WE’RE PROUD TO ANNOUNCE THAT MURNEY HAS BEEN AWARDED
TH TE
N E T E BES
Y G O L CHNO
AWARD SPONSOR
E S I R TERP
D N A L IN 417
AT THE EXCELLENCE IN TECHNOLOGY AWARDS
AWARD SPONSOR
MURNEY MEANS MORE
MURNEY.COM WAS VISITED MORE THAN 10 MILLION TIMES IN 2016. OUR MOBILE APP WAS VISITED MORE THAN 1 MILLION
TIMES AND OUR MARKETING TEAM
HAS WON NATIONAL AWARDS WE KNOW HOW TO MARKET YOUR HOME.
MURNEY MEANS MORE
WE HAVE MORE THAN 475 AGENTS AND THE LARGEST INTERNATIONAL NETWORK
AVAILABLE IN THE AREA.
MURNEY MEANS MORE
WE SOLD OVER 2000 MORE
HOMES THAN OUR NEAREST
COMPETITOR IN 2016
FIGURES BASED ON INFORMATION FROM THE SOMO MLS FOR ALL PROPERTY TYPES IN SOUTHWEST MISSOURI FOR THE TIME PERIOD OF JANUARY 1, 2016 THROUGH DECEMBER 31, 2016. REPORT DATA GENERATED ON FEBRUARY 3, 2017.
MURNEY MEANS MORE
OUR ENTERPRISE TECHNOLOGY
WAS RECOGNIZED BY BIZ 417
MAGAZINE AS THE BEST IN THE
417 AREA CODE IN 2017
AVERAGE DAYS ON MARKET 70
66
65 60 55 50 45 40
59
62
54 48
47 44
43
47
45 40
40
35 30 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
It was a seller’s market out there in 2017. Homes sold fast for nearly the entire year. If you listed your home, you could count on it being sold in under three months in most cases.
Data gathered from MLS data for Greene, Christian and Webster counties for residential properties during the period January 1, 2017 to December 31, 2017.
I’M LOCAL I’M GLOBAL ®
$62 BILLION MORE U.S. HOME SALES VOLUME IN 2016 THAN OUR CLOSEST COMPETITOR Volume shown in billions of dollars $368
350
n Leading Real Estate
Companies of the World®
n n n n n n n n n n n
$306
$260
$225
RE/MAX 300
Coldwell Banker Keller Williams Berkshire Hathaway Home Services Century 21
250
Sotheby’s International Realty ERA Better Homes & Gardens Realty Executives
200
HomeSmart Real Living
®
Leading Real Estate Companies of the World
INDUSTRYLEADING SALES. WORLD-CLASS SERVICE.
150
$150 $127 100
1.1 MILLION TRANSACTIONS $368 BILLION IN HOME SALES
$68 50
565 COMPANIES 4,100 OFFICES
$21
130,000 SALES ASSOCIATES 65 COUNTRIES
$19
$17
$12
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2016 production. Sources: REAL Trends National Network 2016 Totals Final Report, REALTOR® Magazine 2015 Franchise Report, and various website research.
As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a local and global market leader working on your behalf. LeadingRE’s world-class marketing resources and connections allow us to provide you with a truly exceptional real estate experience.
®
© 2017 Leading Real Estate Companies of the World. All Rights Reserved. C–Sales Volume. 05.17
Equal Housing Opportunity.
$9
0
I’M LOCAL I’M GLOBAL® LEADING THE INDUSTRY’S LEADERS
WE’VE BEEN SELLING MORE HOMES THAN ANY OTHER COMPETITOR AMONG THE TOP 500 U.S. REAL ESTATE FIRMS FOR OVER 10 YEARS.
25.7%
LEADING REAL ESTATE COMPANIES OF THE WORLD® 797,981 UNITS 9.4% RE/MAX 291,307 UNITS
20.7% KELLER WILLIAMS 645,515 UNITS
9.4% UNAFFILIATED FIRMS 293,437 UNITS
15.9% COLDWELL BANKER 495,504 UNITS
1.1 MILLION TRANSACTIONS $368 BILLION IN HOME SALES 565 COMPANIES 4,100 OFFICES 130,000 SALES ASSOCIATES 65 COUNTRIES
®
© 2017 Leading Real Estate Companies of the World. All Rights Reserved. C–Top 500. 05.17
Equal Housing Opportunity
We bring you the power of our worldwide invitation-only network, Leading Real Estate Companies of the World.® As a global organization, we connect tens of thousands of buyers and sellers every year. Our network dominates in home sales units among the top 500 U.S. real estate firms and overall was responsible for over 1.1 million sales units in 2016.
n Leading Real Estate Companies of the World®
n n n n n n n n n n n n n n
Keller Williams Coldwell Banker Unaffiliated Firms RE/MAX Berkshire Hathaway Home Services Century 21 Sotheby’s International Realty ERA Better Homes & Gardens Realty Executives HomeSmart Other Exit Realty Real Living
Source: REAL Trends Top 500 for 2016 production, sales units.
I’M LOCAL I’M GLOBAL® WORLD-CLASS SERVICE, WORLD-CLASS INTRODUCTIONS.
We can assist you anywhere in the world. As an affiliate of Leading Real Estate Companies of the World,® we have access to the highest caliber of real estate professionals in 65 countries and across six continents. When buying or selling property outside of our local market, our world-class connections can help with real estate needs throughout our continent and to points around the globe. Let us introduce you to a carefully selected sales associate that will provide you with extraordinary service — anywhere your real estate needs take you. Our global network is comprised of the very best real estate companies and the most talented professionals in the world. These associates ensure personal service with access to quality real estate connections. This level of service and quality is the reason why a meaningful introduction is made through our network every five minutes.
