O N L Y
W I T H
ONE
SOTHEBY’S: A GLOBAL BRAND
THE HISTORY Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest, most exceptional treasures. With over 90 Sotheby’s offices and 800 Sotheby’s International Realty offices, the brand is widely considered one of the most interconnected, truly global networks in the world and is able to provide unmatched, white-glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in business.
SOTHEBY’S BRANDS
SOTHEBY’S AUCTION HOUSE
SOTHEBY’S INTERNATIONAL REALTY
SOTHEBY’S DIAMONDS
SOTHEBY’S INSTITUTE OF ART
SOTHEBY’S WINE
RM SOTHEBY’S (CLASSIC CAR AUCTIONS)
1958 Ferrari 250 GT California LWB Spyder, sold for US$8,800,000 at RM Sotheby’s Auction
THE INDISPUTABLE AUTHORITY ON ALL EXCLUSIVE POSSESSIONS
“The Exceptional Cellar of a Connoisseur”, one of the finest wine collections auctioned in London in over a decade | December, 2015
A REMARKABLE BRAND Sotheby’s is a key participant in the history of the world’s most luxurious and treasured items. From the Sotheby’s Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby’s represents the elite services and grand possessions sought by the world’s most affluent clientele. As part of such an extraordinary legacy, Sotheby’s International Realty associates have a unique advantage when marketing and selling the world’s most remarkable homes.
Patek Philippe The Henry Graves Jr. Supercomplication
Tier 1: Under Mean Time Dial
Started in 1925 and delivered in 1933, the Supercomplication remains the most complex mechanical watch built without the assistance of computers.
Sold at Sotheby’s Auction for US$24 million Geneva, Switzerland | November, 2014
Tier 1: Under Sidereal Time Dial
Tier 2: Under Mean Time Dial
Tier 3: Under Sidereal Time Dial
SOTHEBY’S AUCTION HOUSE
THE LARGEST ART BUSINESS IN THE WORLD Sotheby’s maintains auction houses throughout North America, Europe, Asia and Australia. It has an annual turnover in excess of $6 billion, making it the largest art business in the world. In turn, Sotheby’s International Realty has many exclusive and unsurpassed opportunities to market the extraordinary residences represented by our network to auction house clients through print and interactive advertising. Our exclusive event sponsorship opportunities also lead to superb listing exposure.
15+
PRODUCING OVER
AUCTION HOUSES
$6B IN ANNUAL SALES
FEATURED RECORD-BREAKER November 11, 2015
World Auction Record: Blue Moon Diamond $48.5 Million at Sotheby’s, Geneva
IS THE OLDEST COMPANY IN THE NEW YORK STOCK EXCHANGE (NYSE)
TICKER SYMBOL
BID
12.03 carats Fancy Vivid Blue Internally Flawless
Actual Size
NOTEWORTHY CLIENTELE
71
of Forbes 100 World’s Wealthiest People
253
of Forbes 400 Wealthiest Americans
12
of Forbes 400 50 Under 40 List
86
of Forbes Top 500 CEOs
78
of Forbes 100 Wealthiest Americans
Alberto Giacometti’s Chariot (1951), sold for US$101 million at auction
60
of Worth Magazine’s Benefactor 100 List
SOTHEBY’S INTERNATIONAL REALTY
THE NETWORK
A TRUE GLOBAL NETWORK Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
18,000 associates 800 offices 60 countries and territories 14,000 annual referrals
Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-toauction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.
SIR MARKETING INTRODUCTION
UNSURPASSED MARKETING INITIATIVES Our media plan is expected to deliver over one billion impressions due to our robust partnerships with powerhouses such as The New York Times, The Wall Street Journal, Financial Times, Daily Telegraph and Architectural Digest. To round out our plan, create global connections and increase our exposure, we have hand-picked partners to help drive brand awareness and intelligently showcase the listings represented by our network to a broad audience of potential home buyers who value the unique.
REACHING OUR AFFILIATES ON A REGULAR BASIS OUR LISTINGS CAN BE FOUND IN
CASCADING PLATFORM
OVER
135
Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story through the eyes of the local real estate professional, combining local
SOTHEBY’S
expertise with global reach.
INTERNATIONAL REALTY AFFILIATE WEBSITES WORLDWIDE
eGALLERY The Sotheby’s International Realty eGallery is a realtime property slide show designed to provide worldwide reach to a property. eGallery is displayed on screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world.
GLOBAL NETWORKING Sotheby’s International Realty’s 18,000 real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a ONE Sotheby’s International Realty associate have a client looking for a residence in Paris, Brazil or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.
GLOBAL NETWORKING EVENT
(GNE)
Sotheby’s International Realty’s GNE is an international gathering for all network associates. Every 18 months, over 3,000 of the brand’s real estate agents join for an immersive, three-day conference featuring diverse events and seminars. The GNE is one of SIR associates’ top options for extraordinary networking, listing exposure and collective business building.
