BY: TO D D ST U CK E S R . V P M A R K E T I N G , P R O D U C T S U P P O R T & S T R AT E G I C P R O J E C T S , K U B O TA
TOGETHER
WE DO
MORE
"Together we do great things, together we can change lives and prepare FFA members for premier leadership, personal growth, and career success through agricultural inspiration and education."
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ommunity is the bond we share, not only with the people around us, but a bond with agriculture itself, and within that bond is a promise to work together to grow our future. It doesn’t matter what company we serve or what area of the country we live in. Together, we continue to strengthen this bond by sharing our greatest strengths and leveraging our diversity to prepare ourselves for our future. This bond is critical to helping the next generation develop the valuable skills necessary to overcome the challenges facing our society – some of which we cannot even begin to identify today.
how far we’ve come while pondering our future. As a company and industry, we have seen unprecedented change, accelerated product development, increased competition, entry into new segments, and, of course, once-in-a-lifetime economic and public health challenges. It all seems to culminate together to elevate the importance of one thing: clarity. As leaders in agriculture, we must stay driven toward a clear purpose. We need to start by defining for ourselves what our purpose is, and how that simple imperative becomes a beacon for our behavior. Once defined, this purpose will ultimately illuminate the path ahead not only for ourselves but also for all who want to work in agriculture alongside us.
Kubota has a rich history deeply rooted in innovating quality products, and on the eve of our 50th Anniversary in 2022, it only seems fitting to reflect on 20