1.1 MILLION TRANSACTIONS ANNUALLY
$368
BILLION IN SALES IN 2016
1.1 MILLION TRANSACTIONS
NUMBER 1
$368 BILLION IN HOME SALES 565 COMPANIES 4,100 OFFICES 130,000 SALES ASSOCIATES
MARKET SHARE COMPANIES IN 53 OF THE TOP 121 U.S. MARKETS
44%
OF TOP 121 U.S. MARKETS WHERE A LEADINGRE AFFILIATE RANKS NUMBER 1
65 COUNTRIES
50%
100
®
© 2017 Leading Real Estate Companies of the World. All Rights Reserved. C–World-Class Intro. 05.17
Equal Housing Opportunity
CLIENT INTRODUCTIONS MADE DAILY WORLDWIDE
ANNUAL INCREASES IN CROSS-BORDER TRANSACTIONS
I’M LOCAL I’M GLOBAL® LOCAL EXPERTISE, GLOBAL CONNECTIONS, POWERFUL MARKETING.
WE MARKET YOUR PROPERTY TO THE WORLD. When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 130,000 talented associates around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home. Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. Each year our network is collectively responsible for over one million transactions on a global basis. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website. It is also immediately connected to the websites of over 565 of our affiliated real estate firms in the world.
1.1 MILLION TRANSACTIONS $368 BILLION IN HOME SALES 565 COMPANIES 4,100 OFFICES 130,000 SALES ASSOCIATES 65 COUNTRIES
®
© 2017 Leading Real Estate Companies of the World. All Rights Reserved. C–Local Expertise. 05.17
Equal Housing Opportunity
I’M LOCAL I’M GLOBAL® GLOBAL REACH, HUMAN TOUCH.
Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all — Leading Real Estate Companies of the World.® Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals. ARGENTINA
MALAYSIA
ARUBA
MAURITIUS
AUSTRALIA
MEXICO
AUSTRIA
MONACO
BAHAMAS
NETHERLANDS
BARBADOS
NEW ZEALAND
BELGIUM
PANAMA
BELIZE
PORTUGAL
BULGARIA
PUERTO RICO
BRITISH VIRGIN ISLANDS
QATAR
CANADA
ROMANIA
CAYMAN ISLANDS
RUSSIA
CHINA
SAINT BARTHELEMY
COLOMBIA
SAINT MARTIN
COSTA RICA
SCOTLAND, GREAT BRITAIN
CZECH REPUBLIC
SINGAPORE
$368 BILLION IN HOME SALES
DENMARK
SINT MAARTEN
DOMINICAN REPUBLIC
SOUTH AFRICA
565 COMPANIES
ENGLAND
SOUTH KOREA
ENGLAND, GREAT BRITAIN
SPAIN
FRANCE
SWEDEN
FRENCH WEST INDIES
SWITZERLAND
GERMANY
THAILAND
GREECE
TRINIDAD & TOBAGO
GUAM
TURKEY
ICELAND
TURKS & CAICOS ISLANDS
IRELAND
UNITED ARAB EMIRATES
ISRAEL
URUGUAY
ITALY
VIRGIN ISLANDS, U.S.
JAMAICA
WALES, GREAT BRITAIN
LEBANON
ZAMBIA
1.1 MILLION TRANSACTIONS
4,100 OFFICES 130,000 SALES ASSOCIATES 65 COUNTRIES
®
© 2017 Leading Real Estate Companies of the World. All Rights Reserved. C–Global Reach. 05.17
Equal Housing Opportunity
LUXEMBOURG
I’M LOCAL I’M GLOBAL® FROM COAST TO COAST AND EVERYWHERE IN BETWEEN, WE’VE GOT IT COVERED.
As an affiliate of Leading Real Estate Companies of the World,® we have a real estate professional ready to help you find your ideal home throughout our continent and to points around the globe. Whether it’s a country house, a property in a resort location, or an in-town apartment, we can help you find the perfect property when you work with the best names in real estate — Leading Real Estate Companies of the World.® Real estate is still a local business — Our network is comprised of the very best locally and regionally branded real estate professionals in the United States. With a local focus and a national/global view, our associates will ensure the best personal attention with the finest access to quality real estate connections.
