SOCIAL MEDIA
TOOL KIT www.cincinnati.igivecatholic.org/
cdf @aocstewardship
FOLLOW US Share and Retweet our posts! Tag us on your posts! @aocstewardship Use the hashtag #iGiveCatholicAOC
TWEET
d d
d
d d
Mark your calendars! 11/27 is #GivingTuesday. #GivingTuesday is a global movement where anyone can make a difference! This is a special day of giving that can impact your parish community. #GivingTuesday celebrates generosity! Join us in making an imapct!
POST
c c c c
c
Encourage sharing of posts. Invite your followers to invite their friends Create impactful and meaningful posts Share the Archdiocese of Cincinnati and @aocstewardship hourly posts! Make an online event day of giving and encourage your followers to accept and share the invitation.
SHOW US YOUR PICS
f
f f
Encourage your followers to snap a selfie with the downloadable selfie frame! Share your parish, school & ministry pics Create a fun & captivating video!
FILM Make short 30 to 90 second videos about your #iGiveCatholic #GivingTuesday. Post on your YouTube channel and FaceBook. Use FaceBook Live and interview your community and the people you serve. Spread the word about what you do!
SELFIE Take a selfie with our photo frame and list your organization. Don’t forget to use our hashtag #iGiveCatholicAOC
TOOLS IN YOUR TOOLKIT • Web Banners • Profile Logos • Profile Headers • #iGiveCatholicAOC and #iGiveCatholic Logos • Photo frames • Thank you graphic • Thermometer
ADDITIONAL IDEAS • Designate Parish Ambassadors to talk about the event to share the excitement of the day and spread the word! • Make #GivingTuesday fun! Throw a party or hold a potluck or ice cream social around your giving day. • Have volunteers make calls to your community encouraging them to get invloved on this special day of giving and donate. • Get your PTO/PTA involved to make this day fun, spread the word and the cause. • Find a donor to match your gifts for the day. • Create a challenge between classes, grades, teachers, alumni class years or athletic teams. • Create a giving thermometer for your donors to see. This will create visual excitement around your goal.
SUGGESTED TIMELINE OCTOBER
• Choose your parish ambassadors that will spread the word about our special day of giving! • Ask your parish community to share your posts and messages • Post your Save the Date graphics • Reminder post
NOVEMBER
• From November 1-9, message at least 3 times each week. This is a good time to announce your goals and plans surrounding the day. • After November 12, start focusing your messaging on #GivingTuesday, posting daily if possible. Best practices are 1-2 posts on each platform. This is a great time to share your personal stories and customized posts about your community. • Make sure to connect your messages with the holidays (Thanksgiving, Black Friday, Cyber Monday) - remind people to give back on Tuesday!
DAY OF SOCIAL MEDIA Day of November 27 • GO BIG! Don’t be shy about posting and sharing updates throughout the day! Aim to post or share a post every hour or at least 5-6 times throughout the day. Focus on the morning prayer hours, lunchtime hours and after work. These are statistically the times in which social media is most checked or watched. • Make sure to send updates about your day to @aocstewardship so we can add these for all viewing audiences and share how each parish, school & ministry is involved in this special day of giving. Share your photos and updates by tagging @aocstewardship • Use lots of images, videos and the logos provided in your Toolkit to stand out! • Most of all - HAVE FUN! This is a day of giving, a day of all of our faith communities coming together.
#THANK Y U WEDNESDAY REMEMBER TO THANK YOUR COMMUNITY!
CONTACT US! We are here to assist you with anything you need for your giving day success.
(513) 421-3131 ext. 2882 or rlopez@catholiccincinnati.org