Philly Tech Week 2017 by Brian Kirk

PHILLYTECHWEEK.COM  APRIL 28—MAY 6  #PTW17 A WEEKLONG CELEBRATION OF TECHNOLOGY AND INNOVATION IN PHILADELPHIA

ORGANIZED BY

WHATDOESA PHILLYSUCCESS LOOKLIKE?

FULL CALENDAR INSIDE FEATURING

TECH EVENTS

DEFINING “TRIUMPH” FOR PHILADELPHIA’S TECH COMMUNITY PG.29 

LEMONADE STAND: HOW LOCAL FOUNDERS GOT THEIR START HEALTH STARTUP WINS BIG AT #SXSW PG.7  HOW TO JOIN THE PHILLY TECH SCENE PG.27  TESTIMONIALS FROM NET/WORK PG.6 

PG.4 

POWERING PHILADELPHIA’S INNOVATION ECONOMY

Where Ideas Go To Work. Philadelphia’s newest hub for innovation combines world-class researchers and dynamic entrepreneurs inside cutting-edge labs, offices and coworking space for creating new companies and products. For more information, visit pennovation.upenn.edu

The Penn Center for Innovation (PCI) creates commercial partnerships between Penn and the private sector by licensing technology, aligning R&D, forming ventures, or combining all of these activities to serve society and drive regional economic development. For more information visit www.pci.upenn.edu

Penn’s world-class facilities, culture of creativity, and technical expertise powers the Philadelphia Innovation Economy; while its ground-breaking discoveries positively impact our global and local society.

Ranked as a best place to work in IT, Penn provides the tools and resources for its technologists to creatively serve a 24x7 enterprise; offering opportunities in a variety of innovative positions inside a renowned research university. Learn more about open tech positions at the region’s leading employer by visiting www.isc.upenn.edu/tech-jobs-penn

WELCOME PROGRAM & MAGAZINE 

TABLE OF CONTENTS  4

LEMONADE STAND

Members of the Technical.ly team cheese it up at NET/WORK Philly 2017 at The Fillmore. Photo by Justin Durner

7 KERITON

WINS BIG AT #SXSW 9 EVENT

CALENDAR HOW TO JOIN THE PHILLY TECH SCENE, A STEP-BY-STEP GUIDE 27

COVER STORY: WHAT DOES A PHILLY SUCCESS LOOK LIKE? 29

#PTW17 SPONSORS 34

#PTW17 PARTNERS 36

CONNECTING YOU TO OPPORTUNITIES IS WHAT WE DO 38

ABOUT  Philly Tech Week 2017 presented by Comcast is the seventh annual celebration of technology and innovation in the region. The week is organized by local technology news organization Technical.ly, in collaboration with dozens of partners and sponsors. For the most up-to-date list of partners and events, visit phillytechweek.com. Technical.ly Philly is a leading local tech news and events organization. It publishes daily content on entrepreneurship, access, funding, policy and other ways cities are improving through technology. Its sister publications are in Delaware, Brooklyn, Baltimore and Washington, D.C. DESIGN AND PRINTING: Red Flag Media LOGO AND WEBSITE: Jarvus Innovations

A LETTER FROM THE ORGANIZERS 

DEAR FRIENDS, IN THESE CANTANKEROUS TIMES, I find myself searching for inspiration. Maybe it’s the middle-schoolers making tech projects that put my 13-year-old self to shame. Or maybe it’s the career-changers fighting through squalls of uncertainty and self-doubt. Or maybe, just maybe, it’s a startup that’s tackling something real, something life-improving, something more than just another way to target ads. That’s why Philly Tech Week 2017 presented by Comcast matters: It’s a little care package of people in our region doing amazing things. It’s a dose of inspiration — a reminder that you, too, can build a future to be proud of. Over the next week-plus we at Technical.ly encourage you to get out and see what the Philly tech community is all about. We cover it, day in, day out, but trust me: There’s no better way to see what’s going on than PTW. You wanna know what Philly’s good at and where it can improve? Philly Tech Week. You wanna challenge yourself to learn a new skill? Philly Tech Week. You wanna make a connection that could advance your career in meaningful ways? Philly Tech Week. This magazine is a jumping-off point for making the most of #PTW17. There’s a lot of great information packed in these pages, but the inspiration happens when you go out and really engage with one (or more!) of the week’s 100 expertly curated events. Good luck, and let us know how it goes. All best, ZACK SEWARD, EDITOR-IN-CHIEF, AND THE ENTIRE TECHNICAL.LY PHILLY TEAM

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FEATURE

LEMONADESTAND

IN WHICH SOME OF THE REGION’S TOP EXECS SHARE THEIR FIRST FORAYS INTO ENTREPRENEURSHIP. I started a landscaping company in high school. I made up flyers with impressive taglines including: "Cheaper than people who overcharge" and "Keeping teens off the street and in your yard." I drove my mom's minivan slowly along the side of the road while my friend hung out the side and stuffed the flyers into mailboxes. Turns out that it's illegal for anyone besides the postal service to put something in a mailbox, and by the time I got home there was a message waiting for me from the local postmaster that if I didn't cease and desist they would press charges. I had already generated enough leads to stay busy mulching and weeding for the next two summers, though, so it was totally worth it.

JAKE STEIN Stitch CEO 4

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PROGRAM & MAGAZINE 

When I was in grade school, maybe 3rd grade, I bought Wacky Packages in bulk from the corner store in Brooklyn, opened the packages, and sold the cards that other kids needed as one-offs. I made enough margin to support my own habit, and collected multiple full sets. But my first real job was as a gal friday (they still had those in 1981) for a pajama manufacturing company in the NYC garment district. I typed, answered the phone, got coffee and bagels, and ran film to be developed. I wore a skirt and a blouse every day and the bosses called me sweetheart.

LUCINDA DUNCALFE Monetate CEO

ANTHONY GOLD

ROAR for Good cofounder

It was Acme Markets, I was 16 years old, and I was a grocery bagger and shopping cart collector. There are two ways to increase the efficiency of collecting shopping carts from the parking lot. More carts per run, and faster runs. Better yet — combine the two! On one such run, I had about 15-20 carts in tow as I approached the front of the store. Standing there out front was a woman soliciting for some cause or event — I don’t remember the details. But what I vividly recall was that her impromptu sales spot was right in the path of my cart flow. So I kindly asked her to move. On my next cart run, not only was the woman still there, but she was in the same exact spot — hadn’t moved an inch. This time I asked a little more firmly if she could move out of the way. By the third run, I mentioned to her Acme’s policy on non-solicitation, and that finally did the trick. Problem solved, and I got back to setting new records for cart retrieval times. I walked into work the next day, and the union boss asked me to come to the back. “I heard you were harassing a woman out front of the store yesterday.” I couldn’t believe the woman had the nerve to not only complain, but to say that I had harassed her. So, I recounted the entire story to my union boss. Clearly he would understand my position and shift his allegiance back to his hardworking, conscientious employee. “That woman was my wife.” Gulp. I was put on a one week “unpaid leave of absence.” I came back a week later and quit. # P T W 17 • T E C H N I C A L . LY/ P H I L LY • P H I L LY T E C H W E E K .C O M

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ROBERT MOORE RJMetrics cofounder

As a teenager in the late ‘90s, a few years before I was selling cheesesteaks on the internet, I built a small tech support company in South Jersey. Most of my work involved removing spyware, a skill I picked up by regularly breaking my family's computer and then figuring out how to fix it before anyone noticed. When 1999 rolled around, the press was having a field day with this thing called the Y2K bug. Apparently, for some indeterminate number of computer programs, engineers had saved memory by hard-coding the "19" part of the year when storing dates. These programs, like two-digit odometers, were going to roll back to the year 1900 once the clock struck midnight on New Year's Day. At that point, naturally, the world would end. People were freaking out, and just about every major software company released a CD-ROM with a "Y2K patch" designed to fix this bug in their programs. This was my first lesson in the beauty of product-market fit — thanks to all the media hype, every client I ever knew was asking me to Y2Kproof their computers. I said yes, burned every patch CD I could find, and got to work. At the time, my Mom was employed as a bookkeeper at a nearby RV dealership called Hitch-A-Rama. When Y2K paranoia struck the office, she tossed out my name and I was hired on retainer to future-proof the entire dealership. This was my first enterprise contract, and it opened my eyes: Why bother driving to 40 houses when you could be hired to fix 40 machines all in the same place? And there I was, looking out the window at a used Skyline Layton 30 Travel Trailer while progress bars crawled across the screens of dozens of Windows 95 PCs. Living the dream? Maybe not. But it left an impression on me. Something I had built, for the first time ever, was growing — and I've been chasing that same feeling ever since. My first Foray into business was a handicraft venture called "OneArtisan" that I started while I was in grad school. The idea was to work with local artisans in some remote place and bring their art to the craft-lovers in developed markets. I raised a few thousand dollars from a public services group at MIT and visited group of artisans in a remote part of Gujarat, a state in India. It was an adventure, far more interesting than a boring internship. Upon return, I sold the stuff in a few college campuses and a few boutiques around campus. I narrowly broke even. I guess the biggest learning was from throwing myself out there, as I was bit shy.

