2014 – 2024 INDIA MOSQUITO REPELLENT MARKET BY PRODUCT TYPE, BY DISTRIBUTION CHANNEL, BY ORGANIZED VS. UNORGANIZED SECTOR, COMPETITION, FORECAST & OPPORTUNITIES
Published: March 2019 www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING
Table of Contents Contents
S No.
1.
Product Overview
2.
Research Methodology
3.
Executive Summary
4.
Voice of Customer 4.1.
Brand Awareness
4.2.
Frequency of Usage & Purchase
4.3.
Sources of Information Conferred
4.4.
Reason for Purchase
5.
Global Mosquito Repellent Market Overview
6.
India Mosquito Repellent Market Outlook 6.1.
Market Size & Forecast 6.1.1.
6.2.
By Value
Market Share & Forecast 6.2.1.
By Product Type (Coils, Vaporizers, Mats, Sprays, Creams and Other Mosquito Repellents)
6.2.2.
By Distribution Channel (Traditional Retail, Supermarkets/Hypermarkets, Online Sales Channel and Others)
6.2.3.
By Organized Vs. Unorganized Sector
6.2.4.
By Region 6.2.4.1.
6.2.5. 6.3. 7.
By State
By Company
Market Attractiveness Index (By Product Type and By Region)
India Coils Market Outlook
2
Table of Contents S No.
8.
Contents
India Vaporizers Market Outlook 9.1.
Market Size & Forecast 9.1.1.
9.2. 9.
Pricing Analysis
India Mats Market Outlook 9.1.
Market Size & Forecast 9.1.1.
9.2. 10.
Pricing Analysis
Market Size & Forecast 10.1.1.
10.2.
By Value & Volume
Pricing Analysis
India Creams Market Outlook 11.1.
Market Size & Forecast 11.1.1.
11.2. 12.
By Value & Volume
India Sprays Market Outlook 10.1.
11.
By Value & Volume
By Value & Volume
Pricing Analysis
India Other Mosquito Repellents Market Outlook 12.1.
Market Size & Forecast 12.1.1.
By Value
13.
Supply Chain Analysis
14.
Porter’s Five Forces Analysis
15.
Import & Export Analysis
3
Table of Contents S No. Contents
16.
Market Dynamics 16.1.
Drivers
16.1.
Challenges
17.
Market Trends & Developments
18.
Policy & Regulatory Landscape
19.
India Economic Profile
20.
Competitive Landscape 20.1.
Company Profiles 20.1.1.
Godrej Consumer Product Ltd.
20.1.2.
S.C. Johnson Products Private Limited
20.1.3.
Reckitt Benckiser India Private Limited
20.1.4.
Jyothy Laboratories Limited
20.1.5.
Dabur India Limited
20.1.6.
Himalaya Drug Company
20.1.7.
Strategi Herbal Private Limited
20.1.8.
Midas Hygiene Industries Private Limited
20.1.9.
Goodluck Syndicate
20.1.10.
Vitromed Healthcare
22.
Strategic Recommendations
22.
About Us & Disclaimer
4
Product Overview
Mosquito repellent products include coils, electric mats, vaporizers, sprays/aerosols, creams, etc. Some of the product variants can also be applied to the skin, clothes, or other surfaces to discourage mosquitoes from landing on that surface.
Market Segmentation
Mosquito Repellent Market
PRODUCT TYPE
SERVICE
•
Coils
•
Organized
•
Mats
•
Unorganized
•
Vaporizers
•
Sprays
•
Creams
•
Others (roll-ons, fast cards,
Review Period
2014 – 2017 Base Year
agarbattis, etc.)
DISTRIBUTION CHANNEL
• Traditional Retail • Supermarket/Hypermarkets • Online Sales Channel • Others (Pharmacies, convenience stores, etc.)
Year Range
2018 REGIONS
Estimated Year
• North
2019
• West • South • East
Forecast Period
2020 – 2024
5
Research Methodology
Market Profiling
In-depth secondary research was conducted to determine top players in the India mosquito repellent market, overall market size and segmental market size.
Formulating Questionnaire
In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide.
Data Collection
Developing list of respondents
List of industry players and industry specialists was developed.
TechSci conducted interviews with industry experts and industry players for data collection and verification.
Primary Research
Data Collection
Data Filter Research & & Analysis Intelligence
Actionable Insights
Business Solution
Primary Research Research Primary LinkedIn LinkedIn TechSci Internal Internal TechSci Database Database
Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews
Secondary Secondary Research Research Company Website Website Company Company Annual Annual Company Reports Reports White Paper Paper Study Study White Financial Reports Reports Financial Investor Investor Presentations Presentations Regulatory Body Body Regulatory Associations, etc. etc. Associations,
6
Data Validation
Data obtained as a result of primary and secondary research was validated through rigorous triangulation.
