OUR STRENGTH IN NUMBERS
THE ELLIMAN ADVANTAGE Established in 1911, Douglas Elliman has grown to become the nation’s fourth largest real estate company, with a current network of more than 7,000 agents in over 110 offices.
OUR PLAN
S E L L I N G
elliman.com © 2017 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.
150 EL CAMINO DRIVE, BEVERLY HILLS, CA 90212. 310.595.3888
Y O U R
H O M E
elliman.com
PHASE ONE
PHASE TWO
PHASE THREE
PHASE FOUR
DEFINING SUCCESS
L I S T I N G D E TA I L S
INTRODUCING THE PROPERTY
ESCROW PROCESS
Outlining Your Objectives
Finalize Documentation and Contractual Agreements
Launching the Marketing Plan
Execute the Contracts
What is Your Motivation to Sell?
Complete Any Property Improvements
Creating the Perception of Value
Complete Disclosures
What is Your Timeline to Move?
Engage Staging Consultant
Attracting and Qualifying Potential Buyers
Meet Deadlines and Contingency Periods
Where are You Moving?
Engage Photography and Media Professional
Showing the Property
Fulfill Duties and Responsibilities
What is Most Important for You?
Organize Trusted Advisor Meeting
Monitor Interest
Introductions to Teles Relocation Concierge
Define Launch Timeline
Weekly Reports, Updates, and Communication Strategy
U N D E R S TA N D I N G T H E M A R K E T
Respond to Changes in the Market Place
CLOSING
Market Dynamics: Macro v. Micro
M A R K E T I N G P R E PA R AT I O N S
Market Forces: Supply and Demand
Property Launch Collateral
N E G O T I AT I N G S T R AT E G I E S
Final Documentation
The Numbers: Trends and Metrics
Traditional Advertising
Procure Written Offers
Closing and Celebration
Analysis of Active, Pending, and Sold Transactions
Digital Marketing Plan
Qualify and Analyze the Merits of Each Offer
Personal Timing and Seasonal Considerations
Social Media Strategy
Strategically Respond to Offers
WORKING TOGETHER AGAIN
Broker Network Exposure
Negotiate to Optimize Price and Terms
Staying in Touch and Keeping You Informed
Y O U R H O M E : S T R AT E G I C P L A N N I N G
Open House Strategy
Multiple Offer Process and Back Up Offer Strategies
Second Homes and Investment Properties
Outline Features and Benefits
Direct Mail and Community Approach
Providing Resources
Determine Key Differentiators Based on Active Inventory
Teles Cross Marketing
Feedback, Testimonials, and Referrals
Establish Target Market and Buyer Profile
International Buyer Strategy
Create Profile-Based Buyer Attraction Strategy
Events and Public Relations
Transitioning From the Property
PHASE ONE
PHASE TWO
PHASE THREE
PHASE FOUR
DEFINING SUCCESS
L I S T I N G D E TA I L S
INTRODUCING THE PROPERTY
ESCROW PROCESS
Outlining Your Objectives
Finalize Documentation and Contractual Agreements
Launching the Marketing Plan
Execute the Contracts
What is Your Motivation to Sell?
Complete Any Property Improvements
Creating the Perception of Value
Complete Disclosures
What is Your Timeline to Move?
Engage Staging Consultant
Attracting and Qualifying Potential Buyers
Meet Deadlines and Contingency Periods
Where are You Moving?
Engage Photography and Media Professional
Showing the Property
Fulfill Duties and Responsibilities
What is Most Important for You?
Organize Trusted Advisor Meeting
Monitor Interest
Introductions to Teles Relocation Concierge
Define Launch Timeline
Weekly Reports, Updates, and Communication Strategy
U N D E R S TA N D I N G T H E M A R K E T
Respond to Changes in the Market Place
CLOSING
Market Dynamics: Macro v. Micro
M A R K E T I N G P R E PA R AT I O N S
Market Forces: Supply and Demand
Property Launch Collateral
N E G O T I AT I N G S T R AT E G I E S
Final Documentation
The Numbers: Trends and Metrics
Traditional Advertising
Procure Written Offers
Closing and Celebration
Analysis of Active, Pending, and Sold Transactions
Digital Marketing Plan
Qualify and Analyze the Merits of Each Offer
Personal Timing and Seasonal Considerations
Social Media Strategy
Strategically Respond to Offers
WORKING TOGETHER AGAIN
Broker Network Exposure
Negotiate to Optimize Price and Terms
Staying in Touch and Keeping You Informed
Y O U R H O M E : S T R AT E G I C P L A N N I N G
Open House Strategy
Multiple Offer Process and Back Up Offer Strategies
Second Homes and Investment Properties
Outline Features and Benefits
Direct Mail and Community Approach
Providing Resources
Determine Key Differentiators Based on Active Inventory
Teles Cross Marketing
Feedback, Testimonials, and Referrals
Establish Target Market and Buyer Profile
International Buyer Strategy
Create Profile-Based Buyer Attraction Strategy
Events and Public Relations
Transitioning From the Property
OUR STRENGTH IN NUMBERS
THE ELLIMAN ADVANTAGE Established in 1911, Douglas Elliman has grown to become the nation’s fourth largest real estate company, with a current network of more than 7,000 agents in over 110 offices.
OUR PLAN
S E L L I N G
elliman.com © 2017 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.
150 EL CAMINO DRIVE, BEVERLY HILLS, CA 90212. 310.595.3888
Y O U R
H O M E
elliman.com