MORE PHOTOS

SHAUNAK ROY Yellowdig founder 6

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Visit bit.ly/lemstand for more Lemonade Stand installments, including Greg Sterndale from PromptWorks and Felicite Moorman from StratIS.

PROGRAM & MAGAZINE 

FEATURE

KERITON WINS BIG AT #SXSW: “I WANT TO DEDICATE THIS AWARD TO PHILADELPHIA”

THE BREAST MILK MANAGEMENT STARTUP BEAT OUT 150 OTHER COMPANIES AT THE SOUTH BY SOUTHWEST IMPACT PEDIATRIC HEALTH PITCH COMPETITION. BY ROBERTO TORRES 

HILLY HEADED TO South by Southwest with a significant presence this year, including Mayor Jim Kenney himself. And one local health IT company just cashed in from that national exposure: Keriton, the makers of a breast milk management system, beat out 150 other startups to win the top prize in the Digital Health portion of the Impact Pediatric Health pitch competition. Philly’s health IT scene is no stranger to SXSW awards: in 2015, BioBots won “Most Innovative.” What did the Dreamit grad startup, founded by Penn graduate student Vidur Bhatnagar win? Some $15,000 and meetings with eight children’s hospitals across U.S. Over the phone from California, where he was pitching Keriton to Stanford’s pediatrics hospital, Bhatnagar told Technical.ly that taking the main prize was a humbling experience. “The judges for both the qualifying and final rounds were top pediatric

AT SOME POINT I THOUGHT, ‘THESE [OTHER] GUYS ARE WINNING FOR SURE,’ BUT THE REASON WE WON IS THAT WE’RE SOLVING A REAL-WORLD PROBLEM. –VIDURBHATNAGAR Founder, Keriton

clinicians and hospital executives from eight leading hospitals,” said Bhatnagar. “That’s a great validation of the product that Keriton is trying to bring to the market.” The competition was fierce, said the Indian native and former SAP India employee. “At some point I thought, ‘These [other] guys are winning for sure,’ but the reason we won is that we’re solving a real world problem,” he said. The engineer received the award flanked by his sister Vidushi Bhatnagar, the inspiration for the Keriton platform: Vidushi’s baby was born three weeks prematurely, she was unable to breastfeed while the baby recovered from having fluid in her lungs. “It was very special having her there with me,” the founder said. “It goes to show you how startups can really make a difference in a real-world problem.” Before hanging up, Bhatnagar asked us to include a verbatim

statement and thank, by name, a few community members. Just this one time, Vidur! “I want to dedicate this award to the city of Philadelphia,” the founder said. “I’m happy to call Philly our home because the entire community has been so supportive specially folks like Penn Medicine, Penn Engineering, Wharton, IBX, BioAdvance, Ben Franklin Technology Partners, Dreamit, Dorm Room Fund, the Mayor’s Office, Philly Startup Leaders and StartUp PHL. This is a reflection of a Philadelphia company winning at a global stage.”

MORE EVENTS Interested in the region’s vibrant health-tech scene? Check out The Future of Health Sciences event. Monday, May 1, 3:30 p.m.– 7:30 p.m., Public Health Management Corp.

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 PROGRAM & MAGAZINE

The Fox School of Business

Management Information Systems Graduate Programs

in the

NATION —U.S. News & World Report, 2017

Master’s programs include:

• Digital Innovation in Marketing – 100% online • IT Auditing & Cyber-Security – Online option available

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APRIL 27, 2018 – MAY 5, 2018

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CapTech is a national IT management consulting firm that bridges the gap between business and technology for some of the world’s most successful companies.

www.captechconsulting.com 8

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CALENDAR PROGRAM & MAGAZINE 

TRACKS 

ACCESS

BUSINESS

CIVIC

CREATIVE

DEV

MEDIA

SCIENCES

FIND THE COMPLETE, UP-TO-DATE CALENDAR AT PHILLYTECHWEEK.COM

#PTW17 INNOVATION CRAWL

 April 28, 5:00 P.M. – 10:00 P.M. @ Various Locations  Free (Technical.ly) See all the Innovation that Philadelphia's tech scene has to offer. One stop at a time. Many locations will feature tech to play with, including augmented reality, robots and video games.

FRIDAY, APRIL 28  OUT OF CONTEXT

 April 28 – May 7 @ out-of-context-ptw.com  Free (Heit & Haikes)  TRACKS: A curated online exhibition showcasing work with a new understanding of visual language by removing it from its

TECH SUITE FOR THE C-SUITE

intended statement, setting or circumstance.

EVOHAX—HACK TO CHANGE LIVES  April 28 – 30 @ Benjamin’s Desk, 1701 Walnut St, 8th floor  Free (EvoXLabs)  TRACKS: 4th Annual Hackathon on Accessible Technologies.

 2:00 P.M. – 5:00 P.M. @ TBA  Free (Trellist Marketing and Technology)  TRACKS: Do you know what to consider when evaluating the tech platforms to satisfy the needs of your C-Suite? Join us for a series of sessions presented by industry thought leaders that cover a wide

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MAYORAL TECH TOWN HALL

 Monday, May 1, 9:30 A.M. – 12:00 P.M. @ PHL Next Stage Space, 3001 Market St  Free (Technical.ly) A cross-market conversation weighing in on tech's impact on economic development. array of challenges and solutions – all in a casual setting with drinks and live entertainment. Highlights to include: CMS platform selection, Intranet platform selection, and social business platforms as they pertain to governance, workflow, approval and decision processing, resource needs and alignment, content types affecting workflow, cost to business, etc.

TEMPLE INNOVATION SHOWCASE

 3:00 P.M. – 5:00 P.M. @ Shusterman Hall, 1834 Liacouras Walk  Free (Temple University, Office of the Vice President for Research)  TRACKS: Temple University is a hotbed for innovation! You're invited to meet our community of innovators and learn about emerging technologies on campus. Fueled by more than $242M in annual

research expenditures and 39,000 students, Temple’s innovation pipeline features a diverse mix of tech and generates 115+ research-based inventions per year.

#PTW17 Innovation Crawl and kicks off a free four-part event series for nonprofits. Refreshments will be provided.

TECH IN THE COMMONS: AUGMENTED AND VIRTUAL REALITY BOOTCAMP FOR NONPROFITS

 9:00 A.M. – 6:00 P.M @ Abington Art Center, 515 Meetinghouse Road, Jenkintown, PA 19046  Free (Abington Art Center, Penn State Abington)  TRACKS: Bring your mind and heart to the Abington Art Center. The Abington Art Center’s Innovation Center is constructing a platform for social thought, action and design. Bringing together artists, technologists, designers and environmentalists, we will be considering some of the pressing issues of our day, while considering strategies for making and doing that responds to these needs.

 3:00 P.M. – 5:00 P.M. @ PhillyCAM, 699 Ranstead Street  Free (Generocity)  TRACKS: Play with locally built AR and VR and learn how you can use this trending technology for your own organization -- leveraging tools from Snapchat to games to Google Cardboard and beyond. The focus will be on place-based nonprofits (rec centers, school support, parks groups, etc.) but all are welcome. Organized by Generocity. org and supported by the Knight Foundation, this event is part of the

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EMPATHY HACK

PROGRAM & MAGAZINE 

PYRAMID STEM SHOWCASE

 11:00 A.M. – 4:00 P.M. @ Sullivan Progress Plaza, 1501 N. Broad St, Office Bldg  Free (DHEx Enterprises)  TRACKS: Join in and have fun, as the showcase features hands-on, interactive or visual exhibits of science, technology, engineering and math (STEM), presented by organizations, businesses, individuals, or after school programs who want to share their love of STEM and encourage others of all ages.

BUILDING AN ALL-STAR COMMUNITY WITH THE SIXERS INNOVATION LAB

 1:00 P.M. – 3:00 P.M. @ TBA  Free (Venture for America, The Sixers Innovation Lab)  TRACKS: The purpose of Building an All-Star Community is to expose entrepreneurs and innovators in the broader community to the Sixers Innovation Lab

and show the Lab’s commitment to developing the region’s entrepreneurial ecosystem. The programming will start with a tour of the 10,000 square foot facility and continue with stories from Philadelphia change-makers in the sports and tech industries. Our featured speaker is Kenny Holdsman of Philly Youth Basketball. Following the introductions and panel discussion, the floor will be open for questions and the event will conclude with time for networking.

SCIENCES CONFERENCE 

HEALTH AND SCIENCES ROUNDTABLE

 Monday, May 1, 12:00 P.M. – 2:00 P.M. @ PHMC, Centre Square East, 1500 Market St.  Free (Technical.ly) Participate in an intimate lunch with a curated group of entrepreneurs, investors, policy makers, academics and leaders to discuss plans for Philadelphia’s Health IT future and steps to get there.

