Mark Plaster: Why emergency physicians should lead the way
Market forecasts by Roy Schoenberg and Jonathan Javitt
Rock Health’s rundown of essential industry legislation
telemedicine “I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28
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How to architect a profitable telemed program at your facility
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4 ways to monetize 5 new wearables
6 tele-specialties
7 market forecasts
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Mark Plaster: Why emergency physicians should lead the way
Market forecasts by Roy Schoenberg and Jonathan Javitt
Rock Health’s rundown of essential industry legislation
telemedicine “I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28
CHARTING HEALTHCARE’S DIGITAL FUTURE Premier Issue!
telemedicine
How to architect a profitable telemed program at your facility
Don’t miss out: Subscribe at telemedmag.com
4 ways to monetize 5 new wearables
6 tele-specialties
7 market forecasts
WWW.TELEMEDMAG.COM
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MARKET ANALYSIS
Research suggests that half of America’s 900 million annual patient visits could be handled via telemedicine.
3.4B
By 2017, according to Research and Markets, half of the 3.4 billion smartphone or tablet users worldwide will use mobile health apps.
Forbes.com predicts that “the U.S. telehealth market will grow to $1.9 billion in 2018 from $240 million today, an annual growth rate of 56 percent.”
170M
By 2017, according to ABI, the global market for wearables in health and fitness alone could reach 170 million devices.
Telemedicine Magazine is a new print and digital publication aimed at charting healthcare’s mobile, virtual, digital future. The publication will cover both professional issues – written with physician telemedicine practitioners in mind – as well as consumer-facing topics. Telemedicine will be accessible to both industry professionals and health tech enthusiasts alike.
Telemedicine Magazine has come at the right time. The field is taking off with unprecedented investment . . . the promise of improved access and quality of care with lower costs for this field can add more value to healthcare than any other trend or technology. The first issue provided information on the field which cannot be found in existing publications and this meets a very strong demand from virtual care companies, providers, payers and other stakeholders in this critically important field. -Jay Wohlgemuth, MD SVP & Chief Healthcare Officer HealthTap
“In just three short years, healthcare has gone from being Google’s least favorite area to representing more than one-third of its 2014 investments, totaling more than $150M this year.” -Rock Health
Mark Plaster: Why emergency physicians should lead the way
Market forecasts by Roy Schoenberg and Jonathan Javitt
Rock Health’s rundown of essential industry legislation
telemedicine “I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28
CHARTING HEALTHCARE’S DIGITAL FUTURE Premier Issue!
telemedicine
How to architect a profitable telemed program at your facility
Don’t miss out: Subscribe at telemedmag.com
4 ways to monetize 5 new wearables
6 tele-specialties
7 market forecasts
WWW.TELEMEDMAG.COM
ISSUE 1
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A Med Tech Magazine About People
logan plaster
editor-in-chief logan@telemedmag.com
Our youngest contributor: My 20-monthold son models the Pixie Smart Diaper, which boasts a built-in, no-fuss urinalysis test. A full review by Medgadget’s Scott Jung appears on page 20 of issue #1.
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Better, faster, cheaper. That’s the mantra being chanted quietly from the C-Suite and the halls of government in response to today’s healthcare crisis. We want better outcomes, shorter wait times and lower insurance premiums. Healthcare providers in the trenches are caught in the middle, squeezed from all directions. One proposed solution? Become more “meaningful users” of healthcare technology. But for many, this rings hollow. After all, who can worry about hot new apps and gadgets – let alone a cumbersome new EMR – when there’s a line of sick folks weaving out the door? On one hand, they are correct in that the patients will always matter most. No one knows that more than the docs on the ground. On the other hand, any physician who bucks against digital healthcare innovation has missed an important fact: The only way for healthcare to ever become faster and cheaper (occasionally even better) is through remote, digitized patient encounters – i.e. telemedicine. It is into this world – this tension – that we’ve introduced Telemedicine Magazine. Telemedicine will chart healthcare’s digital future in a way that links practicing clinicians – the backbone of our Telemedicine is about healthcare system – with the tech innovators who are a lot more than who turning that system on its head. We’ll publish three is- acquired whom or sues in 2015. what new app came In his essay in issue #1, editorial director Bill Gordon describes 2015 as telemedicine’s tipping point. out of Silicon Valley. The technology has arrived, the evidence base is grow- Telemedicine is about ing and legislation supporting its practice is (slowly) the actual delivery working its way through the pipeline. Not to mention of healthcare, from a that investors are dropping millions to get a piece of doctor to a patient. the pie (Scott Kozicki covers investment trends in issue #1). According to Ron Gutman, the CEO of HealthTap, there’s even been tidal shift in Silicon Valley. Now instead of flocking to gaming and social media, the best tech talent in the industry are turning to medical tech start-ups (find the full interview in the “Vision” section of issue #1). But telemedicine is about a lot more than who acquired whom or what new app came out of The Valley. Telemedicine is about the actual delivery of healthcare, from a doctor to a patient. That’s why, in the end, Telemedicine Magazine is as much about people – innovators and practitioners – as it is about technology and gadgets. It’s about stories of progress, and how we can all play a part. That’s one reason we’ve chosen to publish this magazine in print in an age when so many are flocking to digitally incessant blogs and news feeds. We hope the tactile experience of holding these stories in your hands will help you take the time to slow down and ask big questions. What do you want the future of healthcare delivery to look like? How can the right technology be applied at the right time, in the right way . . . by the right people? Perhaps readers will find answers to these questions in the pages of Telemedicine. Or perhaps the people and ideas encountered here will spark fresh contributions to the market. Either way, we are proud to present this premier issue. If you have comments or queries – or would like to pitch a story – email me at logan@telemedmag.com.
