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512 UNSCRIPTED MISSION
At 512 our mission is “To provide people with hope and future aspirations by growing awareness of today’s generation through media.” At 512 Unscripted we redefine the word “Entertainment” for our viewers. We value curiosity, and learning as the foundation of understanding. We believe in the power of diverse perspectives to strengthen community. Host & Creator Deborah Toodle believes in empowering the local community. From Fashion, Food, Environment, Health to Lifestyle and Entertainment; her goal is to inspire you to see the possibilities when seeing Austin at its best.
Our viewers are an integral part of 512 Unscripted overall broadcast. 512 Unscripted broadcasts to over 300k households per month. We reach an audience that is affluent, educated, and influential. Austin businesses are searching for dynamic ways to engage the customer, build their brand, and be a part of Austin’s entertainment scene. 512 Unscripted airs on Friday Nights at 7pm and re-airs and Tuesday at 1pm on ME Television channel 577 on Time Warner Cable. ME Television is AUSTIN’S OWN 24-HOUR MUSIC AND ENTERTAINMENT TV NETWORK (Channel 577 on Time Warner Cable) dedicated to show
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Our Mission “To provide people with hope and future aspirations by growing awareness of today’s generation through media.” casing scores of talented musicians, legendary performance venues and the vibrant entertainment scene in Austin. ME is the best TV channel to learn what’s going on. LOCAL, ORIGINAL, REAL…ME Television is a source for award-winning programs that have been appreciated and loved by viewers for years. Their lineup includes informative and entertaining shows such as Austin Studio Sessions, What’s New in Austin, LoneStar Smash, Film Shorts, and your very own 512 Unscripted.
65+yrs 1% 55-64yrs 18yrs 1.6% 2.4%
18-24yrs 21.6% 37-54yrs 34.3%
Female 52% 25-36yrs 40%
*viewership
Male 48%
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THE FACE BEHIND
512 Unscripted Deborah Toodle
Your host Deborah Toodle takes you on a journey journey started in Dallas TX, as she is the youngest of three children. Raised by a single mother she knows hard work, but unlike most she is not threatened by the challenge. She’s motivated! She is called the “story-teller” and that is exactly what she has aspired to become. Her passion began like most; undiscovered. As a single mother of two kids, she has struggled and overcome adversity. She strongly believes in the power of education and is an International Business & Business Law major. She has always been intrigued with the arts, and has a background in broadcasting where she was the Campus Director for the nationally known CBS school of Broadcasting in Austin TX. It was when the school doors closed for good in early 2009 and that Deborah was jobless and homeless, that she realized God can dream a bigger dream. After much prayer she decided to follow her passion and created 512 Unscripted.
January 2010 is when she launched a LIVE web series on SMTX.TV. She originally aired with a co-host; Director of RAW Austin Meghan Jones. With the tagline “I’ll see you on the streets.” Shortly after minor success she ventured into the world of TV and was picked up in May 2011 by ME Television on Time Warner Cable. She produced a successful season 1, which consisted of 8 episodes. She is currently in Pre-Production for Season 2 and is in the process of expanding to other channels within Time Warner Cable; including Video on Demand. Her vision is to expand regionally in hopes on becoming a nationally syndicated Television Series. She currently lives in NW Austin with her two children; daughter Destanye age 7, and son Aaron age 4. She also has a pet bunny named Maximus… “Rockstar” for short. Deborah Toodle is an innovator, who is driven and most importantly inspiring. She is living proof that you can live your best life, by living your passion.
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OPPORTUNITY REALATIONS 512 Unscripted Delivers Strong Visiblity You can have your message seen and heard in an un-cluttered environment by loyal viewers that recognize the sponsors of their favorite programs, and reward those companies with their patronage. Increase your organization’s visibility and strengthen your corporate image by establishing an association with Public Broadcasting’s reputation for excellence, prestige, and commitment to education and public service. 512 Unscripted consists of 48, 30 minute episodes produced in a year, which are broken into 24 episodes produced each season; 25 Food Segments, 25 Lifestyle & Entertainment, 25 Health & Fitness, and 25 Floating Segments that are individually produced upon discussion topic or theme for that episode.
We have built an interactive platform for both viewers and fans to not only connect with 512 Unscripted, but also with our guests. From weekly deals to chat forums, including live correspondence, we are constantly enhancing and adding new ways to “Get Connected”. Our key Success Factors include but are not limited to: Social Media, E-Newsletters, and Web Syndication. 512 Unscripted’s success hinges primarily on the development of its core fan base. Providing corporate support for 512 Unscripted brings your organization a strong association with quality and trustworthiness.
512 Unscripted will help enhance your image by sending a message to audiences that you support your local community. Audiences have positive opinions of companies that support local media and perceive it to have the same attributes as PBS. Your fifteen or thirty-second commercial is presented in an uncluttered environment before, during or after the show, which promotes visibility and retention. In fact, 72% of 512 Unscripted’s viewers were able to recall sponsoring companies. You will inform and educate a targeted audience about your organization’s products, services, purpose, and achievements. This audience consists of affluent consumers, influential business decision-makers, civicminded individuals, and other key leaders. • You will build brand loyalty and trust by being associated with 512 Unscripted, • You will generate goodwill by visibly investing in the community. • Through 512 Unscripted, you can choose a genre or niche on an upcoming episode that best targets your potential customers, or best represents your corporate interests
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512 UNSCRIPTED APPEALS TO ALL Lifestyle & Entertainment Segments, Fashion, Film, Philanthropy 512 Undiscovered Artist, Music, Visual Food Segments, Restaurants, Festivals, Trailer foods
Health & Wellness, Financial, Fitness, New Age Medicines
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Affiliates who we worked with included but are not limited to: Botticelli’s – www.botticellissouthcongress.com San Saba County – www.sansabaco.com Jimmie Roulette – www.jimmieroulette.com Cory Ryan Photography – www.coryryan.com Hollywood Gossip – www.hollywoodgossipband.com Matt Golightly – www.mattgolightly.com The Octopus Project – www.theoctopusproject.com Muchos Backflips – www.muchosbackflips.com Jimmie Roulette – www.jimmieroulette.com The Josh Langston Band – www.myspace.com/joshlangston Bailout Segment – www.vimeo.com/audiobrad Salon Sovay – www.salonsovay.com Artifact Workshop – www.artifactworkshop.com Neiliyo – www.neiliyo.com 2080s Haiti – www.2080sforhaiti.com Salon Sovay – www.salonsovay.com Secret Oktober – www.secretoktober.com Erin Mikulenka & Team Fabrication – www.myspace.com/teamfab Blue Mist Band – www.bluemistband.com Donna Lipman Austin Pets Alive Train my dog learning center Groovy Dog Bakery Cross Fit My Fit Foods Acufit Zumba Treaty Oaks Rum and Grahams Texas Tea Chick-fil-A Garridos Austin Green Gate Farms Snack Bar Parts and Labour Austin Polo Club Women’s League of Voters Diana Maldonado (State Representative) Austin Cycling Organization Sam Gooden –Gooden Sweets and Treats
We look forward in working with you!
Deborah Toodle | 512.484.7472 | deborah@512unscripted.com | www.512unscripted.com