FUTURE OF HEALTH SCIENCES

 Monday, May 1, 2:30 P.M. – 6:30 P.M. @ PHMC, Centre Square East, 1500 Market St.  $20 (Technical.ly) Join us! Let's jump into the conversation together. We want to highlight the strengths in Philadelphia's different health sciences sectors while peeking into the future of healthcare tech!

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VRPHL: PTW17 EDITION VIRTUAL AND AUGMENTED REALITY MEETUP

 5:30 P.M. – 8:00 P.M. @ TBA  Free (VRPHL)  TRACKS: Join us for our monthly meetup to talk about the future, enjoy some food, and interact with our growing lineup: Realtime 3D space painting w/Tiltbrush, Virtual InSynergy - See the latest projects and premier VR Tennis simulator, now on Steam Greenlight. View art beyond the constraints of location with VR and photogrammetry and much more!

MONDAY, MAY 1  HOW TO LEVERAGE GOOGLE ANALYTICS TO GROW YOUR BUSINESS ONLINE AND OFFLINE

 11:00 P.M. – 1:00 P.M. @ Delaware County Chamber of Commerce, 1001 Baltimore Pike, Suite 9 LL, Springfield, PA 19064  Free for members, $25 for non-members (Delaware County Chamber of Commerce, Matson Consulting Group)  TRACKS: As the web has replaced the Yellow Pages, it's increasingly important for business owners to know and understand how current and potential clients are likely using their websites. We'll go over some fundamental modern best practices for businesses of all types. Then, we'll dig a little deeper into how to leverage the incredible and free Google Analytics tool to learn more about your customers and how you can gain actionable insights into their purchasing behaviors. Enter to win a 1 year subscription to Microsoft Office 365.

NASA, USDA, Dept. of Energy and the National Science Foundation to explore federal Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs that provide federal grant funds for research and development! For more information visit www.sbir.gov.The Pennsylvania SBDC Network and members of the Pennsylvania Innovation Partnerships will be on hand to assist with additional resources.

OUT TO LAUNCH

 12:00 P.M. – 2:00 P.M. @ Museum of the American Revolution, 101 S 3rd St  $10 (Ticketleap)  TRACKS: 10 of Philly’s most innovative products will make their debut all in one place on May 1st. Out To Launch will take place at the brand new Museum of the American Revolution, also “launching” this spring. Boxed lunch is included and you can also tour the museum before or after the event. Event generously sponsored by Ballard Spahr.

CODED BY KIDS COMMUNITY TECH EVENT SOUTH PHILADELPHIA

 5:00 P.M. – 7:00 P.M. @ Courtyard Apartments Community Room, 1021 S 4th St  Price Varies (Coded By Kids)  TRACKS: Join Coded by Kids and the Queen Village Neighbors Association for an interactive session on the basics of coding and the Philly tech scene. These sessions are for members of the community of all ages and skill levels.

BUILDING A VENTURE-BACKED SBIR/STTR/TECHNOLOGY TRANSFER BUSINESS: FIRESIDE CHAT WITH JOSH KOPELMAN OPPORTUNITIES EXPO!  12:00 P.M. – 3:00 P.M. @ Free Library of Philadelphia, Skyline Room (4th Floor), 1901 Vine St.  Free (U.S. Small Business Administration)  TRACKS: Meet with federal agencies such as

 6:00 P.M. – 8:00 P.M. @ Pennovation Center, 3401 Grays Ferry Ave  Free (PACT)  TRACKS: Join PACT and the Penn Center for Innovation for a Fireside Chat with Josh Kopelman.

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THE SELF-NAVIGATING REGION

 2:00 P.M. – 5:00 P.M. @ American College of Physicians Building, DVRPC Offices, 190 N Independence West  Free (Delaware Valley Regional Planning Commission, Uber, SEPTA, University of Pennsylvania)  TRACKS: Transportation technology and innovation are moving fast. Public agencies and private enterprises are working together to seamlessly network the region’s transportation system in ways that can provide more options in how to get around, reduce transportation costs, and more efficiently move people and goods using existing infrastructure. Come learn about what is being done now, and discuss what the future may bring.

DIGITAL'S NEW ROLE IN EDUCATION MARKETING & OUTREACH

 5:00 P.M. – 7:00 P.M. @ Benjamin’s Desk, 1608 Walnut Street, 12th Floor  Free (eCity Interactive)  TRACKS: eCity will host a panel discussion among education experts working in marketing, admissions, and alumni relations to discuss how technology is being used to personalize and enhance their students' experience.

WHERE CANNABIS AND TECHNOLOGY MEET

 5:00 P.M. – 8:00 P.M. @ Ballard Spahr LLP, 1735 Market St.  Free (Ballard Spahr)  TRACKS: Now that the legislature in Pennsylvania has approved the sale of medical marijuana, how will the technology community react and capitalize? The intersection of cannabis and technology is the primary topic, along with an update and primer on the law. Technology companies are developing new techniques for dispensing medical

PROGRAM & MAGAZINE 

MEDIA CONFERENCE 

FUTURE OF DIGITAL MARKETING

 Tuesday, May 2, 10:00 A.M. – 7:00 P.M. @ National Museum of American Jewish History, 101 S Independence Mall E 5th Floor  $150 (Technical.ly) Live streaming, chat bots, virtual and augmented reality and the growing spread of fake news are all changing the landscape that marketers have to navigate. At this #PTW17 event, explore the practical how-to's and applications of some of these trends and how to still be an authentic voice amidst the noise.

marijuana and scientists are developing new technologies for calibrating and isolating certain attributes of the plant. The panel will include representatives from a company that has developed technologies for the refinement of capsules and tablets, at least one doctor that will discuss the benefits of medical marijuana for pain management and a lawyer from Ballard that will discuss the current law and application process in PA.

CAREER CHANGERS PANEL AND HAPPY HOUR

 6:00 P.M. – 8:30 P.M. @ Ladder 15, 1528 Sansom St  Free (Girl Develop It)  TRACKS: Join Girl Develop It for a Career Changers panel featuring the wisdom of four amazing women who've made professional leaps - followed by a happy hour!

SOCIALTECH: THE MULTI-LAYERED SOCIAL IMPACT OF TECHNOLOGY

 6:00 P.M. – 9:00 P.M. @ O3 World, 1339 Frankford Avenue  Free (Hopeworks N' Camden)  TRACKS: Too often, the breathless coverage of how a new app or piece of technology or software will change our lives misses the real impact of technology on

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economic and social problems that have long plagued us. This event will focus on the often overlooked social impact of technology as an economic equalizer for disadvantaged populations, as a vehicle for social change, and as a tool for disrupting long-standing social inequality.

TECHNOLOGY TRANSFORMING THEATRE

 7:00 P.M. – 8:30 P.M. @ Arden Theatre Company, 40 N. 2nd St  Free (Arden Theatre Company)  TRACKS: Exploring the intersection of theatre and technology as a way of increasing the intimacy between the work and the audience.

TUESDAY, MAY 2  BUILDING A WORLD CLASS TECH WORKFORCE

 8:00 A.M. – 10:00 A.M. @ The Hub at Cira Centre, 2929 Arch St  $35 (Economy League of Greater Philadelphia)  TRACKS: Since the early 2000s, employers in Greater Philadelphia have created 25,000 net new tech jobs – equivalent to 25% of all regional jobs created during that span. This growth presents a major economic opportunity for residents in our region, but firms report difficulty finding candidates with the needed skills and credentials to fill many positions.

SOCIAL MEDIA BOOTCAMP

 8:30 A.M. – 10:30 A.M. @ Delaware County Chamber of Commerce, 1001 Baltimore Pike, Suite 9 LL, Springfield, PA 19064  Free for members, $25 for non-members (Delaware County Chamber of Commerce, Score)  TRACKS: You have social media in place for your business, but are you using it effectively? Judith Lee, Social Media Expert and Advocate, will review how the pros

approach social marketing and show you how to raise your social media to the next level.

DRIVING TECH TALENT GROWTH IN PHL

 8:00 A.M. – 10:00 A.M. @ Convene Cira Centre, 2929 Arch St.  $35 (Economy League of Greater Philadelphia)  TRACKS: Since the early 2000s, employers in Greater Philadelphia have created 25,000 net new tech jobs – equivalent to 25% of all regional jobs created during that span. This growth presents a major economic opportunity for residents in our region, but firms report difficulty finding candidates with the needed skills and credentials to fill many positions. Join the Economy League during Philly Tech Week 2017 presented by Comcast as we release an in-depth analysis of the region’s IT workforce and present a strategic framework to expand and deepen the tech talent pool in Greater Philadelphia.

BOOTSTRAPPERS BREAKFAST

 8:00 A.M. – 10:00 A.M. @ Benjamin’s Desk, 1608 Walnut St.  Free (Bootstrappers Breakfast)  TRACKS: Come join entrepreneurs who eat problems for breakfast. At a Bootstrappers Breakfast® we have serious conversations about growing a business based on internal cashflow and organic profit.

