LEAD GENERATION B2B MARKETING DATABASE MARKETING
AN AMERICAN LEAD GENERATION SERVICE WITH PROVEN RESULTS Excelling in the art of turning prospects into sales leads, launching successful business-to-business marketing campaigns and providing top-notch business data services with the most insightful and accurate business lists!
LEAD GENERATION If generating leads is critical to your business’ success, then you’ve come to the right place. Our lead generating systems and solutions will provide your sales people with more qualified sales leads, allowing them to focus on closing sales, which will subsequently increase your ROI. From appointment setting to response management to lead nurturing, we handle everything necessary to fill your sales pipeline with highly-scored, pre-qualified leads. Our lead management and lead nurturing processes will ensure that no leads fall through the cracks and that all potential customers are handled with the care and attention necessary to bring them to the finish line of your sales cycle.
B2B MARKETING Our B2B marketing services consist of direct marketing and digital marketing strategies that have been refined and polished to ensure outstanding results for our clients. We offer direct mail marketing and follow up with every recipient to begin the process of turning prospects into strong leads. Our email marketing and telemarketing services will exponentially increase your chances of getting in touch with important decision-makers as well as build interest in your products or services. Our telemarketing professionals are educated, thoroughly trained and very friendly, allowing them to build trust and create a human connection with potential clients.
DATABASE MARKETING To top off our expertise with marketing and lead generation, we are also a leading force that provides customized, accurate business lists to use as a foundation for generating business leads. Because our data has a 94% accuracy rating, you will spend less time and money and see an increase in your ROI. Our database marketing services don’t end there. We specialize in data management, programming, cleansing and appending to ensure the best data solution possible. We can also assist you with launching your call center and CRM systems. Let us put our 20+ years of experience with database marketing and data management to work for you!
TABLE OF CONTENTS LEAD GENERATION 1 Sales Lead Generation 2 Appointment Setting 3 Lead Management 4 Lead Nurturing
B2B MARKETING 5 Automate Marketing 6 Direct Mail Marketing 7 Email Marketing 8 Telemarketing
DATABASE MARKETING 9 Business Lists 10 Data Management 11 Call Center Services 12 CRM Systems
SALES LEAD GENERATION What is Lead Generation? ead generation is the first step of the sales process. The
L objective of our services is to generate inquiries from prospects, then convert them into pre-qualified, high-quality business. When a salesperson has a lead that meets the minimum requirements, has a sufficient budget, and has a want or need for the product or service, the probability of closing the sale increases tremendously.
How Can American Lead Generation Help? American Lead Generation will market your product, service or brand using different avenues of marketing techniques such as direct marketing and digital marketing. Our job is to take a large pool of potential customers and narrow it down to prospects that are qualified and ready to buy. We will save your salespeople the hassle of contacting uninterested, unqualified prospects from an unfiltered list of business prospects. This allows you to cut your sales expenses significantly and increase your return on investment (ROI).
Why Do I Need a Lead Generation Company? Win/Win Situation for Both the Buyer and the Seller Lead generation creates a situation where the buyer can request information from several businesses that offer the product or service that they are looking for, and the seller is given an opportunity to pitch their product or service to an interested party who has provided permission to be contacted.
Higher Conversion Rates Pre-qualified prospects are far more likely to convert than cold contacts.
Proven Strategy for any Business
Current trends are predicting that lead generation will become even more widely-utilized by businesses in the future.
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APPOINTMENT SETTING LOAD YOUR SALES PEOPLE’S CALENDARS WITH QUALITY APPOINTMENTS ow profitable would your business be if your sales professionals could
H devote the majority of their time to meeting face-to-face with
decision-makers, demonstrating how your services or products can solve their problems? Your obstacle is getting in the door and receiving a tiny piece of a busy executive’s time. If you could just find the answer to this dilemma, you could significantly affect your business’ success.
Appointment Setting Services Our business enhancement professionals have a tried and tested performance history of lining sales calendars with prosperous appointments that convert into fully fledged sales opportunities. We have been setting appointments for business-to-business companies for over a decade. Effortlessly delegate your appointment setting duties to our specialists.
