2013-2023 MIDDLE EAST & AFRICA WIRELESS HEADSETS MARKET BY TYPE, BY DISTRIBUTION CHANNEL, BY COUNTRY, COMPETITION, FORECAST & OPPORTUNITIES
PUBLISHED:JANUARY 2019
MARKET INTELLIGENCE . CONSULTING
Ta b l e o f C o n t e n t s
Middle East & Africa Wireless Headsets Market Forecast & Opportunities, 2013-2023
S. No.
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Contents
1.
Product Overview
2.
Research Methodology
3.
Executive Summary
4.
Global Wireless Headsets Market Outlook
5.
Middle East & Africa Wireless Headsets Market Outlook 5.1.
Market Size & Forecast 5.1.1.
5.2.
5.3.
6.
By Value and Volume
Market Share & Forecast 5.2.1.
By Type
5.2.2.
By Distribution Channel
5.2.3.
By Country
Market Attractiveness Index 5.3.1.
By Type
5.3.2.
By Distribution Channel
5.3.3.
By Country
Saudi Arabia Wireless Headsets Market Outlook Š TechSci Research
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Contents
Middle East & Africa Wireless Headsets Market Forecast & Opportunities, 2013-2023
6.1.
3
Market Size & Forecast 6.1.1.
6.2.
7.
Market Share & Forecast 6.2.1.
By Type
6.2.2.
By Distribution Channel
UAE Wireless Headsets Market Outlook 7.1.
Market Size & Forecast 7.1.1.
7.2.
8.
By Value and Volume
By Value and Volume
Market Share & Forecast
7.2.1.
By Type
7.2.2.
By Distribution Channel
South Africa Wireless Headsets Market Outlook 8.1.
Market Size & Forecast 8.1.1.
8.2.
By Value and Volume
Market Share & Forecast 8.2.1.
By Type Š TechSci Research
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Middle East & Africa Wireless Headsets Market Forecast & Opportunities, 2013-2023
8.2.2.
4
9.
Turkey Wireless Headsets Market Outlook 9.1.
Market Size & Forecast 9.1.1.
9.2.
10.
By Distribution Channel
By Value and Volume
Market Share & Forecast 9.2.1.
By Product Type
9.2.2.
By Distribution Channel
Market Dynamics 10.1.
Drivers
10.2.
Challenges
11.
Market Trends & Developments
12.
Competitive Landscape 12.1.
Company Profiles 12.1.1.
Bose Corporation
12.1.2.
LG Electronics Inc.
12.1.3.
Sony Corporation Š TechSci Research
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Middle East & Africa Wireless Headsets Market Forecast & Opportunities, 2013-2023
12.1.4.
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Sennheiser Electronic GmbH & Co. KG
13.
Strategic Recommendations
14.
About Us & Disclaimer
Š TechSci Research
Product Overview Wireless Headsets Wireless headsets are a pair of small listening device designed to be worn on or around the head over ears. It is an electroacoustic transducer, which converts an electrical signal to a corresponding sound in the user’s ear. Headphone is designed to allow a single user to listen to an audio source privately, in contrast to a loudspeaker, which emits sound into the open air, for anyone nearby to hear.
Wireless Headsets Product Types
Product Overview
On-Ear Wireless Headsets are those types of headsets which have thick headbands and large ear cups. They encircle and cover the outer part of the ear.
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Earbuds type of headphones are small and ultra-portable with earbud tips, that rest at the edge of the ear canal.
Š TechSci Research
Research Methodology
All collected information
Various aspects of the
The analyzed information was
was then validated through
market were
then presented in a
multiple sources and data
comprehensively monitored
chronological order to depict
warehouses in order to
and analyzed by the team
a meaningful and clear
present the most accurate
of industry experts.
picture of Middle East & Africa
with manufacturers,
and precise market
TechSci Research also
wireless headsets market. It
retailers and distributors
information about Middle
identified and analyzed
should be noted that we have
present across the region,
East & Africa wireless
trends, drivers and
collected information related
followed by exhaustive
headsets market.
challenges in Middle East &
to the organized market only
Africa wireless headsets
and all parameters are
market.
related to that including
Information regarding Middle East & Africa wireless headsets market was gathered through primary research surveys
secondary research.
market shares.
Evaluation & Validation
Analysis
Presentation
Research Methodology
Research
7
Š TechSci Research
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed different aspects of Middle East & Africa wireless
headsets market. The team has analyzed the outlook of various segments of this market and speculated a positive future for this industry. It considered the major influencing factors such as growing demand for convenient products and increasing demand from younger age groups in developing countries. The study includes market forecast, which would enable our clients to take better decisions while planning their strategies for operating in the region.
Methodology Followed for Calculation of Market Size: •
Market Size by Value: Market size, in value terms, for 2017 was calculated through exhaustive primary surveys of key manufacturers (both foreign and local), distributors, retailers, etc.