Desk Research Recent Developments Market Changing Aspects/Dynamics Government Policies Final Conclusion
Paid Sources Sources Paid Factiva Factiva Hoovers Hoovers
Data Analysis
The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the India mosquito repellent market
Company Analysis Market Participants Key Strengths
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India mosquito repellent market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising prevalence of vector-borne diseases, growing demand in the outdoor repellent category, increasing penetration of mosquito repellent products in the rural market, etc., and speculated a positive growth during the next 5 years. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India mosquito repellent market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as home insecticide companies, channel partners, end users, industry experts, and other industry participants. • The team interviewed more than 10-15 mosquito repellent companies, 180 – 200 end users, and 15 – 20 Industry experts and other value chain stakeholders in India mosquito repellent market to obtain the overall market size from 2014 to 2018, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data from 2014 to 2018. • Exchange rate considered: USD1=INR65
7
Research Methodology •
Respondents were asked about the current and future market growth rates, market shares by type and by region. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of mosquito repellents.
Methodology Followed for Calculation of Market Shares: Market shares by type, by product consumption, by format, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of mosquito repellent products. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: •
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
•
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast the India mosquito repellent market, TechSci Research used various forecast techniques such as:
Moving Average
Time Series Analysis
Regression Analysis
Econometric and Judgmental Analysis
8
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed
Key Secondary Sources
Godrej Consumer Products Limited Reckitt Benckiser Products (India) Private Limited S.C. Johnson Products India Private Limited Jyothy Laboratories Limited Dabur India Limited Himalaya Drug Company Midas Hygiene Industries Private Limited Strategi Herbals Private Limited Spectrum Brand Holdings Inc. Goodluck Syndicate Taciturn Caretech OPC Private Limited Shogun Organics Limited Vitromed Healthcare
9
Home Insect Control Association (HICA) Census of India Indian Meteorological Department National Vector Borne Diseases Control Programme Ministry of Health & Family Welfare Ministry of Corporate Affairs World Bank TechSci Research Proprietary Database & Knowledge Repository Company Annual Reports Industry Magazines Industry Reports Statista Euromonitor News Dailies Credible Paid Databases
Industry Brief According to a TechSci Research report, “India Mosquito Repellent Market By Type, By Distribution Channel, By Organized Vs. Unorganized Sector, Competition, Forecast & Opportunities, 2013–2023”, India mosquito repellent market is projected to grow from $ 670 million in 2018 to $ 899 million by 2024. Anticipated growth in the market is led by emergence of several modern and innovative products such as fabric roll-ons, repellent spray, repellent apparel, mosquito repellent television, mosquito repellent phones, etc and increasing cases of vector borne diseases in the country. Moreover, the support of government in creating awareness about mosquito repellent products is pushing demand for these products in rural areas. For instance, in October 2016, Delhi government began a fogging drive, during which the government fogged all roads and byroads every alternate day in order to tackle the dengue outbreak. Moreover, National Dengue day is observed on May 16 as a reminder to the consumers to be aware of the deadly vector-borne disease. Godrej Consumer Products Limited, Reckitt Benckiser (India) Pvt. Ltd., S.C. Johnson Products Private Limited, Jyothy Laboratories Limited, etc., are some of the leading players in India mosquito repellent market. Since the boom of the organized mosquito repellent industry, only a handful of major companies have emerged out as the leaders in the market. Entry for new players in the market is difficult as the new entrants will have to surpass the benchmarks set by the major brands in terms of brand name, outreach and distribution of products, quality of products and pricing of products. In terms of region, East region dominates India mosquito repellent market due to presence of major vector-borne diseases prone areas in this region. “Mosquito repellent products are majorly popular in urban areas and rural areas still forms an underpenetrated market for organized players. Manufacturers have acknowledged the situation and have acted accordingly by spreading awareness about these products and introducing modern mosquito repellent products at prices which are affordable for the rural population. For instance, Godrej Consumer Products Limited introduced Good Knight Fast Cards, which cost less than USD0.1 per card. Such initiatives by manufacturers are anticipated to aid the growth of India mosquito repellent market in the coming years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 10
Sample Data - Snapshot
Figure 14: India Mosquito Repellent Market Share, By Organized Vs. Unorganized Sector, By Value, 2014 Unorganize d
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
Organized
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
2014
2015
2016
2017
2018
2019E
2020F
2021F
2022F
2023F
2024F
East Region to Emerge as the Fastest Growing Region
Figure 3: Aided Awareness about Mosquito Repellent
in India Mosquito Repellent Market through 2024F
Brands, 2019, N=xx
Rest of India 2018
2024F
xx% xx%
Tortoise
East Region 2018 xx
xx % %
2024 F
GoodKnight Mortein All Out Odomos
Godrej Consumer Products Limited Dominates India
Baygon
Mosquito Repellent Market Hit
Godrej Consumer Products
Crazy Lines
SC Johnson Reckitt Benckiser
Srategi Herbal
Jyothy Laboratories Others
11
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About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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