What American Lead Generation Can Do For You Build and develop the campaign. Designate a group of specialists that are dedicated exclusively to your project to act as if they were a part of your business. Carefully groom the business enhancement professionals on your industry, markets, services and products, and supply crucial talking points. Climb up and over barriers to get a hold of your prospective customers and add the personal touch of a human connection to your marketing strategy. Personal interactions are the most influential component of an executive’s purchasing decision.
Prepare the prospect for a face-to-face sales call by generating an interest to discover more about how your services or products can be valuable. Schedule the appointment. Track, observe and refine your campaign for maximum results. With every call, we discover additional information. In keeping with market intelligence and diving deep into the metrics and analytics, we uncover what really works and what needs to be changed or improved.
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LEAD MANAGEMENT ENHANCE SALES EARNINGS WITH THE HELP OF OUR SALES LEAD MANAGEMENT SOLUTIONS Manage Your Leads for Greater Closing Rates re you familiar with the path that your leads travel through in your sales
A funnel? If not, there is a chance that your hard-earned leads will fall through the cracks, and you’ll be drawn into the all too common business-to-business marketing predicament of endlessly directing your focus on filling the peak of the sales funnel with leads and never achieving sales success. By adopting a sound lead management solution, which specifies how you’ll work with leads from creation to close, as well as handling the leads throughout each phase to guarantee that there are no human mistakes or latency. You’ll have the ability to greatly enhance your return on investment for your lead generation tasks, decrease the time-span of your sales cycle and convert more leads to sales.
Lead Management Makes for a High Performance Sales Funnel Powered by our years of practical experience performing with and positioning sales and marketing teams, we’ll assist you with boosting the sales outcomes from your leads. We will assist you and your team by: Recommending steps to obtain leads, inform leads and build interest from leads Generating a shared sales and marketing understanding for “qualified” leads Identifying how you should complement your prospect’s buying cycle with your sales cycle Implementing lead-filtering guidelines, the standards for grading, prioritizing and disqualifying your leads, which guarantee that you predictably supply the most desirable prospective clients to your sales people
Detailing the data to be included in qualified leads and additionally how they will be routed to sales people, associates, dealers and distributors Establish a timeline for each and every single phase in the sales process that necessitates actions Determining how “not ready yet” leads will be nurtured until they are ready to purchase Determining how leads will be tracked, measured and reported so you can greatly enhance your success rates
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LEAD NURTURING The Never Ending Cycle of B2B Lead Generation o you sense that you’re struggling to keep pace with a never-ending cycle
D of lead generation? You most likely are generating more leads, but if you’re like the majority of B2B marketers, you’re still not sustaining your salespeople’s growing demand for qualified leads.
that are efficient with lead nurturing “ Businesses generate 50% additional sales-ready leads and reduce their costs by 33% ”
Ready-To-Go Lead Nurturing Services Our lead nurturing services are a turn-key solution to prevent leads from falling through the cracks of your sales pipeline, generate more sales-ready leads, and boost your conversion rates. We provide:
Relationship Building With a Personal Touch
Creating Valuable Content
We concentrate on building trustworthy relationships by reaching out to prospective clients on a humanized, emotional level. This helps us build a real connection, and earn credibility.
We’ll research your target market to uncover the questions decision-makers are wanting information about. We use this research to generate blog posts, e-books, white papers and more to be used in the nurturing process..
Personalized Nurturing Email marketing on its own cannot nurture requirements in a personalized fashion. We nurture with welcoming, well-informed two-way phone conversations – not scripted calls or one-size-fits-all strategies.
Evaluate, Assess, and Enhance Campaigns
Multi-Touch Campaigns Increase Success
Trustworthy Experts
Although the effectiveness of great conversation is the pillar of our nurturing services, we also incorporate email marketing and important content into our nurturing program to increase success.
Our seasoned, qualified business enhancement experts are mature enough to give full attention to the prospect’s needs and become their reliable consultant.
Everything that we do is supported by customer relationship management (CRM) and marketing automation systems that make it easy for us to evaluate, assess, and enhance strategies.
