O N L Y
W I T H
ONE
SOTHEBY’S: A GLOBAL BRAND
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THE HISTORY Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest, most exceptional treasures. With over 90 Sotheby’s offices and 880 Sotheby’s International Realty offices, the brand is widely considered one of the most interconnected, truly global networks in the world and is able to provide unmatched, white-glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in business.
SOTHEBY’S BRANDS
SOTHEBY’S AUCTION HOUSE
SOTHEBY’S INTERNATIONAL REALTY
SOTHEBY’S DIAMONDS
SOTHEBY’S INSTITUTE OF ART
SOTHEBY’S WINE
RM SOTHEBY’S (CLASSIC CAR AUCTIONS)
1955 Jaguar D-Type, sold for US$21,700,000 at RM Sotheby’s Auction in 2016
THE INDISPUTABLE AUTHORITY ON ALL EXCLUSIVE POSSESSIONS
“The Exceptional Cellar of a Connoisseur”, one of the finest wine collections auctioned in London in over a decade | December, 2015
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A REMARKABLE BRAND Sotheby’s is a key participant in the history of the world’s most luxurious and treasured items. From the Sotheby’s Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby’s represents the elite services and grand possessions sought by the world’s most affluent clientele. As part of such an extraordinary legacy, Sotheby’s International Realty associates have a unique advantage when marketing and selling the world’s most remarkable homes.
Patek Philippe The Henry Graves Jr. Supercomplication Started in 1925 and delivered in 1933, the Supercomplication remains the most complex mechanical watch built without the assistance of computers. Tier 1: Under Mean Time Dial
Sold at Sotheby’s Auction for US$24 million Geneva, Switzerland
Tier 1: Under Sidereal Time Dial
Tier 2: Under Mean Time Dial
Tier 3: Under Sidereal Time Dial
SOTHEBY’S AUCTION HOUSE
THE LARGEST ART BUSINESS IN THE WORLD Sotheby’s maintains auction houses throughout North America, Europe, Asia and Australia. It has an annual turnover in excess of $6 billion, making it the largest art business in the world. In turn, Sotheby’s International Realty has many exclusive and unsurpassed opportunities to market the extraordinary residences represented by our network to auction house clients through print and interactive advertising. Our exclusive event sponsorship opportunities also lead to superb listing exposure.
15+
PRODUCING OVER
AUCTION HOUSES
$6B IN ANNUAL SALES
FEATURED RECORD-BREAKER World Auction Record: Blue Moon Diamond $48.5 Million at Sotheby’s, Geneva
IS THE OLDEST COMPANY IN THE NEW YORK STOCK EXCHANGE (NYSE)
TICKER SYMBOL
BID
12.03 carats Fancy Vivid Blue Internally Flawless
Actual Size
NOTEWORTHY CLIENTELE
71 of Forbes 100 World’s Wealthiest People
253 of Forbes 400 Wealthiest Americans
12 of Forbes 400 50 Under 40 List
86 of Forbes Top 500 CEOs
78 of Forbes 100 Wealthiest Americans
Alberto Giacometti’s Chariot (1951), sold for US$101 million at auction
60 of Worth Magazine’s Benefactor 100 List
SOTHEBY’S INTERNATIONAL REALTY
THE NETWORK
A TRUE GLOBAL NETWORK Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
20,000 associates 880 offices 70 countries and territories 14,000 annual referrals
Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-toauction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.
UNSURPASSED MARKETING INITIATIVES Our media plan is expected to deliver over one billion impressions due to our robust partnerships with powerhouses such as The New York Times, The Wall Street Journal, Financial Times, Daily Telegraph and Architectural Digest. To round out our plan, create global connections and increase our exposure, we have hand-picked partners to help drive brand awareness and intelligently showcase the listings represented by our network to a broad audience of potential home buyers who value the unique.
REACHING OUR AFFILIATES ON A REGULAR BASIS OUR LISTINGS CAN BE FOUND IN
CASCADING PLATFORM
OVER
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Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story through the eyes of the local real estate professional, combining local
SOTHEBY’S
expertise with global reach.
INTERNATIONAL REALTY AFFILIATE WEBSITES WORLDWIDE
eGALLERY The Sotheby’s International Realty eGallery is a realtime property slide show designed to provide worldwide reach to a property. eGallery is displayed on screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world.
GLOBAL NETWORKING Sotheby’s International Realty’s 20,000 real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a ONE Sotheby’s International Realty associate have a client looking for a residence in Paris, Brazil or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.
GLOBAL NETWORKING EVENT (GNE) Sotheby’s International Realty’s GNE is an international gathering for all network associates. Every 18 months, over 3,000 of the brand’s real estate agents join for an immersive, three-day conference featuring diverse events and seminars. The GNE is one of all SIR associates’ top options for extraordinary networking, listing exposure and collective business building.
