North America Lipstick Market By Product Type, By Distribution Channel, By Country, Competition, Forecast & Opportunities, 2013 – 2023
Published: JANUARY, 2019
Market Intelligence . Consulting
Ta b l e o f C o n t e n t s
North America Lipstick Market Forecast & Opportunities, 2013-2023
S. No.
Contents
1.
Product Overview
2.
Research Methodology
3.
Executive Summary
4.
Global Lipstick Market Outlook
5.
North America Lipstick Market Outlook 5.1.
Market Size & Forecast 5.1.1.
5.2.
5.3.
6.
By Value and Volume
Market Share & Forecast 5.2.1.
By Product Type (Gloss, Matte and Others)
5.2.2.
By Distribution Channel (Departmental/Grocery stores, Supermarket/Hypermarket, Multi branded Stores, Exclusive Stores and Online Stores)
5.2.3.
By Country
Market Attractiveness Index 5.3.1.
By Product Type
5.3.2.
By Distribution Channel
5.3.3.
By Country
United States Lipstick Market Outlook
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Ta b l e o f C o n t e n t s S. No.
Contents
6.1.
Market Size & Forecast 6.1.1.
North America Lipstick Market Forecast & Opportunities, 2013-2023
6.2.
7.
Market Share & Forecast 6.2.1.
By Product Type
6.2.2.
By Distribution Channel
Canada Lipstick Market Outlook 7.1.
Market Size & Forecast 7.1.1.
7.2.
8.
By Value and Volume
By Value and Volume
Market Share & Forecast 7.2.1.
By Product Type
7.2.2.
By Distribution Channel
Mexico Lipstick Market Outlook 8.1.
Market Size & Forecast 8.1.1.
8.2.
By Value and Volume
Market Share & Forecast 8.2.1.
By Product Type
8.2.2.
By Distribution Channel
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Ta b l e o f C o n t e n t s S. No.
North America Lipstick Market Forecast & Opportunities, 2013-2023
9.
Contents
Market Dynamics 9.1.
Drivers
9.2.
Challenges
10.
Market Trends & Developments
11.
Competitive Landscape 11.1.
Company Profiles 11.1.1.
L'Oréal International
11.1.2.
Shiseido Company, Limited
11.1.3.
The Estée Lauder Companies Inc.
11.1.4.
Revlon, Inc.
11.1.5.
Coty, Inc.
12.
Strategic Recommendations
13.
About Us & Disclaimer
4 © TechSci Research
Product Overview Lipstick Lipstick is a cosmetic product which contains oils, waxes, pigments, and emollients that give texture, color,
and protection to the lips. It is a waxy solid in stick form for the lips.
Matte Lipsticks: These type of lipsticks have opaque, deep colors and have a natural look which does not make the lips look shiny. The lips look thinner after applying matte lipsticks. Matte lipsticks last more than gloss and other kinds of lipstick.
Product Overview
Gloss: Gloss is the favorite lipstick of women who have thin and small lips. It works as a lip enhancer by adding shine and lush to the lips and enhances the dimension of depth. It can be worn with traditional lipstick or alone.
Some of the other types of lipstick are Shimmer, Lipstain, Sheer, etc. Lipstick contains beeswax, carnauba wax and candelilla wax which enable the mixture to take a recognizable lipstick shape which can be filled in a tube. Further, lanolin, mineral, castor or vegetable oil are added to the wax. Lanolin and mineral oil are the oils which are added in majority of the lipsticks. Apart from wax and oils, preservatives, antioxidants, pigment and fragrances are added to the lipstick.
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Research Methodology
All Information the
regarding
North
lipstick
America
market
was
gathered
through
primary
research
surveys
with
manufacturers, retailers
and
distributors present in the region, followed by exhaustive
secondary
research.
Research Methodology
Research
collected
Various aspects of the
information was then
market
validated
comprehensively
multiple data
through sources
and
warehouses
in
were
monitored
and
analyzed by the team
order to present the
of
most
and
TechSci Research also
information
identified and analyzed
accurate
precise about
the
America
North lipstick
market.