CHARIOT SOLUTIONS IOT WORKSHOP

 8:30 A.M. – 12:00 P.M. @ Chariot Solutions, 515 Pennsylvania Ave.  $50 (Chariot Solutions)  TRACKS: Some programming experience is helpful but not required. Each participant will receive a hardware development kit containing an Particle Photon microcontroller and the components required for the class.

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ARTS MARKETING IN THE DIGITAL AGE: A TECHNICULTURE EVENT

 9:00 A.M. – 2:00 P.M. @ National Museum of American Jewish History, 101 S Independence Mall E  $75-$125 (Greater Philadelphia Cultural Alliance)  TRACKS: The digital world is changing fast. How are arts organizations embracing digital in order to market their offerings? Join us for Arts Marketing in the Digital Age, a presentation and breakout learning sessions by lead digital marketing firm Capacity Interactive to learn new digital practices and to see how your organization stacks up in the digital world.

INTEROPERABILITY IN 2020: WHAT PHILLY IS DOING TODAY TO SHAPE HEALTHCARE TOMORROW

 12:00 P.M. – 1:30 P.M. @ TBA  $5 (CloudMine)  TRACKS: This panel discussion will highlight how Philadelphia's health and technology organizations are collaborating to improve value-based care, offering a 360-degree view into the patient journey.

DISRUPTION & DIVERSITY IN THE SHARED ECONOMY

 1:00 P.M. – 5:00 P.M. @ WeWork, 1601 Market St  $25 (Keitt Media Agency)  TRACKS: In celebration of Philly Tech Week 2017, enjoy the day-long "Disruption & Diversity in Technology" Conference. Sessions will include topics such as arts and entertainment, entrepreneurship, diversity and the shared economy within technology. The day also features a fireside chat with notable tech entrepreneur Rodney Williams and an eclectic social hour to immediately follow.

WORST CODING PRACTICES (...AND HOW TO FIX THEM)

 1:00 P.M. – 3:00 P.M. @ TBA  Free (Engine Room)  TRACKS: Our event highlights the most frustrating bits of code to ever cross our compilers. Sometimes we developers inherit some

PROGRAM & MAGAZINE 

pretty un-maintainable code, and sometimes we even write it ourselves! This session will address the most common pitfalls, and how you can educate others and yourself to avoid them.

CONTENT RESCUE

 2:00 P.M. – 5:00 P.M. @ Pipeline Philly, 30 South 15th Street, 15th floor  Free (Scribewise)  TRACKS: Content Marketing is very trendy, but also very misunderstood. Consequently, many companies are struggling with it. This event will offer an overview of what content marketing is and isn't, and then assess and "rescue" four companies who submit their content initiatives for appraisal. We'll assess their efforts to date, audience reach, help create persona profiles and make editorial recommendations.

STARTUP ADVICE: PLANNING YOUR MVP

 3:00 P.M. – 6:00 P.M. @ WeWork Northern Liberties, Piazza at Schmidt’s  Free (Webjunto LLC)  TRACKS: Join local Startup Founders and Tech Experts for a 3 hour workshop on building an MVP, User Experience (UI/UX), and Software Development do’s and don’ts.

BENJAMIN'S DESK + 1776 CORPORATE INNOVATION ANNOUNCEMENT WITH MAYOR KENNEY AND STARTUPPHL

 2:00 P.M. – 3:30 P.M. @ City Hall, 1401 John F Kennedy Blvd  Free (Benjamin’s Desk, 1776)  TRACKS: Benjamin's Desk and 1776 have formed an exciting partnership to inject new energy into Philadelphia's rise as an innovation hub. This initiative will connect global corporations and Philadelphia based startups for R&D, revenue growth and investment opportunities. Join BD, 1776, Mayor Jim Kenney, StartupPHL, corporate officers and startup founders for a special announcement with reception to follow.

A NEW REALITY: HOW VIRTUAL AND AUGMENTED REALITY ARE SHAPING THE FUTURE

 3:00 P.M. – 6:30 P.M. @ Microsoft Reactor, 3711 Market St.  Free (University City Science Center)  TRACKS: A New Reality: How Virtual and Augmented Reality are Shaping the Future will explore how VR and AR are making their way into our professional and personal lives.

DON’T TELL ME WHAT TO DO! GETTING COMFORTABLE WITH DATA ASSISTED DESIGN

 4:00 P.M. – 5:00 P.M. @ Quorum Science Center, 3711 Market Street, Suite 800  Free (AWeber)  TRACKS: Involving data in the creative design process can be complicated. Join AWeber’s Creative Director, Chris Vasquez, to learn how to transform your design thinking.

CODED BY KIDS COMMUNITY TECH EVENT NORTH PHILADELPHIA

 5:00 P.M. – 7:00 P.M. @ Strawberry Mansion Learning Center, 2946 W Dauphin Street  Free (Coded By Kids)  TRACKS: Join Coded by Kids and the Queen Village Neighbors Association for an interactive session on the basics of coding and the Philly tech scene. These sessions are for members of the community of all ages and skill levels. Food and drink provided by event sponsor, Brio Solutions.

TECH IN THE COMMONS: DATA STORYTELLING WITH GOOGLE NEWS

 5:00 P.M. – 8:00 PM @ 601 Walnut Street, 12 floor  Free (Generocity.org)  TRACKS: Boost engagement and provide value for your audience with new days to visualize and tell stories with data. Organized by Generocity.org, supported

by the Knight Foundation and featuring a presentation from Google News, you will walk away from this mind melting session with an array of skills and free tools to better understand your audience, what they are searching for online, and discover how to create compelling and engaging content using Google tools -- and other free and low-cost services to make your spreadsheets and presentations and messy data into something compelling for volunteers and funders and staff. Oh and play with Google Cardboard! Please bring a laptop or mobile device. Refreshments will be served.

CURALATE SCAVENGER SPRINT AND PARTY

 5:00 P.M. – 9:00 P.M. @ Meet at Curalate HQ, 2401 Walnut Street, Suite 502 by 5pm  $10 (Curalate)  All proceeds donated to Coded by Kids  TRACKS: Fancy yourself a bit of a problem solver? Like a good party? Want to support a great cause? We've got the event for you. Curalate is organizing a 'Scavenger Sprint' during which teams of participants will solve a series of fun challenges around Philly - we'll mix up the groups a bit so you get to meet some new folks. Solving the final challenge will deliver you to the location of an awesome party thrown by us and a number of our friends. All of the proceeds from the event will go to support a great organization - Coded by Kids which provides tech education to Philly children.

DEVELOPING A SOCIAL MEDIA STRATEGY AS A TEAM OF ONE

 6:00 P.M. – 8:30 P.M. @ Indy Hall, 399 Market St, Suite 360  Free (Buffer)  TRACKS: If you're the only person (or on a small team) managing social media at your company, developing a distinct and productive strategy is key to keep you on course to hitting your social media goals.

# P T W 17 • T E C H N I C A L . LY/ P H I L LY • P H I L LY T E C H W E E K .C O M

 PROGRAM & MAGAZINE

BOTS, AI & CONVERSATIONAL UI

 6:00 P.M. – 8:00 P.M. @ Stuzo, 211 North 13th Street, Suite 802  Free (Stuzo)  TRACKS: Learn about the latest innovations in the world of Conversational Computing from the people building products and prototypes. With over 200 members, our Meetup group has a great cross section of developers, designers and product entrepreneurs that share their thoughts and insights on where the technology and its uses are heading. This Meetup features Microsoft Tech Evangelist, Dave Voyles presenting on “You talking to me? Building Bots with the Bot Framework for the Enterprise and Beyond,” in addition to a round table discussion about the impact of Conversational UI on the enterprise.

DESIGN SLAM

 6:00 P.M. – 9:00 P.M. @ Arts & Crafts Holdings, 990 Spring Garden Street  Free (PhillyCHI)  TRACKS: PhillyCHI's 11th Annual Design Slam is a collaborative event in user experience design where participants compete in teams to develop the best design solution for a challenge faced by a local organization.

ACCESSIBILITY HACKS: KEEPING TECH INCLUSIVE FOR EVERYONE

 6:00 P.M. – 9:00 P.M. @ Benjamin's Desk, 1608 Walnut St.  Free (techInColor)  TRACKS: #techInColor presents accessibility

WHAT FAILING A NINJA APTITUDE TEST TAUGHT ME ABOUT UX

 6:30 P.M. – 7:15 P.M. @ Quorum Science Center, 3711 Market Street, Suite 800  Free (AWeber)  TRACKS: You know who your customers are, but what about those who aren’t? AWeber’s Director of Product discusses the importance of targeting personas

(and weeding out all others) to building better products.

to avoid and test your own skills with short examples.

THE 3RD ANNUAL RAD AWARDS

TECHNICAL DIFFICULTY

 7:00 P.M. – 11:00 P.M. @ Stratus Rooftop Lounge, 433 Chestnut St, Hotel Monaco  $25 (Rad Girls)  TRACKS: In celebration of Philly Tech Week 2017, Rad Girls is hosting our third annual Rad Awards, an awards ceremony and party honoring local women leaders who inspire in the fields of technology, media, culture and business.