ONE SIR ATTENDS WELCOME RECEPTION AT THE 2016 GNE, LAS VEGAS
LEADERSHIP FORUM Specifically designed for brokerage owners, managers and key leaders, it is the perfect opportunity to create longlasting relationships with influential industry professionals in the world’s most relevant luxury real estate markets. The annual conference has proven to be extremely valuable as not only a brainstorming hub, but a consistent source of leadership strategies and business innovation.
ONE SIR MANAGEMENT ATTENDS THE LEADERSHIP FORUM, NEW YORK
BRAND INTRODUCTION All Sotheby’s International Realty office owners and key leaders are invited to attend a brand introduction in the SIR headquarters in New Jersey, followed by a trip to the New York Sotheby’s Auction House. This introduction helps ensure that the brand is used properly and consistently throughout the network and that every office leader is equipped to maximize the brand’s offerings.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES AT BRAND INTRODUCTION
AUCTION EVENTS As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year, where Sotheby’s International Realty associates are able to meet colleagues and forge connections with auction house clientele.
ONE SIR ASSOCIATES ATTEND CONTEMPORARY ART AUCTION, NEW YORK
ONE Sotheby’s International Realty associates and other attendees at Latin American Art Auction, New York City.
PRINT EXPOSURE The Sotheby’s International Realty cooperative advertising program offers associates unparalleled opportunities to promote exclusive listings. Art & Home and Sotheby’s Magazine, two of our brand’s powerful publications, serve as a vehicle for global listing exposure to top-tier clientele.
SOTHEBY’S INTERNATIONAL REALTY PUBLICATIONS
ART & HOME MAGAZINE TOTAL DISTRIBUTION: 50,000
FREQUENCY: EIGHT ISSUES PER YEAR
Art & Home is a literary collaboration between Sotheby’s and Sotheby’s International Realty, showcasing all the elements of an extraordinary life. The magazine engages readers with sophisticated content and beautiful images related to the art and real estate worlds. Rich editorial about art, design and extraordinary properties is presented by the venerable brand that is Sotheby’s.
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Auction house clients with transactions in the $50,000 – $5 million range
PLACEMENT
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All Sotheby’s offices worldwide
AND EXPOSURE »
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Park Hyatt Hotels in 18 countries
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High-profile events in New York, Los Angeles, London and Hong Kong
SOTHEBY’S MAGAZINE TOTAL DISTRIBUTION: 10,000
FREQUENCY: SEVEN ISSUES PER YEAR
Sotheby’s Magazine captures an exclusive, alluring world of beauty and the cultural sophistication that transcends the “everyday”, reaching the world’s wealthiest, most acquisitive audience. The editorial showcases the most valuable property being sold on the international auction market and includes a gallery of exclusive Sotheby’s International Realty® listings.
PLACEMENT AND EXPOSURE »
Sotheby’s Magazine is distributed to 10,000 Premier Global Sotheby’s clients.
WEB & SOCIAL MEDIA EXPOSURE Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. Our listings’ online exposure begins with sir.com, our corporate website, and cascades through our lifestyle-focused sites, to our global network of local websites (such as ONESothebysRealty.com) and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe.
SIR.COM
ANNUAL STATISTICS
22M
website visits
100M 45M 12min 55%
page views
property pages viewed
minutes per visit
international visits
LIFESTYLE WEBSITES Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, beach and many other extraordinary lifestyles to find your perfect fit.
WORLD-CLASS PARTNERSHIPS In order to increase exposure for your home and ultimately uncover the right buyer, we have partnered with and distribute properties to the most significant media companies and real estate-focused websites in the world. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Since 1851, The New York Times has been dedicated to
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Hero carousel dominance on “Find a Home” landing page
providing exceptional depth of quality news on a local,
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Exclusive video block on “Find a Home” landing page
national and global level. Having won more Pulitzer Prizes
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100% SOV in Real Estate section slideshow sponsorship
than any other newspaper, it has consistently set the bar
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Property showcase on The High End (The Viewpoint)
that leading news brands aspire to.
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Social content collaboration on Hello Society
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Published by Dow Jones, one of the largest news-gathering
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Featured property units in Europe and Asia sites
operations with nearly 2,000 journalists, The Wall Street
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Video Plus connecting WSJ readers with SIR listings
Journal now spans twelve editions in nine languages. The
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“Houseguest” custom video series, an industry first
Journal holds 35 Pulitzer Prizes for outstanding journalism
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WSJ Real Estate Friday ownership (US, Europe, Asia)
and has a global readership of 3.6 million.
