FITO - Sponsorship catalogue

Oradea International Theater Festival (FITO) is a large-scale cultural event, which aims to offer a space dedicated to theatrical arts, through which to stimulate cultural consumption, support and promote local dramatic creations, Romanian and foreign theatrical productions, as well as create opportunities for Romanian and foreign artists to share experiences of good practices, innovative ideas and to initiate national and international partnerships as diverse as possible.

This concept was launched in 2013 by the Queen Marie Theater in partnership with the Oradea International Theater Festival Cultural Foundation and gathers under its umbrella the Short Theater Festival (FTS), which has a competitive nature, the section Great Shows - Invited and Independent Shows - Fringe Section. The Short Theater Festival is one of the most important sections of the Oradea International Theater Festival and continues a tradition started at the Oradea Theater in 1976. FTS has now reached its 26th edition, being the only festival dedicated to the play in a single act from Romania.

FITO 2023

The FITO 2023 edition will take place on 4 – 11 June and will include performances from different registers, which will address all categories of the public. For the performances in the COMPETITION section of the festival, the selection will be made by a team appointed by the management of the Queen Marie Theatre.

The shows that will participate in the 26th edition of the Short Theater Festival - the COMPETITION section of FITO, will be selected both from the nearly 100 productions already registered, as well as from the most recent shows from the last season.

Among the theaters that have already responded to the Regina Maria Theater’s open call, there are both institutional theaters and organizations from the independent theater area.

FESTIVAL ADVERTISEMENT

Media partnerships with TVR 2/Cultural, Radio Romania Cultural, with local radio and television stations (MagicFM, Digi24 Oradea), with cultural booklets and leisure guides (Observator Cultural, Revista Teatrul Azi, Revista Tribuna, Scena. ro, Zile și Nopți, Teatral.ro, Culturaladuba.ro).

Partnerships with active bloggers in the region – launched in 2012, this kind of activity has proven to be a great success, especially reaching the area of the young audience.

5 press conferences, 5 radio - TV reports, 1,000 posters, 10,000 flyers, 500 booklets, 10 banners and 20 street signs, audio and video spots broadcast through media partners, on the websites www.fitoradea.ro and www. teatrulreginamaria.ro, but also on the Social Media accounts of the International Theater Festival and the Queen Marie Theater (Facebook – over 19,000 followers, Instagram – over 2,000 followers, Google, YouTube, TikTok, LinkedIn, Pinterest).

PARTNERSHIP BENEFITS

NOTORIETY

You will associate your image with the only theater festival in Europe that brings together short theater performances, alternative theater and street theater and with one of the most important cultural events in Oradea

POSITIVE IMAGE

You will support a traditional festival, that is emblematic for the community and cultural life in Oradea

IMPACT

Complex promotion mix | TV, radio, OOH, online and PR

AUDIENCE

Over 20.000 spectators

PARTNERSHIP LEVELS

OFFICIAL PARTNER

Unique and exclusive partnership level position

Preferential positioning in all communication materials and media

Maximum exposure, brand presence in all FITO communication

Package value: 9 000 euro + TVA

MAIN PARTNER

Position valid for 2 brands, high-level position in communication materials and media

Exposure in FITO communication media

3 gift products offered for the spectators and guests at the event

Package value: 3 500 euro + TVA

PARTENER

Position valid for 5 brands, second level position in communication materials and media

Exposure in FITO communication media

1 gift products offered for the spectators and guests at the event

Package value: 2 000 euro + TVA

OFFICIAL PARTNER

Exclusive association with FITO: “Brand X supports the Oradea International Theater Festival”

The possibility of granting an award of your choice.

MEDIA & SOCIAL MEDIA CAMPAIGN (LINKEDIN, FACEBOOK, INSTAGRAM, YOUTUBE, TWITTER, TIK TOK, GOOGLE, PINTEREST, NEWSLETTER)

Preferential positioning throughout the entire event promotion campaign (radio, print, outdoor, indoor, online).

Priority positioning of partners in all main promotional materials, which will be distributed on media channels; Announcement about sponsorship and partner promotion during the festival.

COMMUNICATION MATERIALS

Preferential positioning in all communication materials of the event: FITO program booklet (full page mockup cover 2), posters, flyers, invitations, tickets, subscriptions, partner panels and roll-up banners used at all press conferences and TV shows;

Logo on stickers + logo on the organizer and guest badges.

PRESS CONFERENCES

High-level placement in all press materials;

The possibility of inserting your own press release in the press kit; The presence of a firm representative during press conferences; The possibility of personalizing the location where the press conferences will be held (2 roll-up banners);

The possibility of offering promotional materials to the press;

Public recognition and appreciation from the organizers.

