Brand Manual Minimalisme

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MANUAL

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THE BRAND MANUAL IS A SET OF R U L E S T H AT E X P L A I N H O W YO U R BRAND WORKS

State/County ABC 1AB

THE BRAND MANUAL IS A SET OF R U L E S T H AT E X P L A I N H O W YO U R BRAND WORKS.

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State/County ABC 1AB

MANUAL

Contact

2 BRAND MANUAL

The term minimalism is also used to describe a trend in design and architecture, wherein the subject is reduced to its necessary elements.

Minimalist architectural designers focus on the connection between two perfect planes, elegant lighting, and the void spaces left by the removal of three-dimensional shapes in an architectural design. Minimalistic design has been highly influenced by Japanese traditional design and architecture.

ABOUT

BRAND MANUAL

The Brand Manual is essentially a set of rules that explain how your brand works.

Brand guidelines should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognizable. Consistency is key, especially if you need the

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brand to extend across multiple media platforms.

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2.0

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Brand

Logo

Colour

4.0

5.0

6.0

Type

Media

Assets

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1.0

BRAND MANUAL

BRAND

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The primary message used to express the brand promise. This reflects the desired position of the brand

Your logline should give people an idea of what you offer and provide some sort of hook to stimulate interest. For example, “a boutique PR agency that specializes in launching hot emerging tech companies” or “an accounting f irm that deals

logline, go back through your marketing copy and make sure these simple messages come through loud and clear. You can also use the logline itself in your marketing materials, on your web site and social media properties, and in conversations with customers and prospects.

VALUES

exclusively with small-business audits.” Once you’ve got your

BRAND MANUAL

The core values define the company’s strengths and how it needs to behave to achieve its vision

U N D E R S TA N D I N G VA LU E Too often, marketers orient messaging around what they believe to be the most important features of their product or service, instead of looking into what’s actually important to target customers. Take the time to understand your customers and their values, then align your messaging ac-

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cordingly.

Fun A source of enjoyment, amusement, or light-hearted pleasure

Innovative (Of a product, idea, etc.) featuring new methods; advanced and original

Competitive As good as or better than others of a comparable nature

Sustainable Conserving an ecological balance by avoiding depletion of natural resources

Excellence The quality of being outstanding or extremely good

Teamwork The combined action of a group, especially when effective and efficient

Integrity The quality of being honest and having strong moral principles

Readily reacting to suggestions, influences, appeals, or efforts

VALUES

Responsive

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2.0

BRAND MANUAL

LOGO

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Logos and branding are so important. In a big part of the world, people cannot read French or English—but are great at remembering signs

As much as possible, the color you choose should set you apart, work with your industry and image, and tie to your brand promise.

It should also take into account color psychology, which is fairly complex. Colors can mean different things depending on the

LOGO

culture, situation and industry.

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BRAND MANUAL

Choosing the right dominant color for your brand is crucial.

This color should appear on all your materials, including your logo and packaging.

LOGOS

As much as possible, the color you choose should set you apart, work with your industr y and image, and tie to your brand promise. It should also take into account color psychology, which is fairly complex. Colors can mean different things depending on the culture, situation and industr y.

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3.0

BRAND MANUAL

COLOR

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Pantone White

BRAND MANUAL

Pantone Black

COLOUR

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4.0

BRAND MANUAL

TYPOGRAPHY

BRAND MANUAL

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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1234567890

Montserrat

The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. As urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique.

The old typographies and canopies are irretrievable when they are replaced. The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night!

These are the types that make the city look so beautiful. The goal is to rescue what is in Montserrat and set it free under a libre license, the SIL Open Font License.

This is the normal family, and it has two sister families so far, Alternates and Subrayada. Many of the letterforms are special in the Alternates family, while ‘Subrayada’ means ‘Underlined’ in Spanish and celebrates a special style of underline that is integrated into the letterforms.

Designer

Classif ication

Julieta Ulanovsky

Sans Serif

TYPE

BRAND MANUAL

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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1234567890

Montserrat

The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. As urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique.

The old typographies and canopies are irretrievable when they are replaced. The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night!

These are the types that make the city look so beautiful. The goal is to rescue what is in Montserrat and set it free under a libre license, the SIL Open Font License.

This is the normal family, and it has two sister families so far, Alternates and Subrayada. Many of the letterforms are special in the Alternates family, while ‘Subrayada’ means ‘Underlined’ in Spanish and celebrates a special style of underline that is integrated into the letterforms.

Designer

Classif ication

Julieta Ulanovsky

Sans Serif

TYPE

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

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Hierarchy

In order to guide the reader, then, headings are usually large, sub-headings are smaller, and body type is smaller still LEADING For legible body text that’s comfortable to read, a general rule is that your leading value should be greater than the font size; from

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1.25 to 1.5 times TRACKING The space between letters in a

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block of text. In CSS this is def ined with the letter-spacing property

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WIDOWS & ORPHANS A single word at the end of a column is a widow and if it’s at the top of a new column it’s an orphan.

They look bad and can be hard to read.

