Honda 2 Wheeler (scooter)

TEJAS H RASAM INDUSTRIAL DESIGN (TRANSPORTATION DESIGN)

ACKNOWLEDGEMENTS

I would like to thank my project guide Prof. Dhimant Panchal for helping me with his valuable insights and suggestions at every step of my design process. His inputs helped me approach my targets with ease.

I would like to thank my Industry Mentor Mr. Nileshkumar Kirtane (HOD of Design & model Styling design division) for providing expert and valuable inputs and solving my queries throughout my project.

I would like to thank Prof. Gaurang Shah ( HOD of Transportation Design ) and Transportation Department (MITID) for all the support and encouragement.

I am indebted to all for their expert and valuable guidance and encouraging through every phase of the project.

Last but not the least, I would like to thank my family and friends for their moral support throughout the process.

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About Honda

- Background of Honda Honda Motor Co., Ltd. Honda Giken Kōgyō is a Japanese public multinational primarily known as a manufacturer of automobiles, motorcycles and power equipment.

Honda has been the world’s largest motorcycle manufacturer since 1959 as well as the world’s largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.

Honda became the second-largest Japanese automobile manufacturer in 2001 Honda was the eighth largest automobile manufacturer in the world behind General Motors, Volkswagen Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011.

Apart from Motorcycles and automobile it’s also leader manufacturer of Electric and alternative fuel vehicles Power Equipment, Engines, Robots, Aircrafts, Solar cells, Mountain Bikes, ATV’s.

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- Honda Motorcycles Soichiro Honda Honda Sōichirō?, November 17, 1906 – August 5, 1991) was a Japanese engineer and industrialist. In 1948, he established Honda and oversaw its expansion from a wooden shack manufacturing bicycle motors to a multinational automobile and motorcycle manufacturer.

Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955. At its peak in 1982, Honda manufactured almost three million motorcycles annually. By 2006 this figure had reduced to around 550,000 but was still higher than its three domestic competitors

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-HRC “Racing improves the breed� - Sochiro Honda Racing has always been at the heart of Honda; indeed racing is Honda’s very DNA. Honda has always played an important role in motor sports, believing it to be the springboard for technological advancement.

Honda is in racing since 1982 in endurance, motocross, trial races held around the world. Honda always stayed on leader board with their great technology. These technologies are tested in the extreme conditions of motorcycle racing, to adapt them for use in vehicles that ply on roads today.

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-HMSI Honda Motorcycle and Scooter India, Private Limited (HMSI) is the wholly owned Indian subsidiary of Honda Motor Company, Limited, Japan.Founded in 1999,it was the fourth Honda automotive venture in India, after Kinetic Honda Motor Ltd and Hero Honda Honda Siel Cars India

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Product Portfolio

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-Scooter

A scooter is a motorcycle with step-through frame and a platform for the operator’s feet. Elements of scooter design have been present in some of the earliest motorcycles, and motorcycles identifiable as scooters have been made from 1914 or earlier. Scooter development continued in Europe and the United States between the World Wars.

A motor scooter is a motorcycle similar to a kick scooter with a seat, a floorboard, and small or low wheels.

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Project Brief

“Scooter For Indian Youth of 2025” In today’s competitive world youth feels compelled to stand out by personalizing there products and positions. Design a bike which can create its own unique identity in youths mind . which has potential to stand out of the crowd.

Project deliverables – Research • Questioner , interview ,video clips.

• Inspiration mood-board / style – board • User study /persona

Exploration

• Initial concept sketches for visual language/ form language • Concept refinement for better visualization (hand renders) • Refined visual languages (digital renders )

Refinement and execution

• Digital renders • 3d modelling /rendering • Project panels and documentation

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Market Compititor

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Direct Compititor

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Honda Dio

-Honda Dio The Honda Dio was introduced in Japan in January 1988.

It is now manufactured and assembled in India by Honda’s HMSI subsidiary, from where it is exported to UK as the Honda Lead. The Dio is equipped with cushioned seats and also a spacious under the seat storage box.

The Japanese Dio was equipped with the two-stroke 50 cc AF18E single-cylinder engine with electric start. It is superficially similar to the USA-only Honda “Elite S” Honda Dio is very popular in indian youth for its aggressive sporty styling.

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About User

Rahul Jain, 19 Student

Fun loving

Enthusiast

Passionate rider

Bike Lover Gamer

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Trend Study

India has worlds largest youth population.In current generation youth is very influenced with the things happening around them and what they see they like try every possible event. They get inspired from movies, serials, sports, games etc. and they like to act that things which they see on television internet and games.

Indian youth are blessed with an innate sense of play. A hunger to explore and push limits.In this environment they are fearless.There devinece is a force for positive change.Ready to experiance & explore the innovation. Every product has scop to be hacked by youth. Youth will continue to personalize there gadgets.

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Fashion

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Adopting fashion is a primary character of youth. Now nobody like to be backward in their appearance. Every one work hard to present them good.

Youngsters keep special track on the fashion word small change also get picked up very fast. All brand also try to project there garments very well so that youngsters will buy them quickly. That’s why we see common style everywhere.

Even such kind of fashion changes effect to other correlated market also like home dĂŠcor, vehicle interior, accessories etc.

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“Smart” Gen

Youth is very surrounded and dependent on gadgets and internet. Now days public places are influenced by new gadgets like Tablets, Wi-Fi, Digital Display Etc. Upcoming generation also started using i-pads, online classes. Individuals life is connected and synced with gadgets like music player, laptop , Smart phone and other related gadgets.

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Automotive

New generation keep interest in automotive activities a lot because of easy knowledge from the medium of television, news and Internet. Even now because of licenced games youth get to know about original vehicles and there specification. All these elements are inspiring youth a lot about automotive, they try to replicate these with their own vehicle .

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Personalize

In this competitive world youth always try to stand out in the crowd.

To be unique in the crowd youth personalize their gadget their outfit.

In currant market to fulfil this need of youth there are many accessories and elements available. There are many ways of making things unique some of them are very jazzy and some of them are very classic it depends user to user how he want to carry his “SWAG�.

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Visual Culture

Chatting on text messages in now on the way of vanishing. Youth is showing more preference into video chatting and calling. Documenting all the moments is the new style.

Use of camera is no more memories capturing device it’s a source of capturing emotions and shearing them in social circles.

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Moodboard

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Inspiration

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Creative Direction 1

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Inspiration

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Creative Direction 2

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Inspiration

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Creative Direction 3

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Volume exploration

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Biblography 1. www.honda2wheelersindia.com 2. www.google.com 3. www.pinterest.com 4. www. wikipedia.com