Terez D. Baskin P: 312.806.4367 E: terez.baskin@gmail.com
Press Release
January 20, 2011
“Yesterday’s Futures plants seeds for a new crop of conservationists” Chicago, Illinois Yesterday’s Futures is partnering with Earth Day Network (EDN) to use its five locations to expand the company’s education programs. This venture will provide new items to be sold in stores. Thirty percent of the profits from educational programs will be donated to EDN to continue its work with sustainability and green educational programs. Jamie Greene, the CEO of Yesterday’s Future will be launching the programs beginning on Earth Day, April 22, 2011. A rally will kick-‐off earth friendly activities. A scavenger hunt will start the day at 1pm. Followed by “what can you recycle?” game. The game will test visitors’ green knowledge for fun and prizes. The fun-‐filled day of events will be capped off with a tree planting ceremony. The tree is being planted in honor of Ms. Greene being named the WAGE partner of 2011. Women and the Green Economy is a new initiative by EDN. It includes women who have dedicated themselves to green practices, products, and efforts. Yesterday’s Future opened in 1999 and builds sustainable goods and housewares, with locations in Chicago, Seattle, Denver, San Francisco, and San Diego. It is the
Terez D. Baskin P: 312.806.4367 E: terez.baskin@gmail.com
largest seller of all sustainable goods. People can find out more about products and educational course offerings on the company’s website www.yesterdaysfuture.com. Earth Day Network is the largest international organization honoring Earth Day. Earth Day is recognized every year on April 22nd. It was first celebrated in 1970 and was founded by Senator Gaylord Nelson of Wisconsin.
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Earth Day Network Speech/Earth Day 2011 Good afternoon conservationists and thank you Joe for that wonderful introduction. I come here today to share some exciting news for Earth Day Network and Yesterday’s Future on this High Holiday for sustainability lovers the world over it is Earth Day.
This is one of my favorite days of the year. I am excited to see so many people come out to learn more about how we can take care of the earth and how we can continue to give back to the planet that has given us so much. I love seeing new faces and some old recycled ones too. Today’s events are fun, but they have a serious focus. We must continue to highlight how far we have come from in the fight for Mother Earth. Together, we have done a lot, but our work is never done. Planting trees is only the beginning. There is still so much more that can do. As we see landfills grow to the point that they have to close. And the hole in the ozone continues to grow. I have built my company based on the love I had for the planet and its resources. I believe that everything has a second purpose. You see an old chair and I see a new table. You see and old lamp, I see a vase. For over twelve years Yesterday’s Future has stood on the firm principles of sustaining what we have, preserving what we get, and not being frivolous in what we discard. This is my life’s work. It brings me joy and purpose to share my items and do my part on the larger scale.
I am honored to say that Yesterday’s Future is partnering with The Earth Day Network to launch learning programs in all five of our locations. Teaching you the vital tools to
Earth Day Network Speech/Earth Day 2011 become conservationists, so that the next generation will know what a tree looks like and not just because they have seen one in a book or a movie. I want thank EDN for honoring me. Last December, I was pleased to speak for the Women and the Green Economy Conference. I stood next to some powerful women and was inspired by the work that they do and I want to continue to inspire others to live a life by the old reduce, reuse, recycle motto with a modern twist.
When asking people to reduce their carbon footprint, we do not just want it to be catchphrase, but a way of life. Today we are going to show you some programs that will be rolling out in our locations over the next three months. Again, I want to say thank you to The Earth Day Network for its continued dedication to our planet. And I hope that this will grow into a long-term partnership with you. Thank you all and Happy Earth Day!
Func t i o nal
Educ at i o nal
Fun!