How color and layout influence users’ buying psychology

How

COLOR AND LAYOUT INFLUENCE USERS’ BUYING PSYCHOLOGY

WHY PSYCHOLOGY MATTERS IN DESIGN Psychology plays a huge role in how users would perceive your app.

The principles applied in creating impeccable design piece that can divert the users’ attention to something more fulfilling.

With this PPT, I would like to bring your attention towards large pool of design strategies that can divert the users’ buying psychology.

Just unleash it further with Techugo- a leading app development company in Australia.

GRID DESIGN AND LAYOUT The easier your app to navigate the more chances are for the users to make a purchase.

This is where grid design comes into play the layout of your app matters most.

It includes navigation bar, footer with general information as well as page content in the middle.

HOW DOES COLOR HELPS Accurate color usage would expedite the visitors’ navigation and subsequent purchases from your app.

Color helps in increasing the meaning and importance of certain elements and highlight the relevant information.

It is one of the prime reason behind your app’s visual brand storytelling .

WHAT DOES COLORS STAND FOR?

MISSING OUT LARGELY ON SECURITY Red- color of passion, excitement and energy.

Orange- depicts the vibrancy.

Green- stands for nature, vitality and healthy living.

Blue- speaks the trust, communication and corporate professionalism, note it x that maximum famous logos (twitter, FB) are in blue color.

COLORS

Black- represents luxurious and sophisticated elements, thus it must always be combined with other color.

White- sparks the minimalism, purity, innocence and life.

WHAT TO KEEP IN MIND

MISSING OUT LARGELY ON SECURITY The decisive factor in grid layout and coloring of your app would affect your target audience largely.

You must ensure that your app is aesthetically appealing yet meet the preference of the audience.

Pick the color and the grid layout as per the need of the audience and genre of your app. x

W Ex L O V E T O B E F O L L O W E D

Thank You !

LET TECHNOLOGY SURPASS YOUR IMAGINATION

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