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TEQUILA “MADE IN MEXICO” SELLS IN 98 COUNTRIES
TEQUILA
is marketed internationally in 98 countries.
The United States is the main consumer of this drink, even surpassing sales in Mexico, almost 85% of the export goes to United States.
According to the Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA), tequila “Made in Mexico” is marketed internationally in 98 countries.
It should be noted that tequila has a Denomination of Origin certificate, which means that it can only be produced in 181 municipalities in five states of the country, in Jalisco with its 125 municipalities; Nayarit eight; Guanajuato, seven; Tamaulipas, 11, and Michoacán, 30 municipalities.
Among the main export destinations for Mexican tequila are the United States, Brazil, Spain, Canada, Germany, Colombia, France, South Africa, Japan and the United Kingdom.
The president of the National Chamber of the Tequila Industry, Luis Fernando Félix, affirmed that the United States is the main consumer of this drink since it is where it is most commercialized, even surpassing sales in Mexico “almost 85% of the export goes to United States,” says Felix.
Which implies that of the 339.4 million liters that Mexico exported throughout 2021 to the whole world, 288.9 million were sent to the United States.
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There was a notable increase in the consumption of tequila during the confinement carried out during the pandemic, due to the closure of various points of sale and consumption centers such as restaurants and bars, which is why people began to buy the most representative drink of Mexico to consume it at home. Avocados, beer and tequila top the list of products that are most consumed by American families, according to information from the Ministry of Agriculture and Rural Development (SADER). As a consequence, tequila exports to our northern neighbor during the first quarter of the year increased 32% compared to the same period of the previous year, having sold a total of 78.6 million liters in 2022, while in the quarter from January to March 2021, 59.5 million liters were sold.
