Cheri Antoinette - Associated Building Consultants

By Terry L. Watson

Photos Provided by Cheri Antoinette

Cheri Antoinette of Dallas, TX, describes herself as a remarkable individual who beautifully balances the roles of a loving mother, skilled esthetician, and fiduciary with Northwestern Mutual. Most importantly, she is dedicated to helping families, no matter their level of finances, prepare for a better and more secure future.

With over 12 years of experience in the skincare industry, Cheri has established herself as a trusted and talented esthetician. “I understand the importance of self-care and its impact on overall well-being, which is why I am passionate about helping my clients achieve their skincare goals and enhance their natural beauty,” she says.

By her efforts and subsequent accomplishments, it is safe to say that Cheri is a well rounded and successful entrepreneur. She owns and operates multiple Airbnb properties in Dallas. “My properties provide comfortable and memorable accommodations for travelers,” she says. “I am not only experienced in the process of setting up and managing Airbnb listings but also mentor others on how to establish their own successful Airbnb businesses in the area.”

To complement her Airbnb venture, Cheri has also established her own cleaning company called, Not A Trace. Not A Trace specializes in short-term or STR cleanings, and Cheri’s team ensures that each Airbnb unit is thoroughly cleaned and maintained to the highest standards. To date, Not A Trace has successfully contracted the cleaning of over 25 units in the Dallas area, and their client base continues to grow.

Through Cheri’s diverse business ventures, she has gained valuable expertise in real estate, property management, and hospitality. “I understand the importance of providing exceptional experiences for guests and ensuring that every aspect of their stay is taken care of,” she says.

My passion for entrepreneurship and financial security stems from my own experiences and understanding of the importance of self-care and financial stability.

So what drives Cheri interest and love for business? Her response is very clear. “My passion for entrepreneurship and financial security stems from my own experiences and understanding of the importance of self-care and financial stability. As a mother of five, I know firsthand the challenges and responsibilities that come with raising a family. I am dedicated to helping families achieve financial stability so they can enjoy a better and more secure future. What I love most about being an entrepreneur is the opportunity to make a positive impact on people’s lives. Whether it’s helping someone feel more confident in their own skin, mentoring aspiring Airbnb hosts, or providing top-notch cleaning services, I strive to empower and uplift those I work with.”

Throughout Cheri’s journey, she shares that she has faced challenges and obstacles. That is to be understood, especially in the realm of business. Yet, she has learned to navigate them with resilience and determination. “I believe that with the right knowledge, support, and hard work, anyone can achieve their goals and create a successful business.”

She credits her colleagues, clients, and mentors for inspiring her. “I am inspired by their insights, guidance, and continuous support. I am also grateful for the opportunity to collaborate with other entrepreneurs and professionals in the industry as we learn from each other and grow together,” she says.

By the sounds of it, Cheri’s life has been full of a few interesting endeavors, as well as learning points. She adds that if given the chance to change anything about her journey, she would have started her entrepreneurial ventures earlier and invested more time in networking and building connections. However, she recognizes that every experience, including the ups and downs, has shaped her into the resilient and determined individual she is today.

Personally, I am committed to ongoing personal growth and taking care of myself physically and mentally. I prioritize self-care to ensure that I can effectively serve others and be there for my family, clients, and team members in the best possible way.

Looking ahead, Cheri says her professional goal is to further expand her Airbnb portfolio, mentor more individuals on establishing successful Airbnb businesses, and continue growing her cleaning company. “I believe that by providing exceptional services and experiences, I can make a lasting impact in the hospitality industry,” she says. “Personally, I am committed to ongoing personal growth and taking care of myself physically and mentally. I prioritize self-care to ensure that I can effectively serve others and be there for my family, clients, and team members in the best possible way. I am excited about the future and the opportunities that lie ahead. With my passion, expertise, and dedication, I am confident in my ability to help families achieve financial security, provide exceptional skin care services, and create memorable experiences for Airbnb guests.”