January 2011
Bulletin For members of the Texel Sheep Society Chief Executive Update
Contents
Dear Member,
l Bio-Security is vital
There has never been a better time to “share the passion and experience the benefits of Texels.”
l Web Promotions hit
It’s great to be part of the dynamic effect the breed has on the industry. It’s genuine and it’s encouraging; there is clear evidence that the Texel is a major driver in improving the efficiencies the industry had been missing. Growth rates with increased lean meat yield per carcase are clear requirements for producers, which Texels undoubtedly provide.
SHEEP SOCIETY
QUALITY PERFORMANCE SERVICE SUCCESS
record levels l Christmas Cracker Record Breaker l Calling all Young Shepherds l CT Scanning receives
The breed enjoyed resounding success in 2010, measured by its performance at the early National Sales, which witnessed high clearance rates of Gimmers at 80% and rams at 75% - well above the average for these premium early sales. Commercial ram sales followed suit with demand for registered Texels resulting in 28% and 30% of total all breeds ring sales at both the NSA Builth Main Sale and Kelso Ram Sales, with clearance rates of 93% and 90% respectively and averages up by £50 and £80 per shearling ram. Both sales are crucial to industry now heavily reliant on the breed.
financial support
Driving home the demand for Texels was the success of the In-Lamb sales, at the end of 2010, with a breed record for the Knock flock at 24,000gns and the top 20 flocks at the invitational sales averaging in excess of £900 per Gimmer. Added to this is the great confidence the membership has in the breed: female registrations are up, parallel to the national flock as reported recently in the press.
research
Society promotions continue to increase as the breed gains further popularity, both in the UK and overseas, with export enquiries also on the increase. The Society promotional campaign in 2011 sees the release of the breed’s first promotional film, launched on our ever popular website. With plenty more planned for the 2011 promotions, we look forward to meeting many of you around the shows and sales.
l Club promotional grants reviewed l Society increases breed promotion across EU l Texels pioneer genomic l Female sales prove popular l AGM praised by Members l “New” Science into Practice section l “New” Texel Merchandise on offer
Breed Development is a crucial part of the Societies objectives, with many projects being developed with researchers. As influential initiatives such as the Texel Muscling QTL project draw to a positive conclusion for the breed this clearly shows the benefits for industry. More about this large DEFRA funded project later this year. With so much positive research information available on Texels we have now included a regular “Science Into Practice” section in the Bulletin, starting with this edition. This will hopefully bring awareness of the technologies and research projects to our membership. Projects that heavily influence the development of our breed in line with future market requirements. Texels have a crucial role in improving the efficiency of the UK sheep industry, a role and responsibility that the Society takes very seriously. John Yates Chief Executive
Clubs promotional grant 2011. Provided annually to assist Clubs with regional promotion of the breed, the Society has made changes for the 2011 grant. Clubs will receive a minimum payment of £200 in April 2011, equal to previous years grant. With those Clubs contributing through the Sales levy scheme receiving further top up grant based on their proportional contribution through the levy. All sales levy received in 2010 from the Societies 19 Clubs will be redistributed, amounting to regional promotional grants of about £10,000.
While every effort is made to ensure accuracy of the information contained in this publication, no responsibility can be accepted by the Society for any errors or any reliance on the use of information by readers
British Texel Sheep Society, National Agricultural Centre, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2LG Tel: 024 7669 6629, Fax: 024 7669 6472, Email: office@texel.co.uk