FRIDAY, July 4, 2014
TEMPLE DAILY TELEGRAM / 1
TempleTX.org
JULY • 2014 Giving Temple’s Emerging Leaders EvEnts CalEndar a Seat at the Table BUSINESS NETWORKING BREAKFAST Wednesday, July 9 6:45 am Sponsored by:
Wildflower Place
Luncheon Monday, July 14 11:45 am - 1:00 pm Hilton Garden Inn
BUSINESS AFTER HOURS Thursday, July 24 5:00 pm Sponsored by:
AUG • 2014 BUSINESS LUNCH Tuesday, August 5 12:00 pm Sponsored by:
BUSINESS NETWORKING BREAKFAST Wednesday, Aug. 13 6:45 am Sponsored by:
ee it Up!
Golf party & auction
Thursday, August 21
5:00 pm, Wildflower Country Club
6th Annual Chamber Classic Golf Outing Friday, August 22
WILDFLOWER COUNTRY CLUB
By: Katie Smith, Temple Chamber of Commerce
As a result of the desire to engage the next generation, the Commerce. “Having done this elsewhere, there’s a very positive Temple Chamber of Commerce has been in the process of benefit of incorporating the ideas, thoughts, hopes and desires developing the “Emerging Leaders”, a new committee targeting of the younger population of the community and what they young professionals. The initial concept started from the Legislative Luncheon “Making “In working with the initial charter group, we Temple a Home for Millennials”, which was prefer to have this focused on community developpresented by the Chamber in June of last year. ment and growth by getting our younger leaders While the purpose of the luncheon was to identify areas of improvement for Temple to engaged in organizations such as United Way, the attract and retain young professionals, there Chamber of Commerce, Parks & Leisure Services and was also a need identified for the voice of that others where they can get a seat at the table and generation to be heard. where their opinion will be of value,” - David Nix, Rod Henry, President of the Temple Chamber of Commerce, also observed that 2014 Chair of the Board of Directors need while attending a focus group to determine what the community wants Downtown Temple to look like for future generations. “When you looked would like to see it transform into.” As they become organized and develop the concept, the around the table, you saw very few of that age group sitting there, talking, and providing input about what they think,” said Emerging Leaders are limited to a small group in order to work Henry. “It’s extremely important as you’re developing your com- through any kinds of issues that may come up. Eligibility will be munity that you have the input of all sectors, and as the limited to members of the Temple Chamber of Commerce, and other details such as age or involvement in the community are Chamber’s leadership looked at it, we saw a void.” Within 6 months, the Board of Directors had identified sever- being discussed by the group. Nix is confident that creation of this new committee will help al key individuals who began building the structure and role in time to introduce the Emerging Leaders at the Legislative ensure the relevancy of the Chamber as an organization. “We Luncheon “Action Reports” in December. In the presentation, realized that an element of our community had not been a goal of the group would be to become an avenue for young engaged or invited to the table to participate in planning what leaders to serve the community, which David Nix, Chair of the our area is developing into,” he said. “We have identified that eleBoard of Directors, believes should be one of their central func- ment as the Emerging Leaders, and are excited to support them tions. “In working with the initial charter group, we prefer to as they identify areas in which to serve our community.” have this focused on community development and growth by getting our younger leaders engaged in organizations such as United Way, the Chamber of Commerce, Parks & Leisure Services and others where they can get a seat at the table and where their opinion will be of value,” said Nix. “This way, it focuses on engagement of that age group in helping them develop the future of Temple, Texas, rather than becoming a social venue.” In order to be the voice of Millennials, it was decided that the Chair of the Emerging Leaders should also be on the Board of Directors during the year they are serving. This way, the next generation could provide input into decisions being made which would impact the future growth of Temple. This is a great value while developing the community, as Henry discovered by implementing the same concept in other Chambers of
2 / TEMPLE DAILY TELEGRAM
FRIDAY, July 4, 2014
MW Builders Presents the 6th Annual Chamber Classic Golf Outing The Temple Chamber of Commerce is proud to announce that MW Builders will be the Corporate Sponsor of the 6th A nnual Temple Chamber Classic Golf Outing.