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SIR Lifestyle Unit in the Real Estate section
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Mansion Global is a luxury real estate website and app that
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Listings over $1M featured in English, Spanish and Chinese
connects buyers with extraordinary properties. With original
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20% SOV in homepage carousel (doubling competitors)
content from News Corporation, Mansion Global provides
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Brand video library
insightful market data, in-depth analysis and relevant news
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Homepage featured property showcase (10% SOV)
— all to empower the luxury buyer to make smart purchases.
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Friday articles sponsorship
THE BRAND
THE PARTNERSHIP: KEY STRATEGY
Owned by REA Australia, Myfun is a property site hosted in
Friday Buyout: A new exposure initiative for 2017, our
China behind the great firewall to promote international
Myfun sponsorship will include a complete Friday buyout of
properties to Chinese buyers. It is syndicated to Chinese
the website. The Sotheby’s International Realty brand will
partner sites and focused mostly on Australian properties,
be the only advertiser on the Myfun website for 35 Fridays
property news and neighborhoods.
during the year, providing great exposure to Chinese buyers.
WORLD-CLASS PARTNERSHIPS In order to increase exposure for your home and ultimately uncover the right buyer, we have partnered with and distribute properties to the most significant media companies and real estate-focused websites in the world. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Since 1851, The New York Times has been dedicated to
•
Hero carousel dominance on “Find a Home” landing page
providing exceptional depth of quality news on a local,
•
Exclusive video block on “Find a Home” landing page
national and global level. Having won more Pulitzer Prizes
•
100% SOV in Real Estate section slideshow sponsorship
than any other newspaper, it has consistently set the bar
•
Property showcase on The High End (The Viewpoint)
that leading news brands aspire to.
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Social content collaboration on Hello Society
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Published by Dow Jones, one of the largest news-gathering
•
Featured property units in Europe and Asia sites
operations with nearly 2,000 journalists, The Wall Street
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Video Plus connecting WSJ readers with SIR listings
Journal now spans twelve editions in nine languages. The
•
“Houseguest” custom video series, an industry first
Journal holds 35 Pulitzer Prizes for outstanding journalism
•
WSJ Real Estate Friday ownership (US, Europe, Asia)
and has a global readership of 3.6 million.
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SIR Lifestyle Unit in the Real Estate section
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Mansion Global is a luxury real estate website and app that
•
Listings over $1M featured in English, Spanish and Chinese
connects buyers with extraordinary properties. With original
•
20% SOV in homepage carousel (doubling competitors)
content from News Corporation, Mansion Global provides
•
Brand video library
insightful market data, in-depth analysis and relevant news
•
Homepage featured property showcase (10% SOV)
— all to empower the luxury buyer to make smart purchases.
•
Friday articles sponsorship
THE BRAND
THE PARTNERSHIP: KEY STRATEGY
Owned by REA Australia, Myfun is a property site hosted in
Friday Buyout: A new exposure initiative for 2017, our
China behind the great firewall to promote international
Myfun sponsorship will include a complete Friday buyout of
properties to Chinese buyers. It is syndicated to Chinese
the website. The Sotheby’s International Realty brand will
partner sites and focused mostly on Australian properties,
be the only advertiser on the Myfun website for 35 Fridays
property news and neighborhoods.
during the year, providing great exposure to Chinese buyers.
THE BRAND
THE PARTNERSHIP: KEY STRATEGY
The Times is an authoritative and trusted part of the UK’s
New for 2017, Sotheby’s International Realty will sponsor the
cultural heritage. A premium British brand recognized the
Friday Bricks & Mortar section. The Sotheby’s International
world over, it is also a highly-creative, multi-channel media
Realty brand will have 100% SOV of the prominent property
operation which has a long heritage of modernity, being
articles to ensure that it is top of mind for The Times readers.
first, breaking through and creating change.
Sponsorship will include 50 Fridays.
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Architectural Digest is home to discerning audience of
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100% SOV for four months in the Real Estate section
architects, designers and affluent design enthusiasts.
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eNewsletter sponsorship (sent to 250,000 AD readers)
Through print/digital editions, social media and signature
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Four sponsored posts on AD’s Instagram account
events, it provides an exclusive view into the world’s most
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Four sponsored video stories on AD’s Instagram account
beautiful homes, inspiring millions of influential readers.
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Brand-immersed content and slideshows
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
The Economic Times is India’s premier business daily and the
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world’s second-most widely read English-language business newspaper, with a readership of over 800,000 (higher than
Homepage: Sotheby’s International Realty will execute a two-day homepage takeover with banner ads and skins.
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Article Banners: For 60 days between March and April of
that of the competition combined and concentrated among
2017, our brand will run banner ads on the news, markets,
the top echelons of business and government).
and industry pages. SOV: Share of Voice
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
With an international point of view, Elle Decor has covered
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Hero unit running across Hearst Design Group sites
stylemakers, trendsetting interiors, and must-have home
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Deeply customized Property Galleries Destination
furnishings for 20 years. It is the interiors destination and
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Hearst Luxury Group Promotion: Exclusively for Sotheby’s
guide to luxe living for those who truly believe great design
International Realty, Hearst will engage its sophisticated
is not an option – it is essential.
audience with SIR-branded banners.
