GREEN NEW DEAL”: A Paradigm Shift For The Textile Industry

SENIOR CONSULTANT

GHERZI CONSULTING ENGINEERS PVT LTD

Abstract The coronavirus pandemic has been a wake-up call for the world. According to a Mckinsey consumer survey, two-thirds of consumers state that sustainability has become a more important priority to combat climate change following COVID-19. The sustainability concerns in T&C can be typically clubbed under four major impact areas. The intensity varies depending on the stage of the textile or clothing product life cycle. Vast environmental impact According to the UN Alliance for Sustainable Fashion, the textile and clothing (T&C) industry accounts for 10% of the world’s GHG’s and 20% of the industrial waste water pollution.Annually,48 million mt of clothes are disposed off, the bulk of which ends up in landfills. Large economic footprint The global fashion industry has a large economic footprint. It is the The coronavirus pandemic has been a wake-up call for the world. According to a Mckinsey consumer survey, two-thirds of consumers state that sustainability has become a more important priority to

Anup Goswami

combat climate change following COVID-19. world’s third-largest manufacturing sector after the automobile and technology industries. Contributing US$ 2.4 tn to manufacturing value, if it were a country, the industry would be ranked 7th in the world by GDP. ICAC says, by 2025, 8.1 billion people will require clothing. As per WTO, T&C is ranked among the top 5 traded merchandise (5% share). Gherzi findings reveal that T&C sector is a large employer, especially in Asia. In India it is the second largest employer after agriculture. Sustainability concerns The following statistics, published by the United Nations Environment Programme (UNEP) and the Ellen MacArthur Foundation, provide a glimpse into the environmental impact of the T&C industry •Every year the T&C industry uses 93 billion m³ of water — enough to meet the consumption needs of five million people.

•Around 20 % of wastewater worldwide is generated by fabric dyeing and treatment. •Of the total fibre input used for clothing, 87 % is incinerated or disposed off in a landfill. •The T&C industry is responsible for 10 % of annual global carbon emissions, more than all international flights and maritime shipping combined. One ton of textiles generates 17 tons of CO2 equivalent vis-a-vis 3.5 tons for plastics and <1 ton for paper •Besides, consumers produce 120 million tons of CO2 equivalent during washing and drying of clothes •If demographic and lifestyle patterns continue as they are now, global consumption of apparel will rise from 62 million metric tons in 2019 to 102 million tons in 10 years. •Every year half a million ton of plastic microfibers are dumped into the ocean, the equivalent of 50 billion

plastic bottles. •Chemicals equivalent to $ 21 billion/year are used to produce textiles. •Cotton occupies 2.5% of the world’s arable land but accounts for 16% of all pesticides and 7% of all herbicides used •In India 50% of all pesticides are used for cotton production “Instant” fashion The problem is exacerbated by the T&C industry’s operating model. The pace of design and production has accelerated with time. Collection launches are no longer seasonal; the replacement of clothing inventories has become much more frequent. Many low-cost clothing stores offer new designs every week. The number of new garments made annually has doubled in the last 20 years. The rapid pace of apparel production has accelerated both consumption and redundancy. The average person today buys 60 % more clothing than in 2000, especially in Asia with rising percapita fibre consumption. And not only do they buy more, they also discard more as a result. Clothing is massively under-utilized. Re-inventing the industry The large footprint of T&C industry makes it crucial for economic development. Enabling the industry to grow without being an enemy of the environment is the key. This is recognised and acknowledged by governments, policy makers, industry, brands, advocacy groups and the society at large. Heightened awareness has motivated mid-sized and large companies to integrate sustainability policies into their core growth strategy. The T&C industry, like all industries, is slowly but surely gravitating towards a circular economy guided by 4 basic principles: 1.Design out substances of concern and pollutants 2.Encourage repair, reuse and recycle 3.Conserve and regenerate resources and natural systems 4.Rationalize production and consumption Technology and research are playing a key role in making the industry more sustainable. Athletic shoes and attire are getting made out of materials extracted from the plastic dumped into the ocean. Fish skins and natural dyes are replacing chemicals, fruit skins are substituting furs, and artificial leathers are getting made out of plants. Some companies have a return policy so they can recycle the consumers’ garments after they have worn out. As per estimates made by the Textile Exchange, the rate of textile-totextile or post and pre-consumer recycling of clothing is a meagre 1%. This shows a huge potential to grow. Fashion brands are reacting to consumer concerns and exerting pressure on the supply chain, as reflected in concrete commitments made by popular brands and retailers. Many textile and garment companies have pro-actively embarked on ‘circular’ initiatives. While a lot still needs to be done, it is encouraging that many companies are becoming involved when a decade ago there was little talk of sustainable fashion. Today, regardless of whether you are a small, medium or largescale manufacturer, there is a need to revisit your business model and align it with the UN SDG’s. A wise step should be to collaborate with a sound knowledge partner to benchmark your KPI’s and prepare the roadmap towards a sustainable SUSTAINABILITY future. Sustainability initiatives

NIKE’S Flyknit collection of footwear designs out waste. Its one-piece upper avoids multiple stitched or glued panels, cutting waste volume by 60%

TONL`E uses all pre-consumer textile waste to make fashionable clothing

PANTAGONIA’S Worn Wear program encourages consumers to send in worn or slightly damaged Patagonia apparel to be repaired (40,000 repairs/year)

The ZDHC program advocates elimination of hazardous chemicals from the fashion industry

JEANOLOGIA’s patented e-flow technology claims to reduce water consumption by 95%, energy by 40% and process chemicals by 90%

TRINJAN – initiative by KVM Punjab, promotes the production of organic cotton and creates opportunities for women’s economic empowerment

HAELIXA’s platform for natural textile fibres provides users with a reliable tool to trace and identify their products from source to retail, assuring the sustainability and integrity of their products.

FASHION FOR GOOD’s Innovation

Platform focuses on sparking and scaling technologies and business models that have the greatest potential to transform the industry. Its

South Asia Innovation Program provides such opportunity

ARVIND, TRIDENT, VARDHMAN,

WELSPUN and many others have integrated sustainability into their business and have a well-defined framework in place