On Friday, August 22, please join us at Wildflower Country Club for a day of fun, festivities, food, drinks and golf for our Chamber members! Teams and individuals are welcome. This year, the live and silent auction, which has typically been scheduled immediately following the golf tournament, will now take place on the Thursday evening beforehand as the “Tee it Up!” golf party & auction. This way, the entire membership is available to attend and golfers can relax once they are done with the course. For information on golf registration or sponsorships, contact Mikie Cummings, Director of Programs & Services, at (254) 773-2105 or e-mail mikie@templetx.org.
ee it Up! Golf party & auction
Thursday, August 21
5:00 pm, Wildflower Country Club
Presented by Corporate Sponsor MW Builders, as well as The David Nix Agency, Central National Bank and Jack Hilliard Distributing.
As a Chamber member, your success is our success. We are providing the opportunity for you to promote your business free of charge by donating 130 items for the Chamber Classic Golf Outing and/or 300 items for Hood Howdy. Bring your promotional items to the Temple Chamber of Commerce at 2 North 5th Street in Downtown Temple by Thursday, August 4, or for your convenience one of our staff can come by and pick up your items. Examples include coupons, gift cards, koozies, pens, notepads, water bottles, magnets, caps, etc. Please include a reference code on any coupons to identify Hood Howdy or Golf. For more information, call the Chamber at (254) 773-2105 or email Sheila Poling at sheila@templetx.org.
Hood Howdy August 7
Hood Howdy is Fort Hood's welcome for newly arriving soldiers and families. Approximately 1,200 people attend Hood Howdy to find out what Fort Hood, the surrounding communities and businesses have to offer. We are looking for 300 items as this is a great opportunity to be one of the first to reach out and welcome the newest additions to Central Texas!
V-Quest Office Machines & Supplies Printer Toner & Ink Supplies Office Supplies & Furniture Printer & Fax Hardware Printer Repair
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“Home of the Beautiful Vase”
Lemons & Lemonade Sale! Thursday, July 24th
Central Texas Delivery • Wire Service Available
1404 South 31st Street
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(254) 778-2242
FRIDAY, July 4, 2014
TEMPLE DAILY TELEGRAM / 3
Barbecue: A Favorite Summer Tradition in Texas By: Susan Howe, Friends of the Temple Public Library A favorite summer Texas tradition is barbecue or Bar-B-Que, or BBQ or Bar-B-Q. However you spell it, or whatever mouthwatering aroma comes to mind, it’s an all-time favorite. For almost half a century, local establishments have made Central Texas a barbecue mecca. Locally owned and operated, these barbecue establishments are truly family restaurants run by families for generations. In 1965, Clem Mikeska opened a small family restaurant in Temple and for almost five decades has been serving authentic Texas style barbecue and all the fixings. At age 84, Clem is still actively involved in the business. Now joined by his children, Anna, Angela and Stephen and six grandchildren, Clem Mikeska’s Bar-B-Q and Steakhouse is a third generation family-run business with locations in Temple, Belton, Cameron and Killeen. Catering services are available. Clem Mikeska’s original location, at 1712 S. 57th Street in Temple, boasts a new larger restaurant with a private meeting room and patio area. The extensive barbecue menu has been expanded for variety and healthier options including steaks, prime rib, grilled chicken, salmon, catfish, chicken fried steak, and other popular choices. Served cafeteria style until 4 p.m,. with table service after 4 p.m., diners can choose from a wide selection of entrees, homemade country-style side dishes, fruit cobblers, and fresh baked bread. Hours are 11 a.m. to 9 p.m. seven days a week. For more information visit clembbq.com. Johnny’s Steaks and Bar-Be-Que in Salado is owned and operated by father-son partners Johnny Bratton and Josh Bratton. Offering Southern hospitality in a rustic setting, Johnny’s specializes in mesquite grilled steaks and Texas pit barbecue. Johnny’s opened on March 25, 2002, and features hand-cut steaks, barbecue cooked fresh daily and recipes made from scratch. Other menu items include sandwiches and hamburgers, salads, shrimp, chicken, chopped sirloin, and chicken fried steak. The extensive breakfast menu includes everything from burritos and tacos, to steak and eggs and omelets. A banquet hall with seating for 100 and an outdoor area event area is also available. From April through October, Johnny’s Outback schedules concerts and special events. Located at 301 Thomas Arnold Road in Salado, the restaurant is open for breakfast, lunch and dinner from 7 a.m. to 9 p.m. Monday through Saturday. Sunday hours are 7 a.m. to 3 p.m. For more information visit johnnyssteaksandbbq.com. Schoepf ’s Old Time Bar-B-Que in Belton has been featured in several magazines as well as The Food Network and PBS. Customers choose from a variety of meats off the mesquite coal filled pit and have it sliced to order, then move inside to select from a variety of sides, drinks and desserts. The menu includes plates, sandwiches, meat by the pound and family packs to dine in or take out. Owned and operated by Ronnie and Stacey Schoepf for almost two decades, the newlyremodeled and expanded facility includes a rustic dining room, a large Backroom with fireplace, bar, television and internet access for special events for parties and the