WEDNESDAY, MAY 3  DEVOPS IS LAME & AGILE IS STUPID

 7:30 P.M. – 8:30 P.M. @ Quorum Science Center, 3711 Market Street, Suite 800  Free (AWeber)  TRACKS: Join AWeber’s Chief Technology Officer on a journey of escape from the cottage industries spawned by the infamous terms “DevOps” and “Agile.” Take back the control of your organization’s objectives and your career goals.

RETRO GAME NIGHT AT HIVE76

 8:00 P.M. – 10:00 P.M. @ B06 (basement) in the Bok Building, 1901 S 9th St  Free (Hive76)  TRACKS: Check out the collection of vintage games the members of Hive76 have to offer. CRTs will be stacked to the ceiling featuring classic consoles and even a 4 person PC arena, which was state of the art in 1998!

WIN OVER EXECUTIVES WITH DATA VISUALIZATIONS

 10:00 A.M. – 12:00 P.M. @ 1880 JFK Boulevard, Suite 201  Free (MaassMedia)  TRACKS: Join us at MaassMedia where we'll review effective tactics to develop Data Visualizations—especially when speaking with executives. Conduct case studies, understand what pitfalls

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 10:00 A.M. – 12:00 P.M. @ TBA  Free (Brio Solutions)  TRACKS: How do local, successful, and growing organizations adopt technology? Come listen to a panel of speakers tackle the issue of adopting and scaling with disruptive technology and how to approach the complicated environment to incorporate emerging technologies into their organization's strategic plans. Panelists and moderators planning to attend are The Philadelphia Inquirer, CSO and COO of Pond Lehocky Stern Giordano of Philadelphia, President of Entrepreneurs’ Forum of Greater Philadelphia, representatives of Salesforce.com, inc., and more.

MYTHS OF THE MARBLE

 May 3 - 7, 11:00 A.M. – 6:00 P.M. @ TBA  Free (The Institute of Contemporary Art)  TRACKS: The Institute of Contemporary Art presents Myths of the Marble, a group exhibition conceived and produced in collaboration with the Henie Onstad Kunstsenter (HOK) in Norway. The exhibition, co-organized by Alex Klein, Dorothy and Stephen R. Weber (CHE'60) Curator, ICA, and Milena Høgsberg, Senior Curator, HOK, considers how the “virtual” has been engaged by a select and varied group of contemporary artists as a way to image and imagine the world as both a site of possibility and as a set of limitations.

FROM CONSUMER TO CREATOR: HOW BLACK COMMUNITIES CAN TRANSFORM TECHNOLOGY CONSUMPTION INTO ECONOMIC POWER

 12:00 P.M. – 2:00 P.M. @ Parkway Central Library (Free Library of Philadelphia) Skyline Room, 1901 Vine St.  Free (Wilco)  TRACKS: This 2017 Philly Tech Week WURD/

PROGRAM & MAGAZINE 

WILCO panel will examine how underrepresented minority communities can best transition from being the highest consumers of technology, to also participating as creators of technology. How the tech community can increase diversity in their organizations by valuing the economic buying power of the Black community. And how the black community can utilize its’ over consumption of technology to build wealth and forward economic empowerment.

EXPLORING SOCIAL LISTENING

 12:00 P.M. – 3:00 P.M. @ Health Union Offices, 1218 Chestnut Street, 2nd Floor  Free (Health Union, DataPhilly MeetUp, Karin Wolok Events)  TRACKS: Exploring the process of measuring and analyzing digital social conversations and behaviors to improve business decisions.

YOUR PLAYBOOK FOR GROWTH

 1:00 P.M. – 3:00 P.M. @ WeWork, 1900 Market Street  Free (Salesforce)  TRACKS: Small and medium businesses are operating in an extraordinary environment. New technologies are reinventing how business is done, making it easier than ever to start and scale a company. But growing businesses face a unique set of challenges. Join Salesforce as they host a customer panel to learn how growing businesses are using Salesforce to attract new business, delight their customers, and grow faster than ever.

VET TECH: FROM “DEPLOYMENT” TO EXIT

 1:00 P.M. – 3:30 P.M. @ Benjamin’s Desk, 1608 Walnut St, 12th floor  Free (Bunker Labs)  TRACKS: Our features guest is Doc Parghi, Civilian Aide to Secretary of the Army, Venture Capitalist and tech entrepreneur.

Photo by Olivia Obineme

DEV CONFERENCE  ALL ACCESS PASSES ARE AVAILABLE FOR $75

DEV WORKSHOPS

 Wednesday, May 3, 10:00 A.M. – 2:00 P.M. @ Temple University, Alter Hall, 1801 Liacouras Walk  $60 (Technical.ly) Whether you're new to programming or you want to sharpen your skills, the Dev Workshops are perfect for you. The workshops will be focused around today's most used languages and programs for those at the beginner, intermediate and advanced levels.

DEV TALKS

 Wednesday, May 3, 2:00 P.M. – 6:00 P.M. @ Temple University, Alter Hall, 1801 Liacouras Walk  $20 (Technical.ly) Join us for an afternoon of high-level dev talks focused around problem solving and innovative solutions. We will have over 10+ dev experts talking about real world scenarios and the tools they're using. There will be three rooms of topics where you will have the opportunity to choose your own schedule.

DEV HAPPY HOUR

 Wednesday, May 3, 6:00 P.M. – 8:00 P.M. @ Draught Horse, 1431 Cecil B. Moore Ave  Free (Technical.ly) Grab a drink and mingle with Philadelphia's thriving Dev Community! # P T W 17 • T E C H N I C A L . LY/ P H I L LY • P H I L LY T E C H W E E K .C O M

 PROGRAM & MAGAZINE

“SMARKETING: SALES & MARKETING ALIGNMENT” WITH DAN TYRE, HUBSPOT

 3:00 P.M. – 5:30 P.M. @ The Granary, 1901 Callowhill St, 2nd floor Community Room  Free (Philly HUG)  TRACKS: SMarketing, the alignment of Sales and Marketing is critically important to the success for scaling your enterprise. Join us, the Philly HUG (HubSpot User Group) as we learn from the best, Dan Tyre the visionary who created the term SMarketing.

3RD ANNUAL WOMEN IN TECH SOIREE

 5:00 P.M. – 8:30 P.M. @ WeWork Northern Liberties, 1010 N Hancock St.  $15 (Mogulette)  TRACKS: Mogulette and Stimulus, in partnership with WeWork, are joining forces again for the 3nd Annual Women in Tech Soiree!

Photo by Tim Savage

BUSINESS CONFERENCE 

TECHNICAL.LY INTRODUCED: A CURATED B2B EVENT

 Thursday, May 4, 11:30 A.M. – 2:30 P.M. @ Seer Interactive, 1033 N. 2nd Street, 7th Floor  Free - Apply Online (Technical.ly) There are a surplus of opportunities in Philadelphia to meet local startups. The real challenge for some of these successful entrepreneurs is meeting their next client, the decision makers at large corporations. Join us and get the opportunity to meet some of these large businesses and pitch your product or service to members of their purchasing departments.

TECHNICAL.LY INTRODUCED: CURATED FOUNDER CONNECTIONS

 Thursday, May 4, 2:30 P.M. – 6:00 P.M. @ Seer Interactive 1033 N. 2nd Street, 7th Floor  Free - Apply Online (Technical.ly) Meet face to face with seasonal founders to provide you advice, guidance and some of their very own past experiences to help you make your next step. 18

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FINAL JUDGING: PHILADELPHIA MUSEUM OF ART HACKATHON 2.0: GAME DESIGN

 5:00 P.M. – 9:00 P.M. @ Philadelphia Museum of Art, 2600 Benjamin Franklin Parkway  Donation-based, the Museum is Pay-What-You-Wish on Wednesdays after 5 P.M. (Philadelphia Museum of Art)  TRACKS: At our final event for the Philadelphia Museum of Art's month-long hackathon, five finalists will present their games to a panel of judges and a public audience for a chance to win the Grand Prize ($2000), the People's Choice award ($500), or both! All are welcome to come and see what teams have made over the past month, cheer on your favorites, network with tech creatives, and vote for the People's Choice Award. Find us on Twitter: #HacktheMuseum

ENTREPRENEUR EXPO

 5:30 P.M. – 8:30 P.M. @ Pennsylvania Convention Center, 1101 Arch St  Free (Philly Startup Leaders)  TRACKS: The Expo is a great way to see what is happening in the Philly startup scene.

PROGRAM & MAGAZINE 

Check out the current feats and future plans of more than 120 local startups.

BRAIN BASED LEARNING IN THE VIRTUAL CLASSROOM

 6:00 P.M. – 8:00 P.M. @ Drexel University, Gerry C. Lebow Hall, 3220 Market St  Free (Learning & Development Professionals of Greater Philadelphia)  TRACKS: Join L&D Philly & Virtual Training master Cynthia Clay for a free talk and open Q&A on the latest insights from Neuroscience and what they mean for Virtual Learning/Training as a part of Philly Tech Week 2017.