MARKET LEADERS IN OVER
25 1.1 MILLION TRANSACTIONS $368 BILLION IN HOME SALES 565 COMPANIES 4,100 OFFICES 130,000 SALES ASSOCIATES 65 COUNTRIES
®
© 2017 Leading Real Estate Companies of the World. All Rights Reserved. C–Coast to Coast. 05.17
Equal Housing Opportunity
WORLD CAPITALS
REALESTATESERVICEPROPOSAL
Murney Associates, Realtors. More Than a Name... Murney Associates, Realtors opened their doors in 1997, with 7 determined agents and one common goal. The idea was simple, “satisfy every customer by always giving them more than they expect.” Today, Murney Associates has evolved into Southwest Missouri’s number one residential real estate company - with five state of the art locations in Springfield, Nixa, Strafford and Seymour, 400-plus agents and over $800 million in annual sales volume in 2015. Murney Associates continues to grow as a result of strong marketing strategies, creativity, intuition and customer-oriented thinking. Recognized by the real estate industry, the residential and business community, and their own customers as a premier provider of real estate services, Murney Associates leads the way with the latest information and products that drive today’s market. Ready to meet the changing needs of its customers and the market, Murney Associates quickly anticipated the dynamic environment of Southwest Missouri by opening its Nixa, Missouri office in 1999, Strafford office in 2006, Seymour in 2011 and in 2012, a state-of-the-art Real Estate Cafe in Springfield. With more satisfied customers, great market awareness and advanced technological strengths, Murney continued its expansion through company acquisition and favorable agent recruitment. In 2007, Murney Associates, Realtors was ranked 72nd in the list of the nation’s top 100 companies by REALTOR Magazine. This same year, RISMedia named Murney Associates 73rd in the top 500 companies in the nation. RISMedia publishes a yearly list of the top 500 companies and Murney Associates has steadily climbed since it’s first ranking in 1999. In 2003, Murney Associates, Realtors was named the second fastest growing real estate company by REAL Trends 500, a major industry statistical resource expert. The ranking was based on Murney Associates’ tremendous 82 percent growth in closed transactions from 2001 to 2002. Murney was named 91st in the nation by Real Estate Magazine in 2012 for total transaction sides. In addition, Murney has received a number of awards including the Springfield Business Journal’s prestigious Economic Impact Award. One of the region’s highest business achievement honors, the award is given to firms who have contributed to the growth, prosperity and enrichment of the Ozarks. Today, Murney Associates continues to operate with the leading strategies and customer-directed philosophies that have moved the company to the top of the real estate market.
Why Work With Murney Associates?
Murney Agents are trained in all aspects of the real estate transaction, from pricing and marketing, to closing and legal documents. Working with a REALTOR can save you time and frustration throughout the buying and selling process. Murney Agents bring valuable expertise to the table, ensuring a smooth and successful transaction. Here are some reasons it pays to work with a Murney Agent.
You’ll have an expert to guide you through the process.
Buying or selling a home usually requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds and multi-page settlement statements. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes. Your Murney Agent can help close the sale of your home. Between the initial sales agreement and closing, questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Your Murney Agent is the best person to objectively help you resolve these issues and move the transaction to closing.
Get objective information and opinions.
Murney Agents can provide local community information on utilities, zoning, schools, and more. They’ll also be able to provide objective information about each property. A professional will be able to help you answer these two important questions: Will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?
Find the best property out there.
Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your Murney Agent to find all available properties.
Benefit from their negotiating experience.
There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. In addition, the purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property and time to negotiate any latent defects before you are bound to complete the purchase. Your Murney Agent can advise you as to which investigations and inspections are recommended or required.
Property marketing power.
Your Murney Agent will know when, where and how to advertise your property. Real estate doesn’t sell due to advertising alone. Your Murney agent will market your property to other real estate agents and the public. In fact, a large share of real estate sales comes as the result of an agent’s contacts through previous clients, referrals, friends and family. With the lockbox system, you are assured of having a record of who was in your property and know there is a qualified professional showing your home.
Real estate has its own language.
If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the real estate language. Your Murney Agent can help you objectively evaluate every buyer’s proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections and financing – a lot of possible pitfalls. Your Murney Agent can help you write a legally binding, win-win agreement that will be more likely to make it through the process.
Murney Agents have done it before.
Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. And even if you’ve done it before, laws and regulations change. Murney Agents, on the other hand, handle hundreds of real estate transactions over the course of their careers. Having an expert on your side is critical.
Buying and selling is emotional.
A home often symbolizes family, rest and security – it’s not just four walls and a roof. Because of this, home buying and selling can be an emotional undertaking. And for most people, a home is the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on both the emotional and financial issues most important to you.
Ethical treatment.
Every member of the National Association of REALTORS makes a commitment to adhere to a strict Code of Ethics, which is based on professionalism and protection of the public. As a customer of a REALTOR, you can expect honest and ethical treatment in all transaction related matters. It is mandatory for REALTORS to take the Code of Ethics orientation and they are also required to complete a refresher course every four years. At Murney Associates, we provide a refresher course every two years.
Courtesy and Copyright the National Association of REALTORS®
Why Use Murney Associates, Realtors?
Best Selling Firm in Missouri in 2016 According to the Springfield Business Journal
June 20–26, 2016 · Vol. 36, No. 50
Juliet Mee, Professional Massage Training Center
www.sbj.net
$2.00
Critical Conditions After receiving accreditation from the Accrediting Commission of Career Schools and Colleges in 2000 and renewing in 2006, Professional Massage Training Center’s endorsement was revoked in 2012. The school won its lawsuit against the accrediting body in 2014, but lost accreditation on appeal last year. Nov. 2000: Professional Massage Training Center earns accreditation through ACCSC. 2006: ACCSC grants reaccreditation. June 2011: The ACCSC conducts on-site evaluation for renewal. March 2012: ACCSC revokes PMTC’s accreditation. Decision cited issues with management, supervision, learning resources and work experience of faculty. July 2012: PMTC appeals, but the revocation is upheld by an independent panel. September 2012: Federal judge grants preliminary injunction
to reinstate PMTC’s accreditation. January 2014: Court upholds reaccreditation, and PMTC earns $430,000 in damages.
