TEXAS AGD 2014 - 2015 Media Guide Reach the decision makers with Texas Academy of General Dentistry
The Texas Academy of General Dentistry (TAGD) is the second largest dental organization in Texas. We are also the only organization that solely serves and represents the needs of general dentists.
409 WEST MAIN STREET • ROUND ROCK, TX 78664 5 1 2 - 2 4 4 - 0 5 7 7 ( P H O N E ) • 5 1 2 - 2 4 4 - 0 4 7 6 ( FA X )
Print Publication Opportunities
TEX SGP The TexasGP is the official publication of the Texas Academy of General Dentistry. With a readership of more than 3,000 dental professionals, the TexasGP offers advertisers the unique opportunity to reach some of the most distinguished dental professionals in Texas. The TexasGP is an award-winning publication and is distributed quarterly to our members across the state of Texas.
2009, 2010, 2011, 2012, 2013 ACE Award Recipient for excellence in newsletter publishing Member Demographics
Texas AGD’s membership base continues to have steady growth from year to year. More importantly, 82% of our members own or partner in a private practice, making TAGD the best vehicle for advertisers to connect with the decision makers in the dental practice.
Total TAGD Membership: 2,528 General Membership - 1,989 Recent Dental Graduates - 228 Student Members - 311
Location Demographics North Texas 33% West Texas 2.5% East Texas 31%
South Texas 4% Central Texas 29.5%
Publication Frequency The TexasGP is a full-color, quarterly publication. Submissions must be received by the stated deadline in order to be included in the intended issue. Publication dates are subject to change. Winter January 1st* Reserve by Nov 17 Art Due: Dec 1
Spring April 1st Reserve by Feb 16 Art Due: Mar 1
Summer July 1st Reserve by May 19 Art Due: June 1
Fall November 1st Reserve by Sept 17 Art Due: October 1
*The Winter issue is our annual calendar issue. Please see following page for special pricing and layout information.
Circulation The TexasGP is both a print and electronic publication and ads will be included in both versions. The electronic version is posted on the TAGD website at www.tagd.org/TexasGP • Print Circulation: 3,000 readership • Online Readership: Average 900 impressions per issue
TexasGP Ad Dimensions & Rates 1/4 pg Full Page
1/3 pg 2/3 pg
1/2 pg
Dimensions
AD TYPE 1X RATE 2X RATE 4X RATE WxH
Full-page Full-page (Bleed)
7.50 x 10 8.75 x 11.25
2/3 Page 1/2 Page 1/3 Page (horizontal) 1/3 Page (vertical) Quarter-page
*live area 8x10.5 no text should go beyond this area
7.50 x 6.50 7.50 x 4.875 7.50 x 3.25 2.50 x 9.875 3.6875 x 4.875
Premium Positions - All Bleed Inside Front Cover 8.75 x 11.25 Inside Back Cover 8.75 x 11.25 Outside Back Cover 8.00 x 5.75
$1050.00 $1050.00
$1020.00 $1020.00
$975.00 $975.00
$850.00 $620.00 $420.00 $420.00 $330.00
$820.00 $600.00 $405.00 $405.00 $325.00
$775.00 $570.00 $385.00 $385.00 $315.00
$1400.00 $1250.00 $1600.00
Classified Ad’s
AGD Members - free ad up to 60 words, limited to 2 ads per issue Non-Members - $30 for up-to thirty words and $55 for ads over thirty words. No ad’s over 60 words will be accepted.
Discounted Offers
A 10% discount is offered to our 2013 and 2014 Lone Star Dental Conference and New Dentist Conference sponsors. A 10% discount is also offered to outside advertising agencies. Discounts will be deducted from the total payment amount when invoiced.
Winter Calendar Issue Dimensions & Rates The Winter issue of the TexasGP is a special edition calendar that often hangs in our member’s offices year-round. Advertising in the calendar offers you even more visibility to TAGD members and their entire network.
Full Page
1/2 pg
Dimensions
WxH AD TYPE RATE
Full-page
10 x 7.50
$1250.00
Full-page (Bleed)
11.25 x 8.75
$1250.00
2/3 Page
10 x 7.50
$1050.00
1/2 Page
10 x 3.75
$820.00
1/3 Page (horizontal)
10 x 2.50
$620.00
1/3 Page (vertical)
3.25 x 7.50
$620.00
Quarter-page
4.875 x 3.75
$530.00
1/3 pg 2/3 pg 1/4 pg
Website Opportunities & Rates | www.tagd.org Reach 2,800+ visitors with an average of 9,900+ page views every month Home Page
Online Ad Options We have several options for the Home Page Banner. You can choose an ad placement that appears above the fold which is considered premium people will see your ad without needing to scroll. For each location you can also decide whether you want your ad to be the only one or share space with other ads for a more affordable cost. Each option has a solo position or rotating ad option. Looking to reach a specific audience? You can select a specific page of our website to display your clickable banner image on.
