2016–2026F SAUDI ARABIA FAMILY ENTERTAINMENT CENTERS MARKET FORECAST & OPPORTUNITIES
www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING
Scope of Report Product of Interest (POI): Family Entertainment Centers
Family entertainment center refers to amusement parks or entertainment zones which offers a set of entertainment activities covering all age groups and are usually found in local communities around big and small cities. These centers offer recreational activities for per person usually at a lower cost as compared to actual amusement parks.
Market Segmentation APPLICATION •
Arcade Games
•
VR and AR Gaming Zones
•
Physical Play Activities
•
Others
REGION •
Western Region
•
Northern & Central Region
•
Eastern Region
•
Southern Region
VISITOR DEMOGRAPHICS
REVENUE SOURCE •
Entry Fees & Ticket Sales
•
Less than 10yrs
•
Advertising
•
10-19yrs
•
Food & Beverages
•
20-25yrs
•
Merchandising
•
More than 25yrs
•
Others
Year Range Review Period
2016-2019 Base Year
2020 Estimated Year
2021 Forecast Period
2022 – 2026
2
Table of Contents S. No.
Contents
1.
Product Overview (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.)
2.
Research Methodology (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.)
3.
Impact of COVID-19 on Saudi Arabia Family Entertainment Centers Market
4.
Executive Summary (This chapter covers summary of the complete study.)
5.
Saudi Arabia Family Entertainment Centers Market Outlook, 2016-2026F (This chapter includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) 5.1.
Market Size & Forecast 5.1.1.
5.2.
5.3.
Page No.
By Value
Market Share & Forecast (The overall product of interest bifurcated/split among various segments.) 5.2.1.
By Application (Arcade Games, VR and AR Gaming Zones, Physical Play Activities, Others)
5.2.2.
By Visitor Demographics (Less than 10yrs, 10-19yrs, 20-25yrs, More than 25yrs)
5.2.3.
By Revenue Source (Entry Fees & Ticket Sales, Advertising, Food & Beverages, Merchandising and others)
5.2.4.
By Company (2020)
5.2.5.
By Region
Product Market Map
3
Table of Contents S. No. 6.
Contents
Western Saudi Arabia Family Entertainment Centers Market Outlook, 2016-2026F 6.1.
Market Size & Forecast
6.1.1. 6.2.
7.
By Value
Market Share & Forecast
6.2.1.
By Application
6.2.2.
By Visitor Demographics
6.2.3.
By Revenue Source
Northern & Central Saudi Arabia Family Entertainment Centers Market Outlook, 2016-2026F 7.1.
Market Size & Forecast 7.1.1.
7.2.
8.
Page No.
By Value
Market Share & Forecast 7.2.1.
By Application
7.2.2.
By Visitor Demographics
7.2.3.
By Revenue Source
Eastern Saudi Arabia Family Entertainment Centers Market Outlook, 2016-2026F 8.1.
Market Size & Forecast 8.1.1.
8.2.
By Value
Market Share & Forecast 8.2.1.
By Application
8.2.2.
By Visitor Demographics
8.2.3.
By Revenue Source
4
Table of Contents S. No. 9.
Contents Southern Saudi Arabia Family Entertainment Centers Market Outlook, 2016-2026F 9.1.
Market Size & Forecast 9.1.1.
9.2.
10.
Page No.
By Value
Market Share & Forecast 9.2.1.
By Application
9.2.2.
By Visitor Demographics
9.2.3.
By Revenue Source
Market Dynamics (This chapter assesses the major demand drivers and restraints.) 10.1.
Drivers
10.2.
Challenges
11.
Market Trends & Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development)
12.
Policy & Regulatory Landscape
13.
Saudi Arabia Economic Profile
14.
Competitive Landscape 14.1.
Competition Outlook
14.2.
Company Profiles (Top 10 Leading Companies) 14.2.1.
Company Details
14.2.2.
Products & Services
14.2.3.
Financials (As Reported)
5
Table of Contents S. No.
Contents 14.2.4.
Key Market Focus & Geographical Presence
14.2.5.
Recent Developments
14.2.6.
Key Management Personnel
15.
Strategic Recommendations
16.
About Us & Disclaimer
Page No.