Key to the Trade Accreditation is a make or break deal; it broke Professional Massage Training Center by Zach Smith · zsmith@sbj.net
March 2015: U.S. Court of Appeals overturns reaccreditation. Higher court said ACCSC used substantial evidence and the district court was “remedially aggressive” in awarding damages and reaccrediting PMTC. December 2015: Final class of 20 students graduate from PMTC. June 2016: The school and its building are up for sale. Sources: Accrediting Commission of Career Schools and Colleges, Professional Massage Training Center, U.S. courts
After 21 years in business, owner and Director Juliet Mee in December closed Professional Massage Training Center on Commercial Street. The 20 graduates Dec. 21 were PMTC’s last, and the class brought the physical massage trade school’s total completion count to exactly 1,000. It’s a bittersweet milestone for Mee following her three-year legal battle to maintain the school’s accreditation through the Accrediting Commission of Career Schools and Colleges. The governing body penalized PMTC in 2012 for high turnover, unqualified staff and faculty, and mismanagement of its library. At its peak, the private, for-profit school brought in $2 million in annual revenue. But now facing federal liens of $74,238 in unpaid school taxes, in addition to other undisclosed debts, she’s selling the school and its 10,000-square-foot building, 229 E. Commercial St. See TRADE SCHOOLS on page 24
© SBJ file photo
Murney ranks as Mo.’s best-selling firm Special Publication Inside
Real Trends 500 places brokerage No. 104 nationally in a year it closed $887.7M in sales by Zach Smith · zsmith@sbj.net Murney Associates, Realtors ranked No. 104 in the Real Trends 500 2016 list of the largest residential real estate firms, putting it on top of the heap in the Show-Me State. Ranked in terms of transaction sides – where the firm represented a buyer, seller or both in a closing – Murney Associates counted 5,309 sides in 2015, up 9.6 percent from 4,844 sides in 2014, when the firm ranked No. 110. The ranking put the Springfield firm ahead of 10 other Missouri brokerages predominantly located around St. Louis and Kansas City. With 2015 sales of $887.7 million, the firm ranked No. 238 on the list by sales volume. Murney moved up 10 spots from its 2015 ranking based on 2014 volume of $722.2 million, an
increase of nearly 23 percent. Only two in-state firms bested the brokerage on volume total, both Berkshire Hathaway HomeServices affiliates in St. Louis and Chesterfield posting over $900 million. Real Trends also named Murney No. 45 Jeff Parker cites among top-selling indefavorable interest rates for Murney’s increases. pendent agencies in 2015. Murney Managing Broker Jeff Parker credited the firm’s work in capturing more of a strengthening market. “It’s a combination of the two, but for the most part the market is back – the market as a whole is up,” Parker said, also citing favorable interest rates. Evidence is in an increase in agents at Murney. The active agent count is 442, Parker said, compared to 341 reported in October 2015 by Springfield Business Journal. In its 29th year of publication by Castle Rock, Colo.-based industry analyst Real Trends, the RT 500 is based on independent verification of the See REAL ESTATE on page 2
#1 in Listings Sold Buyers Sold and Total Sales Volume 900,000,000 800,000,000 700,000,000 600,000,000 500,000,000 400,000,000 300,000,000 200,000,000 100,000,000
0
LISTINGS SOLD
BUYERS SOLD
COMBINED SOLD
MURNEY ASSOCIATES, REALTORS®
Coldwell Banker Vanguard, Realtors®
Carol Jones, Realtors®
Keller Williams Realty
Re/Max House of Brokers
Re/Max Solutions
THE ST AT ISTICS ABOVE ARE BASED ON INFORM COUNTIES FOR THE TIME PERIOD OF JANUARY 1
AT ION FROM THE SOMO MLS FOR RESIDENTIAL PROPERTIES IN GREENE, CHRISTIAN AND WEBSTER , 2017 THROUGH DECEMBER 3 1, 2017. REPORT D AT A GENERA TED ON JANUARY 17
, 2018.
2017
According to the April 2017 issue of real Trends magazine, Murney Associates, Realtors finished 45th in terms of closed volume among independently-owned real estate brokerages in the United States in 2016.
At Murney Associates, you are not only hiring a great RealtorÂŽ, you are also hiring a team. We employ a dedicated staff to support our agents. When you hire a Murney Agent, you are also hiring:
A Marketing Department that produces in-house property flyers, brochures, & materials to market your home professionally, in a way rarely seen among competitors. A 24-Hour Reception Desk. No matter what time of day, there will never be an answering machine taking calls at Murney Associates. A Relocation Department that reaches worldwide & provides a steady stream of listings & buyers for Springfield & surrounding areas, as well as assisting you with relocation in any part of the world. Brokers that are among the most respected & knowledgeable in Missouri.
A Closing Department that supports all agents by helping to expedite paperwork while maintaining the highest level of confidentiality. An Information Technology Department that keeps our technology working smoothly & is constantly creating new tools that are only available to Murney agents. An E-Team that makes sure any inquiries to murney.com are handled personally & immediately.
INDUSTRYLEADING SALES. WORLD-CLASS SERVICE.
25.7%
LEADING REAL ESTATE COMPANIES OF THE WORLD® 797,981 UNITS 9.4% RE/MAX 291,307 UNITS
20.7% KELLER WILLIAMS 645,515 UNITS
9.4% UNAFFILIATED FIRMS 293,437 UNITS
15.9% COLDWELL BANKER 495,504 UNITS 1.1 MILLION TRANSACTIONS $368 BILLION IN HOME SALES 565 COMPANIES 4,100 OFFICES 130,000 SALES ASSOCIATES 65 COUNTRIES
®
© 2017 Leading Real Estate Companies of the World. All Rights Reserved. C–Sales Volume. 05.17
Equal Housing Opportunity.
n Leading Real Estate
Companies of the World®
n Keller Williams n Coldwell Banker n Unaffiliated Firms n RE/MAX n Berkshire Hathaway n n n n n n n n n
Home Services Century 21 Sotheby’s International Realty ERA Better Homes & Gardens Realty Executives HomeSmart Other Exit Realty Real Living
Source: REAL Trends Top 500 for 2016 production, sales units.