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
The Financial Times (FT) is one of the world’s leading news
•
organizations, recognized globally for its authority, integrity
First real estate company to launch video properties and will hold exclusivity on video for three months
and accuracy. The FT provides a broad range of essential
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The exclusive lifestyle search partner for 2017
services, including news, comment, data and analysis, to a
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FT print edition: 18 co-branded property ads with a
growing audience of internationally minded professionals.
minimum of 6 full-page ads
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
For nearly a century, Forbes has been synonymous with
•
Homes: Sotheby’s International Realty will sponsor the
success, developing a unique relationship with the world’s
Homes section of Forbes.com for the entire month of
most affluent, influential and discerning individuals. Forbes
March with 100% share of voice.
offers not only the most trusted insights on business and
•
investigating, but an authentic voice in the luxury space.
Banners: During 2017, our media plan will focus on highimpact brand banner units.
THE BRAND
THE PARTNERSHIP: KEY STRATEGY
JamesEdition is the world’s first marketplace to span across
Property Distribution: Properties over $600,000 are displayed
product categories and offer high-end items from dealers
with up to 40 exceptionally high-quality images. Unique to
across the world. Their technology lets consumers find and
our brand, each property has a direct link to view on sir.com,
compare items from submarines to luxury real estate. The
providing thousands of monthly interactions. New for 2017,
site reaches more than 600,000 users each month.
JamesEdition will integrate video for listings over $1M.
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
To expand its reach in China, Sotheby’s International Realty
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12 months of property promotions in simplified Chinese
launched a partnership with Juwai.com. One of China’s
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A Chinese company page on Juwai.com
premier real estate portals, Juwai.com has over 2 million
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50 properties over $3M to be featured on LUXE Channel
monthly visitors and more indexed pages than all other
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Custom Chinese editorial content on WeChat/Weibo
portals combined on Baidu, China’s largest search engine.
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Shanghai-based customer care desk
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
LuxuryEstate.com provides the largest selection of world-
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Property showcase in each language available
class $1M+ properties from 120 countries. The website and
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Banner exclusivity on all SIR property pages
the mobile apps generate 500,000 users and 5 million page
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10% SOV on banners across all search result pages
views each month, making LuxuryEstate.com a prominent
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Mastercard audience modeling analyzing cardholder
portal in the international luxury real estate market.
behavior to find target consumers
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
PropGOLuxury owns a leading luxury real estate portal for
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SIR listings will be syndicated across all partner sites
English and Chinese readers. Through a series of publishing
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50% share of voice on all custom banner positions
partnerships, PropGOLuxury powers the real estate search and
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New for 2017, we will launch highly targeted spotlight
distribution platforms for leading publications including The
banners on 10 location searches a month, with 50%
NYT China Edition, South China Morning Post and more.
share of voice of the spotlight inventory.
Miami Beach residence sold by ONE Sotheby’s International Realty for US$30 million
10 ADVANTAGES OF LISTING WITH ONE SOTHEBY’S INTERNATIONAL REALTY
1
2
THE LEGACY
THE BRAND
Consistently attaining record-breaking sales over the decades, the
Sotheby’s is a rare brand that instantly evoques quality, service
Sotheby’s legacy is unlike any other. We are proud to be part of the
and an appreciation of truly valuable items. This positioning
oldest company in the NYSE, the most prestigious auction house in
allows us to do business with affluent individuals who share in
the world and the authority on the representation of luxury homes.
our brand vision and commitment to excellence.
3
4
THE PEOPLE
THE NETWORK
Our agents, staff and partners make our company more successful
Sotheby’s International Realty represents the only true, worldwide
every day. Our real estate agents are more than just transaction
real estate network. Thousands of office-to-office referrals are
supervisors — they have the capacity to act as highly qualified
processed every year and several events are held to ensure all SIR
advisors, focusing on facilitating all real estate needs.
agents establish great business relationships within the network.
5
6
THE MARKETING
THE REACH
Our local and international marketing is unparalleled. We partner
With an outstanding brand, a robust marketing plan and a strong
with leading organizations such as the Wall Street Journal, the
network comes limitless reach to potential home buyers. ONE
New York Times, Architectural Digest and, locally, the Miami Heat
SIR associates are able to tailor their plans to target an array of
to provide not just the most, but the best exposure for our listings.
different buyer profiles without missing a beat.