COLLEGE PATHWAYS INTO TECH

 6:00 P.M. – 8:00 P.M. @ Benjamin’s Desk, 1701 Walnut St.  Free (TechGirlz)  TRACKS: There’s more to technology than coding and there are more technology majors than Computer Science. Which major do you choose to create video games? What do you study to work with computer hardware? Is there a degree program for learning about big data? Hear from college faculty about the variety of ways students can study and, ultimately, work in technology.

FRAMING PHILLY’S SOCIAL IMPACT SCENE: WHERE BUSINESS, NONPROFIT, AND PHILLY MEET

 6:00 P.M. – 8:30 P.M. @ Free Library of Philadelphia, Skyline Room, 1901 Vine St.  Free (BRIC)  TRACKS: Whether nonprofit, for profit, or somewhere in between, Philly’s social entrepreneurs are engaging with technology to make the City of Brotherly Love a better place. Join experts from some of the area’s top social impact organizations to learn how they are using technology to streamline their organizations, reach underserved populations, and engage with new audiences. Mo Manklang, Chief of Operations, U.S. Department of Arts and Culture, will moderate a panel focused on how tech can empower businesses

and nonprofits to accomplish social good. Panelists include Nate Bronstein of the Social Innovations Journal and SmartTrack, Tracy Levesque of Yikes Media, and Marc Coleman of the Tactile Group. Plus, we’ll have a networking happy hour sponsored by sustainable brewery Saint Benjamin Brewing Company!

business, but are you using it effectively? Judith Lee, Social Media Expert and Advocate, will review how the pros approach social marketing and show you how to raise your social media to the next level.

BEYOND CLICKS

 3:30 P.M. – 5:30 P.M. @ Schnader Harrison Segal & Lewis LLP, 1600 Market Street Suite 3600  Free (Community Legal Services, Philadelphia Legal Assistance)  TRACKS: Large numbers of Philadelphia's workers depend on jobs that seem likely to face pressure from automation. This panel will explore perspectives on the impact of automation and AI on Philadelphia's low-income communities and on what steps we can take to make our automated future better for all Philadelphians. Join us to learn about the ways that local policymakers, advocates, and the business community can prepare for these coming changes.

 6:00 P.M. – 9:00 P.M. @ TBA  Free (IMA)  TRACKS: Digital marketing campaigns offer businesses ways to measure performance like never before. We can create a hypothesis, test it, gather and analyze the data that comes back, and draw conclusions from what we see. And, we can replicate and expand upon our findings to ensure stronger ROI going forward. But the Big Question is: ARE WE MEASURING THE RIGHT THINGS?

THURSDAY, MAY 4  UNIVERSITY OF PENNSYLVANIA APPITUP DEMO DAY ’17

 9:00 A.M. – 11:30 A.M. @ World Café Live, 3025 Walnut St  Free (AppitUP, PCI Ventures)  TRACKS: AppItUP is a mobile application idea challenge designed to gather the best app ideas from the University of Pennsylvania community and connect them with the funding and technical expertise necessary to make them a reality. This cycle, six finalists were selected for company formation and prototype development from a pool of 233 submissions. At Demo Day, the finalists will pitch their businesses to investors, and two will be chosen for a $50,000 offer of investment from Ben Franklin Technology Partners. Light breakfast will be served.

BIZ TECH 101

 11:00 A.M. – 1:00 P.M. @ Delaware County Chamber of Commerce, 1001 Baltimore Pike, Suite 9 LL Springfield, PA 19064  Free for members, $25 for non-members (Delaware County Chamber of Commerce, Score)  TRACKS: You have social media in place for your

ROBOT CITY: AUTOMATION AND LOW-WAGE WORKERS

THE INTERNET OF THINGS: A PLAN FOR THE WORLD TO COME

 4:00 P.M. – 7:00 P.M. @ WeWork, 1601 Market Street  Free (Mogulette)  TRACKS: From dumb sensors to smart cars to your next refrigerator, the rapidly growing number of internet-connected devices already has surpassed the number of human internet users. Come learn about what “things” will be on the internet, and the ways this online revolution will change our lives. We will demo a few helpful IoT solutions. There will be a 5:30 p.m. panel discussion on the possible impacts of the IoT and what we should do to manage billions of connected devices.

BLOCK PARTY @ THE PIAZZA

 4:00 P.M. – 8:00 P.M. @ The Piazza at Schmidt’s  Free (Webjunto)  TRACKS: Webjunto & Philly Dev Night are partnering up to present a star-studded cast of the most exciting outdoor and

# P T W 17 • T E C H N I C A L . LY/ P H I L LY • P H I L LY T E C H W E E K .C O M

 PROGRAM & MAGAZINE

BUSINESS CONFERENCE 

#FAILFEST

 Thursday, May 4, 5:30 P.M. – 8:30 P.M. @ WeWork Northern Liberties, 1010 N Hancock St  $30 (Technical.ly) In this off-the-cuff, unfiltered and unapologetic event, hear from a variety of speakers as they share stories of their past failure(s) and what they've learned along the way. Sometimes it takes a lot of failed attempts before you get to that one-in-a-million idea that will launch you to success. party games for the PTW17 Block Party! Guess what? There will be VIDEO GAMES on the JUMBOTRON! You heard it right, to top it off over 60 of the city's greatest game developers will be presenting the best video games of the century for EVERYONE to play! So come out on Thursday, May 4th and join Philadelphia game devs, street vendors, artists, and local businesses as we turn Schmidt Commons (The Piazza) into a playground for people of all ages.

to get into the bubble of iOS and for iOS folks to get into Android World. This event includes the lightning talks from both Android and iOS. The talks will cover beginner to advanced level for Android and iOS. Listen and talk to the experienced Android and iOS developers and their life as a developer. Get to know about what is the future of iOS and Android, new features showed off at Google I/O and WWDC conference last year.

ANDROID MEETS iOS

PHILLY MAPATHON

 5:00 P.M. – 7:00 P.M. @ 1717 Arch Street  Free (Android Philly Alliance, Philly CocoaHeads)  TRACKS: A perfect opportunity for Android folks

 5:00 P.M. – 9:00 P.M. @ Azavea, 990 Spring Garden Street, 5th Floor  Free (Azavea)  TRACKS: The Philly Mapathon is an opportunity

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to give back - volunteer your time for a cause that reaches millions of people around the world.

7 LESSONS FROM THE FUTURE OF CONTENT: WE'RE IN THIS TOGETHER NOW

 5:30 P.M. – 8:00 P.M. @ Think Company Philadelphia Think Space, 111 S 15th Street Mezzanine  Free (Think Company)  TRACKS: Join David Dylan Thomas, Sr. Experience Designer at Think Company, to learn about the 7 key aspects of the recent shifts in the way we create and consume content and how these shifts enable previously underserved voices to be heard.

PROGRAM & MAGAZINE 

Do well by doing good. partnerswithapurpose.org @bftp_sep

RESEARCH INSTITUTE

THE OFFICE OF ENTREPRENEURSHIP & INNOVATION Turning early stage ideas into reality. To learn more, please visit our website at http://www.chop.edu/centersprograms/office-entrepreneurshipand-innovation

# P T W 17 • T E C H N I C A L . LY/ P H I L LY • P H I L LY T E C H W E E K .C O M

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USE THE FORCE TO BECOME A DIGITAL TESTING JEDI

 6:00 P.M. – 8:00 P.M. @ Delphic Digital HQ, 10 Shurs Lane, Ste 201  Free (Delphic Digital)  TRACKS: Test at scale you will. Ever wonder how companies decide on the galactic experiences that will supercharge the hyperdrive for your online browsing journey? You're likely served particular ads or web pages based on the results of creative and UX development as well as constant testing. From changing the design of a landing page to updating the copy on a display ad, constant testing helps marketers reach the right customer, with the right message, at the right time.

TECH’S UNSPOKEN ISMS: AGEISM, ALCOHOLISM, ELITISM, AND SEXISM IN TECH CULTURE

 6:00 P.M. – 8:00 P.M. @ TBA  Free (EY Intuitive)  TRACKS: 10 of Philly’s most innovative products will make their debut all in one place on May 1st. Out To Launch will take place at the brand new Museum of the American Revolution, also “launching” this spring. Boxed lunch is included and you can also tour the museum before or after the event. Event generously sponsored by Ballard Spahr.

DIASPORA IN TECH: THE NEW WAVE AND HOW THE DIASPORA CAN LEVERAGE TECHNOLOGY TO REINVENT AFRICA

 6:00 P.M. – 8:00 P.M. @ Pipeline Philly, 30 S 15th St  Free (WeAreADEN, StartUp Africa)  TRACKS: This panel discussion aims to bring together a global movement of African Diaspora who passionate about leveraging technology and entrepreneurship as tools to make a positive impact in Africa through innovation and investment.