WORLD-CLASS SERVICE, WORLD-CLASS INTRODUCTIONS.
We can assist you anywhere in the world. As an affiliate of Leading Real Estate Companies of the World,® we have access to the highest caliber of real estate professionals in 65 countries and across six continents. When buying or selling property outside of our local market, our world-class connections can help with real estate needs throughout our continent and to points around the globe. Let us introduce you to a carefully selected sales associate that will provide you with extraordinary service — anywhere your real estate needs take you. Our global network is comprised of the very best real estate companies and the most talented professionals in the world. These associates ensure personal service with access to quality real estate connections. This level of service and quality is the reason why a meaningful introduction is made through our network every five minutes.
1.1 MILLION TRANSACTIONS ANNUALLY
$368
BILLION IN SALES IN 2016
1.1 MILLION TRANSACTIONS
NUMBER 1
$368 BILLION IN HOME SALES 565 COMPANIES 4,100 OFFICES 130,000 SALES ASSOCIATES 65 COUNTRIES
MARKET SHARE COMPANIES IN 53 OF THE TOP 121 U.S. MARKETS
44%
OF TOP 121 U.S. MARKETS WHERE A LEADINGRE AFFILIATE RANKS NUMBER 1
50%
100
®
© 2017 Leading Real Estate Companies of the World. All Rights Reserved. C–World-Class Intro. 05.17
Equal Housing Opportunity
CLIENT INTRODUCTIONS MADE DAILY WORLDWIDE
ANNUAL INCREASES IN CROSS-BORDER TRANSACTIONS
WORLD-CLASS SERVICE, WORLD-CLASS INTRODUCTIONS.
WE MARKET YOUR PROPERTY TO THE WORLD. When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 130,000 talented associates around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home. Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. Each year our network is collectively responsible for over one million transactions on a global basis. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website. It is also immediately connected to the websites of over 565 of our affiliated real estate firms in the world.
1.1 MILLION TRANSACTIONS $368 BILLION IN HOME SALES 565 COMPANIES 4,100 OFFICES 130,000 SALES ASSOCIATES 65 COUNTRIES
®
© 2017 Leading Real Estate Companies of the World. All Rights Reserved. C–World-Class Intro. 05.17
Equal Housing Opportunity
WORLD-CLASS SERVICE, WORLD-CLASS INTRODUCTIONS.
Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all — Leading Real Estate Companies of the World.® Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.
1.1 MILLION TRANSACTIONS $368 BILLION IN HOME SALES 565 COMPANIES 4,100 OFFICES 130,000 SALES ASSOCIATES 65 COUNTRIES
®
© 2017 Leading Real Estate Companies of the World. All Rights Reserved. C–World-Class Intro. 05.17
Equal Housing Opportunity
ARGENTINA
MALAYSIA
ARUBA
MAURITIUS
AUSTRALIA
MEXICO
AUSTRIA
MONACO
BAHAMAS
NETHERLANDS
BARBADOS
NEW ZEALAND
BELGIUM
PANAMA
BELIZE
PORTUGAL
BULGARIA
PUERTO RICO
BRITISH VIRGIN ISLANDS
QATAR
CANADA
ROMANIA
CAYMAN ISLANDS
RUSSIA
CHINA
SAINT BARTHELEMY
COLOMBIA
SAINT MARTIN
COSTA RICA
SCOTLAND, GREAT BRITAIN
CZECH REPUBLIC
SINGAPORE
DENMARK
SINT MAARTEN
DOMINICAN REPUBLIC
SOUTH AFRICA
ENGLAND
SOUTH KOREA
ENGLAND, GREAT BRITAIN
SPAIN
FRANCE
SWEDEN
FRENCH WEST INDIES
SWITZERLAND
GERMANY
THAILAND
GREECE
TRINIDAD & TOBAGO
GUAM
TURKEY
ICELAND
TURKS & CAICOS ISLANDS
IRELAND
UNITED ARAB EMIRATES
ISRAEL
URUGUAY
ITALY
VIRGIN ISLANDS, U.S.
JAMAICA
WALES, GREAT BRITAIN
LEBANON
ZAMBIA
LUXEMBOURG
WORLD-CLASS SERVICE, WORLD-CLASS INTRODUCTIONS.
As an affiliate of Leading Real Estate Companies of the World,® we have a real estate professional ready to help you find your ideal home throughout our continent and to points around the globe. Whether it’s a country house, a property in a resort location, or an in-town apartment, we can help you find the perfect property when you work with the best names in real estate — Leading Real Estate Companies of the World.® Real estate is still a local business — Our network is comprised of the very best locally and regionally branded real estate professionals in the United States. With a local focus and a national/global view, our associates will ensure the best personal attention with the finest access to quality real estate connections.
MARKET LEADERS IN OVER
1.1 MILLION TRANSACTIONS $368 BILLION IN HOME SALES 565 COMPANIES 4,100 OFFICES 130,000 SALES ASSOCIATES 65 COUNTRIES
®
© 2017 Leading Real Estate Companies of the World. All Rights Reserved. C–World-Class Intro. 05.17
Equal Housing Opportunity
25
WORLD CAPITALS
TECHNOLOGIES
our agent’s tools Showing Suite
Showing Suite is a showing follow up tool to help your agent track showings and obtain feedback from other agents on your home. Emails are sent to showing agents asking for feedback and then forwarded to you and your agent.