•
The team interviewed more than 40 manufacturers/suppliers, 120 distributors/dealers/C&F agents/wholesalers and 140 retailers of wireless headsets across the region for obtaining the market size during 2013-2017, using the Delphi
Research Methodology
technique. Taking standard deviation into consideration, market size figures were averaged out to arrive at the market
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size figures for 2013 to 2017.
Š TechSci Research
Research Methodology •
Respondents were asked about the current and future growth prospects in major companies, region and different products
in Middle East & Africa wireless headsets market. Removing the outlier responses, geometric mean of growth estimates and product wise revenue shares generated across various applications were taken, to arrive at final revenue shares. Revenue shares generated across various application areas were further triangulated from distributors, retailers and other stakeholders, depending on the usage of a particular product. Manufacturers and suppliers were asked about average selling prices of various types of wireless headsets of their respective companies.
•
Final average selling prices of various types of wireless headsets was deduced by taking weighted average, which was calculated by taking into account their revenue contribution in the overall market and average selling prices of various products.
Methodology Followed for Calculation of Market Shares: •
Market shares by region, by company, by product type and by application areas were calculated based on the responses
Research Methodology
received through primary surveys with industry experts, in which respondents were asked about market share or revenue
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generated from various end use segments. The final data was calculated by taking geometric mean of the responses gathered from over 150 key opinion leaders, after eliminating the outliers.
© TechSci Research
Research Methodology
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Middle East & Africa wireless headsets market, TechSci Research used various forecast techniques such as: o
Moving Average
o
Time Series Analysis
o
Regression analysis
o
Econometric and Judgmental Analysis
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.
Research Methodology
Beats by Dre/Apple, Bose Corporation, LG Electronics Inc., Sony Corporation, Plantronics
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Partial List of Companies Interviewed
Secondary Sources
Inc., Jaybird, LLC, Sennheiser Electronic GmbH & Co. KG, Skullcandy Inc., Samsung Electronics Co. Ltd, Harman International Industries, etc.
Company Annual Reports, World Bank, Industry Magazines, Industry reports, News Dailies, Credible Paid Databases, Proprietary Database, etc.
Š TechSci Research
Industry Brief According to TechSci Research report, “Middle East & Africa Wireless Headsets Market By Type, By Distribution Channel, By Country, Competition, Forecast & Opportunities, 2013 – 2023”, Middle East & Africa wireless headsets market is projected to reach $ 894 million by 2023. Wireless headsets are becoming popular in Middle Eastern countries, as the number of smartphone users are growing at a rapid pace in the region. Moreover, great quality in providing audio output as well as hassle-free connectivity with other electronic devices such as laptops, music players, tablets and televisions would further boost the popularity of wireless headsets in Middle East & Africa during forecast period. By distribution channel, exclusive stores segment dominated the region’s wireless headsets market in 2017 and is anticipated to maintain its market dominance in the coming years as well, owing to growing consumer preference towards premium and branded products. On-ear segment accounts for majority share in the wireless headsets market, owing to compatibility with a wide array of electronic devices along with convenience and comfort that the product offers. According to the World Bank, internet penetration grew from 74.88% in 2016 to 80.07% in 2017 in Saudi Arabia, indicating strong demand for online services. The trend has somewhat contributed in the sales of wireless headsets across the region. Saudi Arabia accounted for a major share in the market, followed by UAE, owing to higher per capita income and rising preferences towards premium wireless headsets.
Industry Brief
“Countries with rapidly growing mobile device industries such as Saudi Arabia, UAE and South Africa are forecast to drive the
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wireless headsets market in Middle East & Africa over the course of next five years. Moreover, the trend of online streaming services such as Netflix, Amazon Prime and Hulu is a key factor likely to drive the growth of the region’s wireless headsets market, as consumers like to enjoy these services on their personal devices, encouraging them to buy wireless headsets.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. © TechSci Research
Sample Data - Snapshots Global Wireless Headsets Market Size, By Value (USD Million), By Volume (Million Units), 2013 – 2023F
2013
2014
2015 2016 2017 By Value (USD Million)
2018E
2019F 2020F 2021F By Volume (Million Units)
2022F
2023F
UAE Wireless Headsets Market Size, By Value (USD Million), By Volume (Million Units), 2013 – 2023F
2013
2014
2015
2016
2017
2018E
By Value (USD Million)
2019F
2020F
2021F
2022F
2023F
By Volume (Million Units)
12.00% Saudi Arabia
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Middle East & Africa Wireless Headsets Market Attractiveness Index, By Country, By Value, 2018E-2023F
CAGR (2018E-2023F)
Sample Data - Snapshots
10.00%
UAE
8.00%
South Africa
6.00% 4.00%
Turkey Rest of MEA
2.00% 0.00% 0.00
0.50 Low
1.00
1.50 Medium
2.00
2.50 High
3.00 © TechSci Research
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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