Teleflora's Mother's Day Success Guide 2024

CALENDAR

APRIL

SPECIAL AUCTIONS

Tuesday & Thursday Flowerbuyer

Mother‘s Day Auctions are underway

CONFIRM TEMPS

Confirm Mother‘s Day temps and delivery drivers

DIRECTORY

Look for your May directory, arriving in shops this week

AUTOBIDS

Set your autobids on Flowerbuyer.com— the earlier the better!

MERCHANDISING

Display merchandising items from Teleflora‘s FSG Update Kit

SOCIAL POSTS

Schedule your social posts using Teleflora‘s Social Media Kit Bit.Ly/2024MdaySocialMedia

UPLOAD SKUS

Upload custom Mother‘s Day SKUs, and update pricing on your eFlorist site

OPEN ON MDAY?

Are you open on Mother‘s Day? Let us know at MyTeleflora.com or by calling 800.569.8302

FLOWERBUYER

Order with Flowerbuyer.com for last-minute orders

MAY

PRIORITY OVERNIGHT

Last chance to order flowers using Flowerbuyer.com‘s Priority Overnight

ANYTIME BOUQUETS

Replace Mother‘s Day merchandising with Anytime bouquets

COUPONS

Email a coupon to first-time Mother‘s Day customers

SPARKLE

FINALIZE LINEUP

Finalize your lineup—see Teleflora‘s projected Best Sellers on p. 6

04

TREND REPORTS

Mother's Day trends and merchandising tips

06

BEST SELLERS

Top ten projected best sellers for Mother's Day

08

FLORIST FEATURE

10

SOCIAL MEDIA

Photography Tips

12

NEW FROM EFLORIST

LUXURIOUS LAVENDER

This beautiful mercury-glass-inspired lavender container makes a gorgeous statement piece. Place this on a luxurious tablescape or as part of your home décor to jump into the lavender trend!

BOLD BUTTERFLIES

Mom gives you wings to fly, and this season the butterfly trend is everywhere! Place this lovely artisanal pitcher onto your next tablesetting to add some whimsical charm. Pair this with soft pastels and elegant accents to create an

ILLUMINATING IRIDESCENCES

MERCHANDISING TIP: This season we're seeing shimmering pastels pop up everywhere! This iridescent mosaic creates visual interest to your home décor and is perfect for any occasion. Place this on a side table or in a home office to bring a bit of subtle yet soft elegance to your space.

PRETTY IN PINK

MERCHANDISING TIP: Soft, sparkly shades of ballet pink add the perfect touch of feminine detail. Whether as an elegant accent to a blush table setting, or a fun bit of sparkle for your party décor, we know you'll love this shimmering beauty as much as we do.

SWIRLING STUNNER

MERCHANDISING TIP: Pearlescent pink hues are having a moment. Pair this gorgeous swirling stunner with a soft tablescape in shades of pink, gold dinnerware, and elegant fabrics to create a sophisticated setting in any home.

MOTHER'S DAY PROJECTED BEST SELLERS

Teleflora's Sweetest Flutter Bouquet T24M200

Teleflora's Blooming Brilliant Bouquet T24M400

Teleflora's Desert Sunrise Bouquet TEV55-6

Teleflora's Honey Lavender Blooms Bouquet TEV66-6

Teleflora's Sweetest Savannah Bouquet TEV60-3

Teleflora's Sparkling Delight Bouquet T24M100

Teleflora's Prettiest Purple Bouquet TEV61-6

Teleflora's Rosy Swirls Bouquet T24M500

Teleflora's Alluring Mosaic Bouquet T24M300

Teleflora's Hummingbird Surprise Bouquet TEV71-2

EFLORIST POS MAKES DELIVERY ORDER MANAGEMENT EVEN EASIER!

The new Delivery Manager and Trip Manager in eFlorist POS help you easily manage delivery trips and statuses. With simple navigation and helpful views and options, you and your drivers can deliver the best service to your customers.

DELIVERY SCREEN

Quickly find important tools all together, such as the Delivery Manager, Trip Manager, Reports, and Settings. Access to all these tools can be controlled with employee permissions.

DELIVERY SNAPSHOT

Analyze trends, forecast, and view past performance with this summarized view of delivery orders in Delivery Snapshot.

DELIVERY MANAGER

Create and edit trips easily from a list of unassigned orders and manage all your deliveries in Delivery Manager. With robust options to search, filter, print trip sheets, and add custom stops, your trips will be created in no time.