A
Rates www.tagd.org
Monthly
A Premium Home Page Banner
Solo Ad.................................................. $800 Rotating Ad.......................................... $600
B Home Page Banner
B
Solo Ad.................................................. $500 Rotating Ad.......................................... $300
C Banner Internal Page................................. $200
Internal Page
Sizing
C
Homepage Banner Size ........... 380 x 380 pixels Internal Banner Size .................. 275 x 275 pixels
Deadlines Space reservation and ad materials are due the 20th of the month prior to insertion dates.
Monthly Newsletter E-mail Opportunities & Rates Reach 2,600+ every month
Details
Advertising Options
A.
Leaderboard $270
These ads provide your company with top exposure and premium placement giving you the opportunity to showcase rich graphics and key content. Image Dimensions: 728 x 90 File format: JPEG, PNG Max File Size: 40K
B.
Skyscraper $230
C.
Content Banner $210
D.
Callout Text Ad $190
E.
Traditional Text Ad $115
A skyscraper is a large ad that allows decisionmakers to view your products and services for a significant amount of time as they scroll through the email. Image Dimensions: 160 x 600 File format: JPEG, PNG Max File Size: 40K Banner ads combine text, colors and graphics and are strategically placed throughout the body of the newsletter for maximum audience engagement. Image Dimensions: 468 x 150 File format: JPEG, PNG Max File Size: 40K Integrated into the format of the newsletter, a callout ad targets your buying audience with an image and 25 word description. Text: five word headline, twenty-five word description. Image dimension: 125 x 100 File format: JPEG, PNG Max File Size: 40K Leverage the power of words with a 15-word text ad to drive traffic to your website. Text: five word headline, fifteen word description. Image dimension: 120 x 50 File format: JPEG, PNG Max File Size: 40K
Prices include a one-time advertisement in our monthly newsletter to over 2,600 association members. All members receive our e-newsletter on the first weekday of every month giving them details about upcoming events and industry news. Our members use this as a tool to stay connected to their industry and continuing education.
For information on advertising with the Texas AGD, contact: Charles Gallatin • charles@expotexllc.com 512-451-9867 (P) • 512-451-9870 (F)
Advertising Standards
All publishing dates are subject to change. Only advertising that is consistent with the mission and goals of the TAGD will be accepted. All advertising is subject to the approval of the TAGD. The publication of advertisements does not indicate endorsement for product or services. Advertisers and their agencies assume any liability for the content of their advertisements or web site and any claims arising therefrom. Preferred Materials: Digital files may be supplied on CDs, DVDs, or via e-mail. E-mails should be under six megabytes in size. Unless specifically notified in advance, all submitted materials become property of the TAGD. Advertisements must be set in a contrasting typography to that used in the editorial portions of the TexasGP.
File Format Information: Files should have a resolution of 300 dpi, and be in CMYK format. Preferred file formats are PDF, JPEG, or EPS. Acceptable formats are Adobe Photoshop, Illustrator or InDesign, however all linked images must be included. If a PDF is not supplied, we cannot be held responsible for the ad appearing as you intended. If an advertiser fails to submit a contract-quality proof, the ad will be run as it was created in their file and the publisher will not be responsible for color output or resolution. TAGD will not make changes to advertisements in-house. If any corrections or changes need to be made the advertisement will need to be re-submitted.
Advertising Contract
Company Name:__________________________________________Contact Person:_______________________________ Phone:_________-_________-____________________
E-mail:_____________________________________________
Address:____________________________________________________________________________________________ City, State, Zip:______________________________________________________________________________________
Please reserve advertising space for the above party in the GP Print Issues: Fall 2014 Winter 2015
Spring 2015
Summer 2015
Fall 2015
Full page Full page (bleed) 2/3 page 1/2 page 1/3 page (horizontal vertical) 1/4 page Premium: Inside front cover (bleed) Inside back cover (bleed) Outside back cover (bleed) Classified Ad Total GP Advertising $__________
Please reserve advertising space on TAGD’s online website: Home Page Premium Solo Internal Page
Home Page Premium Rotating
Home Page Solo
Home Page Rotating
Total Online Advertising $__________
Please reserve advertising space on TAGD’s monthly electronic newsletter: Leaderboard
Skyscraper
Content Banner
Callout Text Banner
Traditional Text Ad
Total E-Newsletter Advertising $_________
Ad copy is enclosed Ad copy will be sent separately to arrive by date: ___________________ I agree to submit advertising that complies with the Texas AGD Advertising Standards.
Payment Information I receive a 10% discount because I am a 2014/2015 Lone Star Sponsor and/or a New Dentist Sponsor. I am eligible for the 10% advertising agency discount (subject to approval). Check is enclosed (Payable to the Texas AGD) Visa MasterCard Discover American Express Total Amount to Charge $___________ Card Number:_____________-_____________-_____________-_____________
Exp. Date:_________/__________
M a i l p a y m e n t t o : Te x a s A c a d e m y o f G e n e r a l D e n t i s t r y 4 0 9 We s t M a i n S t re e t • R o u n d R o c k , T X 7 8 6 6 4