SEO Success for your Startups
Image Source: Manbiz ISP Do you own a startup or planning to start one? Then Search Engine Optimization (SEO) should be the primary focus for startups. All business owners wish to have more traffic, whether it is a startup or a small business. But, to get good traffic, you need to ensure that your presence is there on all digital channels that includes search engines and social media. SEO for startups or small businesses is essential that helps you gain exposure and increase your website’s visibility in search engines like Yahoo, Google, Bing, etc. You should make use of the right SEO tips for startups to stand ahead in the market and compete with your competitors. With the available ORM Company in India, you can get the right guidance if you are struggling to fit in your startups in the market. Through this article, let us discuss the various available SEO tips for startups to increase online visibility. 1) Set Up Goals And Outcomes – Setting up goals and outcomes depends on your business type and the way it makes money. Few business types are: a. Big Publishers – They focus more on traffic and personalization as they generate income from ads.
b. Channel Partners And Resellers – These business kinds have a lot of audiences and tangible products. They help to market other products and services from partner brands. Hence, these business types care a lot about the email list. c. Online Commerce – These business types care more about transactional sales taking place from the website directly. For online commerce, SEO goal would be to increase purchase rankings and to reduce the bounce rates on product pages. d. Local Businesses – For any local business, the SEO goal would be to optimize the ‘near me’ searches along with the voice and mobile search.
Image Source: FlixGator 2) Strategy – Yet another SEO for startups tip is to develop a measurement strategy. You should know what, how, and why to measure. Few necessary actions that you have to take here are: a. Set up Google Analytics b. Set up Google Search Console c. Integrate CRM and marketing automation using your lead capture sources d. Set up your analytics Goal Conversion Tracking
e. Map all the metrics and align with the data sources f.
Automate your reporting through dashboard solutions
Image Source: EvenDigit 3) Review – As the next SEO tips for startups, you need to crawl your website and review the technical SEO. This is a huge step that contains a lot of information. A few steps are: a. Crawl Your Website – Make use of the available tools like Screaming Frog to crawl your website. Most of the startups have a small website, so this should not be an issue.
Image Source: TechPrevue b. Checking The Crawl Report – Check the spreadsheets for the crawl report that is packed with columns, rows, and data. For a high-level SEO audit, you need to look for: i. Duplicate Content ii. Meta Robots iii. Improper Redirects iv. Broken Media Assets v. 404 Pages vi. Broken Structure vii. URL Structure viii. Pages with Page Load Time 4) Website Audit – Having a pleasing and useful website experience impacts SEO a lot. If the visitors find navigation and content viewing on various devices challenging, it will rank high. Few tips here are: a. Track Engagement – While you track engagement, you will be able to check the visitors dropping off, where they click, and travel.
b. Check With The Drop-offs In Your Conversion Funnels – Find out exactly where users are dropping off and the reason for it. Google Analytics would help you with this. c. Navigation – Your website should be neatly organized in such a way that the users and search engines can check where they require to go without getting frustrated. You need to ensure that your navigation is clear and direct. If it is not, you need to fix it soon because you will have a tough time to get to the top of the search engine rank. Also, search engines would not prefer the website if it is disorganized. d. Mobile Friendliness – Your website should be mobile-friendly. Google’s mobile-friendly testing tool is an ideal tool to check this.
Image Source: All Things Web 5) On-page Optimization – This is an essential tip. On-page optimization is all about positioning your content matching the keywords within context, based on the user’s journey.
Image Source: SEJ 6) Evaluate Search Opportunities – Also regarded as a valuable SEO tip, you need to evaluate your website search opportunities. For this, all you need to do is to type in your brand’s name to Google and check the kind of results that you are getting. You should check for the following: a. Negative brand reviews. b. Ensure that your website’s metadata echoes your brand story and explains your products clearly. c. Review schema markup opportunities and implement them. d. Ensure that your website links and social accounts are on the right way e. At the bottom of the search results page, check ‘searches related to’ and find out what searches care about while in search of your brand. f.
Make use of auto-suggest to check the long-tail brand queries that are being populated.
7) Long-Tail Keywords – It would help if you did thorough keyword research to find the long-tail keywords. First thing you need to do is to start breaking your keyword research.
Image Source: MonsterInsights 8) Prioritize Content – Once you identify quite a few long-tail keywords and have some content ideas, you need to prioritize them. You can prioritize them by its volume, low difficulty, substantial CTR opportunity, and high significance. A few steps that you can think of to prioritize your keyword opportunities and content are: a. Get data from many keyword sources like Related Searches, Auto-Suggest, Ahrefs, Moz, and SEMrush. b. Find out the searcher intent behind the keywords. It would help if you prioritized with the bottom of the funnel keywords as they would probably move the needle with regards to sales and revenue. c. Collect keyword metrics like CTR potential, search volume etc. and prioritize them based on your business goals. 9) Link Building – You need to ensure that you build your links and amplify the influencer. For this, you need to: a. Not pay for links. b. Initiate by monitoring for mentioning of the unliked brand. c. Search your domain and brand names.
d. Get the relevant directories and articles and ensure that your website has a presence there and linked there. e. Understand the way your competitors get the links and get the links from those websites. f.
Get influencers involved in your website’s content by conducting interviews.
Image Source: Search Engine Journal 10) Stay Updated Always – Always stay updated with the information that you project on your website. The content that you place on your website should be relevant to the current trends in your domain. This would ensure that you have visitors always coming. Also, remove the outdated data on your website to replace the new updated ones. You should also be updated to the latest SEO news, Google updates, trends, and many more. Once you get the latest SEO updates, you can incorporate it in your website.
Image Source Extractable
Conclusion As a startup, do not only focus on getting leads from various social media platforms like Twitter, Facebook, Google+, Pinterest, and Instagram as you are aware that social media marketing also plays an essential role in startups. These platforms also help with your business promotion and increase your products and services. Select the right one that is applicable and perfect for your business to work. Make sure that you keep connecting with users and request them to share your content, in a way to promote your brand. Original Source: Technians