2016 – 2026
TURKEY CLOUD COMPUTING MARKET FORECAST & OPPORTUNITIES
www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING
Scope of Report Product of Interest (POI): Cloud Computing
Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. Large clouds often have functions distributed over multiple locations, each location being a data center.
Market Segmentation SERVICE
REGION
•
Software as a Service
•
Marmara Region
•
Platform as a Service
•
Central Anatolia Region
•
Infrastructure as a Service
•
Aegean Region
•
Mediterranean Region
•
Black Sea Region
•
South Eastern Anatolia
DEPLOYMENT •
Public
•
Private
•
Hybrid
Region •
Eastern Anatolia Region
END USER
APPLICATION TYPE
•
IT and telecom
•
BFSI
•
Government
•
Retail and consumer goods
•
Small and Medium Sized
•
Healthcare
Enterprises
•
Others
•
Year Range Review Period
2016 – 2019 Base Year
2020 Estimated Year
2021 Forecast Period
2026 – 2026
Large Enterprises
2
Ta b l e o f C o n t e n t s S. No.
Contents
1.
Product Overview (Definition of product and major terminologies used in the report)
2.
Research Methodology (Detailed description of the methodology used to conduct the research, Raw data backup, list of all secondary sources, List of respondents for primary surveys)
3.
Executive Summary (This chapter covers summary of the complete study.)
4.
Voice of Customer
5.
Turkey Cloud Computing Market Outlook, 2016-2026F (This chapter includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) 5.1.
Market Size & Forecast 5.1.1.
5.2.
5.3.
Page No.
By Value
Market Share & Forecast 5.2.1.
By Service (Software as a Service, Platform as a Service, Infrastructure as a Service)
5.2.2.
By Deployment (Public, Private, Hybrid)
5.2.3.
By Application Type (Government, Small and Medium Sized Enterprises, Large Enterprises)
5.2.4.
By End User (IT and telecom, BFSI, Retail and consumer goods, Healthcare, Others)
5.2.5.
By Region
5.2.6.
By Company (2020)
Product Market Map
3
Ta b l e o f C o n t e n t s S. No. 6.
Contents Turkey Public Cloud Computing Market Outlook 6.1.
Market Size & Forecast 6.1.1.
6.2.
7.
By Value
Market Share & Forecast 6.2.1.
By Service
6.2.2.
By Application Type
6.2.3.
By End-User
Turkey Private Cloud Computing Market Outlook 7.1.
Market Size & Forecast 7.1.1.
7.2.
8.
Page No.
By Value
Market Share & Forecast 7.2.1.
By Service
7.2.2.
By Application Type
7.2.3.
By End-User
Turkey Hybrid Cloud Computing Market Outlook 8.1.
Market Size & Forecast 8.1.1.
8.2.
By Value
Market Share & Forecast 8.2.1.
By Service
8.2.2.
By Application Type
8.2.3.
By End-User
4
Ta b l e o f C o n t e n t s S. No. 9.
Contents
Page No.
Market Dynamics
9.1.
Drivers
9.2.
Challenges
10.
Market Trends and Developments
11.
Policy & Regulatory Landscape
12.
Impact of COVID-19 on Turkey Cloud Computing Market
13.
Competitive Landscape 13.1.
Company Profiles 13.1.1.
Company Details
13.1.2.
Products & Services
13.1.3.
Financials (As Reported)
13.1.4.
Key Market Focus & Geographical Presence
13.1.5.
Recent Developments
13.1.6.
Key Management Personnel
14.
Strategic Recommendations (Based on the findings of the report strategic recommendations on how to enter and expand market share)
15.
About Us & Disclaimer
5 5
RESEARCH METHODOLOGY
Research Methodology
Market Profiling
In-depth secondary research was conducted to determine top players in the Turkey cloud computing market, overall market size and segmental market size.
Formulating Questionnaire
In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide.
Developing List of Respondents
Data Collection
Data Validation
Data obtained as a result of primary and secondary research was validated through rigorous triangulation.
TechSci conducted interviews with industry experts and industry players for data collection and verification.
List of industry players and industry specialists was developed.
Primary Research
Data Collection
Data Filter & Analysis
Research & Intelligence
Actionable Insights
Business Solution
LinkedIn TechSci Internal Database
✓ Recent Developments ✓ Market Changing Aspects/Dynamics ✓ Government Policies ✓ Final Conclusion
✓ Identifying Key Opinion Leaders ✓ Questionnaire Design ✓ In-depth Interviews
Primary Research ✓ ✓
Desk Research
Secondary Research ✓ ✓ ✓ ✓ ✓ ✓ ✓
Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc.
Data Analysis
The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Turkey cloud computing market.
Company Analysis ✓ Market Participants ✓ Key Strengths
Paid Sources
✓ ✓
Factiva Hoovers
7
Research Methodology Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of Turkey cloud computing market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as cloud computing. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Turkey cloud computing market.
Methodology Followed for Calculation of Market Size:
•
Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as cloud computing companies, channel partners, end users, industry experts, and other industry participants.
•
The team interviewed more than 40 – 50 cloud computing companies, 180 – 200 end users, and 15 – 20 industry experts and other value chain stakeholders in Turkey cloud computing market to obtain the overall market size from 2016-2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 20162020.