7
8
THE STANDARDS
THE SERVICE
Our listing marketing is only developed with the highest standards
Our high standards are not marketing-specific. ONE Sotheby’s
in mind. High-resolution imagery, eloquent description writing and
International Realty’s real estate associates pride themselves in
impeccable presentation are musts when promoting a residence
offering white-glove service from beginning to end, establishing
under the ONE Sotheby’s International Realty brand.
long-lasting relationships with their valued clients.
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THE TRACK RECORD
THE OVERALL EXPERIENCE
In its short existence, ONE Sotheby’s International Realty has
All prior points combine to create one unrivaled, seamless client
developed an impressive track record, closing several exceptional
experience. For hundreds of years, the Sotheby’s brand has grown
sales, becoming the leading real estate firm for sales in numerous
and succeeded due to its respect for tradition and its focus on
areas and garnering notable media exposure in the process.
innovation. ONE Sotheby’s International Realty is no exception.
Samples of email marketing, one of ONE Sotheby’s International Realty’s most efficient channels of communication
UNSURPASSED MARKETING INITIATIVES There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. We understand the lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our advertising and marketing materials. Our attention to detail, strong creative work and innovative marketing strategies have been instrumental in our path to becoming the luxury leader in South Florida real estate.
OUR MARKETING STRATEGY INVOLVES CREATING GLOBAL CONNECTIONS, ESTABLISHING LOCAL ENGAGEMENT AND MAKING IMPRESSIONS WORLDWIDE.
FEATURED: ONESOTHEBYSREALTY.COM
Stunning listing photography and clean, easy-to-read information
Full-width condo search with prominent imagery and project details
2
Neighborhood details such as live market statistics and closed inventory data
Lifestyle search for a more intuitive, customized experience
GLOBAL NETWORKING ONE Sotheby’s International Realty associates understand that, in order to succeed in the culturally-diverse real estate market of South Florida, local and international networking is of the utmost importance. As a company, we consistently attend and sponsor high-profile events and meetings in Miami, Broward and beyond. From art auctions to yacht shows, ONE Sotheby’s International Realty has a strong presence in events catering to our target market. Please see some of our most recent networking efforts below.
ONE SIR PRINCIPALS WITH PARTNERS FROM NORTH INDIA SIR
ONE SIR ASSOCIATES PRESENT OUR EXCLUSIVE PROJECTS IN HONG KONG
ONE SIR ASSOCIATES ATTEND LATIN AMERICAN ART AUCTION IN NEW YORK
DEVELOPMENT DIVISION SHOWCASE IN MEXICO CITY REAL ESTATE EXPO
ONE SIR ASSOCIATES PRESENT LISTINGS AT FORT LAUDERDALE BOAT SHOW
ONE SIR ASSOCIATES PRESENT DEVELOPMENTS IN MONACO YACHT SHOW
ONE SIR ASSOCIATES ATTEND GIBSON SIR EVENT, BOSTON
ONE SIR ASSOCIATES DURING ANNUAL ASSOCIATE MEETING, MIAMI
know, however, that local marketing is at the very core of our strategy. Our brokerage firm is constantly promoted in publications such as The Miami Herald, Cultured, Miami Magazine, Ocean Drive Magazine and many others.
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ONE SOTHEBY’S INTERNATIONAL REALTY PUBLICATIONS
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PRINT EXPOSURE
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ONE LIFE MAGAZINE TOTAL DISTRIBUTION: 30,000+
FREQUENCY: TWO ISSUES PER YEAR
ONE Life magazine, ONE Sotheby’s International Realty’s lifestyle publication, features high-end editorial focused on the art, homes, yachts, jets, fashion and entertainment that define the South Florida lifestyle. In addition, a portion of the magazine features some of the extraordinary residences represented by our associates and SIR affiliates, providing great listing exposure for six consecutive months. JULIO LE PA P RC The Ar ti te ti Arg rgenti t ne maste t r of ki k neti tc art ar rt re r ceives his fi f rst U.S. mu m seum show at a Miam ami am mi’s PA P MM
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PEDRO ALMODÓVA V VAR The Span a ish dire an r cto re t r's exub to uuberan a t an spiri r t is celebrat ri atteed in a maj at a or fi aj f lm re ti r tr tro rospecti t ve at a MoMA
PLACEMENT AND EXPOSURE »
T TAKE A SEAT A AT W y collecto Wh t rs ar to are re wild over innovat at ai ati tive chai a rs designed by tthe worl rl te r d's fo f rremost aarrc rchite t cts
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Published twice a year both in print and digitally
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Distributed to luxury homes in Miami-Dade and Broward counties
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Placed in private airports in 5 states reaching travelers worth an avg. of $9M
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Distributed at Miami Heat games in AA Arena’s VIP lounges and suites
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Inserted in the Wall Street Journal Mansion Section in the Northeast
TRENDS MARKET REPORT TOTAL DISTRIBUTION: 10,000+
FREQUENCY: ANNUAL & QUARTERLY
ONE Sotheby’s International Realty’s TRENDS Real Estate Market Report provides a comprehensive analysis of real estate market activity in Dade and Broward, as well as in-depth community profiles for both counties. The annual report features five years of real estate data with a market analysis by Integra Realty Resources, one of the nation’s leading real estate consulting companies.