6
RESEARCH METHODOLOGY
Research Methodology
Market Profiling
In-depth secondary research was conducted to determine top players in the Saudi Arabia family entertainment centers market, overall market size and segmental market size.
Formulating Questionnaire
In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide.
Developing List of Respondents
Data Collection
Data Validation
Data obtained as a result of primary and secondary research was validated through rigorous triangulation.
TechSci conducted interviews with industry experts and industry players for data collection and verification.
List of industry players and industry specialists was developed.
Primary Research
Data Collection
Data Filter & Analysis
Research & Intelligence
Actionable Insights
Business Solution
LinkedIn TechSci Internal Database
✓ Recent Developments ✓ Market Changing Aspects/Dynamics ✓ Government Policies ✓ Final Conclusion
✓ Identifying Key Opinion Leaders ✓ Questionnaire Design ✓ In-depth Interviews
Primary Research ✓ ✓
Desk Research
Secondary Research ✓ ✓ ✓ ✓ ✓ ✓ ✓
Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc.
Data Analysis
The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Saudi Arabia family entertainment centers market.
Company Analysis ✓ Market Participants ✓ Key Strengths
Paid Sources
✓ ✓
Factiva Hoovers
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Research Methodology Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of Saudi Arabia family entertainment centers market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as family entertainment centers. The study includes market forecasting, which would enable our clients to take better decisions while planning their
strategy to achieve sustainability in Saudi Arabia family entertainment centers market.
Methodology Followed for Calculation of Market Size:
•
Market Size By Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as family entertainment centers manufacturer & supplier companies, channel partners, market influencers & end users, industry experts, and other industry participants.
•
The team interviewed more than 15 – 20 family entertainment centers manufacturer & supplier companies, 45 – 50 channel partners, 80 – 100 end users, and 15 – 20 industry experts and other value chain stakeholders in Saudi Arabia family entertainment centers market to
obtain the overall market size for 2016 & 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020.
9
Research Methodology •
Respondents were asked about the current and future market growth rates, market shares by application, by visitor demographics, by revenue source, by each region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares: Market shares shares by application, by visitor demographics, by revenue source, by each region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of family entertainment centers market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting: •
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
•
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Saudi Arabia family entertainment centers market, TechSci Research used various forecast techniques such as:
✓
Moving Average
✓
Time Series Analysis
✓
Regression Analysis
✓
Econometric and Judgmental Analysis
10
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be
noted that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed
Key Secondary Sources
▪ Dave & Buster's Entertainment, Inc.
▪ World Bank
▪ CEC Entertainment, Inc.
▪ TechSci Research Proprietary Database & Knowledge
▪ Smaaash Entertainment Private Limited
Repository
▪ CAVU Designwerks Inc.
▪ Company Annual Reports
▪ KidZania Jeddah
▪ Industry Magazines
▪ Mantech Company Ltd. (Toy Town)
▪ Industry Reports
▪ Al Hokair Group
▪ News Dailies
▪ Abdullah Al Othaim Leisure Co.
▪ Credible Paid Databases
▪ Landmark Group ▪ Merlin Entertainments (Legolands)
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Industry Brief Broad range of gaming options and large consumer base is expected to drive the demand for Saudi Arabia family entertainment centers market in forecast period. According to TechSci Research report, “Saudi Arabia Family Entertainment Centers Market By Application (Arcade Studios, VR Gaming Zones, Sports Arcades and Others) By Visitor Demographics (Young adults 19-25, Adults >25, Families with Children 0-9, Families with Children 9-12, and Teenagers) By Facility Size (10,000-20,000, >40,000 Sq Feet, <5000 Sq Feet, 5,000-10,000 Sq Feet, and 20,001-40,000 Sq Feet) By Revenue Source (Entry Fees & Ticket Sales, Advertising, Food & Beverages, and Merchandising) By Type (Children’s Entertainment Centers (CECs), Children’s Edutainment Centers (CEDCs), Adult Entertainment Centers (AECs), and Location-based VR Entertainment Centers (LBECs)), By Company, By Region, Forecast & Opportunities, 2026”, Saudi Arabia family entertainment centers market is expected to witness steady growth in the next five years owing to upcoming infrastructure development plans in Saudi Arabia such as Vision 2030 and NEOM in which smart cities will be constructed is creating lucrative opportunities for the market growth for the Saudi Arabia family entertainment centers. Continuous upgradation in gaming technology is aiding the demand for family entertainment centers in Saudi