Contact Relationship Manager
This custom built database allows contacts and clients to be entered and managed so your agent can easily find contact information, setup mailing campaigns, send eCards and newsletters to clients, set up reminders and much more.
Unlimited QR Codes
Our agents have the ability to generate an unlimited number of QR codes to help market your property.
Custom Listing Reports
In the Dashboard, agents are able to pull statistics and reports for both buyers and sellers.
SkySlope
SkySlope is a cloud-based document managment software, which allows your agent to send you im portant documents for signing via the web. No more making special trips just to sign a contract.
IDX Agent Web Sites
Customizable personal Web Sites for our agents that include IDX searches. This is a great networking tool to find buyers and sellers.
Additional Technologies On Staff IT Administrator
Corporate Printing
Fax To Email
Secure Guest WiFi
Scan To Email
Mobile WiFi
Tablet & iPhone Printing
AW ARD SPONSOR
AW ARD SPONSOR
The Most Powerful Real Estate Site in Southwest Missouri
murney.com 10,509,621 Million Pageviews
STATISTICS ARE FROM JANUARY 1, 2016 TO DECEMEBER 31, 2016
1.5 Million Screenviews STATISTICS ARE FROM JANUARY 1, 2016 TO DECEMEBER 31, 2016
100,000+ Vistors
STATISTICS ARE FROM JANUARY 1, 2016 TO DECEMEBER 31, 2016
Murney.com tools Life Cycle
Within Murney.com all leads and inquiries on a Murney agent’s listing go through that agent’s Murney email.
E-Team
The Murney E-Team handles all leads and inquiries that are generated by murney.com that are not related to Murney listings. Murney’s full-time E-Team Director assigns e-leads to the agent whom best fits the client’s needs. The E-Team is open to all full-time agents at the company.
Comparative Market Analysis
Using the custom built CMA, our agents can easily show sellers how their home compares to other recently sold, expired and withdrawn homes.
IPWs - Individual Property Websites
All murney.com properties have a page that can be found on all search engines. The site can direct the public to more of your properties. This site also improves a property’s search engine optimization.
iPad Listing Presentation
This listing presentation for tablets was designed in-house and built by our very own IT Department.
powered by Murney Email
Hosted by Google this email guarantees 99.9% uptime so Murney Email is accessible anywhere in the world from any computer at anytime.
Murney Calendar
Also hosted by Google, this online calendar lets our agents set up reminders, input important dates and synchronize data between devices.
Murney Drive
Also hosted by Google, this personal online file storage contains Murney & MLS documents. Drive also allows sharing capabilties that can make working on a document easier between you and your agent.
SEARCH ENGINE RESULTS
LEAD TO HOME SALES RESULTS
90% 70%
of Buyers Shop Online
1ST PAGE 1ST PAGE 1ST PAGE 1ST PAGE
Use Google
1ST PAGE 1ST PAGE 1ST PAGE 1ST PAGE 1ST PAGE 1ST PAGE
Murney Associates, Realtors®
1ST PAGE
has more first page search results
1ST PAGE
than any other agency in the
1ST PAGE
Southwest Missouri Area.
1ST PAGE 1ST PAGE Report generated on April 15, 2016
Syndication SYNDICATION
Yourlisting listing will shown on more than 65 different sites. Everytime. Your willbebe shown on more than 65 different sites.
*Properties may appear on additional web sites when re-syndicated from the above sites to additional partners. Individual sales associates may also utilize manual entry procedures to additional sites. *Properties may appear on additional web sites when re-syndicated from the above sites to additional partners. Individual sales associates may also utilize manual entry procedures to additional sites.
MURNEY ASSOCIATESREALTORSÂŽ
417.823.2300 | MURNEY.COM
Preparing Your Home For Sale
Preparing Your Home For Sale. Fix and decorate for a quick sale. Why try to tell the prospects how your home could look when you can show them before hand? 1. First impressions are lasting! The front door greets the prospect. Make sure it is fresh, clean, and paint the trim. 2. Keep lawn trimmed and edged and the yard free of refuse. Reseed the lawn and fertilize if necessary, weed the gardens and add mulch. Deep green grass makes a lasting impression. In winter, be sure snow and ice are removed from walks and steps. 3. An investment in neutral new kitchen paint will pay dividends. 4. Let the sun shine in. Open draperies and curtains and let the prospect see how cheerful your home can be. Dark rooms have less appeal. 5. Do the windows look good? Have the windows spotless. 6. Are the appliances operating properly and sparkling? 7. Fix the faucet! Dripping water discolors sinks and suggests faulty plumbing. 8. Repairs can make a big difference. Loose knobs, sticking doors and windows, warped cabinet drawers and other minor flaws detract from home value. Have them fixed. 9. Clean from top to bottom. Display the full value of your attic, basement and other utility space by removing all unnecessary articles, 10. Pack excess linens and clothing to make closets look bigger. Neat, well-ordered closets show that space is ample. 11. Bathrooms help sell homes. Check and repair grout in bathtubs and showers. Make this room sparkle.
