Zeitgeist - Winter 2022 Edition by texworldnyc

ZEITGEIST WINTER

EDITION

TEXWORLD

NEW

JANUARY

YORK

25-27,

CITY

2022

APPAREL

SOURCING

REIMAGINED

NEW

YORK

CITY

Sourcing Reimagined. After careful consideration regarding the increased concerns surrounding COVID-19 as well as New York State regulations we have made the difficult decision to cancel the Winter 2022 edition in-person segment of Texworld New York City and Apparel Sourcing New York City. In lieu of the physical event, both shows will continue virtually and can be accessed live during the original show dates, January 25-27, 2022. Our level of international participation, increasing travel restrictions, and rising number of COVID-19 variant cases has led to a significant deterioration in the general conditions for holding the in-person shows. “Our primary concern is always the responsibility we feel towards our exhibitors, partners, attendees, and staff. While this is disappointing for all involved, we hope there is a level of understanding that this was a necessary step to help keep each other safe in these unprecedented times.” – Jennifer Bacon, VP, Fashion & Apparel. The Virtual Platform will open with similar features found on the trade show floor. Attendees will be able to take advantage of the AI-powered matchmaking capabilities of recommended textile suppliers, video meetings, and more. In addition, the highly anticipated educational program scheduled for January’s in-person show will also continue virtually, including the oneday-only S/S 2023 Trend Presentation by Kai Chow, Creative Director of TOBE TDG. The full schedule for Textile Talks and the Lenzing Seminar Series can be found on our websites: www.TexworldNewYorkCity.com www.ApparelSourcingNewYorkCity.com The Texworld and Apparel Sourcing New York City team remains hopeful and focused on delivering a successful Summer 2022 edition with plans to take place in-person on July 19-21 in New York City. Despite this unfortunate obstacle, we want the industry to know that we are fully committed to serving and supporting the community that we love. We intend to continue to create abundant opportunities to support the textile and apparel community as well as serve as a place for inspiration for designers, buyers, and industry professionals. Stay safe and healthy, until we meet again!

Contents SOURCING REIMAGINED Winter 2022 Virtual Edition Details EXHIBITOR SPOTLIGHT Hyperbola Textile Co., Ltd TREND PREVIEW Curated by TOBE/TDG LENZING FEATURE Sustainable Innovations + Seminars FACT OR FICTION Debunking Cotton Myths THE FUTURE IS FEMALE Celebrating the Concious Fashion Campaign LA TEXTILE + TEXWORLD Back for February 2022 SAVE THE DATE Summer 2022 Edition

Exhibitor SPOTLIGHT HYPERBOLA TEXTILE CO., LTD Taiwan - Wovens

Integrating lifestyle design and performance fabrics.

Hyperbola is an innovative textile company that specializes in advanced sustainable and functional fabrics. With innovation at the core, Hyperbola is constantly exploring new concepts, collaborations, and ideas to create customized unique fabrics for the fashion and apparel industry.

Discover a wide array of high-quality and sustainable offerings from Hyperbola on the Virtual Platform. For more information, visit Hyperbola online at: hyperbola.com.tw

DONEGER SPRING/SUMMER 2023 COLOR+DESIGN CONCEPTS TEXTILE TALKS - JAN 26, 12:30 PM EST- ON THE VIRTUAL PLATFORM Join this one-day-only presentation given by the Creative Director at TOBE/The Doneger Group, Kai Chow, as he discusses the meaning behind the curated S/S 2023 trend concepts: 'Age of Enlightenment'.

THE FUTURE OF FASHION

Sustainable Innovations, Pioneering Technology

CARBON ZERO FIBERS

CARVED IN BLUE

Contributing to the circular economy,

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The new matte fibers are made to scatter

with REFIBRA™ technology.

light to minimize reflection.

The pioneering REFIBRA™ technology uses preand post-consumer waste to create virgin

Made from responsibly sourced wood pulp, these biodegradable fibers provide expanded

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TENCEL™ Lyocell fibers.

design opportunities.

LENZING SEMINAR SERIES The Lenzing Seminar Series returns to the Virtual Platform this January.

Scan the code below to access the full Winter 2022 seminar schedule.

Come discover key topics including

Collaborating for Circularity Now, Women

Social Entrepreneurs – Transforming Fashion for People & Planet, and 2030 Strategy: Climate+ by Textile Exchange.

Engage in meaningful discussions and learn from leading professionals in the industry.

TENCEL™ and REFIBRA™ are trademarks of Lenzing AG.

