and satisfied. Nonetheless, safety was always the priority. With the help of JMAers, everyone was safe as the JMAer ates and kuyas were carefully watching the KIDS having fun, but no doubt were enjoying as well. Truly nothing feels better than seeing the heart-

and physical activities which allowed both the KIDS and JMAers to exhibit teamwork and collaboration. The last stretch of games was a relay of different games inspired by tasks from the game show “A Minute to Win It.” Finally, the event came to the close with the SPR committee emerging as the over-all winners. This was truly a morning of fun and laughter over the perfect combination of food, games, and lovely company.

Gallery Makmakan Alexx Villafuerte

the main beneficiary of UP Junior David Gozali and Lonzo Arellano Marketing Association, Kids Integrated Development through Last March 7, 2015, the KIDS Schooling (KIDS) was exhibited in Team held this semester’s MAKthe College of Business AdministraMAKAN at the Xavierville courts. tion with the goal of re- introducing MAKMAKAN is a semesterly sportsthe program to the rest of the UP fest that allows the scholars under community and strengthening the the KIDS program to bond with the main objective of UP JMA for it; JMA members and applicants giving back. The goals of the KIDS through a series of games and physiteam were showcased, along with the cal activities matched with good food activities planned out for the second and a whole lot of fun! semester of SY 2014-2015. InforThe event started with a warm-up to mation about the foundation, as well get the participants pumped for the as the profiles of semester, the KIDS morning’s activities. This was team documented a house visit they followed by a flag making which made to their scholars in allowed the kids to bond with the Barangay Loyola Heights since they aimed to bring the scholars closer to the JMAers. They achieved this by showing JMA just how much these scholars lives have been changed because of the KIDS Program through the House Visit video which was launched internally and externally.

starting in their respective stations. What then followed was an intense but fun- filled series of mini games

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The next video launched was the Station ID which aimed to introduce the KIDS Program to the UP community as the main beneficiary of the UP JMA. Station ID featured all the scholars of the program for the semester, as well as the achievements of the

KIDS program since it was first launched. Lastly, the KIDS team decided to document this semester’s KIDS Day Out to Enchanged Kingdom and also created a video for this to close the semester and to thank both JMAers and non-JMAers alike for their support and help in making our scholars dreams come through. Through these videos released during the semester, the KIDS team was truly able to bring the KIDS scholars closer to both the JMA and UP community, as well as spread this great advocacy that JMA is able to fund through its projects.also displayed. The solicitation promoted for further funding for the rest of the KIDS activities was also successful as foot traffic was exemplary; reaching almost 500. LastApril 28-30, a gallery featuring

Videos

(House Visit, EK/Final, Station ID)

Ysa Chua and Jared Ching

This semester, the KIDS team focused its efforts on creating more informative and at the same time heartwarming promotional efforts, particularly through the use of videos and infographics. At the start of the semester, the KIDS team documented a house visit they made to their scholars in Barangay Loyola Heights since they aimed to bring the scholars closer to the JMAers. They achieved this by showing JMA just how much these scholars lives have been changed because of the KIDS Program through the House Visit video which was launched internally and externally. The next video launched was the Station ID which aimed to introduce the KIDS Program to the UP community as the main beneficiary of the UP JMA. The Station ID featured all the scholars of the program for the

semester, as well as the achievements of the KIDS program since it was first launched. Lastly, the KIDS team decided to document this semester’s KIDS Day Out to Enchanged Kingdom and also created a video for this to close the semester and to thank both JMAers and non-JMAers alike for their support and help in making our scholars dreams come through. Through these videos released during the semester, the KIDS team was truly able to bring the KIDS scholars closer to both the JMA and UP community, as well as spread this great advocacy that JMA is able to fund through its projects.

House Visit Karla Achacoso For the past years, House Visits were only done once a semester and was only for the KIDS Team. This semester, the house visits were open to all JMAers and applicants.

