Teleflora Christmas Success Guide 2022

CONTENTS

TREND REPORTS

Merchandising ideas for fall, and Christmas

BEST SELLERS

Christmas 2022 Projected Best Sellers

SOCIAL MEDIA

The Teleflora gift that keeps on giving: merchandize holiday containers in festive ways!

ASK A FLORIST

Stay Top of Mind this Holiday Season and Beyond

CHRISTMAS TREE TUTORIAL

2022 Christmas Tree Tutorial Steps and Photos

NEW FROM EFLORIST

How Blogging Can Help This Holiday

GOLDEN HOUR

MERCHANDISING

TIP: This vintage goldtoned hammered bowl adds elegance to your home as a statement piece. Accessorize with gold-accented tableware and warm linens to bring fall to any gathering.

DOWN-TO-EARTH

MERCHANDISING

TIP: Our beautiful sagecolored acorn pitcher pairs perfectly with rustic woods, bowls, and muted autumn tones. Earthy elements are a wonderful way to create a welcoming environment.T22T200

GRACE FROM FALL

MERCHANDISING

TIP: Display this brushedcopper piece with ivory candles to highlight the cutout leaf detail. Pair with pumpkins and gourds on your dining table to bring the outdoors inside.

FALL FOR CHARM

MERCHANDISING TIP: Our white pumpkin brings about that rustic vibe that really evokes fall but also can be styled to create a charming Halloween feel. Feature it as a centerpiece surrounded by decorative leaves or spooky accessories for a festive accent.

Thomas Kinkade's Sweet Shoppe Bouquet T22X200

RAISE A GLASS

MERCHANDISING TIP: This modern scalloped bowl in a stunning red shimmered glass catches the light and brings holiday magic to your home when displayed with candles and filled with ornaments or scented pinecones.

WINTER WHIMSY

MERCHANDISING

TIP: Style this with holiday greenery, vintage glass ornaments or use to create as part of a festive snowy scene. This classic sleigh will bring the magic every year.

KEEPING IT QUAINT

MERCHANDISING

TIP: This delicious Thomas Kinkade Fudge Shop will deliver sweet memories for generations to come. Add to your snowy village holiday scene and let the nostalgia fill the room.

COZY CHRISTMAS

MERCHANDISING TIP: Enhance your space with this ceramic ornament jar detailed with a silent snowy neighborhood. Fill it with festive baubbles or seasonal stems to evoke that cozy feel.

WARM WISHES

T22X500

MERCHANDISING

TIP: Warm their hearts with this charming snowman mug and hand-painted scarf detail by displaying as part of a hot cocoa holiday station. Create an inviting feel with chocolate and marshmallows, encouraging passersby to make a holiday drink favorite.

FALLING FOR SNOWFLAKES

MERCHANDISING

TIP: Light up your home for the holidays with this stunning red metal cylinder and snowflake cutout by placing a scented candle inside. Fill with colorfully-wrapped candies to spread the holiday cheer.

Thomas Kinkade's Sweet Shoppe Bouquet

T22X200

Teleflora's Snowy Village Bouquet

Bouquet

Teleflora's Vibrant Christmas Centerpiece T22X100

Christmas Bouquet

Teleflora’s Snowy Woods

Teleflora's Festive Snowflake Tree

THE GIFT THAT KEEPS ON GIVING:

Teleflora is all about offering customers two gifts in one: handcrafted bouquets in keepsake containers. So, when designing vases, bowls, pitchers, mugs, and more, we keep second use in mind, especially at Christmastime! Help customers deck the halls year after year!

HERE ARE SOME TIPS ON INSPIRING CUSTOMERS IN YOUR SHOP WITH YOUR CONTAINERS’ SECOND USE:

LIGHT IT UP

Let your light shine through with transparent containers, mosaics, and cut-outs. Try popping in a yuletide-scented candle or even a batterypowered flickering LED votive.

03

A CHRISTMAS CATCHALL

Centerpiece bowls make great vessels for holding a little Christmas cheer from assorted ornaments and tiny wrapped packages, to peppermints and sweets for your customers.

SNUG LITTLE MUG

A cozy hot cocoa bar will help set the scene with your holiday mugs. Roll out the jumbo marshmallows, peppermint sticks, and your favorite hot chocolate mixes!

SPRUCE UP YOUR SLEIGH

Fill Santa’s sleigh with fragrant greens, cinnamon-scented pinecones, or both, for sweet smells all season long! Add a few sprigs of berries for a pop of color.

ASK A FLORIST

MIKE HOLLENBECK, FLORAL ARTISTRY, LEWISTON, ID

How do you stay top of mind with customers during a major holiday season when business are competing for attention?

Social media is a great way maximize exposure with local customers. We feature bouquet offerings to show what we have on hand and to drive last minute purchases. Facebook works great for our shop, but we’re expanding on Instagram knowing it’s an area of opportunity. We post 3x per week to stay connected to our followers and then increase to 3-5x per week during holiday periods. We also purchase Google ads to reach customers that aren’t on social media.

