Limiting messages and values are subconciously absorbed by our children, through the gender stereotypial pink blue divide, contricting our modern mindset. Parent-led campaigns and companys have had a profond affect on the industry, pushing for a gender neutral approach and aesthetic. Reknown for it’s gender equality, scandinavia provides inspiration for a neutral yet functional and pleasing aesthetic for parent and child alike. The perfect backdrop to explore and showcase playful layers of simple materials, pops of colour and expressive pattern. Celebrating children’s curosity and freedom in creative expression.
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