House visits usually fall on a Saturday and would run form 8:00 AM to 12:00 NN. On average, we usually have 7 non-KIDS Team volunteers that are paired up with KIDS Team officers at the meet-up point Shell, Katipunan. The pairs will then be distributed to the different barangays around the area and visit each of the families there. In total, we had 4 house visits.The KIDS team decided to make it a series of house visits to accommodate more members and give them the privilege to get to know more the kids and their families. The main goal of this practice is for us members, especially the KIDS Team, to see the actual situation of the families and get to know their story as they would tell it. This allows us to get a taste of reality and realise the value of our work, seeing how the little help we give to each family can mean so much to them. Not only do we see and appreciate the fruits of our labor through this practice but in the process, our relationship with our beneficiaries as an organisation and as members, grows and strengthens with every visit.

Balloontine’s day Shar Solis

Balloontine’s Day, inspired from the word, “Valentine’s Day”, is a fundraising activity of Kids Integrated Development through Schooling. It was held on February 10 to 13, 2015 at the Third Front of the Virata School of Business. The event aimed to raise funds for the beneficiaries of UP JMA by selling and delivering pink and red balloons to students during the season of love. At the same time, Balloontine’s Day aims to promote the KIDS program to the UP community. UP students including JMA members and even professors supported the project by buying balloons either for themselves or for their special someone. With every balloon bought, the students had the opportunity to place heart-shaped post-its on the board with names or words that complete the sentence, “My heart belongs to...“ A total of over P15,000 was raised during the event. Balloontine’s Day not only raised funds for the kids, but also promoted the KIDS program to the people and helped spread love during Valentine’s.

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 bm l ghm aZk] mh `n^ll par ma^ he] f^fl \hf^ hnm mh ieZr% Zenfgb itʼs not hard to guess why — the old mems come out to play, alumni iZr ma^bk ZefZ fZm^k Z oblbm% Zg] ma^ _Zfber \hf^l mh`^ma^k mh \^e^ pay their alma mater a visit, and the family comes together to cele [kZm^ r^m Zghma^k r^Zk pbma ma^ `k^Zm CF:% Zg] ma^g lhf^' <a^\d brate yet another year with the great JMA, and then some. Check hnm ma^l^ iahmhl _khf CF: l [^lm [bkma]Zr iZkmr r^m out these photos from JMAʼs best birthday party yet!

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Breaking the speed of sou Words by John Tuason

Nothing. Silence. Then from a faint whistle, you hear it and then itʼs gone again. You spend another brief moment in silence. The calm turns into a whisper constantly playing the same tone. You feel it increasing and decreasing like the rhythms of beating snare drum. Louder and softer the tone increases and you know itʼs that gradual lift from what was once empty. Your ears ring louder and louder. This is all that you hear. The rest become distant and all that has become is the sound of the beat of a heart, the steady pace of breathing, and the constant ring in your ears. It reverberates like a sweeping hall. Then it stops. The currents of music are difficult to get a hold of. Itʼs always changing – itʼs always evolving; much like itʼs fundamental of evolving waves. It starts small originating from one source. Then it gets bigger and bigger using the different spaces and object it can to reverberate of off affecting more and more things in the process. Then itʼs gone. You can follow it in the direction its going but the speed of sound is not easily broken. It takes work. And when it is broken, thereʼs a large bang that spreads like wildfire. There are several metaphors to describe a music trend but the best and most simplistic one is the bubble. You puff on it the right way and out comes a shimmering new bubble. It shines and gleams in the light floating around skirting wherever the wind may take it. But in time, that bubble will eventually burst. This isnʼt necessarily a bad thing. EDM (Electronic Dance Music) has its origins from mid 70s experimentation with synthesizers. Soon after, a bubble was born: Disco. The coolest or grooviest thing to do at that time was to listen and dance to the most futuristic sounds. It was the energy and curiosity for the coming of the modern era. That bubble quickly burst after 5 years, however. The punk and rock movement substituted to the decline of disco in the United States. Europe however embraced the movement. From Disco, several new bubbles emerged from it like Techno, Rave, and House music. These bubbles lived alongside each other; they were connected and floating across space reaching new crowds in Europe. Eventually these bubbles combined to form Electronica and found their way back into audiences in the United States in the mid 90ʼs. Electronica stayed on the back beat for a while slowly garnering audiences back. It was in the middle of the new millenniumʼs first decade that Electronica finally made a landmark in the United States with Daft Punk and Tiesto. By the year 2011, EDM has finally started taking shape into what we know it to be today. This is the new bubble – fully formed in the year of 2012 and floating around international air waves, we find ourselves in the midst of it.