FACT OR FICTION Debunking Cotton Myths with Dr. Jesse Daystar Dr. Jesse Daystar is the Chief Sustainability Officer and Vice President of Sustainability at Cotton Incorporated. In this role, Daystar oversees and coordinates internal and external sustainability efforts. These efforts include directing sustainability research, working with cotton industry stakeholders to develop industry stainability goals, assisting in the communication of sustainability messages, and providing technical insights to Cotton Incorporated, the cotton industry, and brands. Daystar’s career at Cotton Incorporated began in 2017. Prior to his work at Cotton Incorporated, Daystar was the Assistant Director of the Center for Sustainability and Commerce at Duke University where he directed sustainability research for apparel, energy, bioproduct, and other industry sectors. His other teaching experience includes Life Cycle Assessment training and sustainable systems curriculum at both North Carolina State University and Duke University. Daystar has also co-authored two reports to the United States Congress quantifying the economic and environmental impacts of the bioproducts industry in the United States. He holds two Bachelor of Science Degrees in Chemical Engineering and Pulp & Paper Engineering, a Master’s of Science Degree, and a Ph.D. in Forest Biomaterials from North Carolina State University.

What are the most common wide spread myths about Cotton? There are many, but most center on water use and pesticide applications. For example, it’s been erroneously stated, recently, that 22,000 liters of water are required to grow a pound of cotton fiber; another states that cotton applies 24% of the world’s pesticides. Both of these figures have been cited for about 20 years. They were incorrect then and they are certainly incorrect now.

If these are not correct, what are the true data points beyond each of these myths? With respect to water use, cotton is actually a heat and drought-tolerant plant and can efficiently transform water and other nutrients into valuable food and fiber, often times where no other crops can even grow. Digging further into the details, half of the global crop relies on rainfall alone to meet water needs. That figure rises to 64% for the U.S. crop. Layering on modern tools like subsurface water sensors and precision ag practices makes that management even more efficient. To put it in perspective, more water is required to

grow an acre of common lawn grass than to grow an acre of cotton. For pesticides it is important to point out two things: Pesticides are not one thing. The term includes insecticides, herbicides and fungicides. Second, there is no organization anywhere that measures the applied mass of pesticides on a global scale. What is measured is sales. Using that as a proxy, cotton, globally, represents just under 5% of pesticide sales. You can learn more about this on CottonToday.com where we have more details and a factsheet on pesticides and cotton.

What are the origins of this misinformation? Where have these false facts came from? Some of the misinformation is based on honest mistakes, a misreading of often very complex data. We are actually in discussions with an organization to develop a data literacy program to address this issue. Some of the falsehoods, sadly, are put out there by NGOs who use sometimes outlandish figures to rally consumer backlash and industry response on certain topics. Further, fibers competing with cotton can be advantaged by misleading data surrounding conventional cotton. In the end, the consumer and the environment end up hurt in this situation. Regardless of origin, we continue to see these inaccurate claims promoted using circular citations; for example, a claim that cites another claim that cites the previous claim and no real citation back to an original source or a scientific basis. A circular reference is similar to a rumor that just won’t go away that has no basis in fact. Some do this knowingly, using the fact that an NGO made the same claim two decades ago without a credible original source as validation. They play the odds that consumers won’t dig any deeper. However, as Sourcing Journal has been reporting, some consumers are pushing back on brands’ false sustainability claims.

Why do you think the cotton industry in particular has been rife with misleading sustainability data? Simply put, cotton is the fiber to beat. If you look at the way some competitive fibers market their products, it’s in relation to cotton: cottony soft; feels like cotton, and so on. Cotton was and is a widely-used textile fiber and the one consumers know and appreciate. This makes cotton a big target.

Disseminating the truth is one thing, but getting individuals to believe it is another. How can brands combat mistrust and get through to consumers who are quick to call “greenwashing” on sustainability claims? Belief comes from understanding. In this case, it is incumbent on brands to understand the science and data interpretation of the sustainability studies they use in any statement or marketing claim. Ideally, a better understanding would inform their sustainability claims and make them more credible. There are rules, standards and best practices available from sources such as the FTC Green Guide that provides clear guidance on making sustainability claims. Brands should look towards these guidance documents and engage subject matter experts beyond the marketing department to get sustainability claims right and avoid misleading the consumer. As we have recently seen, significant brand reputation damage can occur from misinformation use and greenwashing. Further, if the apparel industry is truly working towards reducing climate change impacts and moving towards sustainability, decisions must ultimately be based on data and information that is based in reality and not spun up fiction in order to make the progress we want. If the industry cannot correct course towards using creditable data, I fear many consumers will feel abandoned and the industry won’t meet sustainability goals that are important to the consumers and the world.

Join the virtual Setting the Record Straight Textile Talk on January 25, 2:30pm EST to learn more about the myths behind cotton. Moderated by Edward Hertzman, Executive VP Fairchild Media and Founder + President of Sourcing Journal Featuring panelists Andrew Olah and Elizabeth Cline

Special thanks to our friends at Sourcing Journal.

the future is female CELEBRATING WOMEN THROUGH THE CONSCIOUS FASHION CAMPAIGN The Fashion Impact Fund supports women entrepreneurs leading educational initiatives to accelerate the fashion industry’s transition to an equitable, inclusive, and regenerative sector. In our commitment to the Sustainable Development Goals, the fund mobilizes finance to advance knowledge, media and skill-based learning led by women social entrepreneurs evolving a fashion ecosystem that values people and planet. Today’s fashion industry is responsible for vast negative social and environmental impacts including water pollution, textile waste, exploited labor, poverty, gender inequality and climate change. Globally, the $2.4 trillion-dollar fashion industry employs more than 300 million people along the value chain[1]. Of the 75 million garment workers, 80% of these workers are women between the ages of 18 and 35[2]. Additionally, the fashion industry accounts for about 10% of global carbon emissions and nearly 20% of wastewater[3]. It would be the world’s seventhlargest economy if ranked alongside individual countries’ GDP[4] .

