Edition 1 - 2021

Many people have never visited Africa and may never even consider visiting the continent. Yet there is a particular image of Africa in their minds.

At the end of 2020, an international public service broadcaster, attributed Africa’s success in curbing the spread of the notorious coronavirus on the continent to “poverty”. The story was headlined “Coronavirus in Africa”.

This is a vivid example of negative stories the media tends to publish about Africa. At Ojimah, we believe that by educating the community about our continent we can overturn some of its negative clichés and use them to our advantage. Without a doubt Africa needs to actively rebrand itself. Through Ojimah, we want to be part of rebranding Africa as a global touristic destination by sharing stories and genuine experiences of travelers throughout the continent. We believe that by offering ordinary people a tribune to share their everyday experiences, Ojimah will be capturing positive human moments. These moments of joy, play, celebration, love and human interaction, will help create new narratives of Africa and hopefully, start changing people’s perception of the continent. To every negative comment about Africa, Ojimah will respond with a thousand stories of success to help changing the continent’s image. Every year, billions of tourists rely on technology that has not kept up with the expectations of the modern connected traveller. That is why we have built Ojimah,

a One-Stop Travel Tech Solution that make travel effortless for today’s travellers. We are a multichannel platform aimed at opening the African travel market both to the world and to its regional tourists by providing a user-centric interface with access to airline tickets, hotel bookings, rent a car, visa services, online currency exchange and tailor-made experiences. We pride ourselves in having a powerful group of young travel disrupters – each skilled and enthusiastic in their particular field of expertise: innovative engineers, marketing and social media experts, customer centric professionals, operational talents and instinct-driven creatives.

We are committed to respecting the rights, history, and culture of locals while ensuring that tourism supports their well-being. You will learn from native experts on where to stay, what to do and see, as well as the best safety and travel tips to prepare you on your journey to explore Africa. If you do not want to explore Africa as a mere tourist, but rather experience real life while giving back to society – Ojimah is your company of excellence. We know this is only the beginning of our journey, but we are here to create a long-lasting relationship based on trust and transparency. We want to give our contribution in developing the continent by finding innovative ways to solve African issues.

Join our community by helping Ojimah give Africa a voice on the global arena.

Ojimah – Changing Tourism For The Better

Excitement is building in the countdown to the launch of Ojimah – an African travel tech company that believes it is changing the travel industry for the better. Ojimah’s multi-functional platform not only covers almost every aspect of a customer’s journey, from flights, accommodation, local experiences and car rental to visa applications, e-wallet, destination guides and real-time conversations with advisors, but does so using proven sustainable and responsible tourism providers and inter-Africa, low-cost airlines. Ojimah’s CEO Mike Tavares says, “Ojimah was conceived by hospitality experts using technology to enhance the customer experience, as opposed to a tech company coming into the hospitality area.” He adds, “Our background in hospitality makes us customer centric, with core values to support small businesses and local communities, and respect cultures and the environment through responsible and sustainable tourism. Whether travelling for business or pleasure, we create compelling experiences that emotionally connect people to the places they visit.” Tavares has a background in international tourism and hospitality consultancy and operations. As Founder of United Consulting, he works with governments to design and implement sustainable tourism strategies and products, and with high-level stakeholders to develop hotels from the ground up. Tavares knows that what guests and travellers really want is outstanding customer service and a user-centric interface from which to achieve all their travel needs in one go. Tavares says Ojimah will provide that as a seamless experience on a full-service platform, where a click on the live chat button puts you in touch with a real person.

Another significant differentiating factor is that unlike flight price comparison websites, Ojimah integrates 81 low-cost carriers including Africa’s top 13 low-cost airlines into its algorithm, to provide cost-effective and time-effective ways to reach a destination. Tavares asserts that Ojimah is redefining the concept of online travel and will provide complete solutions for regional travel within the continent and international travel to Africa. Customer support teams will be located in Cape Town and Lagos to start. Ojimah’s Beta version will be released on the 24th of May and will focus on three main products: flights, accommodation and experiences. “The Beta version will initially be available to people that are already on the waiting list or to those subscribing to Ojimah.com” says Tavares. The full website www.ojimah.com will be launched by the end of June and amongst other innovative features, it will include a visa platform which allows you to find out up-to-date entry requirements and apply in minutes, eliminating the frustration with lengthy government forms, and expensive journeys to the embassy. While Ojimah specialises in the African market, the platform also accesses the full range of travel services around the world. From booking a hotel in Miami, to purchasing a flight from Sydney to Paris or to simply booking a day tour in Shanghai. All at very competitive prices. Subscribe NOW and be part of the Ojimah journey!

www.ojimah.com