Telemedicine Magazine Media Kit Summer 2015

Mark Plaster: Why emergency physicians should lead the way

Market forecasts by Roy Schoenberg and Jonathan Javitt

Rock Health’s rundown of essential industry legislation

telemedicine “I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28

CHARTING HEALTHCARE’S DIGITAL FUTURE Premier Issue!

The first magazine linking medical providers with the tech innovators revolutionizing the healthcare industry.

How to architect a profitable telemed program at your facility

Don’t miss out: Subscribe at telemedmag.com

4 ways to monetize 5 new wearables

6 tele-specialties

7 market forecasts

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Mark Plaster: Why emergency physicians should lead the way

Market forecasts by Roy Schoenberg and Jonathan Javitt

Rock Health’s rundown of essential industry legislation

telemedicine “I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28

CHARTING HEALTHCARE’S DIGITAL FUTURE Premier Issue!

telemedicine

How to architect a profitable telemed program at your facility

Don’t miss out: Subscribe at telemedmag.com

4 ways to monetize 5 new wearables

6 tele-specialties

7 market forecasts

WWW.TELEMEDMAG.COM

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MARKET ANALYSIS

Research suggests that half of America’s 900 million annual patient visits could be handled via telemedicine.

3.4B

By 2017, according to Research and Markets, half of the 3.4 billion smartphone or tablet users worldwide will use mobile health apps.

Forbes.com predicts that “the U.S. telehealth market will grow to $1.9 billion in 2018 from $240 million today, an annual growth rate of 56 percent.”

170M

By 2017, according to ABI, the global market for wearables in health and fitness alone could reach 170 million devices.

Telemedicine Magazine is a new print and digital publication aimed at charting healthcare’s mobile, virtual, digital future. The publication will cover both professional issues – written with physician telemedicine practitioners in mind – as well as consumer-facing topics.

Telemedicine will be accessible to both industry professionals and health tech enthusiasts alike.

Telemedicine Magazine has come at the right time.

The field is taking off with unprecedented investment . . . the promise of improved access and quality of care with lower costs for this field can add more value to healthcare than any other trend or technology.

The first issue provided information on the field which cannot be found in existing publications and this meets a very strong demand from virtual care companies, providers, payers and other stakeholders in this critically important field.

-Jay Wohlgemuth, MD SVP & Chief Healthcare Officer HealthTap

“In just three short years, healthcare has gone from being Google’s least favorite area to representing more than one-third of its 2014 investments, totaling more than $150M this year.”

-Rock Health

Mark Plaster: Why emergency physicians should lead the way

Market forecasts by Roy Schoenberg and Jonathan Javitt

Rock Health’s rundown of essential industry legislation

telemedicine “I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28

CHARTING HEALTHCARE’S DIGITAL FUTURE Premier Issue!

telemedicine

How to architect a profitable telemed program at your facility

Don’t miss out: Subscribe at telemedmag.com

4 ways to monetize 5 new wearables

6 tele-specialties

7 market forecasts

WWW.TELEMEDMAG.COM

ISSUE 1

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A Med Tech Magazine About People

logan plaster

editor-in-chief logan@telemedmag.com

Our youngest contributor: My 20-monthold son models the Pixie Smart Diaper, which boasts a built-in, no-fuss urinalysis test. A full review by Medgadget’s Scott Jung appears on page 20 of issue #1.

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Better, faster, cheaper.

That’s the mantra being chanted quietly from the C-Suite and the halls of government in response to today’s healthcare crisis. We want better outcomes, shorter wait times and lower insurance premiums.

Healthcare providers in the trenches are caught in the middle, squeezed from all directions.

One proposed solution? Become more “meaningful users” of healthcare technology. But for many, this rings hollow. After all, who can worry about hot new apps and gadgets – let alone a cumbersome new EMR – when there’s a line of sick folks weaving out the door?

On one hand, they are correct in that the patients will always matter most. No one knows that more than the docs on the ground. On the other hand, any physician who bucks against digital healthcare innovation has missed an important fact: The only way for healthcare to ever become faster and cheaper (occasionally even better) is through remote, digitized patient encounters – i.e. telemedicine.