Preparing Your Home For Sale. 12. Arrange bedrooms neatly. Remove excess furniture. Use attractive bedspreads and fresh looking window coverings. 13. Am I familiar with similar homes on the market that I may be competing against? 14. Have I asked my REALTOR® for a list of ways I can improve the “Marketability” of my home without wasting time and money? 15. Can you see the light? Illumination is like a welcome sign. The potential buyer will feel a glowing evening when you turn on all your lights for an evening inspection. 16. Am I ready to disclose any structural defects such as roof, foundation or wiring problems? 17. Have I started looking for my new home? Do I know what I want in another home? 18. What do I need to do to prepare for my upcoming move?
Marketing Strategy
Step 1 - Tour Property Step 2 - Questions & Needs Step 3 - Show Marketing Strategy Step 4 - Determine Price & Estimate of Net Step 5 - Explain Forms Step 6 - Mutual Decision
signage agent branding
press MARKETING
MEDIA
sponsorship
web
social media
press
Murney Associates has more pages in the Springfield News-Leader than any other real estate firm in Southwest Missouri. We also advertise in the Springfield Business Journal, Homes Magazine, etc.
Flyers, brochures, mailing cards, and many more forms of print media are created everyday at Murney Associates. Though, more and more media is being moved online, print media still has a place in real estate today. Sometimes nothing does the job quite like a good, old-fashioned piece of printed media.
web
The New murney.com is the most accurate home search available in Southwest Missouri. We update our information directly from our MLS every 15 minutes. We’ve also updated the design to give you a better experience, more tools and tons of local information when you’re looking for a place to lay down your roots.
socialmedia
Social media marketing is becoming increasingly important in today’s mobile marketplace. Our in-house social media expert has years of experience in developing social media strategy and content. Pages can be created for your listing, which will greatly improve your searchability on the web.
Step-By-Step Buying Process
Our company objectives are the following: 1. 2. 3. 4.
To get as many qualified buyers as possible into your home until it is SOLD To communicate the results of our activities to you weekly. To assist you in getting the highest possible dollar value for your property with the least number of problems. To consistently seek the best possible methods of exposing your property to the potential buyers in the market.
The following is Murney Associates strategy for marketing your home: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.
Submit your home to the Multiple Listing service. Submit copies of your listing to our company sales staff for their waiting buyers. Tour your home with Murney RealtorsÂŽ Develop a list of features and benefits of your home for the cooperating agents to use with their buyers. Suggest and advise you as to any changes you might make to your property to make it even more marketable to the buyers. Keep you up-to-date regarding any changes in the market, both in prices and changes in the money market and their effects on the sale of your property. Provide additional exposure through a professional sign and lock box. Hold an open house when possible. Advertise for specific buyers regularly. Pre-qualify, when possible, all prospective buyers. Make you completely aware of all the various methods of financing your buyer may want to use. Follow up on all salespeople who have shown your home for their responses. Assist you in arranging interim financing, if necessary. Deliver a copy of your multiple listing for your approval as well as all advertisements published. Represent you upon the presentation of all contracts by the cooperating brokers and help in negotiating the best possible price and terms for you. After the contract has been accepted, handle all follow-ups and keep you informed on all mortgage, title, and other closing procedures. Murney.com and its links pull in thousands of additional buyers.
Clients’ Needs & Wants
1. What is most important to you? Pricing? Timing? Convenience? 2. When do you want/have to move? 3. How long have you lived in your present home? 4. What major improvements have you made on your present home? 5. Who else are you talking with about the sale of your home? 6. Do you know what your home loan payoff amount will be when your home sells? 7. How do you feel about owner financing? 8. How did you arrive at your price? 9. What are your major concerns in making a move? 10. Why are you moving? 11. What would it do to your plans if you couldn’t sell? 12. What questions still remain to be ready to start marketing your home?
Pricing Your Home
Determining the Value of Your Home A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value; therefore the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer in a reasonable time.Once the value of your home has been determined, we can decide on the listing price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers. Naturally, if you want to sell quickly, your asking price should be very near the value.
The following are a few things to keep in mind about pricing: • Realistic pricing will achieve maximum price in a reasonable time. • Your cost or profit is irrelevant; the market determines the price. • The cost of improvements are almost always more than the added value. • Houses that remain on the market for a long time do not get shown. • A house that is priced right from the beginning achieves the highest value.
General Rules‌
There are certain factors that are beyond our control and certain factors that are within our control. Those factors outside of our control are: the location of the property, the finished square feet, types of rooms and the amenities that are in place. Those factors we can control are: the appearance of the property inside and out, how aggressively we market the property and the price, including terms. It is critical for us to accept those factors that are beyond our control and to focus on pricing and preparation.
Local Market Observations‌
Our market is currently steady. Properties that are priced well are moving within a few weeks. Given the current interest rate we should continue to experience relatively low mortgage rates and thus the market should remain steady for some time.
Suggest Price Strategy‌
My analysis of the comparable properties suggests a list price range of $___________________ to $ ___________________ . This range should achieve your primary goal which is a reasonably quick sale.
The Importance of Intelligent Pricing
If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not theoptimum value for your home. More buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home. Another critical factor to keep in mind when pricingyour home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market. Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.We can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
Percentage of Buyers in the Current Market That Will View Your Home
15%
Above Market Value
10-14%
Above Market Value
Percentage asking price ABOVE or BELOW Average Market Price
10-14%
Below Market Value
15% or more Below Market Value
1%
Too few buyers
30% 50%
Average Market Value
70% 90%
Too few dollars
Choosing the correct listing price will determine how many potential buyers you will have for your home. The chart above shows the percentage of buyers that would be interested based on the asking price-vs- market value. .