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Backyard, an outdoor open area shaded by trees with a separate bar, stage area and dance floor for special events. On Thursday evenings from April through mid-August, the Texas Music Series presents live concerts in the Backyard. In addition to the regular barbecue menu, the restaurant recently began serving breakfast tacos and meat kolaches from 6:30 to 10 a.m. daily. Restaurant hours are 6:30 a.m. to 8 p.m., Sunday through Wednesday and 6:30 a.m. to 9 p.m., Thursday through Saturday. Catering for groups of all sizes is offered both on-site in the Backroom or Backyard or at off-site locations. For more information visit schoepfsbbq.com. Michna’s Bar-B-Que Restaurant in Waco, opened in 1988 by Bob Michna and later joined by son-in-law Greg Talasek, is a family owned establishment. The barbecue-only menu features seven meats in addition to a wide array of homemade vegetables and bread and banana pudding. Diners go through a cafeteria style line to select meats and vegetables, choose a plate lunch or opt for the full all you-can-eat buffet which includes a full salad bar, meats, vegetables and dessert. Located at 2803 Franklin Ave. at 28th Street, the restaurant has a rustic décor with one wall dedicated to John Wayne and an area featuring old country and western records and albums. Outside look for the sign with a big smokin’ gun shaped like a barbecue pit. Hours are 10 a.m. to 3 p.m. Tuesday through 10 a.m. to 8 p.m. Thursday through Saturday, 10 a.m. to 2:30 p.m. on Sunday. Closed Monday. Michna’s also offers catering throughout Texas for any size party of 25 or more. For more information call 254 752-3650. Established in 1976, Cyclone Corral BBQ in Burlington first opened as a country store but has become a popular destination for barbecue. Located at 1616 Farmers Road in Burlington about 10 miles east of Temple, it’s definitely worth the drive. The seasonal restaurant has limited hours, open only from 5:30 to 9 p.m. on Friday and Saturday evenings from April through October. Reservations are recommended for large groups and special events. Local catering is available. Platters of brisket, sausage and ribs, accompanied by home-made sides and desserts are served family style on long tables in the open air covered pavilion. For two generations, everything has been made from fresh ingredients and natural seasonings. The family run restaurant takes special pride in the homemade smoked barbecue sauce and secret recipes for ribs, beans, coleslaw and peach cobbler. The one-price menu includes the full meal of three meats and all the trimmings. For more information or directions visit cyclonecorralbbq.com or call 254 985-2317.
Johnnie’s Cleaners & Tailors HAPPY BIRTHDAY AMERICA! 3 LOCATIONS TO SERVE YOU
116 S. Main Downtown Temple 254-778-2408
2703 S. 37th Behind Mazzio’s 254-770-0355
Come In and See Why We Are Simply the Best. Major & Minor Alterations. We have quality seamstresses onsite!
No Appointment Necessary On Alterations, Completed in 2 to 4 days.
120 Royal St., Salado Springhouse 254-947-0747
4 // TEMPLE 4 TEMPLEDAILY DAILYTELEGRAM TELEGRAM
FRIDAY, January 3, 2014 2014 FRIDAY, July 4,
t i n t g u C E v n o e n b b t i s R
ESSES! N I S U B THESE G JOIN US IN CONGR ATUL ATIN
Berkshire Hathaway HomeServices Texas Realty: Meet the new face of real estate, integrating the modern technologies of business with the traditional principal of "knowledge is power." Located at 2005 Birdcreek Dr. #210 in Temple, Texas Realty offers a casual and professional "café style" atmosphere. Through the education of real estate and the strength and stability of their they provide Gym X:namesake, Located atBerkshire 2327 S. Hathaway, 57th St. in Temple, GymXthe is amost clean, optimal real estate advice, technology, and care! friendly, Berkshire and affordable results-oriented fitness establishment for Hathaway HomeServices Texas Realty - Good the whole family. Open allForday, every day! Their contact 20,000 Larry square&foot To Know.™ more information, facility offers over 65 pieces of cardio equipment in two Monique Pelham at (254) 702-3572 or areas, visit a cardio theater to watch movies while you work out, dim lit cardio www.ThePelhamGroup.com.