TYPE

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5.0

BRAND MANUAL

MEDIA

BRAND MANUAL

Website Design

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Project Name

Project Name

Description of project

Description of project

2004, New York

2004, New York

WEB

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things

stuff

The different areas of web design include web graphic design; interface design; authoring, including; user experience design; and search engine optimization

01– C BS/B

things&stuff

BRAND MANUAL

01– C BS/B

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things& stuff

APP

BRAND MANUAL

The Big Building

Aquatur sunt,

1 Main Street

Aquatat ipsam aut laboreperume perovitem et labo. Epe con

Central London

nihilla cessimus et pa nonsed eostisq uidusdaes eosandae re

London

pro volorer epers Temporrum nusa adistrum dic te dendis mo

W1A ABC

magnihi llabo. Ut est perum quod voluptus ant harcipi cipidebisto dolupta tinciur?

Aeseque aut quatur? Us quis taturer sperum sime pre pliquatur? Giae velitis autae conse santur accuptatur sinus, torerum faccus venim voluptas quas millaut et, cuptaqui adi cus, cullore perunt maximusam et et lignihi liquunt. it expello riatemost maximost ullendu ciuntur emperna tureperum dolent volorem lati utatur autaten Dis eseque aut quatur? Us quis taturer sperum sime pre pliquatur? Giae velitis autae conse santur accuptatur sinus, torerum faccus venim voluptas quas millaut et, cuptaqui adi cus, cullore perunt maximusam et et lignihi liquunt.

Temply Templeton

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Senior Creative

Letterhead

A printed heading on stationery, stating a person or organization’s name and address. An important aspect of a business letter, other than its intent and purpose, is its letterhead. A business letterhead is a must for all businesses, as it also serves as an additional advertising and branding tool. Most of these letterheads are made by using the same color template with their logo.

International

USA

The majority of company letter-

Letterhead size is typically

heads are printed A4 in size (210

8.5 x 11 inches.

mm x 297 mm)

PRINT

BRAND MANUAL

Business cards typically include a person’s name, e-mail address, phone number, website, and company name

FIRST SURNAME

Address Line One Address Line Two City, State, Country +00 000 000 0000 info@temp-ly.com www.temp-ly.com

USA

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The standard dimensions of a printed business card are 3.5 x 2Â inches

TEMPLY

The standard dimensions of a printed business card IS 85 X 55mm

PRINT

International

BRAND MANUAL

Window envelopes have a hole cut in the front side that allows the paper within to be seen. They are generally arranged so that the receiving address printed on the letter is visible, saving the sender from having to duplicate the address on the envelope itself.

DL

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110 Ă— 220mm 4.33 x 8.66 1/3 A4

An envelope is a common packaging item, usually made of thin flat material. It is designed to contain a flat object, such as a letter or card

PRINT

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Tote Bag

The archetypal tote is made of sturdy cloth, perhaps with thick leather at its handles or bottom; leather versions often have a pebbled surface. Common fabrics include heavy canvas, possibly dyed, or treated to resist moisture and mold. Jute is another traditional material, though less popular. In recent decades, heavy nylon and other easy-care synthetics have become common, although these may degrade with prolonged sun-exposure.

Many of today’s inexpensive or free totes are often made from recycled matter, from minimally-processed natural fibers, or from byproducts of processes that refine organic materials.

White canvas bag with single color silkscreen print

UNIFORM

Tote Bag

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T—shirt

Clients and staff members will recieved a silkscreen printed tshirt in one of two colours. Screen printing is a printing technique whereby a mesh is used to transfer ink onto a substrate, except in areas made impermeable to the ink by a blocking stencil.

Single color silkscreen print logo front and back

UNIFORM

Black T–Shirt

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Baseball Cap

This tends to be a standard design for almost 90% of the Snapbacks. Giving a more rounded finish to the cap and a cleaner look to the front of the cap. We can still print and embroider to this style of cap and bold 3D designs work very well as can be seen from the image.

and red vresions with applique

UNIFORM

5 Panel Baseball Cap in white/black

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Candle

Each candle is a unique scent created for fragrancing the home.

The candles are hand-made in France using mouth-blown glass and cotton wicks.

Notes Top: Peach, Plum Heart: Peony, Violet Base: Leather, Patchouli, Vanilla

Burn time: approximately 60 hours Handmade in France

UNIFORM

Comes in a white presentation box

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BRAND MANUAL

Vehicle wrapping by is a form of print advertising where a vehicle can be completely covered in full coloured images

Black Version

White Version

TRUCK

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6.0

BRAND MANUAL

ASSETS

BRAND MANUAL

Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces. These guidelines should help you think about images, but they cannot cover every decision you have to make. You need to use your judgment and discretion. In particular, avoid clipart or any other

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prefabricated images from the internet. These suggest a lack of

effort and imagination, and can risk looking like a crude ‘cut and

like that of other illustrations, can also be hard to control.

IMAGE

paste’, rather than careful selection. The quality of such images,

BRAND MANUAL

Blend modes (or Mixing modes) in digital image editing are used to determine how two layers are blended into each other

Multiplies the base color by the blend color. The resulting color is always a darker color. Multiplying any color with black produces black. Multiplying any color with white

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leaves the color unchanged.

BLACK Multiply 100%

IMAGE

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ICONS