Understanding fashion’s critical role in our future, the Fashion Impact Fund values education as an imperative tool to shift the current narrative and achieve transformational sector change. One of the core programs of the Fashion Impact Fund is the Conscious Fashion Campaign in collaboration with the PVBLIC Foundation and the United Nations Office for Partnerships. The campaign spotlights women entrepreneurs in the fashion industry driving social and environmental impact by showcasing their work in billboard and digital campaigns. With women receiving only 25% [5] of news features globally, the Conscious Fashion Campaign aims to increase media representation of women social entrepreneurs transforming fashion to scale their impact in support of the Sustainable Development Goals. The Conscious Fashion Campaign amplifies the visibility of fashion-focused women social entrepreneurs to educate, inform and inspire as they lead the industry towards an inclusive and responsible future. So often these agents of change are advocating for vulnerable and marginalized populations harmed by the unsustainable practices of the fashion sector. It is imperative to champion their leadership and create a diverse media landscape as they shape the industry and communities with innovative solutions. Conscious Fashion Campaign: New York is the first edition of the program and received over 100 applications from 25 countries, where 10 organizations will appear in the billboard campaign during New York Fashion Week in February 2022.

Kerry Bannigan Executive Director of the Fashion Impact Fund Founder of the Conscious Fashion Campaign

[1] Ellen MacArthur Foundation [2] Fashion Revolution [3] United Nations Economic Commission for Europe [4] The State of Fashion 2017 [5] Global Media Monitoring Project, 2021

The women and their respective organizations were selected by the Advisory Committee based on factors including supporting the advancement of at least one Sustainable Development Goal, the innovations, solutions or sustainable business practices they have implemented to support social, environmental and/or economic impact within the industry and their contribution as a driving force for sustainable development in the fashion ecosystem. The recipients of the first annual Conscious Fashion Campaign are:

Abhilasha Bahuguna, Co-Founder, Looms of Ladakh Ayesha Barenblat, Founder and CEO, Remake

Stephanie Benedetto, Co-Founder and CEO, Queen of Raw

Mariama Camara, Founder and CEO, MARIAMA FASHION PRODUCTION Hilary Jochmans, Founder, PoliticallyInFashion

Anyango Mpinga, Founder, Free As A Human Foundation Ngozi Okaro, Executive Director, Custom Collaborative Cyndi Rhoades, Founder, Worn Again Technologies Jessica Schreiber, Founder and CEO, FABSCRAP

Carry Somers and Orsola de Castro, Co-Founders, Fashion Revolution

Conscious Fashion Campaign: New York advisory committee members include Shawnte Brown, Stylist and Founder, Shop OTNT; Sheena Butler-Young, Correspondent, The Business of Fashion; Tricia Carey, Director of Global Business Development, Lenzing; Marsha Cooke Senior Vice President Global News and Special Projects, VICE NEWS; Laura Sophie Cox Celebrity and Editorial Fashion Stylist; Dominic-Madori Davis Reporter, Entrepreneurs Business Insider; Isabella Fish, News Editor, Drapers; Sophia Kianni, Founder & Youth Advisor, Climate Cardinals, United Nations Secretary-General's Youth Advisory Group on Climate Change; Sara Kozlowski, Vice President, Education and Sustainability Initiatives, CFDA; Sara Maino, Head of Vogue Talents, Conde Nast; Tracey Meyers, Market Editor, Strategic Content Development, WWD; Strategic Content Editor, Fairchild Media Group, WWD / Penske Media Corp; Thania Peck, Founder/ Sustainability Advisor Catcher in the Style; Lyn Slater, Content Creator, Accidental Icon; Bandana Tewari, Fashion Journalist and Sustainability Activist and Bunny Yan, Fashion Edutainer, Left Side of Fashion.

Join the virtual roundtable discussion on January 25, 12:30pm EST and discover the issues, actions, and solutions to build back a better fashion industry.

Women Social Entrepreneurs Transforming Fashion for People & Planet LENZING SEMINAR SERIES Featuring Kerry Bannigan, Stephanie Benedetto, Negozi Okano, Jessica Schreiber, and Mariama Camara.

CALIFORNIA MARKET CENTER | FEB 23-25 Texworld NYC, Apparel Sourcing NYC and LA Textile, California's premier destination for textile, design and production sourcing are joining forces to bring world-class textile, apparel and accessories manufacturers from around the globe together - all on the West Coast.

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