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BUSINESS LISTS CREATE MORE BUSINESS LEADS WITH ACCURATE, TELEPHONE-VERIFIED BUSINESS DATA hether you are prospecting for sales leads, sifting through business information to cull out a viable target marketing list, or seeking to leverage competitive intelligence in your market sector, American Lead Generation has a solid array of sales leads databases needed to create your customized business lists.
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We currently manage a database of over 1,400,000 businesses, updating daily to ensure the utmost in accuracy. We not only maintain one of the most complete North American databases but by developing and maintaining advanced software applications, we are able to eectively isolate new markets on our client’s behalf.
Benefits of Our Business Lists Great source of sales leads for sales prospecting and/or tele-selling campaigns Excellent resource for direct mail or any direct marketing campaigns Locate alternative suppliers, manufacturers or distributors for your products Research new products, new markets or current competitors for your business Find alternative customers, replace lost clientele and grow your business
We Can Customize your List Based On: Business Name Mailing Address City/Town Zip Code/Postal Code State/Province Telephone/Fax Number Contact Name of Key Executive
Gender of Key Executives Estimated Sales Volume Primary Type of Business (SIC) Secondary Types of Business (SIC) Years in Business Estimated Number of Employees Professional Specialties
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DATA MANAGEMENT A DATA MANAGEMENT SOLUTION DESIGNED JUST FOR YOU Inaccurate Data is Useless n this modern data age, to have invalid or incorrect data is virtually unnecessary. The only issue remaining is whether to pay or not for the updated data, discard or archive it and focus your eorts on the customers/prospects that you know exist.
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No matter how up to date your customer prospect database is, as soon as someone moves, the database is out of date. At America Lead Generation, we update our databases daily. In the U.S. this can average to be 10,000 records per month!.
Data Cleansing & Hygiene Services Mistakes can happen with any of your databases and can cost you losing business. This happens usually when data and databases are not organized and updated regularly. Fortunately, there are ways to avoid this from happening. Data cleansing services provide the answer for the anomalies found in data and databases.
We Can Help Fuel Your Success American Lead Generation is a leading provider of data appending and marketing mailing lists. We also diligently work hard to present total solutions to dierent companies for their sales leads, marketing programs, acquisition and growing their business. Web database development & programming Intuitive online data entry systems Business reporting applications Sales representative support
Search engine optimization Design database interface Maintaining workflow Data migration
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CALL CENTER SERVICES CALL CENTER SERVICES AND SYSTEMS THAT GENERATE SUCCESS Develop a Call Center that Services All of Your Requirements etting up a new call center is a massive undertaking. You will need to give
S some thought to the overall picture: your vision, goals, and strategy.
Furthermore, you need to drill down into the specifics to discover methods for keeping expenses to a minimum while maintaining productivity at a high level, increasing revenues; making sure that prospects, leads and clients are managed with care and attention. You will need to employ, establish, and sustain top notch, talented sales people, and much more.
Our Call Centre Services and Solutions Produce a High Performance, Organized Design
Coaching, Evaluating and Enhancing
We begin with your business model, your mission, your goals and your vision with the sales or business enhancement side of your company. We develop a process for how sales leads will move through your sales cycle. Next, we work hand-in-hand with you to identify, definitively, the positions and duties in your business and how employees in those positions will work as a unit to optimize and boost success.
The right people to hire are the ones who have a huge appetite for success. We assist you with providing them with all of the tools necessary to facilitate them in achieving their objectives. That means frequent reviews on the tasks and procedures that they are executing correctly and their potential for improvement.
Discover the Key Strategies to Effective Hiring
Seamless operations and powerful solutions will make your agents even more confident. This will allow them to adhere to your established best practices, such as recording important insight and following up on all sales leads promptly. To generate the best solution for you, we will:
Employing the most suitable individuals is crucial for achieving success because representatives will, in all probability, be the initial point of contact, representing your business to your prospective customers. We’ll provide you with direction on how to: Evaluate and meet with the correct individuals Provide a viable compensation plan Establish a great atmosphere for working Bring about amazing, qualified employees
Procedures and Solutions
Inform you on strategies for new call centers Enhance systems that have seen an advancement Evaluate whether or not you’ve gotten too big for your current operations and systems
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CRM SYSTEMS A QUALITY CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM HELPS TRACK PROSPECTS AND LEADS, AND INCREASES SALES CRM Systems: Obtain the Insight You Require to Boost Sales y utilizing a customer relationship management (CRM) system, you can facilitate a guaranteed method to increase sales and enhance operational performance. A CRM system is a practical, inexpensive means for capturing and storing sales leads, prospects, and customer information in a single system. It makes it possible for you to provide phenomenal service, raise customer satisfaction rates, reinforce customer loyalty, and scale your company.