SIR AFFILIATES ATTEND INTRODUCTORY CONFERENCE AT GNE, MIAMI BEACH
LEADERSHIP FORUM Specifically designed for brokerage owners, managers and key leaders, it is the perfect opportunity to create longlasting relationships with influential industry professionals in the world’s most relevant luxury real estate markets. The annual conference has proven to be extremely valuable as not only a brainstorming hub, but a consistent source of leadership strategies and business innovation.
ONE SIR MANAGERS ATTEND THE LEADERSHIP FORUM, CALIFORNIA
BRAND INTRODUCTION All Sotheby’s International Realty office owners and key leaders are invited to attend a brand introduction in the SIR headquarters in New Jersey, followed by a trip to the New York Sotheby’s Auction House. This introduction helps ensure that the brand is used properly and consistently throughout the network and that every office leader is equipped to maximize the brand’s offerings.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES AT BRAND INTRODUCTION
AUCTION EVENTS As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year, where Sotheby’s International Realty associates are able to meet colleagues and forge connections with auction house clientele.
ONE SIR ASSOCIATES ATTEND CONTEMPORARY ART AUCTION, NEW YORK
ONE Sotheby’s International Realty associates and other attendees at Latin American Art Auction, New York City.
PRINT EXPOSURE The Sotheby’s International Realty cooperative advertising program offers associates unparalleled opportunities to promote exclusive listings. Art & Home and Sotheby’s Magazine, two of our brand’s powerful publications, serve as a vehicle for global listing exposure to top-tier clientele.
SOTHEBY’S INTERNATIONAL REALTY PUBLICATIONS
ART & HOME MAGAZINE TOTAL DISTRIBUTION: 50,000
FREQUENCY: EIGHT ISSUES PER YEAR
Art & Home is a literary collaboration between Sotheby’s and Sotheby’s International Realty, showcasing all the elements of an extraordinary life. The magazine engages readers with sophisticated content and beautiful images related to the art and real estate worlds. Rich editorial about art, design and extraordinary properties is presented by the venerable brand that is Sotheby’s.
PLACEMENT AND EXPOSURE » •
Auction house clients with transactions in the $50,000 – $5 million range
•
All Sotheby’s offices worldwide
•
Park Hyatt Hotels in 18 countries
•
High-profile events in New York, Los Angeles, London and Hong Kong
SOTHEBY’S MAGAZINE TOTAL DISTRIBUTION: 10,000
FREQUENCY: SEVEN ISSUES PER YEAR
Sotheby’s Magazine captures an exclusive, alluring world of beauty and the cultural sophistication that transcends the “everyday”, reaching the world’s wealthiest, most acquisitive audience. The editorial showcases the most valuable property being sold on the international auction market and includes a gallery of exclusive Sotheby’s International Realty® listings.
PLACEMENT AND EXPOSURE » Sotheby’s Magazine is distributed to 10,000 Premier Global Sotheby’s clients.
WEB & SOCIAL MEDIA EXPOSURE Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. Our listings’ online exposure begins with sir.com, our corporate website, and cascades through our lifestyle-focused sites, to our global network of local websites (such as ONESothebysRealty.com) and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe.
SIR.COM
ANNUAL STATISTICS
14M 75M 30M 12min 45%
website visits page views property pages viewed minutes per visit international visits
LIFESTYLE WEBSITES Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, beach and many other extraordinary lifestyles to find your perfect fit.
KEY SOCIAL MEDIA STATISTICS SOTHEBY’S INTERNATIONAL REALTY FOLLOWERS*
TOTAL USERS*
1.55 BILLION
43,000
YOUTUBE
1 BILLION
YOUTUBE
40,000
GOOGLE+
540 MILLION
GOOGLE+
202,000
400 MILLION
28,000
396 MILLION
27,000
316 MILLION
15,000
100 MILLION
4,200 As of February, 2016
*
SOCIAL MEDIA BY THE NUMBERS: SOTHEBY’S INTERNATIONAL REALTY
•
50 million social impressions worldwide
•
300,000 visits to sothebysrealty.com via social referrers
•
Thousands of properties showcased
•
Extraordinary Property of the Day features one listing from sir.com on Facebook, Twitter, Google+ and Pinterest, generating thousands of additional views.
SIR.COM TRAFFIC COMPARISON: WEBSITE VISITS IN TOP LUXURY REAL ESTATE WEBSITES SIR.COM
LUXURYREALESTATE.COM
SAVILLS.COM
COMPASS.COM
Global partner of Fortune Intl. Realty
ENGELVOELKERS.COM
CHRISTIESREALESTATE.COM
KNIGHTFRANK.COM
Marketing affiliate of EWM
Global partner of Douglas Elliman
ELLIMAN.COM
1.8M
1.35M
900K
450K
JAN 15
FEB 15
MAR 15
APR 15
MAY 15
JUN 15
JUL 15
AUG 15
SEP 15
OCT 15
NOV 15
DEC 15
Data from SimilarWeb.com.
WORLD-CLASS PARTNERSHIPS In order to increase exposure for your home and ultimately uncover the right buyer, we have partnered with and distribute properties to the most significant media companies and real estate-focused websites in the world. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.