It is into this world – this tension – that we’ve introduced Telemedicine Magazine. Telemedicine will chart healthcare’s digital future in a way that links practicing clinicians – the backbone of our Telemedicine is about healthcare system – with the tech innovators who are a lot more than who turning that system on its head. We’ll publish three is- acquired whom or sues in 2015. what new app came In his essay in issue #1, editorial director Bill Gordon describes 2015 as telemedicine’s tipping point. out of Silicon Valley.

The technology has arrived, the evidence base is grow- Telemedicine is about ing and legislation supporting its practice is (slowly) the actual delivery working its way through the pipeline. Not to mention of healthcare, from a that investors are dropping millions to get a piece of doctor to a patient. the pie (Scott Kozicki covers investment trends in issue #1). According to Ron Gutman, the CEO of HealthTap, there’s even been tidal shift in Silicon Valley. Now instead of flocking to gaming and social media, the best tech talent in the industry are turning to medical tech start-ups (find the full interview in the “Vision” section of issue #1).

But telemedicine is about a lot more than who acquired whom or what new app came out of The Valley. Telemedicine is about the actual delivery of healthcare, from a doctor to a patient.

That’s why, in the end, Telemedicine Magazine is as much about people – innovators and practitioners – as it is about technology and gadgets. It’s about stories of progress, and how we can all play a part. That’s one reason we’ve chosen to publish this magazine in print in an age when so many are flocking to digitally incessant blogs and news feeds. We hope the tactile experience of holding these stories in your hands will help you take the time to slow down and ask big questions. What do you want the future of healthcare delivery to look like? How can the right technology be applied at the right time, in the right way . . . by the right people?

Perhaps readers will find answers to these questions in the pages of Telemedicine. Or perhaps the people and ideas encountered here will spark fresh contributions to the market. Either way, we are proud to present this premier issue. If you have comments or queries – or would like to pitch a story – email me at logan@telemedmag.com.

Mark Plaster: Why emergency physicians should lead the way

How to architect a profitable telemed program at your facility

Market forecasts by Roy Schoenberg and Jonathan Javitt

Rock Health’s rundown of essential industry legislation

telemedicine

telemedicine

“I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28

Premier Issue!

CHARTING HEALTHCARE’S DIGITAL FUTURE

Don’t miss out: Subscribe at telemedmag.com

4 ways to monetize 5 new wearables

6 tele-specialties

7 market forecasts

WWW.TELEMEDMAG.COM

ISSUE 1

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EDITOR-IN-CHIEF

Logan Plaster logan@telemedmag.com EDITORIAL DIRECTOR

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issue #1 highlights

Bill Gordon bill@telemedmag.com

FOUNDER / EXECUTIVE EDITOR

Mark Plaster, MD EDITOR AT LARGE

Nicholas Genes, MD, PhD CONTRIBUTING EDITOR

Rishi Madhok, MD CONTRIBUTORS

Sarah Jukes Taja Whitted Dr. Scott Johnson

Jessica Mercado Gourang Patel

Scott Jung, a senior editor at medgadget. com, writes about the new crop of medical wearables

Ting Shih, CEO at ClickMedix, leads off our business guide with three ways to monetize telemedicine

Roy Shoenberg, CEO of AmericanWell, gives a look into the future of telemedicine

Ron Gutman, CEO of HealthTap, on how med tech is taking over Silicon Valley

Kyle Samani, CEO at Prestine, writes about healthcare’s new business models

Jon Pearce, CEO at Zipnosis, breaks down the regulatory hurdles to telemedicine adoption

Dr. Fanie Hattingh

Scott Jung

Paul Murphy

Aneel Irfan

Kyle Samani

Sarah Jacobson

Teresa Wang

INDUSTRY ADVISORS Ting Shih ClickMedix Dr. Shiv Gaglani Quantified Care Dr. Sylvan Waller Alii Healthcare Dr. Dipak Nandi Go Telecare

