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*** Harry Markel
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Jamie Hayes jamie@jhayes.com
S out he r n E x p o su re
Souther n Exposure magazine is an online publication of SEPPA and is published monthly. Editor V ictoria Kelly vkelly@SEPPAonline.com 919.818.0726 Ad Sales & Business Manager Rick Gibbons ExecutiveDirector@SEPPAonline.com 336.687.1943
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*** Cindy Strickland Jackson Koontz
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*** Stephanie Adams Robert Holman
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*** state president SEPPA representative
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2016 Lamarr School 4-Day Classes Registration Opens March 1, 2016 www.lamarrschool.com Contact John Herrel at (803) 420-3660 for more Info
Class Dates: September 18-22, 2016 Location: Columbia, SC
Register March 1st - April 30th - $499 Register May 1-August 31st - $599 Installment Payment Plans Available
Tim Kelly
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Creating and Marketing Today’s Fine Art Portraiture
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The Lamarr Williamson School of Photography is a PPA Affiliate School.
First Look: Using iPad Pro with in-person SAles Victoria Kelly
Let’s say you’ve just purchased an iPad PRO and want to use it in your studio when you’re conducting an in-person sales session. And let’s say you use ProSelect to maximize each and every sales session. Let’s also say you have a really fast WiFi connection in your studio. On your computer AND the iPad PRO you’ll need Air Display Host (computer) and Air Display (iPad PRO) which I got through the app store. I did a newborn session and the client was coming into the studio to view images. As luck would have it my large studio television was not working properly and I had to come up with a solution quickly. My studio price list was already loaded into iBooks as a PDF. I installed Air Display Host on my MacBook Air and Air Display on the iPad PRO and set the PRO to auto-connect with the host software was active on the computer. The images were already in ProSelect and the album was stored on the computer desktop.
Now…if you’re going to try this…I recommend you share with your client that you’re doing something new and ask them for feedback. I started the PRO version of Air Display which connected to the computer. Then I opened the ProSelect album of newborn images which showed up on the PRO. My client could double-click and immediately see the studio price list. I was ready. The sales session was a huge success. We narrowed down to favorites as I usually do and then did side-by-side comparisons. The one thing my client loved was being able to zoom in to see facial expressions and then go back to seeing all the images together. They also liked being able to see the studio price list with a double click AND seeing me drop items into the shopping cart as they made their selections. You should be aware that the client cannot select an image from the PRO and have it display on the computer—so you are totally in control of the sales session from beginning to end. Frankly, I was surprised that my client was so taken with the display on the PRO so I tested it a second time with another client and got the same reaction. Now…will the PRO completely replace how I conduct in-person sales? Probably not but just think of the possibilities—in-home sales, location sales…all are possible and completely doable with the computer/PRO combination. Happy selling!
COMPETITION CHAOS Christine Walsh-Newton, M. Photog., Cr., CPP, EA-ASP It is the morning after the 2nd day of PPA's 2016 Southeast District competition, I”m sitting in front of my computer, waiting for the start of the PP of South Carolina competition and my own state, Ohio, had their competition last week. It's been a few weeks of very intense work with extreme highs and lows. It is a condition I like to refer to as “competition chaos” and at times, it can be fairly unbearable. We angst over our choices, we angst over the process of prepping our entries, we angst over the prints when they come back from the printers, we angst over the results, we
angst over trophies and we angst over the judges. Competition Chaos can be fairly stressful, so here's a few helping hints to bring some Wootness back into play. 1. Own your angst There's a whole lotta angst going on.... And one thing I notice a lot, is the extreme unwillingness for folks to own their own angst. Sometimes... and if we're honest... MOST of the time... we can pinpoint exactly why an image didn't do as well as it should have. We rushed through the retouching. We waited until the last minute. We submitted something we sold to a client that could have used some extra work. We entered an image with some technical flaws that we hoped the judges wouldn't notice. We did not prepare. In some way, we were at fault. Sometimes all the angst fingers are pointing right back at us and we have to own the reasons why our results were not what we'd hoped. Starting now, just suck it up and own it. You caused some of your own issues in competition, and that affected your results. Got that? Let's own it, get over it and move on. 2. Continual improvement is your friend Sometimes we really did try our best and we just aren't capable of better work. Today. Go ahead and feel bad. Today. And then tomorrow get your sweet bippy out there and figure out what you need to improve on and start working for it. You should be watching the competitions, or listening to them, or purchasing critiques, or chasing down judges in the hallway (please don't tackle them, some of them are
delicate creatures) – something, ANYthing in order to get some feedback on what you can do to improve your work. Then do it. Just shut up and do it. Do not complain, do not argue, do not give excuses as to why it can't be done. Just do it. Seriously, yeah, that was harsh – but it's truth. Don't waste time talking about the positives and looking for a lot of reinforcement. Those that excel in superior ways do so because they took nothing for granted and put their nose to the grindstone and they worked. Hard! Competition comes easy to no one. Every time you compete, you should look for a lesson to take away from the experience. For one whole competition year I focused on posing hands because that's what I was getting critiqued on. Right now I'm working on learning how to light black backgrounds because I have a tendency to make them unlit super-dark black holes with no depth. There is always SOMEthing you can improve on. If you've gotten to a point where you think you're at the top of your game, we probably need to chat. 3. Get a little more organized Since almost every single competition friend I have has this issue – I'm just going to assume you may have an issue with it, as well. Yes, we are artists. And for some reason, all the artists I know, across all mediums (this isn't just a photography thing), have this thing about deadlines. I don't know what it is, I have it as well, it's almost like I'm Scarlett O'Hara saying “O fiddle dee-dee! I'll worry about that tomorrow!” We put them off and put them off and put them off. Yeah, and I'll just be straight up with you, I don't think it's working all that well... Maybe a little bit of time management would be helpful.
One of the activities I do with each mentoring student is to create a competition timeline for them. We set goals as to what competition(s) they will be entering and how many images need to be brought to competition-readiness over the next few months. The timeline is filled out with competition deadlines to keep us organized and then we schedule sessions and projects to complete in order to reach our entry goals in a timely manner. I encourage each of you to prepare a similar calendar as well. List the images that you already have finished. Keep track of everything you are doing for each competition. Figure out your entry dates as well as the dates that cases are due, because sometimes those are different. If you are a print artist, make sure you allow enough extra time to submit test prints to your lab before ordering your final prints. And make sure you allow extra time to order reprints if, for some reason, you receive a lab print that you are not happy with. As we progress through the remainder of the competition season, I wish you much Wootness, but if you want to make sure you get a pretty hefty dose of it, I recommend you follow the above steps. Peace, Love & Merit Scores, Christine
Christine is a portrait photographer and owner of Gallery C in Dover, Ohio. She is a co-author of “The Daily Book of Photography” and authors “Wootness: The Big Girl and Guy’s Guide to Starting a Photography Business.”
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