TRIP MANAGER

With Trip Manager, your drivers have everything they need to quickly complete trips. They can complete the order with one click and automatically send delivery confirmations. Drivers can also view order details, add comments, and get turn by turn directions

CHECK YOUR EFLORIST POS RELEASE NOTES TO LEARN ABOUT THESE FEATURES AND MORE!

FOR MORE INFORMATION ABOUT EFLORIST POS OR A DEMO, CALL 1.800.720.9407.

FLORIST FEATURE TEHACHAPI FLOWER SHOP

Sara Frost’s journey to the floral industry started with a fluke. She was working in customer service helping with coupon disputes at her local Hy-Vee when she decided she needed a change. With no experience or training, she asked the floral department if they had any openings and luckily, they did. Sara began creating arrangements in 2010, getting training and tips from her manager as she learned on the job, where she flourished into an amazing designer.

When the Frost family moved to Tehachapi in 2018, Sara went to the local flower shop to see if they needed any help. She was told she could start out as seasonal and eventually got the call to come in. After proving her skill, she became full-time at Tehachapi Flower Shop. A few years later, during Mother’s Day, Sara was asked if she would like to buy the shop.

Being a cautious person, Sara mulled over the decision extensively and ultimately decided to go for it after getting encouragement and support from her husband of 16 years, Chris. Her initial goal was to remain open for four years, and she is now heading into her third year of ownership with no stopping in sight.

In addition to rallying behind each other, the Tehachapi community has also supported Sara and Chris in their floral endeavor. As a local business owner, Sara has been a guest on the town’s podcast and YouTube channel with plans to return. She is also one of the sponsors for the town rodeo, and she can be found supporting the high school yearbook as well as church events. If her love for her community wasn’t already apparent, she has also begun working with some local growers to source flowers, such as sunflowers, for her shop!

Owning a business has come with challenges, one of the biggest being time management. “This business can be 24/7 if a huge order rolls in, so one of the biggest challenges has been maintaining a good work life balance, especially being a mother of three.” Luckily Sara has always been able to make it work, though it takes some navigating.

Being a business owner and a mother is not only a great source of pride for Sara, but for her children as well. Her kids Caiden (age 15), Brielle (age 13), and Lindee Ann (age 8) love bragging that their mom owns a business in town and love to help her in the shop as well! You can find her son helping grid containers while her youngest is running around the shop picking up scraps for her own bouquets.

I love watching her create. She'll come up to me and say how much do you think I could charge for this?

Being a mother herself, Sara makes sure to go the extra mile when it comes to creating arrangements for Mother’s Day. She appreciates that her customers are trusting her with something emotional and sentimental and she wants every bouquet to look like it has been made with love.

TAKE YOUR SOCIAL MEDIA PHOTOS TO THE NEXT LEVEL

HOW TO CREATE BEAUTIFUL LIGHTING

Do you ever wonder how big brands light their products perfectly for social media? It’s not all about digital filters! When big brands are preparing for a photo shoot, there is one tool made specifically to improve lighting and picture quality: the softbox!

The softbox is an easy, inexpensive, mobile setup that can enhance natural lighting.

In darker environments, the softbox can act as the main light source to help the product shine.

In a brighter setting, the softbox helps soften and even out the lighting.

UNDERSTANDING

THE SOFTBOX

Two things to remember about the softbox that can seem contradictory:

A larger softbox may seem like it would create brighter light. In fact, a larger softbox spreads direct light and creates softer light.

A closer softbox may seem like it would create brighter light. In fact, a closer distance requires less overall light, creating softer light

DARK LIGHTING, NO SOFTBOX

DARK LIGHTING ENHANCED WITH SOFTBOX

BRIGHT LIGHTING, NO SOFTBOX

BRIGHT LIGHTING SOFTENED WITH SOFTBOX

HOW TO USE PROPS TO ENHANCE YOUR PHOTOS

When Teleflora starts planning our holiday photoshoots, our goal is to inspire people to use our bouquets with home décor. Specifically, we look for props that elevate the overall surroundings of the room and tap into the heart of each holiday or season.

For each holiday’s social media kit, we plan out themed tablescapes. When considering themes, some of the complementary props that we plan to use are:

PLATES CHARGER PLATES

CUTLERY

CANDLESTICKS

GLASSWARE GOBLETS

TABLECLOTHS

TABLE RUNNERS

INCORPORATE PEOPLE TO CREATE INVITING IMAGERY

An easy trick to creating a warm, inviting environment is as simple as including human elements in your photos! Whether having a hand gesture to a beautiful arrangement or showcasing two friends enjoying brunch over a beautiful tablescape, this simple trick can immediately transform a photo from beautiful to aspirational and inviting.

