Growing Our Future: Texas Agricultural Science Education Magazine

TOGETHER WE DO MORE

BY: TODD STUCKE SR. VP MARKETING, PRODUCT SUPPORT & STRATEGIC PROJECTS, KUBOTA

Community is the bond we share, not only with the people around us, but a bond with agriculture itself, and within that bond is a promise to work together to grow our future. It doesn’t matter what company we serve or what area of the country we live in. Together, we continue to strengthen this bond by sharing our greatest strengths and leveraging our diversity to prepare ourselves for our future. This bond is critical to helping the next generation develop the valuable skills necessary to overcome the challenges facing our society – some of which we cannot even begin to identify today.

Kubota has a rich history deeply rooted in innovating quality products, and on the eve of our 50th Anniversary in 2022, it only seems fitting to reflect on how far we’ve come while pondering our future. As a company and industry, we have seen unprecedented change, accelerated product development, increased competition, entry into new segments, and, of course, once-in-a-lifetime economic and public health challenges. It all seems to culminate together to elevate the importance of one thing: clarity.

As leaders in agriculture, we must stay driven toward a clear purpose. We need to start by defining for ourselves what our purpose is, and how that simple imperative becomes a beacon for our behavior. Once defined, this purpose will ultimately illuminate the path ahead not only for ourselves but also for all who want to work in agriculture alongside us. An example of finding clarity in purpose for me personally was when a group of us sat around a table at Kubota discussing our philanthropy goals, driven by a multitude of heartfelt requests coming from an unending supply of causes and organizations. Our charge was to clearly articulate our philanthropic mission and solidify our sense of purpose – to use as a beacon for our behavior for which all future decisions about giving would be made.

WE NEED TO START BY DEFINING FOR OURSELVES WHAT OUR PURPOSE IS, AND HOW THAT SIMPLE IMPERATIVE BECOMES A BEACON FOR OUR BEHAVIOR.

Out of that meeting, our mantra was born: “to power and empower those who move the earth.” In the pursuit of even more clarity, we further defined “power and empower” to mean providing equipment and funding to organizations that help people who work with the earth in ways that help their local communities thrive and who need support beyond their own means to do so. This became our philanthropic purpose, our North Star, and that beacon for behavior I referenced.

This sense of purpose is the exact reason why we support the National FFA Organization and Texas FFA Association because it allows us to make a difference in ways that are uniquely relevant to our brand, our dealers, and our community. Every day, we work closely with other Kubota employees, our dealers, our customers, and our business partners to help our communities thrive. Each of our 1,100 dealers is the local dealer of choice in their communities, and each is supported by a network of Kubota employees who provide local assistance to give back to the communities they serve.

AS LEADERS IN AGRICULTURE, WE MUST STAY DRIVEN TOWARD A CLEAR PURPOSE.

We have a tagline at Kubota – Together We Do More – and it certainly resonates here. Together we do great things, together we can change lives and prepare FFA members for premier leadership, personal growth, and career success through agricultural inspiration and education. And remember, together we are ultimately illuminating the path ahead for all who want to work in agriculture alongside us.

We encourage you to reach out to learn more about Kubota to see how we can continue to do great things for our community. Visit KubotaUSA.com.