In addition, we invested in a photobooth backdrop kit in order to create better images with cleaner backgrounds that highlight our arrangements beautifully. It’s a small investment, but has really improved our overall content while driving higher engagement.

Lastly, we take advantage of the holiday email marketing templates from Teleflora. They help us push reminder messaging to our email database to ensure customers remember to place orders earlier.

How do you prepare for seasonal staffing in order to maximize business?

This is another area where social media has helped. We create dedicated posts on social to help recruit seasonal talent. In addition, we’ve found that connecting with youth and sports clubs that usually fundraising for their programs has been a positive way to stay connected to the community. We donate to their fundraisers in exchange for their time with seasonal staffing needs. Youth are the future of the floral industry so by creating this synergy, we help instill a sense of value in the community.

How are you addressing inflation and labor shortages and how has that impacted your business?

When invoices come in, review the itemized charges and know your margins. Proper markups by type of inventory are essential to maintaining profit and cost of business.

Adjust prices weekly if you need to and don’t be afraid of strict delivery policies. For example, for all re-deliveries, we only allow them to go out on the next available route to save on costs and we let customers know what’s feasible.

We also offer priority deliveries for additional fees. This helps address a rising generation that’s accustomed to an on-demand approach so by providing this service, we attract those customers without sacrificing cost of business.

Regarding labor shortages, we’ve found success tapping into the Department of Labor Apprentice Program, available nationally. We created an apprentice program through the state that allows us to offer new employees a paid apprenticeship where they learn design techniques preparing them for certification needs. As an employer, we can apply for grants to help subsidize the cost of training while coaching up and coming talent.

TELEFLORA’S FESTIVE

A SIMPLE 6-STEP DESIGN TUTORIAL

Year after year, holiday trees remain one of the best-selling Christmas bouquets on Teleflora’s website.

This year, we again partnered with Education Specialist and Owner of Farrell’s Florist, Tim Farrell AIFD, AAF, PFCI, to create a simple stepby-step guide on designing the premium version of the projected 2022 bestseller, Teleflora’s Festive Snowflake Tree bouquet.

Start by placing a 1/3 block of fully saturated floral foam in the container. Place your first stem of oregonia in the center of the design making sure it establishes a straight and vertical line.

Continue to add additional stems of oregonia to create the conical form of the miniature tree. Carefully insert stems into a radial pattern that closely resembles the branch structure of an actual tree.

Cut apart a stem of cedar and place the clippings throughout the tree to add textural interest and a wonderful holiday fragrance to the composition.

TELEFLORA’S

SNOWFLAKE TREE TUTORIAL

Evenly disperse the blooms of the red spray roses throughout the design.

Place the green spray chrysanthemums through the design and fill in the largest remaining gaps with the clusters of white gypsophilia.

Add the frosted pine cones, an additional element of interest, and finish the tree with accents of red berry sprays.

TIM FARRELL, AIFD, AAF, PFCI Owner of Farrell’s Florist Drexel Hill, Pennsylvania

For more information about Teleflora’s Festive Snowflake Tree (T22X610) and to view the recipe, visit MyTeleflora.com

HOW BLOGGING C AN HELP THIS HOLIDAY

BE CONSISTENT.

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2022 CHRISTMAS FLORAL TRENDS

Bundle up this winter with the hottest holiday flowers! Carnations, roses, and alstroemeria are all timeless flowers that will fit perfectly with your upcoming floral arrangements. Flowerbuyer has everything you need to make this holiday successful at rock-bottom prices!

As low as $0.47 per stem

As low as $0.23 per stem

As low as $0.40 per stem

NEW ACTION ITEM INTERFACE

ACTION ITEMS INTERFACE AND ALERTS

The Action Items screen has been updated with tabs to allow displaying action items grouped by type. In addition, a new screen can enable or disable alert messages sent to employees (SMS and/or email), triggered by specific Action Items.

Below, an example screen featuring the newly tabbed interface is displayed.

THE TABS ARE AS FOLLOWS: NOTIFICATIONS

The Setup Action Items Messaging screen enables alert messages to be sent to notify employees of certain incoming Action Items.

TO ACCESS THE SETUP ACTION ITEMS MESSAGING SCREEN: Tools

Go to System Setup, then select from the list. You may also find the screen accessible from the My Shop screen

INTERFACE AVAILABLE IN DOVE POS

TO SETUP MESSAGE ALERTS FOR A CERTAIN ACTION ITEM:

Select an Action Item Type from the dropdowns

On the left, select the employees to receive emails. On the right, select employees to receive SMS notifications. There is an Add button on each side

This will add the alert setting to the first available row in the below grid. Then, Save. To change or remove settings, return to this screen, and select the appropriate row from the grid to add or remove employees from the fields above, then Save, or Remove to remove all the settings for that Action Item Type.