Tournament Recap April 1-7, 2013 TPC San Antonio - AT&T Oaks Course
It’s pretty special to be sitting here beside this trophy. I know it’s a famous tournament, and to come here and play the way I did today and have my name on it beside all these other great names, it means a lot.
– Martin Laird 2013 Champion
Contents: H Tournament Recap H Champion’s Recap H Volunteer Stats H Spectator Attendance H Charity H Special Event Highlights H TV Broadcast H Media H Player Leaderboard H ValeroTexasOpen.com H Social Media
Dates: April 1-7, 2013
Title Sponsor: Valero Energy Corporation
Site: TPC San Antonio AT&T Oaks Course Current PGA TOUR player Sergio Garcia lent his unique perspective in assisting celebrated golfer and renowned golf course architect Greg Norman with the design of the par-72, 7,522-yard AT&T Oaks Course at TPC San Antonio; a part of the JW Marriott San Antonio Hill Country Resort and Spa.
2013 Champion: Martin Laird (70-71-70-63--274)
Field Size: 156 Players
Prize Money: $6.2 Million Purse ($1,116,000 to winner)
Tournament Managed By:
Tournament Recap The 2013 Valero Texas Open as a whole saw one of the most successful and exciting tournaments in its rich 91-year history with bigger crowds, a strong competitive field and a great champion in Martin Laird. Together with the Benefit for Children, we raised $10 million for charity and will positively impact hundreds of worthy causes! It was a week to remember for the players, corporate sponsors, volunteers, patrons and certainly for Laird. In an effort to help you reflect on this year’s tournament and prepare for 2014, we have assembled these highlights to recap another special year of the Valero Texas Open.
Champion’s Recap With a high-caliber player field marching into Sunday, the gallery was excited to see PGA TOUR stars battle it out for one of the heaviest trophies on the PGA TOUR. Rory McIlroy fought on the heels of Martin Laird until the last putt dropped. But it was Laird that won and earned his third career PGA TOUR victory at the age of 30 years, 3 months and nine days in his 134th career start on TOUR. He previously won the 2009 Shriners Hospitals for Children Open and 2011 Arnold Palmer Invitational. With his win, Laird moved inside the top-20 in the FedExCup standings to No. 18. I know how good Rory is, but it doesn’t matter if it’s Rory or Jim (Furyk) or Billy (Horschel), if someone’s behind me making birdies like they were, I know I’ve got to keep making birdies” Laird said. “ That was a pretty strong leaderboard at the top there. I tried to stay aggressive all day. I played my best golf when I play aggressive, and I just tried to play that way all the way through the 18th hole today and not change my game plan and it paid off.
25 of the Top 100 in the World Golf Rankings
26 Texans
6 Past Champions
12 Major Championship Winners
6 Previous Runner-Up Players
63 PGA TOUR Winners
martin laird’s scorecard HOLE
1
2
3
4
5
6
7
8
9
OUT
10
11
12
13
14
15
16
17
18
IN
TOTAL
PAR
4
5
3
4
4
4
3
5
4
36
4
4
4
3
5
4
3
4
5
36
72
ROUND 1
3
4
3
5
4
5
2
5
4
35
3
4
4
3
4
5
4
3
5
35
70
ROUND 2
4
4
2
4
5
4
3
5
4
35
4
5
4
3
4
4
4
4
4
36
71
ROUND 3
4
5
3
4
2
5
3
5
4
35
5
3
4
3
4
4
3
5
4
35
70
ROUND 4
4
4
2
4
3
3
3
4
4
31
4
4
3
3
5
4
2
3
4
32
63
Eagle
Birdie
Bogey
Dbl. Bogey
In the midst of what had been a challenging season, the Valero Texas Open marked Laird’s ninth start of the year. He had missed four cuts, three of which were consecutive, and failed to make it to the weekend at the Shell Houston Open. Prior to winning the Valero Texas Open, Laird’s best finish was a T34 at the Arnold Palmer Invitational. Laird birdied his last three holes Sunday to tie the TPC San Antonio (AT&T Oaks Course) course record with a 9-under 63 to win by two strokes over McIlroy. With his win in San Antonio, Laird extends his PGA TOUR exempt status through 2015 and earned the final spot in the 2013 Masters Tournament. Laird became the first player since Johnson Wagner to earn the final spot into the Masters by virtue of a win the week
before (2008 Shell Houston Open). Laird became the seventh player to win in his 30s in 2013; and just the third internationalborn player since 1970 to win the Valero Texas Open (Adam Scott/2010, Nick Price/1992). I love it here” Laird said. “The crowds this week have been fantastic. Everyone makes you feel like you’re at home. It’s kind of weird because everyone thanks you for coming here to play the tournament. They’ve got it backwards. It should be us thanking them. You don’t get that every week where people are thanking you for coming to the tournament. So it’s obviously a special place.