8
Research Methodology •
Respondents were asked about the current and future market growth rates, market shares by service, by deployment, by application type, by end user, by company and by each region. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares: •
Market shares by service, by deployment, by application type, by end user, by company and by each region were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various market segments. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting: •
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
•
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Turkey cloud computing market, TechSci Research used various forecast techniques such as:
✓
Moving Average
✓
Time Series Analysis
✓
Regression Analysis
✓
Econometric and Judgmental Analysis
9
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed
Key Secondary Sources
▪
Sparkle Turkey
▪
World Bank
▪
KocSistem
▪
TechSci Research Proprietary Database & Knowledge Repository
▪
ITGLOBAL.COM
▪
Company Annual Reports
▪
Ereteam
▪
Industry Magazines
▪
Infolitik
▪
Industry Reports
▪
VNGRS
▪
News Dailies
▪
RDS Partner
▪
Credible Paid Databases
▪
TechForing Ltd.
▪
Microsoft Corporation
▪
Alibaba Cloud
10
Industry Brief According to TechSci Research report, “Turkey Cloud Computing Market By Service (Software as a Service, Platform as a Service, Infrastructure as a Service), By Deployment (Public, Private, Hybrid), By Application Type (Government, Small and Medium Sized Enterprises, Large Enterprises), By End User (IT and telecom, BFSI, Retail and consumer goods, Healthcare, Others), By Region, Competition Forecast & Opportunities, 2026”, the Turkey Cloud Computing market is expected to witness the growth of steady CAGR for the forecast period, 2022-2026. Cloud computing is the on-demand availability of computing services including storage, database, servers, networking, software, analytics over the internet. The adoption of cloud services helps in reducing the unwanted operational costs as the end-user pays only for the required service and helps running the infrastructure more efficiently. The use of cloud computing eliminates the need to buy hardware and software and reduce the capital expenses significantly and shift the industries to store data in data centers. Cloud computing services are flexible and can be adjusted according to the requirements in a shorter period. However, the increase in the number of cyber-attacks and the rise in the concerns regarding data security may restrain the Turkey Cloud Computing market growth in the forecast period. Turkey Cloud Computing market is segmented into service, deployment, application type, end user, regional distribution, and company. Based on the end user, the market can be divided into IT and telecom, BFSI, retail and consumer goods, healthcare, and others. The BFSI segment is expected to hold a significant market share for the forecast period, 2022-2026. The generation of a huge amount of confidential data in financial institutions requires proper storage. The growing adoption of cloud services to provide an enhanced experience to consumers by efficiently storing and managing customer data is accelerating the market demand. Cloud computing offers several benefits to the BFSI industry including interoperability, secure storage space, and the constant accessibility to access anytime from anywhere. Based on the service, the market can be divided into software as a service, platform as a service, and infrastructure as a service. The software as a service segment is expected to dominate the Turkey cloud computing market for the forecast period. The growing demand for software as a service from small and medium-sized enterprises is driving the growth of the segment. Using software as a service has many advantages such as the elimination of huge capital costs and licensing fees which in turn is fueling the segment demand across the country. Based on deployment, the market can be divided into public, private, and hybrid. The hybrid segment is expected to witness the fastest incremental growth for the next five years. Public cloud infrastructure is made available to the large industry group and is owned by the organization selling cloud services while private cloud infrastructure is available only for the organization. Hybrid cloud infrastructure is a mix of two or more cloud model and these are bound together by standardized technology. Sparkle Turkey, KocSistem, ITGLOBAL.COM, Ereteam, Infolitik, VNGRS, RDS Partner, TechForing Ltd., Microsoft Corporation, Alibaba Cloud are the leading players operating in Turkey Cloud Computing market. Service providers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several Cloud Computing service providers are coming up with their technologically advanced offerings. “The adoption of cloud computing technology is still at a nascent stage and the development of the ICT infrastructure in Turkey with the growing investments by the market players is expected to pave the way for the Turkey cloud computing market growth. The high rate of adoption of cloud computing technology at a large scale by small and medium-sized enterprises owing to its cost-effective and scalable nature is expected to boost the market growth. Limited need for hardware infrastructure, less dependence on in-house IT resources, low maintenance costs are advantages offered to increase the efficiency of an organization is expected to propel the Turkey Cloud Computing market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
11
Sample Data - Snapshot Turkey Cloud Computing Market Size, By Value (USD Million), 2016–2026F 5.00
2016
6.00
7.00
8.00
CAGR BY VALUE: XX%
9.00
2020
10.00
11.00
2021E
12.00
13.00
14.00
CAGR BY VALUE: XX%
15.00
16.00
2026F
By Value (USD Million)
Turkey Cloud Computing Market Share, By Service, By Value, 2016–2026F Software as a Service 2026F 2025F 2024F 2023F 2022F 2021F 2020 2019 2018 2017 2016
33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%
Platform as a Service
Infrastructure as a Service
33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%
34% 34% 34% 34% 34% 34% 34% 34% 34% 34% 34%
Turkey Cloud Computing Market Share, By Deployment, By Value, 2016–2026F Public 2026F 2025F 2024F 2023F 2022F 2021F 2020 2019 2018 2017 2016
33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%
Private
33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%
Hybrid
34% 34% 34% 34% 34% 34% 34% 34% 34% 34% 34%
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Report Name: TURKEY CLOUD COMPUTING MARKET
FORECAST & OPPORTUNITIES 2016 – 2026 License Type
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About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
