LRT

CONTENT 2020 August

COVER STORY

8 Speciality Finishes: The Shield of Protection 11 Anti-Viral Clothing: A Possibility? 13 Anti-microbial Finish- An Overview 15 Water-Repellent Finish 17 Aromatic Finishes 20 Application of Nanotechnology in anti-microbial textiles 22 Anti-Viral Finishes 25 Eco-Friendly Super absorbant anti-Microbial Finish 28 UV Protective Finish on Textiles 33 Adapting to The New Reality

TEXTILE FIBRES

35 Clothing From Mesta Fibre 38 Application of Coir Fibre Reinforced Green Composite 42 Dark Light Bed Canopy Curtains

CONDUCTIVE TEXTILE

49 Microwavable heating Pad with Fenugreek seeds and rice grain filling

FASHION MANAGEMENT

53 A Roadmap to Boutique Management

BRAND UPDATE

56 With U.S Cotton Protocol, Brands and Retailers can now source U.S Cotton with more confidence

ADVERTISER INDEX

2 Rimtex 3 Cotton USA 4 SRTEPC 5 LRT 58 Textile Apparel Jobs 59 Trützschler 60 Raymond

I S S N N O : 2 2 7 8 - 8 9 7 2 | R N I N O : M A H E N G / 2 0 1 2 / 4 3 7 0 7 V O L U M E 8 | I S S U E N O . 8 | ₹ 1 0 0 | P A G E S 6 0

EDITORIAL TEAM

Editor and Publisher Ms. Jigna Shah Creative Designer Ms. Ayman Satopay Associate Editor Mr. Swaminathan

Registered Office

Innovative Media and Information Co. 189/5263, Sanmati, Pantnagar, Ghatkopar (East), Mumbai 400075. Maharashtra, INDIA. Tel : +91-22-21026386 | Cell: +91-9769442239 Email: info@textilevaluechain.com | tvcmedia2012@gmail.com Web: www.textilevaluechain.com OWNER, PUBLISHER, PRINTER AND EDITOR

MS. JIGNA SHAH

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All rights reserved Worldwide; Reproduction of any of the content from this issue is prohibited without explicit written permission of the publisher. Every effort has been made to ensure and present factual and accurate information. The views expressed in the articles published in this magazine are that of the respective authors and not necessarily that of the publisher. Textile Value chain is not responsible for any unlikely errors that might occur or any steps taken based in the information provided herewith.

PEOPLE, PRODUCT, PRICE OR PLACE? WHAT’S PRIORITY?

The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man

George Bernard Shaw -- ” There are two trends going on in the industry , MSME or start ups giving birth to new entrepreneurs in the country. On the other end, Corporates are trying to survive by new product development and cutting HR plus marketing cost. Today every industry and company facing two major issues whether to invest in infrastructure, people or product . As product development requires research, and investment ; employees with multi tasking ability, will have competition advantage.

India is the country of self reliant entrepreneurs. New MSME will enter in the field of service, technology, fabric or garment manufacturing as it has less entry barrier with minimum capital cost. Birth of start-up, good idea does not work without proper sales and marketing support. Indian textile and apparel industry from last several years have been asking for benefits for marketing support for domestic and exporter , but till now, few export support initiated for focus market. Will the Government be ready to share these additional incentives, its vicious cycle !!!

This pandemic has given rise to more awareness and birth of new Specialised finishes, with special high- end technology which current Corporates are invesing in. This issue we are focusing on special finishes on fabrics which is anti viral, microbial and many more. We need to think whether the consumer will pay that extra for anti-viral or anti-microbial finish out of fear or out of need ? Time will say, it’s like the sustainability concept , we know it’s important for our planet but how many have accepted and are following ?

Wish you happy festive season .. stay safe , take care !

MS. JIGNA SHAH

EDITOR AND PUBLISHER