room with 65 inch TV’s, full body circuits, a functional core workout area, strength machines and free weights, VIP tanning rooms with top-of-the-line HEX tanning bed, a fully staffed Kidzone, personal All Gadgetsconvenient LLC training, parking and full restrooms with lockers and Dahill - A Xerox Aaron Dunham changing areas. Memberships are available starting at $9.95 per Company Todd Gibson 2807 W. Adams month.TX Corporate For more 510 N. Valley Mills Dr. #503 Temple, 76504 wellness programs also are available. information, contact Brittany Watkins at gymxspecials@gmail.com, Waco, TX 76710 (254) 774-1903 call 254 899-8420 or visit them (254)online 315-5421 at Electronic Service & Repair www.dahill.com www.gymx.com/join_temple.php
June New Members
Arthur J. Gallagher & Co. Lee Green 711 E. University Ave. Georgetown, TX 78626 (512) 373-0088 www.ajg.com Employee Benefits
Pop-Abilities: They are passionate about gourmet popcorn! Pop-Abilities has a variety of unique flavors, so everyone is sure to find something to love! Their familyowned is newly at 5349Located Honeysuckle Cinemarkstore Temple and opened XD Theatre: at 4501 S. #120 in Temple, which is located in the Westfield General Bruce Dr. in Temple, Cinemark celebrated the grand Marketplace. For more information, contact Amanda opening theatre 12 www.popauditoriums with Parkerofat their (254)movie 482-1797 or featuring go online to wall-to-wall and floor-to-ceiling screens, stadium seating, digital abilities.com.
sound and projection and a Cinemark XD Large Format auditorium. A state-of-the-art complex showing the biggest and best of Hollywood, Cinemark Temple and XD theatre is available for birthday parties, group rentals, church rental and special events. Advance tickets, giftTravis cardsWine andVideo showtimes are available at www.Cinemark.com.Travis For Wine more information, contact Michael 2012 Montscotia Lane Whitehead at 1075@cinemark.com or call 254-228-9961.
Copiers, Faxes & Laser Printers
Impressions by Criswell Father Daughter Dance Gary Criswell January 31 & February 1 118 S. Main Temple, TX 76501 Cyclone Corral BBQ 6-9pm (254) 770-1949 Brenda Mikeska Advertising Promotional Products 1616 Farmers Rd Frank W. Mayborn Convention Center Burlington, TX 76519
(254) 985-2317 Share an enchanted evening with your special young lady at the www.cyclonecorralbbq.com 15th Annual Father Daughter Dance. Dance and carriage ride Restaurants
Temple, TX 76502 (713) 878-4864 www.traviswinevideo.com Video Production Service
Wells Fargo Bank Charlotte Locklin 3407 S. 31st St. Temple, TX 76502 (254) 773-4958 www.wellsfargo.com Banks
FRIDAY, July 4, 2014
TEMPLE DAILY TELEGRAM / 5
June Renewing Members Accent Real Estate Services Altrusa International, Inc. American Bank of Texas Animal Medical Care Apple Creek Apartments Army Marathon Automax Hyundai Ave. M Alternator & Starter Baird/Williams Construction, Inc BCC General Contractor Bell County Beer Dist. Assn. Bluebonnet Electrical Services, Inc. Bob Mills Furniture Co., LLC Carter Bloodcare Christ Episcopal Church Covington Real Estate/ Terri Covington DanHil Containers
Don’t Miss It!
Hiroko K. DeLoach Emerson Construction Company, Inc. Ferguson Enterprises, Inc. First Central Texas Insurance, Ltd. First State Bank Central Texas First Texas Brokerage Company Fort Hood Family and Morale, Welfare & Recreation Gabrielle's Dynamics Plus, LLC Gogo's Frozen Yogurt & Cupcakes Goldman Electric Motor Company H E B Food Store #071 H E B Temple 2 Hillcrest Cemetery Homespec Hope for the Hungry House of Floors
IKON Office Solutions, Inc. Kids Against Hunger Central TX Langerman Foster Engineering Company Lift Truck Supply, Inc. McDonald's #12394 McDonald's #3011 McLane Advanced Technologies MF Construction Inc. National Mounted Warfare Foundation New York Life Insurance/ Ken Higdon Performance Foodservice ROMA Perry Office Plus Precious Pets Rabroker & Associates, P.C.