Evaluation & Validation
industry
trends,
experts.
drivers
and
challenges in the North America lipstick market
Analysis
The analyzed information was then presented in a chronological order to depict a meaningful and clear picture of the North America lipstick market. It should be noted that we have collected information related to the organized market only and all parameters are related to that including market shares.
Presentation
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Research Methodology Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of the North America lipstick market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as change in lifestyle, growing female youth population and rising incomes in developing countries. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the North America lipstick market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders,
Research Methodology
such as lipstick manufacturers, dealers, retailers, etc.
The team interviewed more than 50 manufacturers/suppliers, 180 distributors/dealers/retailers and 20 industry experts in the North America lipstick market to obtain the overall market size during 2013-2017, which was validated
by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2013-2017.
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Research Methodology
Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel and by region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of lipstick products.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various distribution channel segments. The final shares were calculated
Research Methodology
by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
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Research Methodology Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast the North America lipstick market, TechSci Research used various forecast techniques such as: o
Moving Average
o
Time Series Analysis
o
Regression Analysis
o
Econometric and Judgmental Analysis
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized
Research Methodology
market including market share data.
Partial List of Companies Interviewed
Secondary Sources
L'OrĂŠal International, The Estee Lauder Companies Inc., Revlon, Inc., Shiseido Company Ltd., Christian Dior SE, Coty, Inc., Avon Products Inc, Inglot Cosmetics, Chanel S.A., etc.
Company Annual Reports, World Bank, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Database, etc.
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Industry Brief
According to TechSci Research report, ‘North America Lipstick Market By Product Type, By Distribution Channel, By Country, Competition, Forecast & Opportunities, 2013–2023’, North America lipstick market is projected to cross $ 5 billion by 2023. Anticipated growth in the market over the next five years is expected to be led by new product innovations by key market players coupled with improving consumer confidence index in the region. Moreover, consumers are exhibiting increasing willingness to switch from chemical laden conventional cosmetics to natural products, which is positively influencing the region’s
lipstick market. United States accounts for majority value share in North America lipstick market on account of huge consumer base, high per capita income levels and availability of numerous brands across the country. L'Oréal International, Shiseido Company, Limited, The Estée Lauder Companies Inc., etc., are some of the companies operating in North America lipstick market. Among distribution channels, Supermarket / Hypermarket generated the highest sales for lipsticks in North America lipstick market in
2017. The segment is anticipated to continue dominating during forecast period as well on the back of ease of convenience provided by this sales channel. However, online sales channel is expected to witness the fastest growth during forecast period, owing to rising penetration of internet and rising popularity of e-commerce platform. “Rising focus of manufacturers on product innovations is fueling growth in North America lipstick market. Moreover, changing marketing strategy of lipstick manufacturers coupled with their focus on continuous product development and convenient &
Industry Brief
attractive packaging is further anticipated to positively influence North America lipstick market in the coming years. Additionally, emergence of e-commerce along with growing demand for cosmetics among youth and working women population would further steer the market over the coming years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
10 © TechSci Research
Sample Data - Snapshots Global Lipstick Market Size, By Value (USD Million), By Volume (Million Unit), 2013-2023F
2013
2014
2015
2016 2017 By Value (USD Million)
2018E 2019F 2020F By Volume (Million Unit)
2021F
2022F
2023F
United States Lipstick Market Size, By Value (USD Million), By Volume (Million Unit), 2013-2023F
2013
2014
2015
2016 2017 By Value (USD Million)
2018E 2019F 2020F By Volume (Million Unit)
2021F
2022F
20223F
North America Lipstick Market Attractiveness Index, By Country, By Value, 2018E-2023F 8.00% CAGR (2018E-2023F)
Sample Data - Snapshots
7.00% Mexico
6.00% 5.00%
USA
4.00%
3.00% 2.00%
Canada Rest of North America
1.00% 0.00% 0.00
0.50 Low
1.00
1.50 Medium
2.00
2.50 High
11 © TechSci Research
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Report Name: North America Lipstick Market By Product Type, By Distribution Channel, By Country, Competition, Forecast & Opportunities,2013–2023
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Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecast, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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