2015 – 2025 MALAYSIA TWO-WHEELER MARKET Competition, Forecast and Opportunities
Published: June 2020 www.techsciresearch.com MARKET INTELLIGENCE. CONSULTING
Table of Contents
Ta b l e o f C o n t e n t s
S. No.
Contents
1.
Product Overview
2.
Research Methodology
3.
Voice of Customer 5.1. 5.2. 5.3. 5.4. 5.5.
Aided/Unaided Brand Recall Factors Influencing Purchase Decision Influencer of Purchase Brand Satisfaction Challenges/Unmet Needs
4.
Executive Summary
5.
Malaysia Two-Wheeler Production Overview
6.
Malaysia ICE Two-Wheeler Market Outlook 6.1. 6.2.
Market 6.1.1. Market 6.2.1. 6.2.2.
6.3. 6.4. 6.5. 7.
6.2.3. 6.2.4. Market Market Market
Size & Forecast By Value & Volume Share & Forecast By Vehicle Type (Motorcycle, Scooter/Moped) By Engine Capacity (Up to 125cc, 126-250cc, 251-500cc, Above 500cc) By Company By Region Attractive Index (By Vehicle Type) Attractive Index (By Engine Capacity) Attractive Index (By Region)
Malaysia Motorcycle Market Outlook 7.1.
Market Size & Forecast
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Table of Contents S. No.
Contents 7.1.1. 7.2.
7.3. 8.
Market Share & Forecast 7.2.1.
By Engine Capacity (Up to 125cc, 126-250cc, 251-500cc, Above 500cc)
7.2.2.
By Company
Pricing Analysis of Prominent Models
Malaysia Scooter/Mopeds Market Outlook 8.1.
Market Size & Forecast 8.1.1.
8.2.
8.3. 9.
By Value & Volume
By Value & Volume
Market Share & Forecast 8.2.1.
By Engine Capacity (Up to 125cc, 126-250cc, 251-500cc, Above 500cc)
8.2.2.
By Company
Pricing Analysis of Prominent Models
Malaysia Electric Two Wheeler Market Outlook 9.1.
Market Size & Forecast 9.1.1.
9.2.
By Value & Volume
Market Share & Forecast 9.2.1.
By Vehicle Type (Motorcycle, Scooter/Moped)
9.2.2
By Battery Capacity (>25Ah, <25Ah)
9.2.3
By Battery Type (Lead-Acid, Lithium Ion)
9.2.4
By Company
9.3.
Market Attractive Index (By Battery Capacity)
9.4.
Pricing Analysis of Prominent Models
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Table of Contents S. No.
Contents
10.
Product Benchmarking
11.
Prominent Dealers & Distributors
12.
Import and Export Analysis
13.
Impact of COVID-19 on Malaysia Two Wheeler Market
14.
Market Dynamics
15.
Market Trends & Developments
16.
Economic Profile
17.
Competitive Landscape
18.
Strategic Recommendations
19.
About Us & Disclaimer
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Scope of Report
Product of Interest (POI): Two Wheeler
Two wheeler is a vehicle that runs on two wheels with engine powering the vehicle. Two wheelers can be categorized into motorcycle and scooter/moped. In motorcycle, engine is mounted in the middle of the frame, with a fuel tank above it, and a manual clutch and gear system. In scooter, engine is located between the rider and rear. While, in moped, engine is located below the driver seat with an overlay of plastic or nonstructural body panels. Market Segmentation
MALAYSIA TWO WHEELER MARKET
ENGINE CAPACITY
VEHICLE TYPE
•
Up to 125cc
•
Motorcycle
•
126-250cc
•
Scooter/Moped
•
251-500cc
•
Above 500cc
Year Range
Review Period
2015 – 2018 REGION • East Malaysia • West Malaysia
Base Year
2019 Estimated Year
2020 Forecast Period
2021 – 2025
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RESEARCH METHODOLOGY © TechSci Research
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Research Methodology
Market Profiling
In-depth secondary research was conducted to determine top players in Malaysia two wheeler market, overall market size and segmental market size.
Formulating Questionnaire
In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide.
Developing List of Respondents
List of industry players and industry specialists was developed.
Data Collection
TechSci conducted interviews with industry experts and industry players for data collection and verification.
Primary Research Data Collection
Data Filter Research & & Analysis Intelligence
Actionable Insights
Business Solution
Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews
Primary Research Research Primary LinkedIn LinkedIn TechSci Internal Internal TechSci Database Database
Data Validation
Data obtained as a result of primary and secondary research was validated through rigorous triangulation.
Desk Research Recent Developments Market Changing Aspects/Dynamics Government Policies Final Conclusion
Secondary Secondary Research Research Company Websites Websites Company Company Annual Annual Company Reports Reports White Paper Paper Study Study White Financial Reports Reports Financial Investor Investor Presentations Presentations Regulatory Body Body Regulatory Associations, etc. etc. Associations,
Data Analysis
The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about Malaysia two wheeler market.
Company Analysis Market Participants Key Strengths
Paid Sources Sources Paid Factiva Factiva Hoovers Hoovers
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Research Methodology Baseline Methodology •
Our dedicated team of industry experts has monitored and analyzed various aspects of Malaysia two wheeler market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing traffic congestion and rising demand for connectivity in mid-sized and smaller cities, etc. and speculated a positive outlook during the next five years. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Malaysia two wheeler market.