OUR RELATIONSHIPS WITH THE WORLD’S MOST INFLUENTIAL AND POWERFUL MEDIA “PROVIDE THE SOTHEBY’S INTERNATIONAL REALTY BRAND UNPARALLELED EXPOSURE
“
TO TARGETED, AFFLUENT REAL ESTATE PROSPECTS ONLINE. — WENDY PURVEY | CHIEF MARKETING OFFICER, SOTHEBY’S INTERNATIONAL REALTY
THE CONSUMER
MALE SKEW: 52%
FEMALE SKEW: 48%
THE STATISTICS
PAGE VIEWS / MONTH: 482,000,000
MEDIAN AGE: 50
MEDIAN HOUSEHOLD INCOME: $74,083
UNIQUE MONTHLY VISITS: 62,000,000
AVG. PAGES / VISITOR: 8
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Since 1851, The New York Times has been dedicated to
•
Hero carousel dominance on “Find a Home” landing page
providing exceptional depth of quality news on a local,
•
Exclusive video block on “Find a Home” landing page
national and global level. Having won more Pulitzer Prizes
•
100% SOV in Real Estate section slideshow sponsorship
than any other newspaper, it has consistently set the bar
•
SIR listing exposure in the DealBook Section Front
that leading news brands aspire to.
•
Mobile unit features SIR listings integrated into news
THE CONSUMER
MALE SKEW: 69%
FEMALE SKEW: 31%
THE STATISTICS
PAGE VIEWS / MONTH: 262,000,000
MEDIAN AGE: 52
MEDIAN HOUSEHOLD INCOME: $160,518
UNIQUE MONTHLY VISITS: 27,865,000
AVG. PAGES / VISITOR: 9.3
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Published by Dow Jones, one of the largest news-gathering
•
Featured property units in Europe, Asia and China sites
operations with nearly 2,000 journalists, The Wall Street
•
Video Plus connecting WSJ readers with SIR listings
Journal now spans twelve editions in nine languages. The
•
“House Guest” custom video series, an industry first
Journal holds 35 Pulitzer Prizes for outstanding journalism
•
WSJ Real Estate Friday ownership (US, Europe, Asia)
and has a global readership of 3.6 million.
•
SIR Lifestyle Unit in the Real Estate section
THE CONSUMER THE STATISTICS
LUXURY HOME-BUYER MOSTLY GEARED FROM OTHER NEWS CORP. BRANDS LIKE WALL STREET JOURNAL PAGE VIEWS / MONTH: 2,735,751
UNIQUE MONTHLY VISITS: 607,746
THE BRAND
AVG. PAGES / VISITOR: 3.6
THE PARTNERSHIP: KEY STRATEGIES MansionGlobal.com, a premier digital destination connecting the world’s affluent real estate buyers with prestige properties across the globe, features ONE Sotheby’s International Realty listings as
Mansion Global is a luxury real estate website and app that
•
Listings over $1M featured in English, Spanish and Chinese
connects buyers with extraordinary properties. With original
•
20% SOV in homepage carousel (doubling competitors)
content from News Corporation, Mansion Global provides
•
Lifestyle Search exclusive sponsorship
their “top Miami properties”.
insightful market data, in-depth analysis and relevant news
•
Homepage featured property
— all to empower the luxury buyer to make smart purchases.
•
Friday ownership (“Real Estate” day)
THE CONSUMER
MALE SKEW: 49%
FEMALE SKEW: 51%
THE STATISTICS
PAGE VIEWS / MONTH: 20,223,254
MEDIAN AGE: 50
MEDIAN HOUSEHOLD INCOME: $102,500
UNIQUE MONTHLY VISITS: 848,053
AVG. PAGES / VISITOR: 13.7
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Architectural Digest is home to discerning audience of
•
100% SOV in its most-read section, the Real Estate section
architects, designers and affluent design enthusiasts.
•
eNewsletter sponsorship (sent to 150,000 AD readers)
Through print/digital editions, social media and signature
•
Exclusive sponsor of AD’s celebrity home videos
events, it provides an exclusive view into the world’s most
•
SIR will dominate the AD homepage 36 times this year
beautiful homes, inspiring millions of influential readers.
•
Brand-immersed content and slideshows
THE CONSUMER
MALE SKEW: 54%
FEMALE SKEW: 46%
THE STATISTICS
PAGE VIEWS / MONTH: 11,000,000
MEDIAN AGE: 37.5
MEDIAN HOUSEHOLD INCOME: $82,250
UNIQUE MONTHLY VISITS: 2,000,000
AVG. PAGES / VISITOR: 3.8
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
As the leading voice for modern design, architecture and
•
Content slideshow expanding to show SIR brand video
interiors, Dwell.com reaches an affluent and sophisticated
•
Modern/contemporary listing slideshows on homepage
audience. For over 15 years, Dwell has championed good
•
The “Homes” channel, exclusively owned by SIR
design, and is widely credited with igniting a conversation
•
SIR-owned search terms leading to branded content
about how good design affects our lives.