I-SITE & PHILLYCHI PRESENT: QUIZZO

 6:00 P.M. – 9:00 P.M. @ The Trestle Inn, 339 N 11th Street  Free (PhillyCHI)  TRACKS: I-SITE and PhillyCHI are pleased to host a design and technology-themed Quizzo as part of Philly Tech Week 2017 presented by Comcast. Come socialize with design and user experience professionals, try your hand at trivia, and enjoy a few whiskey sours and popcorn!

THE DARK SIDE OF TECHNOLOGY

 6:00 P.M. – 9:00 P.M. @ TBA  Free (IMA)  TRACKS: For everything that Technology has given us — especially over the last several years, at the height of the Digital Age — we have, from a cultural and existential perspective, seen a lot taken away. In a society where technology is largely driven by capitalist/profit motives, does Technology have a larger — and more complicated/thorny — role than we realize? And, if so, what can and should be done about it?

"BIT BY BIT: HOW VIDEO GAMES TRANSFORMED OUR WORLD" BOOK RELEASE JAWN

 6:00 P.M. – 9:00 P.M. @ Penn Book Center, 130 South 34th Street  Free (Mogulette)  TRACKS: Join us for an evening of books, chiptune music, and of course video games. We will celebrate the publication of Andrew Ervin's "Bit by Bit: How Video Games Transformed Our World" (Basic Books) with an early look at Cleversoft Studio's epic game "EarthNight" and a musical performance by Chipocrite.

DIY MUSIC NIGHT AT HIVE76

 7:30 P.M. – 10:00 P.M. @ B06 (basement) in the Bok Building, 1901 S 9th St  Free (Hive76)  TRACKS: Come to Hive76 to get hands on building musical devices such as a simple

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synthesizer that is friendly to modifications, a piezo disc you can use to electrify any acoustic instrument, and more! Learn to use a breadboard to prototype, learn to solder, learn to make noise!

FRIDAY, MAY 5  STEM IN THE CLASSROOM

 9:00 A.M. – 11:00 A.M. @ Bethel Springs Elementary School, 3280 Foulk Rd. Garnet Valley, PA  Free (Delaware County Chamber of Commerce, DCIU)  TRACKS: Come see the STEM classrooms and MakerSpaces at Ridley and/or Garnet Valley Middle Schools. Each classroom will be showcasing students and their coding skills, as well as, the STEM initiatives the school is working on. Check out the top 2 districts when it comes to STEM, Makerspaces, and coding in the county.

SATURDAY, MAY 6  PROJECT MANAGEMENT MAXIMIZING SOFT SKILLS TO LEAD COMPLEX PROJECTS

 11:00 A.M. – 1:00 P.M. @ TBA  Free (BDPA Philadelphia)  TRACKS: The goal of this event is to promote Project Management as a soft skill in the technical arena with a panel of diverse professionals.

TECHIES WHO BRUNCH

 12:00 P.M. – 3:00 P.M. @ Bridget Foy’s, 200 South St.  $5 (Techies Who Brunch)  TRACKS: Since the kickoff of Techies Who Brunch during #PTW16, the meetup has grown and tech brunches were held in Philadelphia, Cape Town, and London. Join us for #PTW17 for the one year anniversary brunch and celebration of the launch of the TechWomenNetwork. com. All genders welcome.

FOR MORE EVENTS Visit phillytechweek.com for the complete event listing and more information.

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Pennovation photo by Michael Moran Photo collage by Photobot3000

#PTW17 SIGNATURE EVENT

 Friday, May 5, 6:30 P.M. – 10:00 P.M. @ Pennovation Center 3401 Grays Ferry Ave  $40 (Technical.ly) Join us at the annual Philly Tech Week Signature Event, a cocktail reception meets an interactive local technology expo and party. And yes, there will be an open bar (wine & beer). This is a celebration of the broad Philadelphia technology community with all of Philly Tech Week’s attendees, sponsors, partners and event organizers. # P T W 17 • T E C H N I C A L . LY/ P H I L LY • P H I L LY T E C H W E E K .C O M

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Salesforce is a proud sponsor of Philly Tech Week 2017.

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up at PhillyCHI’s World Usability Day event at Bresslergroup on Nov. 12, 2015. At the beginning of the event, PhillyCHI reminded the audience to put in nominations for elections for the 2016 board. Despite feeling a bit nervous because I was a novice who didn’t know many people in UX, I nominated myself. On Dec. 4, 2015, I was notified of my election to the 2016 board. Volunteering for the UX community helped kickstart my career in ways that would not have been possible otherwise. The most tangible benefit I reaped is my current job as a hybrid business analyst and UX designer at Delphic Digital. I’m also speaking May 1 on a panel for career changers organized by Girl Develop It during #PTW17. It’s at Ladder 15, 1528 Sansom St.

FEATURE

HOW TO JOIN THE PHILLY TECH SCENE, A STEP-BY-STEP GUIDE

TRIED-AND-TRUE ADVICE FROM DELPHIC DIGITAL’S LAURA OXENFELD, WHO WENT FROM TECH OUTSIDER TO FULL-ON INSIDER IN TWO SHORT YEARS. BY LAURA OXENFELD 

N 2014 I WAS CONDUCTING RESEARCH for my master’s degree on the culture of technological innovation. By the time I finished, I realized that I didn’t want to spend my career studying the tech ecosystem, I wanted to become a part of it. Here’s how I did it.

GOING TO TECH EVENTS ALONE, LET ALONE SPEAKING UP DURING THEM, CAN BE SCARY. TAKE A DEEP BREATH AND JUST DO IT! Speaking up pays off. For example, during the group introductions at Help Plan Philly Tech Week 2015, I said, “Hi, my name is Laura Oxenfeld. My background is in qualitative research with a focus on technology, and I’m looking for a full time job!” The room broke out in friendly laughter, and a few people called out, “Let’s get this girl a job!” By

the end of the event I got a few cards and job leads.

ONCE YOU FIND WHAT YOU LIKE WITHIN TECH, START FOCUSING ON EVENTS AROUND THAT. I found the world of UX by attending a wide variety of tech events in Philly. My “Aha!” moment happened during a Girl Develop It workshop on UX research methods in September 2015. After that weekend, I started to focus on Philly’s UX community and wean out events on other topics.

IF YOU FIND A COMMUNITY, OR TRIBE, THAT FEELS GOOD TO YOU, DON’T LET YOUR BEGINNER STATUS HOLD YOU BACK FROM CONSIDERING VOLUNTEER ROLES. As a result of that shift in focus, I ended

ONCE YOU BREAK THROUGH INTO YOUR FIRST JOB IN TECH, SHIFT THE FLAVOR OF YOUR PARTICIPATION IN THE TECH COMMUNITY TO FIT YOUR CHANGING NEEDS. In 2017, influenced by talks given by amazing women at Ela Conf 2016, I have decided to shift my energy away from being a community-building volunteer to volunteer roles that broadens my hands-on experience in UX.Some of my next steps include serving as a UX lead in Code for Philly’s upcoming Civic Engagement Launchpad, finding volunteer UX opportunities in the maker community and serving as a teaching assistant for UX courses with Girl Develop It.

IF YOU’RE SERIOUS ABOUT GETTING INTO TECH, COME OUT TO EVENTS AND START FINDING YOUR TRIBE. My journey is one of many examples that show how much Philly’s tech community has to offer. You can work on changing careers while isolated from the local tech community, or you can get involved and share your journey with peers who are in the same boat and others who are a few steps ahead of you and willing to give you a hand up. If you’re not sure where to start, go to events you find interesting during Philly Tech Week 2017. And if you see me, say hi and tell me your story.

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COVER STORY

WHATDOESA PHILLYSUCCESS LOOKLIKE?

DEFINING WHAT A TRIUMPH IS FOR PHILADELPHIA’S SCRAPPY TECH COMMUNITY CAN BE A VERY DIVISIVE TASK. FOR SOME, IT’S ALREADY HERE. FOR OTHERS, WE’RE BARELY SCRATCHING THE SURFACE. HERE’S ONE LOOK AT WHAT PHILLY’S “SNAP MOMENT” COULD BE.