Methodology Followed for Calculation of Market Size: •
Market Size by Value & Volume: Market size, in terms of value & volume, for the year 2019 was calculated based on information
collected
through
exhaustive
secondary
research
and
primary
surveys,
with
various
key
opinion
leaders/stakeholders, such as two wheeler manufacturers, distributors, suppliers, industry experts, and other industry participants. •
The team interviewed more than 20 two wheeler manufacturers, 20 two wheeler distributors/dealers, 20 industry experts and other value chain stakeholders in Malaysia Two Wheeler market to obtain the overall market size for 2015-2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2015-2019.
•
Respondents were asked about the current and future market growth rates, market shares by vehicle type, by engine capacity and by each region. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated © TechSci Research
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Research Methodology Methodology Followed for Calculation of Market Shares: •
Market shares by vehicle type, by engine capacity, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares, trends and recent development in the Malaysia two wheeler market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting: •
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
•
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Malaysia Two Wheeler market, TechSci Research used various forecast techniques such as:
Moving Average
Time Series Analysis
Regression Analysis
Econometric and Judgmental Analysis
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Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long- term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed
Key Secondary Sources
Boon Siew Honda Sdn Bhd.
World Bank
Suzuki Malaysia Sdn Bhd
TechSci Research Proprietary Database & Knowledge
Hong Leong Yamaha Motor
TVS Motor Company
Company Annual Reports
Kawasaki Motors (Malaysia) Sdn Bhd
Industry Reports
Sanyang Motor Co.
Statista
KTM Malaysia
News Dailies
Modenas
Credible Paid Databases
Harley Davidson Petaling Jaya.
Eclimo Sdn Bhd.
Repository
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Industry Brief According to TechSci Research report, “Malaysia Two Wheeler Market, By Vehicle Type (Motorcycle, Scooter/Moped), By Engine Capacity (Up to 125cc, 126-250cc, 250-500cc and Above 500cc) By Company and By Geography, Forecast & Opportunities, 2025”, Malaysia two wheeler market was valued USD 0.81 Billion in 2019 and is forecast to grow at CAGR of 8.96% until 2025, to reach USD 1.07 Billion by 2025. Growing number of passenger and commercial vehicles have increased the congestion on roads, which has a direct effect on the usage of two wheelers in Malaysia. Travelling through highly congested areas is easier for two wheelers because of their light weight and high manoeuvrability. Two wheelers help in saving travel time, by the virtue of their high manoeuvrability, which makes travelling easier in congested traffic and narrow streets as compared to passenger cars. Thus, growing congestion on roads in Malaysia is resulting in increase in demand for two wheelers due to their high manoeuvrability and cost effectiveness. One of the primary reasons for growing demand for two wheelers in Malaysia is that they provide better mileage compared to passenger cars, owing to smaller sizes and lighter weight. High motorcycle fuel efficiency also reduces travel cost. Moreover, two wheelers don’t have any peripheral units which consume power from engine. Also, in comparison to passenger cars, the maintenance cost of two wheelers is comparatively lower with the annual maintenance cost of a two wheeler being approximately one-third of the maintenance cost of a small passenger car. Furthermore, the tax and insurance cost incurred in owning a two wheeler is also low compared to passenger car. Thus, better fuel economy, low maintenance cost and low cost of ownership are among the major driving factors boosting demand for two wheelers in Malaysia. Malaysia electric two wheeler market can be segregated based on vehicle type, battery capacity, battery type and region. Malaysia two wheeler market was dominated by scooters, capturing a volume share of more than 65% in 2019, predominantly due to their lower prices, better maneuverability and the increasing preference of these vehicles by the female population. The country is witnessing massive growth in employment among the female population. More and more women are taking up service jobs where they are required to travel every day. Keeping in mind their personal mobility and safety, scooters appears as a convenient travel option. Major companies operating in the economy include Boon Siew Honda Sdn Bhd, Suzuki Malaysia Sdn Bhd, Hong Leong Yamaha Motor, TVS Motor Company, Kawasaki Motors (Malaysia) Sdn Bhd, Sanyang Motor Co., KTM Malaysia, Motosikal dan Enjin Nasional Sdn Bhd, Harley Davidson Petaling Jaya and Eclimo Sdn Bhd., among others. “Electric two wheelers exhibit huge growth potential and the market is projected to witness a CAGR of 16.20% during the forecast period, in volume terms. Even though the current purchasing cost is higher than that of the conventional counterpart, but in the near future the price is expected to decline to a large extent with the continuous decline in battery cost which accounts for a huge cost share of an electric vehicle. From 2010 to 2020, the cost of batteries declined by almost 15%, which is further expected fall by 30 to 35% during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
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Sample Data - Snapshot Malaysia ICE Two Wheeler Market Size, By Value (USD Billion), By Volume (Million Unit), 2015-2025F CAGR 2015-2019 By Value: xx% By Volume: xx%
1.50
CAGR 2020E-2025F By Value: xx% By Volume: xx%
0.80 0.60
1.00
0.40 0.50
0.20
0.00
0.00 2015
2016
2017
2018
2019
2020E
2021F
Value (USD Billion)
2022F
2023F
2024F
2025F
Volume (Million Unit)
Malaysia Electric Two Wheeler Market Share, By Vehicle Type, By Volume, 2015–2025F
2015
2016
2017
2018
2019
2020E
2021F
2022F
2023F
2024F
2025F
Malaysia Electric Two Wheeler Market Share, By Battery Capacity, By Volume, 2015–2025F
2015
2016
2017
2018
2019
2020E
2021F
2022F
2023F
2024F
2025F
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Report Name: MALAYSIA TWO-WHEELER MARKET Competition, Forecast and Opportunities 2015 – 2025
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About Us & Disclaimer About Us TechSci Research is a global market research and consulting company with offices in Canada, India and the UK. TechSci Research provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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Disclaimer
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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