•
Social media collaborations to leverage Dwell’s audience SOV: Share of Voice
WORLD-CLASS PARTNERSHIPS
“
(continued)
SOTHEBY’S INTERNATIONAL REALTY IS THE MOST
GLOBALLY INTERCONNECTED REAL ESTATE BRAND THERE IS. AT ONE SOTHEBY’S INTERNATIONAL REALTY, WE SELL LOCAL
“
PROPERTIES — BUT WE SELL THEM TO THE WORLD. — DANIEL DE LA VEGA | PRESIDENT, ONE SOTHEBY’S INTERNATIONAL REALTY
THE CONSUMER THE STATISTICS
MALE SKEW: 70%
FEMALE SKEW: 30%
PAGE VIEWS / MONTH: 523,000,000
MEDIAN AGE: 43
MEDIAN HOUSEHOLD INCOME: $271,528
UNIQUE MONTHLY VISITS: 83,100,000
AVG. PAGES / VISITOR: 13.3
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Today’s leaders turn to Bloomberg for unparalleled, global
•
business news mixed with cultural pursuits. Bloomberg
editorial section with business-minded consumers
Media covers the business world like no other, with more
who see real estate as an investment class
than 2,400 multimedia professionals in 72 countries – the
•
largest reporting network in the world.
THE CONSUMER THE STATISTICS
Sponsorship of Bloomberg Pursuits, a luxury lifestyle
Select SIR properties showcased as pre-roll on Bloomberg’s Live TV and Video-on-Demand
MALE SKEW: 16%
FEMALE SKEW: 84%
PAGE VIEWS / MONTH: 3,000,000
MEDIAN AGE: 52
MEDIAN HOUSEHOLD INCOME: $95,747
UNIQUE MONTHLY VISITS: 536,000
AVG. PAGES / VISITOR: 6
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
With an international point of view, Elle Decor has covered
•
Hero unit running across Hearst Design Group sites
stylemakers, trendsetting interiors, and must-have home
•
Deeply customized Property Galleries Destination
furnishings for 20 years. It is the interiors destination and
•
Large-scale galleries featuring SIR listings
guide to luxe living for those who truly believe great design
•
SIR-exclusive celebrity content targeting series
is not an option – it is essential.
•
Homepage sponsorship
THE CONSUMER
MALE SKEW: 60%
FEMALE SKEW: 40%
THE STATISTICS
PAGE VIEWS / MONTH: 12,400,000
MEDIAN AGE: 39
MEDIAN HOUSEHOLD INCOME: $200,000
UNIQUE MONTHLY VISITS: 3,800,000
AVG. PAGES / VISITOR: 3.3
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Since 1903, the SCMP has been the gold standard of news
•
publishing in the region, and has continued to build this
The search widget provides a shortcut to a larger application that facilitates the SIR property search tool,
reputation around the world. Its credibility is founded on
videos and property listings
years of award-winning, world-class journalism, and its deep
•
SIR branded mobile banners
understanding of issues locally and internationally.
•
WeChat and Weibo social media integration
THE CONSUMER
MALE SKEW: 81%
FEMALE SKEW: 19%
THE STATISTICS
PAGE VIEWS / MONTH: 82,442,161
MEDIAN AGE: 50
MEDIAN HOUSEHOLD INCOME: $251,706
UNIQUE MONTHLY VISITS: 13,437,574
AVG. PAGES / VISITOR: 2.8
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
The Financial Times (FT) is one of the world’s leading news
•
Branded campaigns on FT Property Listings
organizations, recognized globally for its authority, integrity
•
Full- and half-page takeovers on mobile and tablet
and accuracy. The FT provides a broad range of essential
featuring SIR properties, delivering deep engagement
services, including news, comment, data and analysis, to a growing audience of internationally minded professionals.
for our brand in front of a highly affluent user •
Our listing portfolio featured in FT Property Listings
THE CONSUMER
BROAD: APPLE IS THE LEADING CONSUMER ELECTRONICS COMPANY AND THE LARGEST PUBLICLY TRADED COMPANY
THE STATISTICS
ITS DEVICES HAVE REACHED OVER 1 BILLION UNIQUE INDIVIDUALS WORLDWIDE
THE BRAND
THE PARTNERSHIP: KEY STRATEGIES
Apple is the world’s largest information technology company
•
iAd Display Network: News, built into iOS 9, delivers news
by revenue and the largest tech company by total assets. The
and magazine stories to millions of users. The platform
company enjoys a high level of brand loyalty and, according
allows SIR to captivate readers with dramatic, full-page
to Interbrand’s Best Global Brands report, is the world’s most
ads, high-definition video and ad formats enhanced by
valuable brand with a valuation of $118.9 billion.
native technology to amplify the messages.