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PLACEMENT AND EXPOSURE »
Published both in print and digitally: one annual market report and four smaller, macro-level quarterly reports
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Distributed to 10,000 homes in top zip codes in Miami/Broward as a WSJ insert
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Placed in American Airlines Arena suites during Miami Heat games
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WEB & SOCIAL MEDIA EXPOSURE ONE Sotheby’s International Realty’s digital efforts are constantly growing and evolving. Our website, ONESothebysRealty.com, makes it easy to search for a property by address, condo or neighborhood. It also houses several content-rich neighborhood guides and provides access to valuable information such as market statistics, transaction activity per building and real-time listing updates. ONESothebysRealty.com was designed with the end user in mind, prioritizing an intuitive browsing experience and an abundance of readily available, accurate content.
ONESOTHEBYSREALTY.COM
ANNUAL USER STATISTICS
SITE USAGE BY SOURCE
1 2 3 4 5
TOP USERS BY LOCATION
TOP SOCIAL REFERRALS
1
UNITED STATES
1
2
CANADA
2
3
BRAZIL
3
4
UNITED KINGDOM
4
GOOGLE+
5
RUSSIA
5
6
MEXICO
6
YELP
7
FRANCE
7
TUMBLR
8
VENEZUELA
8
BLOGGER
Most of our website’s traffic, with the exception of direct users, comes
9
UKRAINE
9
HOUZZ
from organic search. This indicates our visitors are looking for terms
10
GERMANY
10
PAPER.LI
DIRECT ORGANIC SEARCH REFERRAL SOCIAL PAID SEARCH
matching our keywords through SEO, leading to website trustworthiness, propensity to click and potential long-term results.
SOCIAL MEDIA Our social media outlets are buzzing with activity. Our social media channels serve as great traffic sources for our website, make it easy to connect with our loyal followers and provide an engaging platform for ONE Sotheby’s International Realty associates to communicate and remain updated on the latest company news. Whether it’s South Florida’s top realtors coming together on our YouTube channel or our breaking market updates on Twitter, we keep potential buyers engaged and coming back for more.
KEY SOCIAL MEDIA STATISTICS
ELEMENTS TO OUR SOCIAL MEDIA SUCCESS
TOTAL USERS*
HOW WE CREATE CHANNELS WORTH FOLLOWING:
47,000
EXPERIENCE Deliver a unique, compelling experience via social networks.
YOUTUBE
1,860
ENGAGEMENT GOOGLE+
535,000
Develop social relationships with online influencers and potential home buyers and sellers to further our reach.
25,800
EXPERTISE LINKEDIN
1,350
8,500
1,100
Maintain a distinct point of view and align our homes with the connoisseurs of life. EMOTION Create lasting connections with our target consumers.
As of February, 2017
*
ONESOTHEBYSREALTY.COM/BLOG
WORLD-CLASS PARTNERSHIPS ONE Sotheby’s International Realty prides itself in its strong marketing and brand presence. In order to stay ahead of the game, our brand has partnered with several leading organizations that share our corporate values and resonate with our real estate associates. Most importantly, we partner with brands pioneering their respective industries through their pursuit of true innovation and their relentless dedication to their vision and objectives. Below are some of our current partners and alliances.
EXCLUSIVE REAL ESTATE PARTNER OF THE MIAMI HEAT
STRATEGIC ALLIANCE WITH YOUNGARTS
CHARITABLE ALLIANCE WITH NICKLAUS HOSPITAL
STRATEGIC ALLIANCE WITH FST
STRATEGIC ALLIANCE WITH EVOKER INC. FILMS
STRATEGIC ALLIANCE WITH IRR
STRATEGIC ALLIANCE WITH QUINN PR
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LEADING THE REAL ESTATE MARKET COMPARING THE MARKET’S TEN TOP-PRODUCING FIRMS IN 2016
ONE SIR ASSOCIATES ACHIEVED THE HIGHEST AVG. SALES
ONE SIR ASSOCIATES ACHIEVED THE HIGHEST AVG.
