What is Mobile Advertising and How it Effects Your Business?

What is Mobile Advertising and How it Effects Your Business? “Mobile Advertising explained�

Mobile advertising is latest and one of the fastest growing techniques to promote your business products. With the help of mobile advertising agencies, you can post your business ads on popular mobile websites. Mobile advertisement includes text, videos and pictures. This is cost effective yet high result producing technique. Companies can start effective business campaigns and witness quick sales growth. There are many great features of mobile advertising that help companies to grab customers at the time when they are searching for the kind of products that a company offers.

What are the major highlights of Mobile Advertising?

Demographic Targeting: Target audience belonging to a particular socio-economic class who has interest and capability to buy your products.

Time Targeting: Display your ads in particular timing, when people are free.

Location Targeting: You can use mobile advertisements to target audience of a specific location.

Device Compatibility: Use advertisements that can be functional on all gadgets such as Tablets, Smartphones, iPhones and Blackberry devices.

Interest Targeting: When you want customers for the products you are offering, it is best to post advertisements on popular portals that deal in similar domains.

Social Media Targeting: Use the power of Social media to promote your business.

Language Targeting: Approach customers in their own language.

OS compatibility: Use mobile advertisements that can be compatible across different platforms such as Windows, Blackberry, iOS and Android.

How Mobile Advertising agency provides location based targeting?

Location based advertising (LBA) is very effective as you can approach to larger number of audience in a specific location at very low price. The mobile advertising agency deploys a geofenced region around your outlet. The advertising agencies ensure that people located within a specified region must see the ads getting displayed whenever they open any random application. As an advertising agency is associated with multiple ad-networks, your advertisement is displayed on opening of any application available on these networks. So,

whether a user wants to play a game, chats with loved ones or browses the CNN app, your advertisement will be displayed to the user. Many advertising companies place your location based advertisements on predefined applications.

What is real time bidding (RTB)?

Real time bidding is the future of advertising. Companies bid to display their advertisements on popular websites and the winning bid is immediately displayed on publisher’s website. Real-time bidding enables advertisers to manage and optimize ads on multiple ad-networks. Mobile advertising companies are associated with multiple adnetworks and help you to display advertisements on broad range of popular websites and apps.

How Mobile Advertising offers high Return On Investment (ROI)?

There are many reasons that Mobile advertising offers higher Click Through Rate (CTR) and higher return on investment (ROI). First thing is mobile advertisements are interesting and interactive. Another thing is mobile advertisements are displayed exactly at the time when people are searching for a certain kind of products. It helps customers to make a decision on company’s products. Location based advertisement approach those people who are present around the company’s outlet. You can also look at other features of mobile advertising that inspire people to buy company products. As people would be in the final phase and right place to make decision and buy products when mobile advertisements get displayed, people would like to settle down with company products. This is how mobile advertisements lead companies to experience greater sales and turn over.