ONE SOTHEBY’S INTERNATIONAL REALTY
Miami Beach residence sold by ONE Sotheby’s International Realty for US$30 million
TOP 10 ADVANTAGES OF LISTING WITH ONE SOTHEBY’S INTERNATIONAL REALTY
1
2
THE LEGACY
THE BRAND
Consistently attaining record-breaking sales over the decades, the
Sotheby’s is a rare brand that instantly evoques quality, service
Sotheby’s legacy is unlike any other. We are proud to be part of the
and an appreciation of truly valuable items. This positioning
oldest company in the NYSE, the most prestigious auction house in
allows us to do business with affluent individuals who share in
the world and the authority on the representation of luxury homes.
our brand vision and commitment to excellence.
3
4
THE PEOPLE
THE NETWORK
Our agents, staff and partners make our company more successful
Sotheby’s International Realty represents the only true, worldwide
every day. Our real estate agents are more than just transaction
real estate network. Thousands of office-to-office referrals are
supervisors — they have the capacity to act as highly qualified
processed every year and several events are held to ensure all SIR
advisors, focusing on facilitating all real estate needs.
agents establish great business relationships within the network.
5
6
THE MARKETING
THE REACH
Our local and international marketing is unparalleled. We partner
With an outstanding brand, a robust marketing plan and a strong
with leading organizations such as the Wall Street Journal, the
network comes limitless reach to potential home buyers. ONE
New York Times, Architectural Digest and, locally, the Miami Heat
SIR associates are able to tailor their plans to target an array of
to provide not just the most, but the best exposure for our listings.
different buyer profiles without missing a beat.
7
8
THE STANDARDS
THE SERVICE
Our listing marketing is only developed with the highest standards
Our high standards are not marketing-specific. ONE Sotheby’s
in mind. High-resolution imagery, eloquent description writing and
International Realty’s real estate associates pride themselves in
impeccable presentation are musts when promoting a residence
offering white-glove service from beginning to end, establishing
under the ONE Sotheby’s International Realty brand.
long-lasting relationships with their valued clients.
9
10
THE TRACK RECORD
THE OVERALL EXPERIENCE
In its short existence, ONE Sotheby’s International Realty has
All prior points combine to create one unrivaled, seamless client
developed an impressive track record, closing several exceptional
experience. For hundreds of years, the Sotheby’s brand has grown
sales, becoming the leading real estate firm for sales in numerous
and succeeded due to its respect for tradition and its focus on
areas and garnering notable media exposure in the process.
innovation. ONE Sotheby’s International Realty is no exception.
ONE SIR: MARKETING INTRODUCTION
Samples of email marketing, one of ONE Sotheby’s International Realty’s most efficient channels of communication
UNSURPASSED MARKETING INITIATIVES There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. We understand the lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our advertising and marketing materials. Our attention to detail, strong creative work and innovative marketing strategies have been instrumental in our path to becoming the luxury leader in South Florida real estate.
OUR MARKETING STRATEGY INVOLVES CREATING GLOBAL CONNECTIONS, ESTABLISHING LOCAL ENGAGEMENT AND MAKING IMPRESSIONS WORLDWIDE.
FEATURED: ONESOTHEBYSREALTY.COM
Stunning listing photography and clean, easy-to-read information
Full-width condo search with prominent imagery and project details
2
Neighborhood details such as live market statistics and closed inventory data
Neighborhood imagery and listings for a quick yet informative home search
GLOBAL NETWORKING ONE Sotheby’s International Realty associates understand that, in order to succeed in the culturally-diverse real estate market of South Florida, local and international networking is of the utmost importance. As a company, we consistently attend and sponsor high-profile events and meetings in Miami, Broward and beyond. From art auctions to yacht shows, ONE Sotheby’s International Realty has a strong presence in events catering to our target market. Please see some of our most recent networking efforts below.
ONE SIR PRINCIPALS WITH PARTNERS FROM NORTH INDIA SIR
ONE SIR ASSOCIATES PRESENT OUR EXCLUSIVE PROJECTS IN HONG KONG
ONE SIR ASSOCIATES ATTEND LATIN AMERICAN ART AUCTION IN NEW YORK
DEVELOPMENT DIVISION SHOWCASE IN MEXICO CITY REAL ESTATE EXPO
ONE SIR ASSOCIATES PRESENT LISTINGS AT FORT LAUDERDALE BOAT SHOW
ONE SIR ASSOCIATES PRESENT DEVELOPMENTS IN MONACO YACHT SHOW
ONE SIR ASSOCIATES PRESENT LISTINGS AT eMERGE TECH CONFERENCE
ONE SIR ASSOCIATES DURING PRIVATE EVENT AT PINTA, ART BASEL
A ren
Our marketing strategy is all about making impressions worldwide. We also know, however, that local marketing is at the very core of our strategy. Our brokerage firm is constantly promoted in publications such as The Miami Herald, Cultured, Miami Magazine, Ocean Drive Magazine and many others.