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Identify a CRM System That Fits Your Business There is a large variety of CRM system options out there. American Lead Generation can assist you to find the perfect CRM solution and tailor it to: Fulfill your business’ goals and objectives Function seamlessly with your current systems and software Enable you to increase the possibilities that already exist in your sales pipeline
With Our CRM System, You Will Be Able To: Monitor Marketing Campaigns
Produce Reports with the Push of a Button
Discover how well your campaigns are generating leads and whether or not the leads are converting into sales.
Generate custom-made reports for your sales and customer service teams by selecting the important performance indicators that you require.
Get An Organized View of Your Sales Pipeline
Access Your Data At Your Own Convenience
Obtain immediate insight for open, closed, and lost sales opportunities.
Generate Accurate Projections in No Time
Due to the fact that our CRM solutions being web-based, you can drill down into your account specifics, sales no matter where you are.
Diagnose market trends & produce accurate forecasts
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AUTOMATE MARKETING MARKETING AUTOMATION IS AN EFFECTIVE METHOD TO OBTAIN AND NURTURE LEADS icture having the capability to obtain leads with the click of a mouse, segment your
P database, and nurture leads with pertinent information. This individualized marketing strengthens trust and engagement, and leads you down the path to more sales. When marketing automation is developed properly, it prevails over repetitious marketing tasks and encapsulates valuable pieces of insight about leads and campaigns.
Develop a Procedure and Automate Everything Prior to automating your marketing, you will need a map of the emails, phone calls, and material you’ll present to leads. Every thing you do is formulated around your leads’ behaviour. We will assist you with planning a system for prosperous lead capture and nurturing.
Nuture Your Leads With Superb Content
Give Importance to Leads Using Lead Scoring
We will analyze your target audience, discover what causes them to move, and determine the questions they have and the content they wish for. With that information we will develop enticing and creative content that will push your marketing machine to high gear.
Certain leads have more potential to purchase based upon their business size, industry, and other demographic considerations. Marketing automation will make it effortless to grade your leads and focus on those with the greatest potential.
Nuture Leads Using Email Marketing 50% of your leads won’t be prepared to purchase immediately. Therefore, we nurture them with emails that respond to their inquiries. As soon as leads convert to customers, we systematically put them on a distinctive track to strengthen commitment.
Take Care of Your Database We can host and maintain your database. All the significant data about your contacts, such as how they’ve communicated with your business. Also, we can filter and organize the data for tailored campaigns centered on interests and behaviour.
Improve Campaigns With Incredible Analytics We use analytics to identify which lists, webinars, emails, landing pages, and content are generating success. This allows us to modify and enhance campaigns promptly when we notice patterns and trends.
Boost Success From Web Events We’ll increase success from your web events by automating invitations, reminders, and much more. We will follow through with communications suitable to particular market niches centered on the webinars in which they’ve taken part in.
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DIRECT MAIL MARKETING BOOST RESPONSE RATES USING DIRECT MAIL MARKETING ALONGSIDE EMAIL AND PHONE FOLLOW-UPS! Personal Touch Will Heighten Your Rate of Success f your intent is to contact executives and upper-level managers with direct mail and email marketing, you have a challenge. They’re busy individuals. They may read and become intrigued with what you have to offer, but don’t have the time to call you. Therefore, to boost your campaign response-rates, you will need to be proactive, add a personal touch and follow-up with specialized telemarketing.