Final-Round Leaderboard
1. Martin Laird
-14 (274)
2. Rory McIlroy
-12 (276)
T3. Jim Furyk
-11 (277)
T3. Charley Hoffman -11 (277) T3. Billy Horschel
-11 (277)
VOLUNTEER STATS H 1,589 Volunteers in 2013 H 33 Volunteer Committees H Over 45,000 Hours Volunteered H Volunteers came from all over the United States including: Alabama, California, Colorado, Florida, Idaho, Illinois, Iowa, Kansas, Louisiana, Maine, Michigan, Missouri, Nevada, New Mexico, North Carolina, Oklahoma, Pennsylvania, South Dakota, Virginia, Washington, Wisconsin; plus Canada and Mexico H Over 5,915 volunteer lunches served H Volunteers put up 1,500 stakes around the course with over 82,000 ft of rope H Volunteers at the Practice Facility managed 15,552 golf balls (9 different types) used by PGA TOUR pros during warm up and practice
CHARITY
SPECTATOR ATTENDANCE
The Valero Texas Open and Benefit for Children Golf Classic together raised a record $10 million for children’s charities – shattering the previous record of $9 million, raised each of the past two years. Through its history, the Texas Open has raised $86 million for charities – $81.5 million of that since 2002, when Valero became the tournament’s title sponsor. The tournament has been ranked #1 seven out of the last eight years on the PGA TOUR charitable leaderboard.
Attendance increased 200% from 2012
Funds were raised through Valero Texas Open sponsorships combined with the Valero Benefit for Children Golf Classic – a golf tournament in which a record 2,400 participants played on Monday, April 8 at 11 of San Antonio’s premier golf courses. For the first time ever, all Benefit for Children sponsorships were sold out.
Gate Sales Increased 590% from 2012
Concessions Increased 39% from 2012
The Valero Texas Open also raised charitable dollars through its pro-am golf tournaments, the Birdies for Charity program in which nonprofit organizations solicit pledges for every birdie made during tournament week, and the Chip In for Schools program, which allows schools to sell discounted tournament tickets and keep all the proceeds. The record fundraising total just highlights what a tremendous tournament it was,� said Joe Gorder, President & COO of Valero Energy Corporation and Chair of the 2013 Valero Texas Open. “We had an excellent field of players, and the position we had the week before the Masters, as well as the new leadership of the Valero Texas Open, generated a lot of excitement about the tournament.
SPECIAL EVENT HIGHLIGHTS Astellas presents Executive Women’s Day The inaugural Astellas presents Executive Women’s Day at the Valero Texas Open hosted nearly 100 successful women business leaders actively involved in the community, as a part of the new women’s initiative with the Valero Texas Open and PGA TOUR. The special event included a breakfast panel: Kim Bowers, Valero Executive Vice President and President Retail; Lynn Hickey, UTSA Athletic Director; Dr. Norma Martinez Rogers, Professor UTHSCSA-SON; Lori Warren, San Antonio Spurs Sr. VP Finance & Corporate Admin; and led by Univision Anchor, Brenda Jimenez. Keynote speaker Dr. Helen Fisher discussed “The Female Mind: The Natural Talents of Women and How They are Changing the Business World,” during the luncheon. The day’s activities also included a behind the scenes tour of the tournament and concluded with cocktails in Valero’s private hospitality suite overlooking 18 green.
A Night to Honor Our Heroes presented by USAA Over 1,000 guests attended the annual A Night to Honor Our Heroes presented by USAA which honored the past, present and future of the United States Armed Forces. Greg Norman, World Golf Hall of Fame Member, began the evening by thanking the men, women and families of the United States Armed Forces and was followed by moving remarks by Marcus Luttrell, retired United States Navy SEAL, and Navy Cross recipient as well as author of best-selling books “Lone Survivor” and “Service”.
TV BROADCAST
1.9M
Valero Texas Open final round had 1.9M viewers on NBC; the mostwatched round in the history of the tournament.
3.27M
Rounds 3 and 4 on NBC had a combined total of 3.27M viewers.
34 hrs. Valero Texas Open was broadcast Thursday - Friday on The Golf Channel and Saturday - Sunday on NBC for a total of 34 hrs.
MEDIA
player leaderboard
Members of the press felt right at home in the all-new Media Center sponsored by the San Antonio Convention & Visitors Bureau.