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PRINT EXPOSURE
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ONE LIFE MAGAZINE TOTAL DISTRIBUTION: 10,000+
FREQUENCY: TWO ISSUES PER YEAR
ONE Life magazine, ONE Sotheby’s International Realty’s lifestyle publication, features
THE MAGAZINE OF ONE SOTHEBY’S INTERNATIONAL REALTY
high-end editorial focused on the art, homes, yachts, jets, fashion and entertainment that define the South Florida lifestyle. In addition, a portion of the magazine features some of the extraordinary residences represented by our associates and SIR affiliates, providing great listing exposure for six consecutive months.
PLACEMENT AND EXPOSURE » PLACEMENT
ART ARCHITECTURE INSPIRATION
TASTE
DESIGNAND EXPOSURE »
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•
Published twice a year both in print and digitally
•
Distributed to homes worth over $1 million across South Florida
•
Placed in 11 fixed-base operations in FL, CT, CO and NY
•
Distributed at Miami Heat games in AA Arena’s VIP lounges and suites
•
Distributed to 10,000 homes in top zip codes in NY and CT as a WSJ insert
TRENDS MARKET REPORT TOTAL DISTRIBUTION: 10,000+
FREQUENCY: ANNUAL & QUARTERLY
ONE Sotheby’s International Realty’s TRENDS Real Estate Market Report provides a comprehensive analysis of real estate market activity in Dade and Broward, as well as in-depth community profiles for both counties. The annual report features five years of real estate data with a market analysis by Integra Realty Resources, one of the nation’s leading real estate consulting companies.
PLACEMENT AND EXPOSURE » •
Published both in print and digitally: one annual market report and four smaller, macro-level quarterly reports
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Distributed to 10,000 homes in top zip codes in Miami/Broward as a WSJ insert
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Placed in American Airlines Arena suites during Miami Heat games
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WEB & SOCIAL MEDIA EXPOSURE ONE Sotheby’s International Realty’s digital efforts are constantly growing and evolving. Our website, ONESothebysRealty.com, makes it easy to search for a property by address, condo or neighborhood. It also houses several content-rich neighborhood guides and provides access to valuable information such as market statistics, transaction activity per building and real-time listing updates. ONESothebysRealty.com was designed with the end user in mind, prioritizing an intuitive browsing experience and an abundance of readily available, accurate content.
ONESOTHEBYSREALTY.COM
ANNUAL USER STATISTICS
SITE USAGE BY SOURCE
1 2 3 4 5
TOP USERS BY LOCATION
TOP SOCIAL REFERRALS
1
UNITED STATES
1
2
BRAZIL
2
3
ITALY
3
4
CANADA
4
GOOGLE+
5
INDIA
5
6
UNITED KINGDOM
6
YELP
7
GERMANY
7
TUMBLR
8
RUSSIA
8
BLOGGER
Most of our website’s traffic, with the exception of direct users, comes
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FRANCE
9
HOUZZ
from organic search. This indicates our visitors are looking for terms
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PORTUGAL
10
PAPER.LI
DIRECT ORGANIC SEARCH REFERRAL SOCIAL PAID SEARCH
matching our keywords through SEO, leading to website trustworthiness, propensity to click and potential long-term results.
SOCIAL MEDIA Our social media outlets are buzzing with activity. Our social media channels serve as great traffic sources for our website, make it easy to connect with our loyal followers and provide an engaging platform for ONE Sotheby’s International Realty associates to communicate and remain updated on the latest company news. Whether it’s South Florida’s top realtors coming together on our YouTube channel or our breaking market updates on Twitter, we keep potential buyers engaged and coming back for more.
KEY SOCIAL MEDIA STATISTICS
ELEMENTS TO OUR SOCIAL MEDIA SUCCESS
TOTAL USERS*
HOW WE CREATE CHANNELS WORTH FOLLOWING:
30,600
EXPERIENCE Deliver a unique, compelling experience via social networks.
YOUTUBE
1,200
GOOGLE+
460,000
ENGAGEMENT Develop social relationships with online influencers and potential home buyers and sellers to further our reach. INSTAGRAM
8,600
1,120
7,200
1,000
EXPERTISE Maintain a distinct point of view and align our homes with the connoisseurs of life. EMOTION Create lasting connections with our target consumers.
As of February, 2016
*
ONESOTHEBYSREALTY.COM/BLOG
WORLD-CLASS PARTNERSHIPS ONE Sotheby’s International Realty prides itself in its strong marketing and brand presence. In order to stay ahead of the game, our brand has partnered with several leading organizations that share our corporate values and resonate with our real estate associates. Most importantly, we partner with brands pioneering their respective industries through their pursuit of true innovation and their relentless dedication to their vision and objectives. Below are some of our current partners and alliances.