VOL. PER AGENT IN MIAMI-DADE AND BROWARD COMBINED
SALES PRICE IN MIAMI-DADE AND BROWARD COMBINED
ONE SIR $3.9M
FIRM #2 $3.5M
ONE SIR $1.24M FIRM #3 $3.1M
FIRM #2 $1.01M
FIRM #4 $3M FIRM #5 $2.4M
FIRM #6 $2.3M
FIRM #3 $815K
FIRM #7 $2M
FIRM #4 $611K
FIRM #8 $1.5M FIRM #9 $900K
ONE SIR $550M
FIRM #2 $520M
FIRM #5 $598K
FIRM #6 $468K
FIRM #10 $578K
FIRM #7 $353K
FIRM #8 $337K
FIRM #9 $313K
ONE SIR ASSOCIATES LED ALL
ONE SIR ASSOCIATES LED ALL
CONDO SALES IN MIAMI-DADE
LUXURY HOME SALES IN MIAMI-DADE ($2M+)
FIRM #10 $308K
ONE SIR $610M
FIRM #3 $500M
FIRM #2 $530M FIRM #4 $410M
FIRM #3 $410M FIRM #5 $290M
FIRM #6 $260M
FIRM #7 $250M
FIRM #4 $390M FIRM #5 $260M
FIRM #8 $230M FIRM #9 $130M
FIRM #6 $130M
FIRM #10 $120M
FIRM #7 $120M
FIRM #8 $80M
FIRM #9 $80M
ONE SIR ASSOCIATES LED ALL
ONE SIR ASSOCIATES LED ALL
CONDO SALES OVER $500K IN BROWARD
CONDO SALES OVER $500K IN FORT LAUDERDALE
FIRM #10 $70M
ONE SIR $12M
ONE SIR $31M
FIRM #2 $22M
FIRM #2 $8M FIRM #3 $16M
FIRM #4 $13M
FIRM #3 $7M
FIRM #4 $7M FIRM #5 $5M
FIRM #5 $13M FIRM #6 $9M
FIRM #7 $9M
FIRM #8 $8M
FIRM #9 $8M
FIRM #6 $3M
FIRM #10 $7M
FIRM #7 $3M
FIRM #8 $2M
FIRM #9 $2M
FEATURED RECORD-BREAKER: MIAMI-DADE
FEATURED RECORD-BREAKER: BROWARD
775 S. Mashta Drive, Key Biscayne
5 Harborage Isle Drive, Fort Lauderdale
$47 Million
$27.5 Million
Highest price ever paid for
Highest price ever paid for
a residence in Key Biscayne
a residence in Broward County
FIRM #10 $2M
All statistics above were gathered from BrokerMetrics, a system sourcing its data from the MLS. The information portrayed here is a direct representation of the BrokerMetrics findings. January, 2016 to December, 2016.
PROPERTY EXPOSURE STRATEGY: THE BASICS Every extraordinary residence represented by ONE Sotheby’s International Realty benefits from our Property Exposure Strategy: what we consider to be a basic marketing package required to launch a robust and well-rounded exposure plan for each of our listings. Our Property Exposure Strategy includes everything from professional photography to branded signage and online listing distribution. For more detailed information, please see the components of our standard package outlined in detail below.
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1
PROFESSIONAL LISTING PHOTOGRAPHY AND OPTIONAL VIDEOGRAPHY Our marketing revolves around professional photography, showcasing the elegance and beauty of our exclusive inventory in everything we do. Professional photography includes a virtual tour, video walk through and a geo-tagged slideshow on ONE SIR’s YouTube Channel.
SINGLE LISTING WEBSITE
2
SIR SIGNAGE INSTALLATION
3
A custom website dedicated to a single property, complete with
Sotheby’s International Realty’s recognizable hanging post sign,
a high-resolution photo gallery and an individual domain name.
installed at over 30,000 extraordinary homes around the world,
This powerful online marketing tool impresses viewers and,
is prominently displayed at all single-family homes represented
when advertised in print or online, gets interested buyers to the
by ONE Sotheby’s International Realty in order to reach the local
information they want faster and more efficiently.
community and potential buyer.
REALTOR.COM SHOWCASE
4
SIR NETWORK DISTRIBUTION
5
Realtor.com, the world’s top real estate website, allows agents
All listings are automatically featured on the websites of over 135
to showcase listings with up to 36 photos, a slideshow tour,
Sotheby’s International Realty affiliates around the world. This is
video, traffic reports and open house ads. Taking advantage of
an exclusive offering due to our relationship with the Sotheby’s
their content-rich format, the website becomes one of the most
International Realty network, providing unparalleled international
effective ways to reach home seekers directly.
exposure for our exclusive listings.
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RESPECTFUL EMAIL
6
E-GALLERY
7
ONE Sotheby’s International Realty sends a weekly digest
The eGallery is a real-time, dynamic property slideshow designed
containing new listings, open houses and price reductions to
to provide worldwide reach to a property. It is displayed in most
Miami-Dade and Broward’s top brokers without spamming. In
of the Sotheby’s International Realty and Sotheby’s auction
addition, a brokers’ opens email is also sent out once a week to
house locations around the world.
the local brokerage community.