Factors That Do Not Affect The Value Of Your Property:
What You Paid
What You Need
What You Want
What Your Neighbor Says
What Another Associate Says
What I t Costs To Build Today
Buyers ALWAYS determine value...
The value of your property is determined by what the buyer is willing to pay in today’s market based on comparing your property to others SOLD in your area.
History of an Overpriced Home
Percentage of Buyers Who Will Look at Homes at or Above Fair Market Value (FMV)
Setting the price of your home above market value will cost you: TIME!
Source: National Association of REALTORSÂŽ, copyright 2013.
Difference in Selling Price to Listing Price Over Time
<5 WEEKS
-1.9%
6 -12 WEEKS
-3.5%
13-14 WEEKS
>14 WEEKS
-5.5%
-8.9%
The above chart shows the percentage decrease of selling price compared to listing price over a length of time. Pricing your home as close to market value as possible will help sell your home faster & net a higher sales price.
Where the Money is Invested on Your Behalf
3% SELLING
6% FEE
3%
DIRECT
1%
INDIRECT
DIRECT
Photography, measuring, brochures, advertising (digital & print) â&#x20AC;¢ My expense upfront
INDIRECT
Office, Utilities, Staff, Split
1/2%
MARKETING
NET
Used to Feed My Family
1% 1/2% NET
TAX
MOST OF THE WORK IS DONE AFTER THE PROPERTY GOES UNDER CONTRACT
Download the Murney Associates, REALTORSÂŽ mobile app and discover a variety of different search options and filters, making it easier than ever to search for homes on-the-go! The mobile app is now available in the Apple App Store for iPhone and iPad and the Google Play for Android devices. Download the app for free today!
Davis Neal
Vice President Mortgage Lender - NMLS#712474
417.893.3551 417.838.5076
dneal@sfcbank.com / sfcbank.com 1615 E Primrose - Springfield, MO 65804
Springfield First Community Bank
NOTICE: This is not a commitment to lend or extend credit. Restrictions may apply. Information and/or data is subject to change without notice. All loans are subject to credit approval. Not all loans or products are available in all states.
Davis Neal
Vice President Mortgage Lender - NMLS#712474
417.893.3551 417.838.5076
dneal@sfcbank.com sfcbank.com
Springfield First Community Bank
1615 E Primrose - Springfield, MO 65804 MORTGAGE NOTICE: This is not a commitment to lend or extend credit. Restrictions may apply. Information and/or data is subject to change without notice. All loans are subject to credit approval. Not all loans or products are available in all states.
Interest Rate
$50,000 $75,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000 $450,000 $500,000 $550,000 $600,000 $650,000 $700,000 $750,000 $800,000
2.25% $191 $287 $382 $573 $764 $956 $1,147 $1,338 $1,529 $1,720 $1,911 $2,102 $2,293 $2,485 $2,676 $2,867 $3,058
2.50% $198 $296 $395 $593 $790 $988 $1,185 $1,383 $1,580 $1,778 $1,976 $2,173 $2,371 $2,568 $2,766 $2,963 $3,161
2.75% $204 $306 $408 $612 $816 $1,021 $1,225 $1,429 $1,633 $1,837 $2,041 $2,245 $2,449 $2,654 $2,858 $3,062 $3,266
3.00% $211 $316 $422 $632 $843 $1,054 $1,265 $1,476 $1,686 $1,897 $2,108 $2,319 $2,530 $2,740 $2,951 $3,162 $3,373
3.25% $218 $326 $435 $653 $870 $1,088 $1,306 $1,523 $1,741 $1,958 $2,176 $2,394 $2,611 $2,829 $3,046 $3,264 $3,482
3.50% $225 $337 $449 $674 $898 $1,123 $1,347 $1,572 $1,796 $2,021 $2,245 $2,470 $2,694 $2,919 $3,143 $3,368 $3,592
3.75% $232 $347 $463 $695 $926 $1,158 $1,389 $1,621 $1,852 $2,084 $2,316 $2,547 $2,779 $3,010 $3,242 $3,473 $3,705
4.00% $239 $358 $477 $716 $955 $1,194 $1,432 $1,671 $1,910 $2,148 $2,387 $2,626 $2,864 $3,103 $3,342 $3,581 $3,819
4.25% $246 $369 $492 $738 $984 $1,230 $1,476 $1,722 $1,968 $2,214 $2,460 $2,706 $2,952 $3,198 $3,444 $3,690 $3,936
4.50% $253 $380 $507 $760 $1,013 $1,267 $1,520 $1,773 $2,027 $2,280 $2,533 $2,787 $3,040 $3,293 $3,547 $3,800 $4,053
4.75% $261 $391 $522 $782 $1,043 $1,304 $1,565 $1,826 $2,087 $2,347 $2,608 $2,869 $3,130 $3,391 $3,652 $3,912 $4,173
5.00% $268 $403 $537 $805 $1,074 $1,342 $1,610 $1,879 $2,147 $2,416 $2,684 $2,953 $3,221 $3,489 $3,758 $4,026 $4,295
Davis Neal
Vice President Mortgage Lender - NMLS#712474
417.893.3551 417.838.5076
dneal@sfcbank.com sfcbank.com
Springfield First Community Bank
1615 E Primrose - Springfield, MO 65804 MORTGAGE NOTICE: This is not a commitment to lend or extend credit. Restrictions may apply. Information and/or data is subject to change without notice. All loans are subject to credit approval. Not all loans or products are available in all states.