Mark Plaster: Why emergency physicians should lead the way
How to architect a profitable telemed program at your facility
Market forecasts by Roy Schoenberg and Jonathan Javitt
Rock Health’s rundown of essential industry legislation
telemedicine
telemedicine
“I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28
Premier Issue!
CHARTING HEALTHCARE’S DIGITAL FUTURE
Don’t miss out: Subscribe at telemedmag.com
4 ways to monetize 5 new wearables
6 tele-specialties
7 market forecasts
WWW.TELEMEDMAG.COM
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EDITOR-IN-CHIEF
Logan Plaster logan@telemedmag.com EDITORIAL DIRECTOR
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issue #1 highlights
Bill Gordon bill@telemedmag.com
FOUNDER / EXECUTIVE EDITOR
Mark Plaster, MD EDITOR AT LARGE
Nicholas Genes, MD, PhD CONTRIBUTING EDITOR
Rishi Madhok, MD CONTRIBUTORS
Sarah Jukes Taja Whitted Dr. Scott Johnson
Jessica Mercado Gourang Patel
Scott Jung, a senior editor at medgadget. com, writes about the new crop of medical wearables
Ting Shih, CEO at ClickMedix, leads off our business guide with three ways to monetize telemedicine
Roy Shoenberg, CEO of AmericanWell, gives a look into the future of telemedicine
Ron Gutman, CEO of HealthTap, on how med tech is taking over Silicon Valley
Kyle Samani, CEO at Prestine, writes about healthcare’s new business models
Jon Pearce, CEO at Zipnosis, breaks down the regulatory hurdles to telemedicine adoption
Dr. Fanie Hattingh
Scott Jung
Paul Murphy
Aneel Irfan
Kyle Samani
Sarah Jacobson
Teresa Wang
INDUSTRY ADVISORS Ting Shih ClickMedix Dr. Shiv Gaglani Quantified Care Dr. Sylvan Waller Alii Healthcare Dr. Dipak Nandi Go Telecare
Jodi Lyons SeniorSherpa Jon Pearce Zipnosis Jodi Lyons SeniorSherpa Dr. Robert Park RelyMD
Dr. Judd Hollander Thomas Jefferson University
1
Mark Plaster: Why emergency physicians should lead the way
Market forecasts by Roy Schoenberg and Jonathan Javitt
Rock Health’s rundown of essential industry legislation
telemedicine “I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28
CHARTING HEALTHCARE’S DIGITAL FUTURE Premier Issue!
telemedicine
How to architect a profitable telemed program at your facility
Don’t miss out: Subscribe at telemedmag.com
4 ways to monetize 5 new wearables
6 tele-specialties
7 market forecasts
WWW.TELEMEDMAG.COM
ISSUE 1
WWW.TELEMEDMAG .COM 1
telescope
teletech
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television
Telemedicine briefs across the medical universe -------from issue 1
Practice-changing gadgets and gizmos -------from issue 1
Industry-shaping ideas and perspectives -------from issue 1
wellness
qardiocore
roy schoenberg
psychiatry
dexcom g4 platinum
mark plaster
dermatology
iphone researchkit
ron gutman
patient advocacy
a.d.a.m.m.
bill gordon
geriatrics
pixie smart diaper
jonathan javitt
global health
healthpatch
judd hollander
policy
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Mark Plaster: Why emergency physicians should lead the way
How to architect a profitable telemed program at your facility
Market forecasts by Roy Schoenberg and Jonathan Javitt
Rock Health’s rundown of essential industry legislation
telemedicine
telemedicine
“I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28
Premier Issue!
CHARTING HEALTHCARE’S DIGITAL FUTURE
Don’t miss out: Subscribe at telemedmag.com
4 ways to monetize 5 new wearables
6 tele-specialties
7 market forecasts
WWW.TELEMEDMAG.COM
ISSUE 1
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1. Circulation
30,000 medical providers and members of the med tech community.
2. Editorial
Telemedicine unites medical providers with med tech innovators through cutting edge tech reviews, op/eds by industry leaders and deep dives into telemedicine subspecialties.
3. Paper Cover
119# matte
Body
60# gloss
4. Binding Stapled
Quarterly
6. Position Premiums Cover II
+25%
Center Spread
+25%
Cover III
+25%
Cover IV
+50%
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7. Advertising Deadlines Issue
Insertion Orders Due
Materials Due
Issue Ships
Issue #1 (Summer)
March 10, 2015
April 1, 2015
May 1, 2015
Issue #2 (Fall)
June 15, 2015
July 1, 2015
August 1, 2015
Issue #3 (Winter)
August 15, 2015
October 1, 2015
November 1, 2015
8. Advertising Specifications (in inches) Trim (w x h)
Live
Bleed
Full Page
8.25 x 10.75
8 x 10.5
8.5 x 11
Half Page Vertical
3.5 x 9.1
n/a
n/a
Half Page Horizontal
7.25 x 4.4
n/a
n/a
Quarter Page
3.5 x 4.4
n/a
n/a
9. Rates Display (Front of Book)
Marketplace (Back of Book)
Full Page
Half Page
$3100
Quarter Page
$1550
$6200
10. Ad Placement
5. Frequency
Issue 1
Display ads are interspersed in the front of the magazine. Marketplace ads appear together in a branded “spotlight” section at the rear of the magazine. Ad adjacencies are available in the following sections, on a first-come, first-served basis. Adjancies may appear before or after a specific section, and are not guaranteed to appear on an opposing spread. TeleScope Section (2) Tele-Mental Health (1) Tele-Dermatology (1) Tele-Geriatrics (1) Tele-Pediatrics (1) TeleTech Section (2) Contact TeleVision Section (2) Diana London Features (1) Diana@telemedmag.com 929.888.6694