Jodi Lyons SeniorSherpa Jon Pearce Zipnosis Jodi Lyons SeniorSherpa Dr. Robert Park RelyMD

Dr. Judd Hollander Thomas Jefferson University

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Mark Plaster: Why emergency physicians should lead the way

Market forecasts by Roy Schoenberg and Jonathan Javitt

Rock Health’s rundown of essential industry legislation

telemedicine “I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28

CHARTING HEALTHCARE’S DIGITAL FUTURE Premier Issue!

telemedicine

How to architect a profitable telemed program at your facility

Don’t miss out: Subscribe at telemedmag.com

4 ways to monetize 5 new wearables

6 tele-specialties

7 market forecasts

WWW.TELEMEDMAG.COM

ISSUE 1

WWW.TELEMEDMAG .COM 1

telescope

teletech

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television

Telemedicine briefs across the medical universe -------from issue 1

Practice-changing gadgets and gizmos -------from issue 1

Industry-shaping ideas and perspectives -------from issue 1

wellness

qardiocore

roy schoenberg

psychiatry

dexcom g4 platinum

mark plaster

dermatology

iphone researchkit

ron gutman

patient advocacy

a.d.a.m.m.

bill gordon

geriatrics

pixie smart diaper

jonathan javitt

global health

healthpatch

judd hollander

policy

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Mark Plaster: Why emergency physicians should lead the way

How to architect a profitable telemed program at your facility

Market forecasts by Roy Schoenberg and Jonathan Javitt

Rock Health’s rundown of essential industry legislation

telemedicine

telemedicine

“I can’t recall anything in healthcare that moved from just a general notion to the absolute norm in such a short period of time.” roy schoenberg, ceo of american well page 28

Premier Issue!

CHARTING HEALTHCARE’S DIGITAL FUTURE

Don’t miss out: Subscribe at telemedmag.com

4 ways to monetize 5 new wearables

6 tele-specialties

7 market forecasts

WWW.TELEMEDMAG.COM

ISSUE 1

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1. Circulation

30,000 medical providers and members of the med tech community.

2. Editorial

Telemedicine unites medical providers with med tech innovators through cutting edge tech reviews, op/eds by industry leaders and deep dives into telemedicine subspecialties.

3. Paper Cover

119# matte

Body

60# gloss

4. Binding Stapled

Quarterly

6. Position Premiums Cover II

+25%

Center Spread

+25%

Cover III

+25%

Cover IV

+50%

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7. Advertising Deadlines Issue

Insertion Orders Due

Materials Due

Issue Ships

Issue #1 (Summer)

March 10, 2015

April 1, 2015

May 1, 2015

Issue #2 (Fall)

June 15, 2015

July 1, 2015

August 1, 2015

Issue #3 (Winter)

August 15, 2015

October 1, 2015

November 1, 2015

8. Advertising Specifications (in inches) Trim (w x h)

Live

Bleed

Full Page

8.25 x 10.75

8 x 10.5

8.5 x 11

Half Page Vertical

3.5 x 9.1

n/a

n/a

Half Page Horizontal

7.25 x 4.4

n/a

n/a

Quarter Page

3.5 x 4.4

n/a

n/a

9. Rates Display (Front of Book)

Marketplace (Back of Book)

Full Page

Half Page

$3100

Quarter Page

$1550

$6200

10. Ad Placement

5. Frequency

Issue 1

Display ads are interspersed in the front of the magazine. Marketplace ads appear together in a branded “spotlight” section at the rear of the magazine. Ad adjacencies are available in the following sections, on a first-come, first-served basis. Adjancies may appear before or after a specific section, and are not guaranteed to appear on an opposing spread.

TeleScope Section (2) Tele-Mental Health (1) Tele-Dermatology (1) Tele-Geriatrics (1) Tele-Pediatrics (1) TeleTech Section (2) Contact TeleVision Section (2) Diana London Features (1) Diana@telemedmag.com 929.888.6694