Take a look at the difference between these two images! A personal touch can go a long way in the framing and staging of Teleflora’s arrangements.

SETTING WITHOUT HUMAN ELEMENTS

SETTING WITH HUMAN ELEMENTS

BUILD YOUR BRAND WITH SOCIAL MEDIA

Because floral arrangements are such a visual experience, social media is a great way to get your business in front of potential customers. Spend some time growing your social media following and regularly posting to your social media pages--these are cost-efficient ways to increase your online visibility.

POST ENGAGING CONTENT:

Whether it’s floral eye candy or an exciting behind-the-scenes video of holiday preparations, make sure your content resonates with your audience and sparks action (e.g., likes, comments, shares).

STICK TO A SCHEDULE:

While great content is always a key to a successful social media presence, that content can be less effective if you update it only twice a year. It is ideal to post content multiple times a week, but we know it can be hard to maintain. So pick a schedule that you can commit to (e.g., once every 2 weeks) and stick to it.

eFlorist offers a robust program to assist florists in making social media work for them. Our social services range from creating additional content to post to your business profile to running advertising on behalf of your business. All of our services are designed to engage your followers, build broader awareness among like audiences, and grow your following, to ultimately drive new customers to your brand and website.

GIVE THE EFLORIST TEAM A CALL AT 866.983.3932 (OPTION 4) IF YOU WOULD LIKE TO LEARN MORE OR TO SIGN UP FOR OUR SOCIAL MARKETING SERVICES!

SAVE TIME BY ORDERING WITH FLOWERBUYER

As Mother’s Day approaches and we prepare for one of the busiest times of the year, it’s important to revisit how to best manage your time when it comes to ordering flowers for the big day.

Here are some great ways you can save time ordering with Flowerbuyer:

AUTOBID AND STANDING ORDER PROGRAMS

Autobids are a great option if you’re looking for low, auction-level pricing but can’t seem to find the time to join us live. With Autobid, simply tell us what you are willing to pay and when you want it delivered, and we’ll play the auction for you every Monday, Wednesday, and Friday!

Do you regularly order the same product for holiday and everyday needs? Flowerbuyer Standing Orders lock in your flower costs ahead of time, while also giving you peace of mind that your products will continue to be delivered without a hitch. Set it and forget it.

PRE-MADE BOUQUETS

If you find yourself short on time or staff and need to fill orders quickly, Flowerbuyer’s stunning pre-made bouquets are the perfect solution. Fresh from our world-class farms, our pre-made, high-quality bouquets are available in everyday and seasonal mixes that you and your customers will love!

CODIFIED TELEFLORA BOUQUET FILTERS

Get the latest and most popular best-selling Mother’s Day Teleflora bouquet orders filled in no time by using our unique bouquet filters, available on all of our standard buying pages. These allow you to quickly filter and purchase bouquet recipe contents within seconds, saving you valuable time and money!

OPEN ON MOTHER’S DAY, SUNDAY, MAY 12TH?

This Mother’s Day, Teleflora will opt in florists for deliveries on Sunday, May 12th, by routing orders from headquarters to your shop. If you do not plan to be open for deliveries, please keep an eye out for the Dove message detailing opt-out instructions.

IMPORTANT INFORMATION FOR EFLORIST SHOPS

If you designated that your eFlorist website was open for deliveries on Mother’s Day Sunday last year, we will automatically update your eFlorist site to allow Sunday orders this Mother’s Day, May 12th. If that is not the case for your shop, we ask that you adjust your site settings to allow orders for delivery on May 12th. You can visit eSAT to enter an Exception Date; you can visit MyTeleflora.com; or, as always, you can contact your eFlorist support group for assistance at 866.983.3932.

BLOSSOM YOUR BUSINESS:

THE BRAND-NEW FLORIST EDUCATION HUB IS HERE!

We are thrilled to announce the launch of a groundbreaking education hub tailored exclusively for florists who want to blossom in their craft and business skills. Our comprehensive platform is designed to empower florists with a diverse set of skills, including floral design, merchandising, and essential business insight.

With one location where you can check listings of our latest inperson shows and hands-on classes, on-demand training, and meet your education team, florists have access to numerous resources, all at the touch of a button. We’re bringing together the floral community with a comprehensive hub of information.

-LOTTIE MCKINNON, PROGRAM DIRECTOR, INDUSTRY RELATIONS AND EDUCATION.

FOR MORE INFORMATION, PLEASE VISIT: WWW.TELEFLORAFLORALDESIGNHUB.COM!