EXCLUSIVE REAL ESTATE PARTNER OF THE MIAMI HEAT
EXCLUSIVE REAL ESTATE PARTNER OF PINTA
CHARITABLE ALLIANCE WITH NICKLAUS HOSPITAL
PARTNER OF eMERGE TECH CONFERENCE
STRATEGIC ALLIANCE WITH EVOKER INC. FILMS
STRATEGIC ALLIANCE WITH IRR
STRATEGIC ALLIANCE WITH QUINN PR
LEADING THE REAL ESTATE MARKET: THE DEFINITION OF “TOP PRODUCER” ONE SOTHEBY’S INTERNATIONAL REALTY ASSOCIATES ACHIEVED THE HIGHEST AVERAGE SALES VOLUME PER AGENT IN ALL OF MIAMI-DADE AND BROWARD COUNTIES COMBINED IN 2015
ONE SIR
FIRM #2
FIRM #3
FIRM #4
FIRM #5
FIRM #6
FIRM #7
FIRM #8
FIRM #9
FIRM #10
$4.3M
$4.1M
$3.1M
$3M
$2.8M
$2.7M
$2.6M
$2.3M
$904K
$708K
ONE SIR ASSOCIATES ACHIEVED THE
ONE SIR ASSOCIATES ACHIEVED THE
HIGHEST AVERAGE SALES PRICE IN MIAMI-DADE IN 2015
HIGHEST AVERAGE SALES PRICE IN BROWARD IN 2015
ONE SIR $1.2M
ONE SIR $933K
FIRM #2 $1.18M FIRM #3 $984K FIRM #4 $862K
FIRM #5 $773K
FIRM #2 $423K
FIRM #6 $595K
FIRM #7 $362K
FIRM #8 $278K
FIRM #9 $271K
FIRM #3 $396K
FIRM #4 $375K
FIRM #5 $362K
FIRM #6 $344K
FIRM #7 $305K
FIRM #8 $301K
FIRM #10 $260K
FIRM #9 $263K
FIRM #10 $233K
ONE SIR ASSOCIATES ACHIEVED THE HIGHEST SALES VOLUME
ONE SIR ASSOCIATES ACHIEVED THE HIGHEST SALES VOLUME
IN MILLION-DOLLAR-PLUS CONDOS IN MIAMI-DADE IN 2015
IN MILLION-DOLLAR-PLUS CONDOS IN BROWARD IN 2015
ONE SIR $411M
ONE SIR $41M
FIRM #2 $385M FIRM #3 $307M
FIRM #4 $306M
FIRM #2 $32M
FIRM #5 $296M FIRM #6 $193M
FIRM #3 $19M
FIRM #7 $94M
FIRM #8 $62M
FIRM #9 $56M
FIRM #4 $18M
FIRM #5 $16M
FIRM #6 $15M
FIRM #7 $15M
FIRM #10 $47M
FEATURED RECOGNITION
FIRM #8 $15M
FIRM #9 $14M
FIRM #10 $14M
FEATURED RECORD-BREAKER: MIAMI-DADE December, 2015
July, 2015
FEATURED RECORD-BREAKER: BROWARD December, 2015
775 S. Mashta Drive Key Biscayne
#1 in the Country
5 Harborage Isle Drive Fort Lauderdale
$47 Million
by Average Sales Price
$27.5 Million
Highest price ever
by RealTrends
Highest price ever
paid for a residence
Real Estate
paid for a residence
in Key Biscayne
Rankings
in Broward County
All statistics above were gathered from BrokerMetrics, a system sourcing its data from the MLS. The information portrayed here is a direct representation of the BrokerMetrics findings. January, 2015 to December, 2015.
PROPERTY EXPOSURE STRATEGY: THE BASICS Every extraordinary residence represented by ONE Sotheby’s International Realty benefits from our Property Exposure Strategy: what we consider to be a basic marketing package required to launch a robust and well-rounded exposure plan for each of our listings. Our Property Exposure Strategy includes everything from professional photography to branded signage and online listing distribution. For more detailed information, please see the components of our standard package outlined in detail below.
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PROFESSIONAL LISTING PHOTOGRAPHY AND OPTIONAL VIDEOGRAPHY Our marketing revolves around professional photography, showcasing the elegance and beauty of our exclusive inventory in everything we do. Professional photography includes a virtual tour, video walk through and a geo-tagged slideshow on ONE SIR’s YouTube Channel.
SINGLE LISTING WEBSITE
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SIR SIGNAGE INSTALLATION
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A custom website dedicated to a single property, complete with
Sotheby’s International Realty’s recognizable hanging post sign,
a high-resolution photo gallery and an individual domain name.
installed at over 26,000 extraordinary homes around the world,
This powerful online marketing tool impresses viewers and,
is prominently displayed at all single-family homes represented
when advertised in print or online, gets interested buyers to the
by ONE Sotheby’s International Realty in order to reach the local
information they want faster and more efficiently.
community and potential buyer.
REALTOR.COM SHOWCASE
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SIR NETWORK DISTRIBUTION
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Realtor.com, the world’s top real estate website, allows agents
All listings are automatically featured on the websites of over 135
to showcase listings with up to 36 photos, a slideshow tour,
Sotheby’s International Realty affiliates around the world. This is
video, traffic reports and open house ads. Taking advantage of
an exclusive offering due to our relationship with the Sotheby’s
their content-rich format, the website becomes one of the most
International Realty network, providing unparalleled international
effective ways to reach home seekers directly.
exposure for our exclusive listings.