Arabia. Family entertainment center refers to amusement parks or entertainment zones which offers a set of entertainment activities covering all age groups and are usually found in local communities around big and small cities in Saudi Arabia. These centers offer recreational activities for per person usually at a lower cost as compared to actual amusement parks. Gaming manufactures are mixing gaming technologies to create unique gaming experience such as AR & VR technology, 3-D modelling, among others. Family entertainment centers also holds corporate events and on-demand birthday parties to attract customers to avail their services. Demand of family entertainment centers is on rise due to the additional services it provides comprising of food & beverages, edutainment games, among others. To attract customers on a large scale these entertainment units engage in providing additional benefits gift cards, occasion discounts and vouchers. However, initial high capital investment for establishing family entertainment centers may hamper the market growth for the forecast period. Saudi Arabia family entertainment centers market is segmented into application, visitor demographics, facility size, revenue source, type, region, and company. Based on application, market is further divided into arcade studios, VR gaming zones, sports arcades, and others. Arcade studios is expected to hold major market share in the forecast period due to huge demand for the games available in arcade studios which are majorly video games and are mostly known for challenging and addictive playing experience. Advents in technology of augmented reality and virtual reality is further aiding to increase the demand for the family entertainment centers in Saudi Arabia. Major players are coming up with new ways to attract more players and develop more exciting consumer experience by investing heavily in technologies to enhance gaming experience. Based on revenue source, market is categorised into entry fees & ticket sales, advertising, food & beverages, and merchandising. Food & beverages segment is expected to dominate the market in terms of revenue. Several choices available inside the malls and entertainment zones is influencing the market demand. Popular brands are also showing interest in opening their stores to increase the customer footfall inside the mall. Based on facility size, market is fragmented into 10,000-20,000, >40,000 sq feet, <5000 sq feet, 5,00010,000 sq feet, and 20,001-40,000 sq feet. The 20,001-40,000 sq feet facility size entertainment zones dominated the market in historical years and is expected to hold its dominance for the forecast period, 2022-2026. This area is preferred over others as it can accommodate many customers at a time in the mall or entertainment zones and a wide number of zones can be established inside the mall.
Dave & Buster's Entertainment, Inc., CEC Entertainment, Inc., Smaaash Entertainment Private Limited, CAVU Designwerks Inc., KidZania Jeddah, Mantech Company Ltd. (Toy Town), Al Hokair Group, Abdullah Al Othaim Leisure Co., Landmark Group, Merlin Entertainments (Legolands) are the leading players operating in Saudi Arabia family entertainment centers market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several family entertainment centers manufacturers are coming up with their technologically advanced offerings. “Increasing demand for paint-balls, miniature golf and other adventurous activities to spend their leisure time in good ambience with family members is driving the demand for entertainment centers in Saudi Arabia. Adverse weather conditions direct customers to shop and experience entertainment at a single place. Due to rise in expenditure capacity, many residents in Saudi Arabia are preferring to spend time in malls and entertainment centers which is fueling the construction of more malls and thereby fostering to demand for family entertainment centers in Saudi Arabia till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Saudi Arabia management consulting firm.
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Sample Data - Snapshot Saudi Arabia Family Entertainment Centers Market Size, By Value (USD Million), 2016–2026F 5.00 2016
7.00
6.00
8.00
CAGR By Value
9.00
10.00
2020
2021E
13.00
12.00
11.00
14.00
2026F
CAGR By Value
XX%
15.00
YY%
Saudi Arabia Family Entertainment Centers Market Share, By Application, By Value, 2016–2026F Arcade Games VR and AR Gaming Zones Physical Play Activities Others 2026F 2025F 2024F 2023F 2022F 2021E 2020 2019 2018 2017 2016
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
Saudi Arabia Family Entertainment Centers Market Share, By Revenue Source, By Value, 2016–2026F Entry Fees & Ticket Sales 2026F 2025F 2024F 2023F 2022F 2021E 2020 2019 2018 2017 2016
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Advertising
Food & Beverages 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Merchandising 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Others 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
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Report Ordering
Report Name: SAUDI ARABIA FAMILY ENTERTAINMENT CENTERS MARKET
FORECAST & OPPORTUNITIES 2016–2026F License Type
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