BRANDING

High-level positioning on the FITO roll-up banners placed at the entrance to each location;

The possibility of personalizing the locations through 2 own roll-up banners or other materials;

The possibility of presenting own products/services in FITO locations; The possibility of specific branding of a FITO location or an event in the FITO program.

VIP PASSES

10 invitations valid for 2 people to each one of FITO performances; Access to all FITO related events (exhibitions, parties etc.).

MAIN PARTNER

The possibility of granting an award of your choice.

MEDIA & SOCIAL MEDIA CAMPAIGN (LINKEDIN, FACEBOOK, INSTAGRAM, YOUTUBE, TWITTER, TIK TOK, GOOGLE, PINTEREST, NEWSLETTER)

Priority positioning in the first row of partners on all main promotional materials, which will be distributed on our media channels; Announcement about sponsorship and partner promotion during the festival.

COMMUNICATION MATERIALS

Positioning in the first row of partners in all communication materials of the event – FITO program booklet (full page mockup cover 3), posters, flyers, invitations, tickets, subscriptions, partner boards and roll-up banners used at all press conferences and TV shows.

PRESS CONFERENCES

Partner-first positioning in all press materials;

The possibility of inserting your own press release in the press kit;

The presence of a representative during press conferences; The possibility of personalizing the location where the press conferences will be held (1 roll-up banner); The possibility of offering promotional materials to the press;

Public recognition and appreciation from the organizers.

BRANDING

Positioning in the first row of partners on FITO roll-up banners placed at the entrance to each location; The possibility of personalizing locations through 1 own roll-up banner or other materials;

The possibility of presenting own products/services in FITO locations; The possibility of specific branding a FITO location or an event in the FITO program.

VIP PASSES

7 invitations valid for 2 people to each one of FITO performances; Access to all FITO related events (exhibitions, parties etc.).

MEDIA & SOCIAL MEDIA CAMPAIGN

(LINKEDIN, FACEBOOK, INSTAGRAM, YOUTUBE, TWITTER, TIK TOK, GOOGLE, PINTEREST; NEWSLETTER)

Positioning in the second row of partners in all main promotional materials, which will be distributed on media channels; 1 announcement about sponsorship and partner promotion during the festival.

COMMUNICATION MATERIALS

Positioning in the second row of partners in all communication materials of the event – FITO program booklet (full page mockup inside), posters, flyers, invitations, tickets, subscriptions, partner boards and roll-up banners used in all press conferences and TV shows.

PRESS CONFERENCES

Positioning in the second row of partners on all materials intended for the press; The possibility of offering promotional materials to the press;

Public recognition and appreciation from the organizers.

BRANDING

Positioning in the second row of partners on the FITO roll-up banners placed at the entrance to each location

VIP PASSES

3 invitations valid for 2 people to each one FITO performances; Access to all FITO related events (exhibitions, parties etc.).

SPONSORS

Sponsors are divided into four main categories, depending on the way they choose to support FITO:

FINANCIAL SPONSORS - have at their disposal the sponsorship packages that are adapted according to the promotion that each of the sponsors wants.

IN-KIND SPONSORS - contribute with a product or a service (offering a venue, giving an award for one of the theaters selected from the winners of the Short Theater Festival - contest, accommodation for the guests, food etc.).

DIGITAL SPONSORS - provide digital support such as an app, a projection show, or anything digital related that would bring value to FITO.

MEDIA/PROMOTIONAL SPONSORS - securing media coverage for FITO, guaranteeing a certain level of exposure on specific channels and publications.

Depending on the support offered, the basic sponsor package can be negotiated and customized.

SPONSOR PACKAGE

MEDIA & SOCIAL MEDIA CAMPAIGN (LINKEDIN, FACEBOOK, INSTAGRAM, PINTEREST, YOUTUBE, TWITTER, TIK TOK, GOOGLE, NEWSLETTER)

Mentioning your company as a sponsor in the press release announcing the beginning of Oradea International Theater Festival.

COMMUNICATION MATERIALS

Placing of your company’s logo in the space dedicated to sponsors on all promotional materials of the Queen Marie Theater – FITO program booklet (half page mockup inside), posters, flyers, invitations, tickets, subscriptions, partner boards and roll-up banners used in all press conferences and TV shows.

PRESS CONFERENCES

Public recognition and appreciation from the organizers.

BRANDING

Placing of your company’s logo in the space dedicated to sponsors on the FITO rollup banners placed at the entrance to each location.

VIP PASSES

2 double invitations (4 tickets) valid for FITO performances; Access to all FITO related events (exhibitions, parties etc.).

Contact persons:

Daniel VULCU

Manager Queen Marie Theater Director of International Theater Festival Oradea

Email: ftsoradea@gmail.com

Tel: 0723 242 212

Victoria BALINT

Director Iosif Vulcan Company

Email: fundatiafito@gmail.com

Tel: 0730 009 507

ftsoradea@gmail.com www.fitoradea.ro

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