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RESPECTFUL EMAIL
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E-GALLERY
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ONE Sotheby’s International Realty sends a weekly digest
The eGallery is a real-time, dynamic property slideshow designed
containing new listings, open houses and price reductions to
to provide worldwide reach to a property. It is displayed in most
Miami-Dade and Broward’s top brokers without spamming. In
of the Sotheby’s International Realty and Sotheby’s auction
addition, a brokers’ opens email is also sent out once a week to
house locations around the world.
the local brokerage community.
Minimum price restrictions apply.
WEBSITE EXPOSURE
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ONLINE LISTING DISTRIBUTION
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Reach our vast audience of potential buyers placing your listing on
The online distribution resources of Sotheby’s International
ONESothebysRealty.com, our responsive website, or go global on
Realty position properties in the world’s finest real estate sites.
SIR.com, offering specialized websites based on extraordinary
In addition to providing listing content to 17 major websites that
lifestyles such as golf, waterfront, vineyard, ski, beach, historic,
power hundreds more, reports are available to show how much
retirement, metropolitan and more.
exposure each property is receiving.
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SOTHEBYSREALT Y.COM
OUR EXCLUSIVE DEVELOPMENTS ONE Sotheby’s International Realty’s Development Division currently represents over 18 pre-construction developments in Miami-Dade and Broward Counties. In its short existence, the branch has managed to break several pricing records and now handles over $3 billion in real estate inventory. As a result of its dramatic growth, the Development Division continues to represent some of South Florida’s most prestigious condo residences and is regarded as one of the top development sales and marketing teams in the region.
TURNBERRY OCEAN CLUB, SUNNY ISLES
ONE THOUSAND MUSEUM, MIAMI
BRICKELL CITY CENTRE, MIAMI
BOULEVARD 57, MIAMI
L’ATELIER, MIAMI BEACH
RESIDENCES AT RITZ-CARLTON, MIAMI BEACH
METROPICA, SUNRISE
MANSIONS AT DORAL, MIAMI
GALE RESIDENCES, FORT LAUDERDALE
RIVA, FORT LAUDERDALE
THREE HUNDRED COLLINS, MIAMI BEACH
LOUVER HOUSE, MIAMI BEACH
1414 WEST BEACH, MIAMI BEACH
ELEVEN ON LENOX, MIAMI BEACH
W RESIDENCES, MIAMI BEACH
KAI, BAY HARBOR ISLANDS
LAGUNA HOUSE, CORAL GABLES
VILLA BILTMORE, CORAL GABLES
COMMUNITY OUTREACH ONE for one is a fundraising initiative between ONE Sotheby’s International Realty and Miami Children’s Health Foundation in support of the Together For The Children Campaign for Nicklaus Children’s Hospital. Our goal is to support the children and families that depend on Nicklaus Children’s Hospital (formerly Miami Children’s Hospital) throughout the continuum of health and wellness and make it possible for them to realize their full potential. We are reimagining healthcare and coming together to bring great value to our community, our nation and our world.
OTHER INITIATIVES LOTUS HOUSE SHELTER
WOMEN IN DISTRESS
Lotus House is a non-profit organization that provides unique
Women in Distress currently operates an emergency shelter with
resources for homeless women and infants suffering from extreme
a 132-bed capacity for victims of domestic violence and their
poverty, disability, domestic violence or untreated medical / mental
children. Survivors who are no longer safe in their homes can find a
illness. This organization seeks to empower women to improve
safe haven at Women in Distress. Services include housing, crisis
their quality of life in order to break the cycle of homelessness and
intervention, therapy and advocacy assistance, as well as clothing
achieve greater self-sufficiency. Lotus House is a place of healing
and household supplies as necessary. These services are designed
and transformation, a place that they can call home.
to empower women to live a self-determined, violence-free life.
OFFICE LOCATIONS
CORAL GABLES
KEY BISCAYNE
1430 S. Dixie Highway, 110 | Coral Gables, FL 33146
260 Crandon Boulevard, C42 | Key Biscayne, FL 33149
BRICKELL
MIAMI BEACH / SOUTH OF FIFTH
1000 Brickell Avenue, 315 | Miami, FL 33131
119 Washington Avenue, 102 | Miami Beach, FL 33139
MIAMI BEACH / MERIDIAN AVENUE
BAY HARBOR ISLANDS
1680 Meridian Avenue, 102 | Miami Beach, FL 33139
1047 Kane Concourse | Bay Harbor Islands, FL 33154
AVENTURA
SUNNY ISLES BEACH
18851 NE 29 Avenue, 101 | Aventura, FL 33180
3873 Sunny Isles Boulevard | North Miami Beach, FL 33160
FORT LAUDERDALE
WESTON
401 East Las Olas Boulevard, 100 | Fort Lauderdale, FL 33301
2300 Weston Road | Weston, FL 33326
O NE S OTHE BYS R E A LT Y.COM ©MMXVI ONE Sotheby’s International Realty, licensed real estate broker. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated. The information contained herein is deemed accurate but not guaranteed.