BY ROBERTO TORRES



CHOES OF SNAP, INC.'S SUCCESSFUL IPO were heard in tech ecosystems across the country. In a sprawling, vivid account, the New York Times described L.A. real estate tigers salivating at the thought of a sudden onslaught of millionaires. Likely, the hawkers say, newly-minted millionaires will rush to snap up costly homes in sunny Venice, where the company — valued at $30 million — is headquartered. Introduce even the imaginary notion of a major exit like this one as an indicator of success in Philly's tech community and you'll split your average meetup group in half: those who praise it as a needed event to bring more growth to the region and those who say pushing for an exit when conditions aren't right is just looking for trouble. You could even drive a more fiery divide in that imaginary room by separating those who think the goal should be a flashy B2C company with a sexy tech angle and those who feel our true potential can be found in a B2B model, leveraging the foundation of local academic and medical research institutions. In that imaginary room, look for us squarely in the middle. We'll be the ones asking both ourselves, and the community, this essential question: What does tech success in Philly look like? Spoiler alert: It’s probably not Snap. Continued on page 30 

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A flashy B2C startup is how robotics software company COSY saw itself back in the day. The company, a spinout of the University of Pennsylvania's GRASP Lab founded in 2015, first got to work on a beacon-based navigation tool for mall-goers. In its initial stage, the company founded by Jonas Cleveland was aiming for a much more visible space than the one that led it to a $2.4 million seed round, raised from Intel and San Francisco-based venture capital firm GreatPoint Ventures, as well as local players like Safeguard Scientifics and Ben Franklin Technology Partners. “Scout” is the name of the startup's flagship platform, which scored it a partnership with Walgreens. While still flashy and cool, it remains out of customers’ sight: using machine vision and robotics, Scout helps retailers manage inventory and keep shelves stocked. In other words, the 500 Startups alum became a B2B company. "B2B is the space to be right now, especially when we're talking about enterprise customers struggling with the use of tech," Cleveland told Technical.ly. It wasn't always like that, though. "There were a few pivots," admitted the founder. "For any early stage company there are moment where you don't quite know who you are and it's important to be flexible and evolve. Maybe the evolution never stops." For Cleveland, Philly's tech scene offers the unique advantage of a more hands-on experience versus the other, better-known startup towns like New York and San Francisco. "[In places 30

like those], often you are polishing a machine instead of building it," he said. In a sense, that difference gives Philadelphia an advantage — according to what Robin Hood Ventures Executive Director Ellen Weber views as a path to success. "Our ecosystem needs to grow strong companies that develop strong leaders who then can go on to build other companies," she said. And maybe, for continued impact, those businesses can then go and sell things to each other.

Here's another tension sure to split the community along a different vertical: a geographic one. See, in the suburbs/Philly-proper narrative, the squabble is not over what the sign of success should be (most agree collaboration and growth on both sides of the loose boundary is something positive), but how to get there. Consider 2016 as a banner year in bridging the city-suburb divide: financial giant Vanguard's return to the city after almost two decades, the opening of the Microsoft Reactor Philadelphia (the company has been in Malvern for years) and a second Center City studio from Conshohocken-based Think Company. On the flip side, city government is doing its part too. The Gateway Philly program — a stimulus program for companies to establish city beachheads of at least 20 workers — was greeted with mixed reactions when it was announced in February. Tech community icons like Alex Hillman and Bob Moul both voiced concerns that the city was not

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addressing the bigger picture behind the city/suburb divide. However, the stimulus seemed to entice King of Prussia's CardConnect. The publicly traded company had been looking for the right approach to tap into the human capital that lies in Philly's city blocks. “This is a unique opportunity for businesses to take advantage of, particularly for those in the expanding tech industry of Philly,” CEO Jeff Shanahan told Technical.ly. But in today's always-connected work environment, geography may be having less and less to do with success and growth. Recently, when asked if being from Philadelphia had played any role while exhibiting at Las Vegas tradeshow CES 2017, Stratis CEO Felicite Moorman said, simply: "None," Moorman said. "You're in a room with companies from all over the world."

Back in Philly, the question of what a Philly success looks like — particularly on the B2B/B2C discussion — can rub a guy like Josh Kopelman the wrong way. If you're reading this you've likely at least heard of him. The venture capitalist and serial entrepreneur, founder of First Round Capital and Half.com before that, says choosing one model over the other means posing a false choice. "I believe that successful ecosystems grow as a result of successful companies, regardless of industry or whether they target consumers or enterprises," Kopelman told Technical.ly. “Successful companies create a larger pool of experienced talent, new entrepreneurs,

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angel investors, etc. I don't believe that Philly needs to choose one industry over another.” A similar speech comes from Brett Topche, managing director of Red & Blue Ventures, a seed and early-stage VC fund that invests solely in companies from the Penn ecosystem. "I mainly care about three constituencies: founders, (both current and potential) employees and investors," said Topche. “All three of those groups are generally pretty tuned into companies that are getting big, whether B2B or B2C. Think of a company like Slack. Who in tech that you've met doesn't know about Slack?" In other words, it seems foolish to expect Philly's growth and success to come squarely from either side of the aisle. Another Philly tech staple, Cloudamize CEO Bob Moul, has made it clear where he stands on anything that pressures the tech scene into flashy growth spurts. Particularly, if the pressure is coming from the venture capital community. "Saying Philly has no big ideas just insulting to the entrepreneurs who take the PERSONAL risk to create value for those who feed upon it," Moul said amid a fiery tweetstorm last year. "And certainly examples of local reputations built on exits which would stretch the definition of 'big' ideas. And yet we continually rip Philly for not being further along. We are absolutely STAGE APPROPRIATE in our growth trajectory." And then Moul dropped a true classic: "We stand among seedlings and complain there's no lumber yo." Not sharing enough of the existing success stories is also a problem for Ben

Franklin Chief Investment Officer Scott Nissenbaum. "We, and I mean the broader we, don't really highlight the successes that we have," Nissenbaum stresses over the phone. Though there are no specific figures available from the transaction, one could look at data analytics firm RJMetrics as a sign of last year's successes: West Coastbased Magento acquired the Philly tech scene staple founded by Jake Stein and Bob Moore — providing both a Philly beachhead for the national company and giving spinout startup, Stitch — headed by Stein — enough cash and runway to make its business case as a standalone company.

WE STAND AMONG SEEDLINGS AND COMPLAIN THERE'S NO LUMBER YO. –BOBMOUL CEO, Cloudamize

"One of my investors called it the Triple Lindy," a gleeful Moore said at the time. "It's threading the needle in such a way that you’re able to create a future that’s exciting without disrupting the universe you’re in, and being able to put capital into the new business without diluting shares." It should be noted that the tricky move was pulled off from the B2B space, where Nissenbaum sees most of the strength for Philadelphia.

"Not sure we should we go down the path of chasing the sexy [B2C field]," said Nissenbaum. "We shouldn't try to transform ourselves into a consumer hotbed when New York and San Francisco already do a good job at that."

Narrowing down exactly what a Philly success should look like means negating opportunities that we may not even see coming. Neither the tech scene nor us are prepared to take anything off the table. But a projection of what kind of successes we're likely to see? Now that we can do. A quick look at our realLIST can provide some insight: out of 20 companies, only seven are consumer-facing. And even so, B2C companies like smart faucet maker TernWater pair their efforts with a classic B2B move, like selling a bunch of their product to real estate developers. Those on a quest to find success stories in Philly may find some form of advice from Moul, who launched Artisan Mobile with lofty expectations only to “settle” for an acquisition. He would ask that you, simply, open your eyes. When prompted with a request for comment, the founder didn't respond but launched a new tweet blitz with advice worth heeding. "I've got local Philly pubs asking me once again what we need to do to 'fix' the tech community," Moul subtweeted. "It ain't broke, folks. In fact I'll do you one better. The tech/innovation/creative/indie community is actually getting it right. Not perfect but resilient."

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FEATURE

CONNECTING YOU TO OPPORTUNITIES IS WHAT WE DO TESTIMONIALS FROM OUR NET/WORK PHILLY JOBS FAIR.

DAVID CURBY



“My experience during NET/WORK Philly was pretty exciting,” said David Curby, internship coordinator for Jr. Music Executives. “Engaging with various companies, allowed me to elaborate on my knowledge and experience, without the filtering of a computer algorithm to determine if I would get that face to face opportunity. I even had an on-the-spot interview with a company which is looking very promising now. Thanks, we need more.” 38

ROURKE PHALON



A regular meetup attendee, Rourke Phalon is the president of Temple University Venture Club. The bearded senior is minoring in entrepreneurship, and he will apply his knowledge of the Philly tech scene to find a position in sales or business development for a company that “feels like a family.”

NICOLETTE HITZEL



“I'm new to Philly, so the event was an excellent opportunity to see what Philly's tech community has to offer and meet some interesting people,” said research scientist Elisa Kim Fromboluti. “The career development talks, headshots, and resume were an excellent (free!) resource.”



"I attended NET/WORK in search of new opportunities," said marketing manager Nicolette Hitzel. “The event featured an impressive lineup of companies and was incredibly well-organized. Everyone was extremely helpful, from the event organizers themselves to the people representing the companies in attendance. I was thrilled to walk away with new connections and new possibilities!”

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ELISA KIM FROMBOLUTI

CURTIS COOK



"From the headshots, the resume reviews, and the tech talks the NET/ WORK Philly event is worth its weight in gold,” said Android developer Curtis Cook. “There's a little something for everyone, despite their skill level. Not to mention the endless networking possibilities."

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Discover your next tech job in a community you love.

Visit technical.ly/jobs to explore the most impactful tech jobs and the most exciting companies in Philadelphia.

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Together, We Build Philly. View from the Comcast Technology Center OPENING 2018

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