Minimum price restrictions apply.
WEBSITE EXPOSURE
8
ONLINE LISTING DISTRIBUTION
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Reach our vast audience of potential buyers placing your listing on
The online distribution resources of Sotheby’s International
ONESothebysRealty.com, our responsive website, or go global on
Realty position properties in the world’s finest real estate sites.
SIR.com, offering specialized websites based on extraordinary
In addition to providing listing content to 17 major websites that
lifestyles such as golf, waterfront, vineyard, ski, beach, historic,
power hundreds more, reports are available to show how much
retirement, metropolitan and more.
exposure each property is receiving.
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OUR EXCLUSIVE DEVELOPMENTS ONE Sotheby’s International Realty’s Development Division currently represents over 14 pre-construction developments in Miami-Dade and Broward Counties. In its short existence, the branch has managed to break several pricing records and now handles over $3 billion in real estate inventory. As a result of its dramatic growth, the Development Division continues to represent some of South Florida’s most prestigious condo residences and is regarded as one of the top development sales and marketing teams in the region.
TURNBERRY OCEAN CLUB
ONE THOUSAND MUSEUM
SUNNY ISLES BEACH
DOWNTOWN MIAMI
BRICKELL CITY CENTRE
THE FAIRCHILD COCONUT GROVE
MIAMI
COCONUT GROVE
L’ATELIER
THE EDITION RESIDENCES
MIAMI BEACH
MIAMI BEACH
METROPICA
AVENTURA PARKSQUARE
SUNRISE
AVENTURA
REPRESENTING SOUTH FLORIDA’S MOST PRESTIGIOUS NEW RESIDENCES WHERE WOULD YOU LIVE?
RIVA
GALE RESIDENCES
FORT LAUDERDALE
FORT LAUDERDALE
THREE HUNDRED COLLINS
LOUVER HOUSE
MIAMI BEACH
MIAMI BEACH
FORUM AVENTURA
PARCVIEW VILLAS
AVENTURA
MIAMI
KAI
RESIDENCES AT W SOUTH BEACH
BAY HARBOR ISLANDS
MIAMI BEACH
COMMUNITY OUTREACH ONE for one is a fundraising initiative between ONE Sotheby’s International Realty and Miami Children’s Health Foundation in support of the Together For The Children Campaign for Nicklaus Children’s Hospital. Our goal is to support the children and families that depend on Nicklaus Children’s Hospital (formerly Miami Children’s Hospital) throughout the continuum of health and wellness and make it possible for them to realize their full potential. We are reimagining healthcare and coming together to bring great value to our community, our nation and our world.
OTHER INITIATIVES LOTUS HOUSE SHELTER
WOMEN IN DISTRESS
Lotus House is a non-profit organization that provides unique
Women in Distress currently operates an emergency shelter with
resources for homeless women and infants suffering from extreme
a 132-bed capacity for victims of domestic violence and their
poverty, disability, domestic violence or untreated medical / mental
children. Survivors who are no longer safe in their homes can find a
illness. This organization seeks to empower women to improve
safe haven at Women in Distress. Services include housing, crisis
their quality of life in order to break the cycle of homelessness and
intervention, therapy and advocacy assistance, as well as clothing
achieve greater self-sufficiency. Lotus House is a place of healing
and household supplies as necessary. These services are designed
and transformation, a place that they can call home.
to empower women to live a self-determined, violence-free life.
OFFICE LOCATIONS
CORAL GABLES
KEY BISCAYNE
1430 S. Dixie Highway, 110 | Coral Gables, FL 33146
260 Crandon Boulevard, C42 | Key Biscayne, FL 33149
BRICKELL
MIAMI BEACH / SOUTH OF FIFTH
1000 Brickell Avenue, 500 | Miami, FL 33131
119 Washington Avenue, 102 | Miami Beach, FL 33139
MIAMI BEACH / LINCOLN ROAD
BAY HARBOR ISLANDS (EAST & WEST)
846 Lincoln Road, 4th Floor | Miami Beach, FL 33139
1047 & 1133 Kane Concourse | Bay Harbor Islands, FL 33154
AVENTURA
SUNNY ISLES BEACH
18851 NE 29 Avenue, 101 | Aventura, FL 33180
3873 Sunny Isles Boulevard | North Miami Beach, FL 33160
FORT LAUDERDALE
WESTON
401 East Las Olas Boulevard, 100 | Fort Lauderdale, FL 33301
2300 Weston Road | Weston, FL 33326
O NE SOT HEBY SREALT Y.COM ©MMXVII ONE Sotheby’s International Realty, licensed real estate broker. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated. The information contained herein is deemed accurate but not guaranteed.