Rodney Dunn Co., Inc./ Guy Fowler Rotary Club of Temple RW Lone Star Security, LLC. Specialty Restoration of Texas Spherion Staffing Services State Farm Insurance/ Mitchel Davis Taco Cabana Texas A&M University Central Texas Tranum Used Cars Viron International, Inc. WhiteCo Construction Services, LLC Wildwood Apartment Homes Yank Sing Chinese Buffet
The Latest in Member News
Temple Machine Shop and Temple ISD Partner Following Chamber Luncheon By: Katie Smith, Temple Chamber of Commerce Temple High school students in cooperation with a local manufacturing company, Temple Machine Shop, Inc.(TMS) will have broader opportunities in the Central Texas workforce. This all came together as a result of a Secondary Education Luncheon, hosted by the Temple Chamber of Commerce last year. Michelle Fettig and her son Lester, have been working with the Temple Independent School District (TISD) to develop curriculum for students to graduate from a State of Texas approved Manufacturing Career Strand. Fettig stated the idea originated after, superintendent, Dr. Robin Battershell of TISD made a presentation to the Chamber and addressed questions. Her number one question was, “What is your biggest challenge as business owners?” Fettig stated that it was finding qualified applicants.” Dr. Battershell also talked about House Bill 5 and the 83rd Texas Legislative Session, which will allow school districts to offer students more business and industry career-related curriculum, allowing them to graduate with certifications in various courses. After the luncheon, Fettig and Battershell began communicating about the development of a state-approved Manufacturing Career Strand. TISD presented the required literature and queried TMS on practical questions of what it would take for a student to graduate laborready for manufacturing. “Lester has been instrumental in helping choose the courses,” said Fettig. “We also met with TISD’s Assistant Superintendent Dr. Bobby Ott and with their Career and Technical Education Department to create handson classes. Separately, an initiative to teach the students the “soft skills” was reviewed; items like timeliness, attendance, dress code and how to get along with other employees were highlighted.” The Temple Chamber of Commerce was the link in securing a critical missing component of the program; a $45,000 CNC Machining Center. Harry Macey, President of the Temple Industrial Foundation (TIF), first heard about the need while Dr. Battershell was leading a tour of various Temple schools for Chamber members. Macey presented the idea of funding the machine to the TIF Board of Directors and it was unanimously approved. The Manufacturing Strand will prepare students with key skills enabling them to fill the void experienced by local manufacturing companies for a highly-skilled workforce – “It’s
a win-win” Fettig says, “with the number of manufacturing jobs in Temple, students who choose not to pursue a college degree have the opportunity to stay local using their newly gained skills.” Fettig states, “This gives our kids an incredible opportunity while attending high school, providing them experience and knowledge that lasts a lifetime.” The Temple Economic Development Corporation recognized TMS’s efforts during this year’s Annual Industry Appreciation Awards, presenting them with The Corporate Partner of the Year Award. According to TEDC, TMS’s first-class commitment to the TISD partnership will positively impact students and the community long-term. Interested students toured TMS’s facilities gaining first-hand knowledge of their machines in operation. “These students got it! The look on their faces said it all; they now understood the connection between processes and an actual finished product,” affirmed Fettig. The Manufacturing Career Strand will be in effect starting this August with the 2014’15 school year. It promises to create exciting new futures for both students and Temple employers.
MW Builders Selected for Local Wilsonart Project
As Temple continues to grow, two prominent Chamber members have partnered together for a major construction project. Wilsonart selected MW Builders as the Construction Manager of their Wilson Center, which is a new executive office building that will be constructed alongside an addition and renovation to existing facilities at Wilsonart’s Temple North Campus. MW Builders is proud to partner with STG Design on the project, which includes a Learning Center and new workspaces for employees and training. Both MW Builders and Wilsonart are active Chamber members that are headquartered in Temple, TX and promote business in the central Texas region. As Jason Evelyn, President of MW Builders, explained, “It’s thrilling for MW Builders to have a
Wilsonart assignment. For years MW Builders has had the desire to work with this great company that’s so important to Temple and the surrounding communities. We all feel like the MW Builders-Wilsonart team is a hard collaboration to beat.”
