2014 – 2024 INDIA POULTRY AND HATCHERY MARKET BY TYPE, BY RETAIL SALES CHANNEL, COMPETITION FORECAST & OPPORTUNITIES
PUBLISHED: MARCH, 2019 MARKET INTELLIGENCE . CONSULTING
Ta b l e o f C o n t e n t s
India Poultry & Hatchery Market Forecast & Opportunities 2014-2024
S. No.
2
Contents
1.
Product Overview
2.
Research Methodology
3.
Executive Summary
4.
Voice of Customer 4.1.
Aided/Unaided Awareness
4.2.
Factors Influencing Purchase Decisions
4.3.
Key Issues Faced
5.
Global Poultry & Hatchery Market Overview
6.
India Poultry & hatchery Market Outlook 6.1.
Market Size & Forecast 6.1.1.
6.2.
6.3. 7.
By Value
Market Share & Forecast 6.2.1.
By Type (Layer/Egg Vs. Broiler/Meat)
6.2.2.
By Sales Channel (Institutional Sales Vs. Traditional/Modern Retail)
6.2.3.
By Region
6.2.4.
By Company
Market Attractiveness Index (By Type and By Region)
India Broiler/Meat Poultry & Hatchery Market Outlook 7.1.
Market Size & Forecast 7.1.1.
By Value
Š TechSci Research
Ta b l e o f C o n t e n t s S. No. Contents
8.1.
Market Size & Forecast 8.1.1.
India Poultry & Hatchery Market Forecast & Opportunities 2014-2024
8.2.
3
Market Share & Forecast 8.2.1.
9. 10.
By Value
By Sales Channel
Import & Export Analysis Market Dynamics 10.1.
Drivers
10.1.
Challenges
11.
Market Trends & Developments
12.
Policy & Regulatory Landscape
13.
India Economic Profile
14.
Competitive Landscape 14.1.
Company Profiles 14.1.1.
Suguna Foods Pvt. Ltd.
14.1.2.
Venkys Group
14.1.3.
Skylark Group
14.1.4.
Srinivasa Farms Private Limited
14.1.5.
RM Group
14.1.6.
Sneha Farms Pvt. Ltd.
14.1.7.
Mulpuri Poultries
14.1.8.
Komarla Group
14.1.9.
IB Group
14.1.10.
Bharati Poultry Pvt. Limited
Š TechSci Research
Product Overview Poultry & Hatchery Poultry are domesticated birds kept for their eggs, meat or for their feathers. These birds are mostly chickens, ducks, ostrich, etc. A hatchery is a facility where eggs are hatched under artificial conditions, especially those of poultry.
Market Segmentation
POULTRY AND HATCHERY MARKET
TYPE
RETAIL SALES CHANNEL
•
Layer/ Egg
• Supermarkets/Hypermarket
•
Broiler/ Meat
• Online Channels
Year Range
• Traditional Retail Stores
Review Period
• Convenience Stores
2013 – 2016
• Specialty Stores
Base Year
2017 SALES CHANNEL
REGIONS
Estimated Year
• Retail
• West
• Institutional
• South
2018
• North
2019 – 2023
Product Overview
• East
Forecast Period
4
© TechSci Research
Research Methodology
Market Profiling
In-depth secondary research was conducted to determine top players in the India Poultry and Hatchery market, overall market size and segmental market size.
Formulating Questionnaire
In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide.
Developing list of respondents
List of industry players and industry specialists was developed.
Data Collection
TechSci conducted interviews with industry experts and industry players for data collection and verification.
Primary Research
Data Collection
Data Filter Research & & Analysis Intelligence
Actionable Insights
Business Solution
Research Methodology
Primary Research Research Primary
5
LinkedIn LinkedIn TechSci Internal Internal TechSci Database Database
Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews
Secondary Secondary Research Research Company Website Website Company Company Annual Annual Company Reports Reports White Paper Paper Study Study White Financial Reports Reports Financial Investor Investor Presentations Presentations Regulatory Body Body Regulatory Associations, etc. etc. Associations,
Data Validation
Data obtained as a result of primary and secondary research was validated through rigorous triangulation.
Desk Research Recent Developments Market Changing Aspects/Dynamics Government Policies Final Conclusion
Data Analysis
The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the India Poultry and Hatchery Market
Company Analysis Market Participants Key Strengths
Paid Sources Sources Paid Factiva Factiva Hoovers Hoovers
© TechSci Research
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India poultry and hatchery market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such increasing demand for animal proteins; growing consumption of non-vegetarian products in urban centers, Growth of Tourism and HoReCa sector, etc.., and projected positive growth during the next 5 years. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India poultry and hatchery market. Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as poultry and hatchery companies, channel partners, industry experts, and other industry participants.
•
The team interviewed more than 10 poultry and hatchery companies, 30 distributors and 10 industry experts in India poultry and hatchery market to obtain the overall market size from 2014-2018, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data.
