Trend report Fall / Winter 19/20

trend report

Tess Burns Fall/ WInter 19/20

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Editor’s Letter Jewels Brights Pastels Neutrals Sources 2

Letter from the Editor 3

Like water, fashion is changing tides, and old rules are being washed away. There are no set rules in fashion anymore; designers don’t follow the fashion calendar, colors are now seasonless, and gender lines are being blurred. Each season we are flooded with different silhouettes, colors, and accessories. We must wave through the ocean of fashion and choose the most impactful items. This Trend report dives deep into the Fall/ Winter 19/20 color palette. We have immersed ourselves in four colorways, Jewels, Brights, Pastels, and Neutrals. All four stories explore the idea of man versus nature and how society is leaving nature behind or fully embracing it. In the Jewel colorway, we examine the synthesize man-made colors not found in nature. For the Bright colorway, we evaluate how people are taking over nature and exploiting it for their own personal gain.

For the Pastel colorway, we study how a seemingly peaceful ocean can create a powerful wave of destruction. For The Neutral colorway, we analyze the connection people have with nature and how people always find comfort in earth tones. Fashion is fluid and has no shape because it is constantly changing like water.

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Ultraviolet ocean

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Traditionally Jewel colors are found in nature usually from crystals or semi-precious stones.

This take on Jewels does not draw inspiration from nature but one from man-made items. This colorway is pushing back against nature and embracing manufactured colors. People are more into technology than nature; spending hours in front of a screen instead of being outside. The blue of a laptop light, the green of a full battery, all found in technology and this colorway.

These highly saturated Jewel tones are on neon signs late at night. The bright acid green, teal and purple evokes the feeling of high energy, power, and uniqueness. These colors make a statement, drawing peoples eyes to the wearer. This Jewel colorway will follow the trend of embracing your individuality and the need to stand out in a crowd.

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Illumination flood 19 - 1650 TCK

UV wave 3559 C

radioactive splash 15 - 5519 TCX

sunray rinse 17 - 1450 TCX

radiation overflow 3507 U

industrial falls 3542 C

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Talbot Runhof aw18 Maison Margiela aw18 Giambattista Valli aw18 Marco de Vincenzo pf18 Giambattista Valli ss18 Giambattista Valli ss18 Balmain aw18 Halpern aw18

Runway

Capucci ss18

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Accessories 13

Tibi aw18 Tom Ford aw18 Moschino aw18 R13 aw18 Jeremy Scott RF18 Street Style Tod’s aw18 Giorgio Armani aw18

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Street Style

Primary Pool

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This bright primary tones draws inspiration from construction uniforms and bright warning signs.

People are continually building new structures which is decreasing the amount of natural land.

The Planet which was once filled with lush green forests has now transformed into a concrete jungle. People take nature and mold it into what they want, for example, a pool. A body of water surrounded by concrete, using one of Earth’s most important natural resources purely for personal gain. This colorway is the juxtaposition of construction colors like bright red, orange and yellow mixed with the natural colors of water.

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concrete jungle 11 - 0601 TCX

hazard sign red 17 - 1463 tcx

warning sign yellow 102 XGC

closed for construction 3564 U

under construction aqua 3538 U

Chlorine development 19 - 3864 TCX

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Runway 23

Balenciaga aw18 Bottega Veneta aw18 Calvin Klein aw18 Jasper Conran aw18 Masha aw18 Versace aw18 Rochas aw18 Junya Watanabe aw18 Maison Margiela aw18

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Angel Chen aw18 John Richmond aw18 R13 aw18 Christian Dior aw18 Cristiano Buran aw18 Calvin Klein aw18 Lucio Vanotti aw18 Nicopanda aw18

Accessories

Shrimps aw18

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Street Style

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Beachside Pastels

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The ocean can be gentle and calming but can also be powerful and dangerous. This colorway explores the natural colors of the ever-changing ocean. The frosted Pastels evoke a feeling of the calm before the storm. Watching the grey storm clouds form over the massive green waves crashing onto the sand waiting for the storm to hit, beautiful yet ominous. The ocean is so powerful that it can wash away whole neighborhoods but gentle enough to have children play in it. This idea of colors that are soft yet powerful will pair well with women’s business wear.

Women want to be seen as feminine yet masculine, gentle yet powerful in the workplace.

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calm before the storm 14 - 1112 TCK

Shipwreck grey 14 - 4102 TCX

Water current 16 - 5815 TCX

coral reef 14 - 1228 TCX

crashing waves 15 - 4008 TCX

Clam Shell Rose 14 - 1803 TCX

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Teatum Jones aw18 Roksanda Ilincic Ps18 Preen by Thornton Bregazzi ss18 Lacoste aw18 Calvin Klein aw18 3.1 Phillip Lim aw18 Versace ss18 Stella McCartney aw18

Runway

Joseph ss18

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Accessories 37

Alberta Ferretti aw18 Salvatore Ferragamo aw18 Jason Wu aw18 Tod’s aw18 Central Saint Martins aw18 Street Style Street Style Eudon Choi aw18

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Street Style

Sandy Neutrals

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People have lost touch with nature, but this colorway is trying to bridge the gap. The sandy colors of the beach create the feeling of a calm, cool night walking along the gentle water under the crisp moonlight, while the cool breeze, gently brushes across your skin. This colorway is warm, soft and secure, which lends itself to fall colors especially sweaters. People feel safe in earthy neutrals because it is simple and classic.

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Underwater cleanse 2473 UP

Gentle Shoreline 2471 UP

tranquil winds 16 - 5101 TCX

soft sand 12 - 0104 TCX

Changing Tides 11 - 0601 TCX

midnight sea 18 - 4006 TCX

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Runway 47

Altuzarra aw18 Carven aw18 John Galliano aw18 Céline ss18 Lemaire aw18 Loewe aw18 Kenzo La Collection Memento aw18 Lacoste aw18 Off-White aw18

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Maison Margiela aw18 Acne Studios aw18 Laura Biagiotti aw18 Mila Schon aw18 Natasha Zinko aw18 Tod’s

aw18

Gucci

aw18

Coach aw18

Accessories

Acne Studios aw18

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Street Style

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Sources https://www.vogue.com/contributor/phil-oh https://www.wgsn.com/fashion/ https://www.wgsn.com/content/reports/#/Colour/w https://www.pinterest.com https://www.elle.com/fashion/

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Tess Burns Fall/ WInter 19/20