Wilsonart broke ground on the new U.S. headquarters building on May 28th. Wilsonart personnel and members of the community joined with STG Design and MW Builders for a ceremonial ground breaking to signify the beginning of construction activities on the new Wilson Center. MW Builders is a national general contractor working in today's fastest-growing sectors, and whose self-performing "Builders" take pride in being true craftsmen. They are Located at 1701 N. General Bruce in Temple, joining the Chamber when they became established in the community 25 years ago and have been great supporter over the years. It is always a benefit to employee-owned MW Builders and to Temple’s economy to have local partnerships on projects like the Wilson Center. With 156 employees, MW Builders is glad to keep those jobs local by working with a fellow member of the Temple Chamber of Commerce.
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Increase in Members Utilizing Free Upgrade The Temple Chamber's mobile website continues to be a success, having experienced huge growth from just 2 offers to over 50 different offers from local Chamber members over the past two months. Whether you're looking for entertainment, dining or any other service or product you need for your home or business, www.templetx.org/mobile has become the place to go. The website's audience is growing at an equally impressive rate. The new Resident MDs at Baylor Scott and White received welcome packets this Monday that included directions for accessing the great things offered by our local Chamber of Commerce members on the mobile website. Handouts advertising
FRIDAY, July 4, 2014 this service are being put up in member businesses and shown to the public at large as well. If you haven't had the chance to get your business added to the site yet, don't worry! A five minute meeting with Stephen Brown of the Temple Chamber of Commerce can show you how easy it is to advertise your business to Temple for free simply by being a member of the Chamber. Visit www.templetx.org/mobile to see some of the great things offered in Temple by your fellow Chamber members, and email Stephen at stephen@templetx.org or call him at the Chamber directly to get your business onto the mobile website at (254) 773-2105.
Submit Your Project Proposals to Leadership Temple Dear Chamber Members, Now that registration has closed for the 2014-2015 class, the Leadership Temple Board is gathering possible project ideas to present for this year’s progam. As you may be aware, each Leadership Temple class is required to complete a team project that will benefit our great town and its citizens. This not only promotes team work, dedication, and hard work, but also plants the seed for these class members to continue to be involved in our community long after graduation. We are so fortunate to live in a place that's sensitive to the needs of those around us. --------------------------
As leaders and volunteers in our community, we encourage you to submit a proposal about projects in which you are involved that you might like to have this year's Leadership Temple Class partner with.
-------------------------As the class explores options for their project, your proposals will be submitted for consideration from the class. To help the class make their decisions, the following items below should be addressed in the proposal:
• • • • •
Impact on our community Budget Timeline for start and completion Community partners Project sustainability
Thank you in advance for your time and consideration of inviting Leadership Temple to be a part of your project. Please submit your proposals by August 1 to the Temple Chamber, Attn: Katie Smith. H.B. Macey, President Leadership Temple hb.macey@perryop.com
Recent Projects 2007 Families In Crisis Satellite Shelter – Temple - Community Development TIME, The Temple Instrumental Music Exchange – Education Temple Downtown Discovery Center – Economic Development Project Lifesaver – Social Services
2008 Planting the Seeds of Tomorrow - Community Development Central Texas Discovery Center – Education Commercial Kitchen Incubator – Economic Development Fresh Air & A Fresh Start – Social Services
2009 All Access Park Project – Community Development WOW- Education Young Professionals of Temple - Economic Development Hope Pregnancy Center – “Hope Fulfilled Brings Life” – Social Development