Research Methodology
•
6
Š TechSci Research
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by type and by each region. Removing the outlier responses, the geometric mean of growth estimates and supplier-wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of poultry and hatchery. Methodology Followed for Calculation of Market Shares: Market shares by type, by sales channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various type of poultry and hatchery. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Research Methodology
poultry and hatchery market, TechSci Research used various forecast techniques such as:
7
Moving Average
Time Series Analysis
Regression Analysis
Econometric and Judgmental Analysis © TechSci Research
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed Suguna Foods Pvt. Ltd. Venkys Group Sneha Farms Pvt. Ltd. Skylark Group RM Group Srinivasa Farms Private Limited. Mulpuri Poultries Komarla Group IB Group Bharati Poultry Pvt. Limited
Ministry of Corporate Affairs (MCA) Agricultural & Processed Food Products Export Development Authority (APEDA) NATIONAL EGG CO-ORDINATION COMMITTEE (NECC) Broiler Marketing Cooperative Society Poultry Federation of India. World Bank TechSci Research Proprietary Database & Knowledge Repository Company Annual Reports Food and Agriculture Organization Industry Magazines Industry Reports News Dailies Credible Paid Databases
Research Methodology
Key Secondary Sources
8
© TechSci Research
Industry Brief According to TechSci Research report, “India Poultry and Hatchery Market, By Type, By Sales Channel, Competition, Forecast and Opportunities, 2014 – 2024”, India poultry and hatchery market is estimated to register a CAGR of over 12% during 2019 - 2024, to attain the market value of over $ 29.6 billion by 2024. Anticipated growth in the market can be attributed to rising young and dynamic population which is showing high inclination towards non-vegetarian food products, growing awareness about nutritional value of meat products along with surging demand for egg-based bakery products. Moreover, rising household disposable income of middle-class population coupled with rapid westernization has resulted in changing taste preferences of Indian consumers, which is further leading to increased consumption of meat products. This factor is anticipated to fuel growth in India poultry and hatchery market during forecast period. Traditional/modern retail stores segment dominates India poultry and hatchery market and is anticipated to maintain its dominance during forecast period as well. However, institutional sales are projected to show rapid growth in the coming years on account of rising tourists footfall in the country and booming HoReCa sector. Moreover, the number of quick-service restaurants such as KFC, McDonald's, Pizza Hut, and Dominos is increasing in India, which is further expected to drive the demand for processed meat, thereby pushing sales of poultry and hatchery through institutional channel. Suguna Foods Pvt. Ltd., Venkys Group, Sneha Farms Pvt. Ltd., Skylark Group, RM Group, Srinivasa Farms Private Limited, Mulpuri Poultries, Komarla Group, etc. are some of the major companies operating in India poultry and hatchery market. “Rising trend of consumption of protein-rich and high energy diet by health conscious young population particularly in urban regions, is propelling the demand for poultry and hatchery in India. Moreover, rising health concern among consumers along with increasing meat consumption backed by increasing per capita income and rapid urbanization would further steer growth in the market in the coming years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
9
© TechSci Research
Sample Data - Snapshot India Poultry and Hatchery Market Size, By Value,
Figure 6: India FMCG Market Share, By Segment, 2017
2014, 2018, 2019E & 2024F (USD Billion)
CAGR 2014-2018
xx%
33.00%
34.00%
CAGR 2019E-2024F
xx%
33.00% Household and Personal Care
2014
2018
2019E
Healthcare
Food and Beverages
2024F Figure 8: India Urban Population Share (As a %age of
India Poultry and Hatchery Market Share,
Total Population), 2013-2017
By Type, By Value, 2018 & 2024F
Broiler/ Layer/ Egg 2024F Meat ; ; 50.00% 50.00%
2013
2014
2015
2016
2017
Figure 16: India Poultry Broiler Meat Production, By Volume (Million Ton), 2014-2017 Broiler/ Layer/ Egg2018 Meat ; ; 50.00% 50.00%
2014
10
2015
2016
2017 © TechSci Research
Report Ordering Report Name: INDIA POULTRY AND HATCHERY MARKET BY TYPE, BY RETAIL SALES CHANNEL, COMPETITION FORECAST & OPPORTUNITIES 2014-2024
Report Price License Type
Price
Single- User License
$2950
Multi- User License
$3750
Custom User License
$7500
To View Sample OR Purchase Report
11 11
© TechSci Research © TechSci Research
About Us & Disclaimer About Us : TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
Related Reports India Breakfast Cereal Market, Competition, Forecast & Opportunities, 2023 India Frozen Food Market Forecast and Opportunities, 2023 India Pasta Market, Competition Forecast & Opportunities, 2023
Partial List of Clients
About Us & Disclaimer
Disclaimer :
12
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the data provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
TechSci Research – North America 708 Third Avenue, Manhattan, New York, United States Tel: +1- 646- 360- 1656 Email: sales@techsciresearch.com www.techsciresearch.com
TechSci Research – Europe 54, Oldbrook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com
TechSci Research – Asia-Pacific B – 44, Sector – 57, Noida, National Capital Region, U.P. - India Tel: +91-120-4523900 Email: sales@techsciresearch.com www.techsciresearch.com © TechSci Research