145 56 Total Number of Media Credentials Issued
Associated Press AVIDGolfer CBS News CBS Sports Cybergolf Dallas Morning News Diagrama Dise単o ESPN Radio Golf by Tourmiss.com (United Kingdom) Golf Channel
Unique Media Outlets that Included:
Golfchannel.com Golf Digest Golf World Golfweek Houston Style magazine Inside Golf magazine La Prensa de San Antonio NBC News NBC Sports New York Times
NewMexicoSports News.com ParGolf Inc. PGATOUR.com PGA TOUR Radio San Antonio Express News Sports Illustrated UNA VEZ MAS Univision
Top 25 from Valero Texas Open Results ROUNDS TOTAL OFFICIAL FedExCup PLAYER POS MONEY POINTS 1 2 3 4 SCORE Martin Laird 1 70 71 70 63 274 $1,116,000.00 500.00 Rory McIlroy
2
72
67
71
66
276
$669,600.00
300.00
Jim Furyk
T3
69
70
69
69
277
$322,400.00
145.00
Charley Hoffman
T3
71
67
70
69
277
$322,400.00
145.00
Billy Horschel
T3
68
68
70
71
277
$322,400.00
145.00
K.J. Choi
6
72
67
72
68
279
$223,200.00
100.00
Daniel Summerhays
T7
69
69
73
69
280
$193,233.34
85.00
Bob Estes
T7
72
69
69
70
280
$193,233.33
85.00
Jeff Overton
T7
69
72
70
69
280
$193,233.33
85.00
Martin Flores
T10
71
72
70
68
281
$155,000.00
70.00
Padraig Harrington
T10
68
73
70
70
281
$155,000.00
70.00
Marcel Siem
T10
76
67
69
69
281
$155,000.00
Richard Lee
13
74
70
69
69
282
$130,200.00
60.00
David Lynn
14
72
70
71
70
283
$117,800.00
57.00
Aaron Baddeley
T15
74
70
71
69
284
$93,000.00
53.00
Kevin Chappell
T15
75
69
72
68
284
$93,000.00
53.00
Freddie Jacobson
T15
70
74
71
69
284
$93,000.00
53.00
Jason Kokrak
T15
74
68
72
70
284
$93,000.00
53.00
Shane Lowry
T15
70
72
72
70
284
$93,000.00
Ryan Palmer
T15
71
71
68
74
284
$93,000.00
53.00
D.J. Trahan
T15
70
71
71
72
284
$93,000.00
53.00
Brendon de Jonge
T22
70
69
77
69
285
$55,888.58
46.00
Chris DiMarco
T22
75
69
73
68
285
$55,888.57
46.00
Peter Hanson
T22
70
71
78
66
285
$55,888.57
46.00
Brian Harman
T22
72
69
75
69
285
$55,888.57
46.00
VALEROTEXASOPEN.COM* January 1 – May 1
65,907 92,863 unique visitors
total visits
Top 5 pages listed below:
Jan 1, 2013 - May 1, 2013: Page Page Views Home Page 82,232 About Valero Texas Open 33,763 Ticket Information 23,567 Players to Watch 15,067 Event Schedule 11,556 Tournament Week: March 31-April 8
40,486 50,792 unique visitors
total visits
Top 5 pages listed below:
March 31, 2013 - April 8, 2013: Page Page Views Home Page 48,651 About Valero Texas Open 22,198 Ticket Information 13,763 Parking 9,215 Event Schedule 8,773 About the Course 8,077 * Stats Provided by Google Analytics
Social Media Rory McIlroy @McilroyRory 7 Apr Great week@valerotxopen . . . Thought 66 might have been good enough today but Martin’s round was special! No complaints and Augusta bound!!
Billy Horschel @BillyHO_Golf 7 Apr Also thanks to all the fans and volunteers who made the @valerotxopen a great tournament and week! You guys do it big! #thanks4everything
3,740
Followers to Date 20% Increase from 2012 Facebook
2,151
Fans 88% Increase from 2012 Ian Poulter @IanJamesPoulter 7 Apr Good hotel, good golf course, good week, @valerotxopen put on a good show this week. Thank you for flying us to Augusta.
Gary Player @garyplayer 7 Apr Och aye, Scot Martin Laird shoots 63 & wins @valerotxopen over McIlroyRory and invite to @The_Masters. Special. Congratulations!
TaylorMade Golf @TaylorMadeGolf 7 Apr Congratulations to Martin Laird on his victory @valerotxopen! Martin’s third career @PGATOUR victory punches his ticket for @The_Masters!
1,029,661 Friends of Fans 98% Increase from 2012
Teal: PMS 315 & Gold: PMS
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