2010 Garden of Reflection at Temple College
2011 Central Texas Bark Park (Dog Park)
2012 Expansion of the Snack Pack Buddies program through Churches Touching Lives for Christ.
2013 Support through fundraising and advertising to kick-off the City of Temple’s Curbside Recycling Program.
FRIDAY, July 4, 2014
TEMPLE DAILY TELEGRAM / 7
Mayor’s Fitness Council Challenges Corporations To Compete To Get Fit! By: Jonathan Logue, Temple Parks & Leisure Services The Mayor’s Council on Physical Fitness is calling businesses, companies and corporations of all sizes in Temple and surrounding areas to compete in the 2014 Corporate Challenge. Corporate Challenge is a series of sporting events that allows employees from local businesses the opportunity to compete against other area companies invoke teamwork,” said Chuck Ramm, Co-Chair for the Corporate Challenge. through friendly competition. It is This year’s Challenge events include: bowling, tennis (singles and doubles), vola great opportunity for coworkers leyball, golf, basketball, horseshoes, washers, billiards, kickball, disc golf, softball to team up and compete together and a 5k race. for both personal achievement and “The Corporate Challenge was a great experience, procompany pride. Companies may moting health and fitness, a sense of community and invokchoose from varying pride amongst co-workers and peers. I will be doing it ing levels of particagain in the future.” - Nathan Dosch, former participant ipation for their employees. Some companies choose to compete in a single event while others compete in all Business of all sizes are encouraged to participate. Interested business owners, twelve. The main goal of the program is to encourage a healthy workforce. The employers, and individuals are invited and encouraged to attend an informadeadline to register is Friday, August 15th, with events tional meeting on Tuesday, July 29th at taking place from September 6th – November 2nd. 5:30pm at the Gober Party House (1516 West Nathan Dosch, a former participant and Acer Avenue H) in Temple. employee said, “The Corporate Challenge was a Companies must register by Friday, August great experience, promoting health and fitness, a 15 at 5:00 p.m. to compete in the 2014 sense of community and invoking pride amongst Corporate Challenge. To learn more about co-workers and peers. I will be doing it again in the the Corporate Challenge or to register your future.” company, please visit www.templeparks.com Last year, almost two thousand participants from or call 254.298.5588. nineteen local business competed in the Challenge. “Everyone had a great time last year. Several companies even incorporated the Challenge into their company’s fitness and wellness programs, while others joined simply to boost company morale and
Overwhelming Success at the Baylor Scott & White Community Showcase
Thank you to our sponsors, Baylor Scott & White Health and BBVA Compass, for helping host such a wonderful Community Showcase! This was the perfect opportunity for the new Residents and Fellows at Baylor Scott & White to see what the Temple community has to offer. Also, a big thank you to Domino's Pizza for putting on the Dough Show, which was great entertainment for the kids, as well as providing the meal for the children. A special thanks to Betsy Carpenter and her group from Christ Church School for providing childcare. We've received positive feedback from attendees and vendors alike, so congratulations to everyone who helped make this event a success!
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FRIDAY, July 4, 2014
Are Your Regular Customers, Just Regular? Unlock the Potential of Your Customers By: Vane Hugo, The Entrepreneur Center of Central Texas
The big question for anyone selling something is, “How do I get and keep customers?”
Customers come to businesses because they have an overwhelming need for something, or they have developed enough knowledge about a company to trust it. “Overwhelming need”, is easy. If you’re bleeding from a cut finger, you are in the market for a Band-Aid. If your dishwasher is turning your kitchen into an aquatic center, you don’t need a pool guy, you need a plumber. If your business provides urgently needed products or services, you’ll get a number of customers by being easy to find. Getting your company noticed and trusted enough to bring in customers is marketing. So, let’s talk about how new customers become regular customers and more. Whether customers return or not depends on how well your team delivers. Sadly, the typical merchant/customer relationship works like this: the customer pays money - the company delivers the product. If you as a merchant fulfill your part of the bargain with a good experience and fair value, expectations are met and the transaction ends. To get customers back requires exceeding customers’ expectations. If you do, they’ll come back again and again. They are “Regulars”. After becoming regulars, some will really love your company and be willing, even eager, to tell the world about you. These are often called evangelists or advocates. I like cheerleaders! However, cheerleaders don’t just show up! They are created by building deeper personal relationships. Deep, personal relationships with customers lay groundwork for a cheerleading team. You turn your customers’ enthusiasm into acts of promotion that matter to your business. Here are some ways to develop relationships: • Always introduce yourself. Ask their name.
• Make the conversation about them.
• Ask open-ended questions about their likes or dislikes. • Ask about friends and family who have shopped with you. • Understand what motivates each individual to buy.