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Email and Direct Mail Lead Follow-up Solutions We follow up direct mail campaigns with finesse, using the practices we’ve enhanced and optimized for the last 10 years, maximizing the results for every marketing dollar you invest. Our business enhancement professionals will call your leads after you’ve sent them direct mail or an email. The outcome is that you’ll differentiate yourself from the market, and when the moment arrives to actually purchase, your prospects will consider your business first and foremost. We’re going to: Remind decision-makers of your direct mail item or marketing email and strengthen your message Accumulate insight with regards to your lead’s obstacles, interest and schedule an appointment to purchase Incorporate the personal feel of person-to-person discussions that develop confidence and familiarity
Powerful Solutions and Skilled Experts Produce Great Results American Lead Generation is depended on by its major valued clients to generate success. That’s due to the fact that our professionals are knowledgeable and eager to absorb new information, and are rooted in your market, services, products and competition prior to making the phone call. We don’t operate using scripts. They have person-to-person, organic discussions. Our seasoned professionals propel your marketing campaign and operate as part of your business. All in all, committed representatives will be concentrated on your venture exclusively.
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EMAIL MARKETING OUR EMAIL MARKETING CAMPAIGN SERVICES WILL GENERATE THE RESULTS YOU NEED FOR SUCCESSFUL BUSINESS GROWTH Email for Inexpensive, Individualized Marketing mail marketing is an affordable, traceable means to connect and keep your company
E name in front of prospects, clients, and partners. When you individualize, evaluate,
and enhance campaigns, you can generate top-notch returns. To be prosperous, you need email marketing experience, tried and tested strategies, and sophisticated systems. That’s how we can serve you.
Email Marketing Services That Generate Great Results Utilize email for new product releases, announcements, surveys, webinar/event promotions, newsletters, prospecting, and nurturing campaigns. We create a plan of action for providing appropriate, innovative, and well-timed content to your potential clients via email.
Montioring and Measuring Results
Render Conversions Effortlessly
We’ll monitor the amount of emails that are sent and read, the actual number of readers who click through to your landing page, and which links they click on.
We utilize mail consolidation and list segmentation to personally tailor messages and maximize response rates. By separating and focusing your emails, you’ll have the option to send significantly less messages to each person on your list.
Enhance Campaigns Using A/B Testing We’ll test one email against a control (your best performing email) to identify which call to action drives potential clients to click through to your landing page.
Set up Delivery Times for Optimum Engagement
Maintain Email Lists and Keep Them Clean
Respond Right Away for More Conversions
We set up guidelines to eliminate bounced emails from your list, so you can maintain high delivery rates. We’ll combine and flush lists, to prevent duplicate emails from being sent.
We have the capability to test delivery times, determine which times are most effective, and deliver your emails at that time.
The moment a prospective customer opens your email and/or clicks through the email, our higher level system notifies our business enhancement experts to respond immediately when the lead or prospect is in search of answers.
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TELEMARKETING TELEMARKETING SERVICES FROM A TRUSTED NAME Get a Hold of Important Decision-Makers hen American Lead Generation’s expert business enhancement professionals make a phone call for you, you can exponentially increase the probability of getting a hold of important decision-makers, scheduling appointments, and closing sales. We recognize the formula for achieving success with telemarketing in a corporate world that has been overwhelmed by phone calls and developed strong defenses.
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Why Use Telemarketing Services? The people who conduct your telemarketing phone calls are a reflection of your business. With that being said, it’s critical for you to have skilled sales agents who are educated, trained, and friendly. Our professionals handle world class clients every day. We will ensure that they’re trained and fully knowledgeable when it comes to your services, products, market, and competition before they start a telemarketing campaign. We will incorporate a personal touch to your campaignand convert your current client wish list into future revenue generators.
We have proven that we can: Analyze businesses and significant players so that we understand the business and the market prior to ever picking up the phone. Navigate over the voice-mail trap. Recognize and overcome the barriers, build rapport gatekeepers, and strengthen confidence so that they gladly put us through to the important decision-makers.
Connect with decision-makers and influencers in unscripted, two-way discussions that center on them, provide quality information, and keep them interested, talking, and inquiring about more. Overcome objections and schedule appointments. Discover something new on each and every call – intelligence that assists with building a smoother path to closing the sale.
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