und: Is EDM dead? So is it dead? No. Is it dying? No. Not yet. Hereʼs the thing: we canʼt solely rely on a metaphor. The mechanism about trends is that if we rely on bubbles, sonic booms, timbre dynamics, etc., then weʼd be stuck in – thatʼs right – a bubble. Here then we see the circle of the argument. A trend happens because itʼs a break in the formula. Itʼs something new. Itʼs called a trend because itʼs either rising or declining. It canʼt stay the same. We forget that the one thing that keeps a trend alive is the people that live it. One can either choose to support it or choose to neglect it. In the world of EDM, it is still rising and its producers are still innovating. If somehow, it goes out of style in the future, that doesnʼt mean it is dead and that is the end of it. If we take a look at Disco and how it made a comeback and influenced new styles, it isnʼt farfetched for EDM to do the same. It evolved from disco and has made its mark here in the Philippines. And now that we have it, what are we going to do with it? With that, the possibilities of that impression are endless. So, ADHOC, youʼre safe. Great job. Keep doing what youʼre doing, because itʼs always comforting to kno¬w that as the music scene evolves, so do you.

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MZf[Zr King, Dbg`% Gok @hd Queen, Jn^^g% or hk ADHOC :=AH< Tambay E^`^g] paZm^o^k e^`Z\r rhn e^_m bg NI Zg] Legend — whatever legacy you left in UP and bg JMA, CF:% we p^ congratulate \hg`kZmneZm^ you rhn for _hk finally _bgZeer in fZdbg` bm mh ma^ _bgbla ebg^' ;^_hk^ rhn `^m Zee making it to the finish line. Before you get all ghlmZe`b\ <E@% take mZd^ a Z look ehhd back [Z\d at Zm nostalgic Zg] and #CLG, ma^l^ _Z\^l maZm fZ]^ ZfZsbg` aZii^g% pbma these faces that made amazing happen, with ma^ [hhm' And :g] donʼt ]hg m the fhlm most ^ib\ epic lmhkb^l stories mh to boot. phkkr% f^llZ`^ k^\^bo^]3 CF: pbee fbll rhn% worry, message received: JMA will miss you, mhh too!

<hg`kZml% graduates! `kZ]nZm^l Live Ebo^ long ehg` and Zg] Congrats, ikhli^k prosper!

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We often think about what we could redo in the past — and boy, how we wish we could just tell our past selves about what not to do, who to avoid, etc etc. But have you ever thought about curbing that by warning your future self? We asked these JMAers what theyʼd tell their future selves and hereʼs what they said. *fingers crossed these wishes come true*

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We thought weʼd seen the last of your kind. Guess thereʼs always an imitation for everything. Havenʼt you heard? You should never attack a wolf under sheepʼs clothing. Keep at it, kid. Youʼll get to walk the yellow brick road with Dorothy someday. Guess this pretty boy only picks the prettiest flowers. Whatever happened to sisters before misters?

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ACKNOWLEDGEMENTS Dana Bote Sofia Fajardo Kara Pe Lara Ramos Bianca Paloma Kat Huang Nica Pine Daniela Jacinto Cedric Reyes Sushi Tan Miguel Paje Yanna Potenciano Marga Salazar Aly Oxales Dudo Ancheta Jao Gamboa Sophia Tayag Wenzel De Guzman JMA Graduates of 2015