Cheerleaders will be more willing to help after you’ve built genuine relationships. It’s easier to ask for referrals, guest blog articles or speaking opportunities once the relationship is solid. But…you have to ask! If you don’t ask, they can’t say, “Yes!” Every customer has cheerleading potential. They’re not identical though, and need to be treated differently: • Many like it behind the scenes. They’re happy to help you understand their needs and friends’ needs. They can help with surveys, product tests and get real customer feedback. • Others will interact directly with potential customers to bring you new business. They’re great in one-on-one or small groups. They help build your business one customer at a time. • Some are known in their communities as unbiased and trustworthy advisors. They’re super at introducing your business and educating their connections about it. Don’t ask them to be promotional! • A few will do backflips. These extroverts are not afraid to endorse you publicly. They eagerly attend events and influence potential customers. They enjoy being in the limelight. Provide an audience, and they’ll lead new buyers right to you. Once you know your cheerleaders and what they’re comfortable doing, you need a little nudge to get them going. They need a reward for cheering. The rewards can be as different as the types of cheerleaders: • Some need to receive some element of value. I don’t recommend cash, but special pricing, coupons and such, work for those who need a monetary incentive. • Others are best rewarded with recognition. Those who
cheer for you out of “the goodness of their heart” can have that goodness reinforced when they are publicly acknowledged for it. Feel good awards are personal and foster long-term loyalty. “If at first you don’t succeed…get up again, over and over!” - Madonna If your cheerleader doesn’t help in the way you expected, don’t give up. You’ve both spent time developing the relationship. Don’t throw it away! Maybe you misidentified which type of cheerleader they are. Maybe the timing wasn’t perfect. Keep growing the relationship, and it will flourish. Giving up on the relationship will create ill will and, potentially, a vocal critic of your business. Your Customers Can Become Cheerleaders – It’s Up To You! • Establish personal connections with customers. Keep the relationships authentic, and they’ll be happy to help. • Not everyone wants to cheer. Focus on customers most likely to cheer and engage them in ways that make them comfortable. • Create a value proposition for being a cheerleader to serve as an incentive and drive engagement. • Always give first before you ask for something. Your cheerleader will more likely say yes and keep on saying yes. • Don’t forget to ask! Identify cheerleaders among your customers and encourage them to cheer for your business. If you want to learn more about creating cheerleaders for your business, call (254) 5987400, or stop by The Entrepreneur Center at 19 North Main St. in Temple.
Exactly How Much Do You Mess With Texas? By: Tanya Gray, Keep Temple Beautiful According to the Houston Chronicle, Texans are dumping about half as much litter as they were six years ago. However, hard-core cases still strew an estimated 1 billion pieces of litter (about 21,000 tons) on the state's roadsides each year. That's why visually assessing the community is essential to improving the quality of living in Temple. For this reason, Keep Temple Beautiful conducts an annual Litter Survey. The survey is conducted by dividing the city into 21 comparable areas. Those areas are further divided in sub-areas that are scored relative to the amount of litter found; Parks, Schools, Residential, Commercial/Industrial and Thoroughfares. Once all of the areas have been scored, an average score is calculated for the entire city. Board Members from Keep Temple Beautiful completed this year’s survey and the overall score is 1.4 which is slightly more litter from last year's score of 1.3. Scorers rate the amount of litter they see using a 1 to 4 point scoring index scale to judge the presence of litter within each area; 1 represents "No Litter", 2 represents "Slightly Littered", 3 represents "Littered" and 4 represents "Extremely Littered". The litter index is a tool designed by Keep America Beautiful that is used all over the nation to measure the amount of visible litter in a community. The litter survey directs all entities involved on where to focus their cleanup efforts for the following year. Without definitive and easily understood figures, improvements are harder to achieve. Thus, the litter survey not only helps us in measuring and recording standards, it also diagnoses the sources and causes of existing and emerging problems - thereby helping to set the agenda for action and improvement. According to Keep America Beautiful, litter clean up costs the U.S. more than $11.5 billion each year, with businesses paying $9.1 billion. Local and state governments, schools, and other organizations like Keep Temple Beautiful pick up the remaining costs. The
indirect costs of litter are also considerable. • The presence of litter in a community decreases property values by 7%. • Of homeowners surveyed, 40% believe that litter reduces home values by 10% to 24%. • 55% of realtors think that litter reduces property values by about 9%. • 60% of property appraisers would reduce a home’s value if it was littered. Communities always benefit from such efforts as litter prevention, neighborhood and schools cleanups, recycling and waste reduction education along with sustainable beautification information. So get involved and remember, "Litter, it all adds up!" For more information about Keep Temple Beautiful, contact Tanya Gray at (254) 4934000 or visit us on the web at www.keeptemplebeautiful.org. Make sure to "Like" us on Facebook, www.facebook.com/keeptemplebeautiful.org.