Embracing your past to deliver your future Heritage
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Heritage Re-imagined When your heritage dates back 400 years but your future demands change, what do you do? How you move forward, express and exchange ideas can preserve or diminish that heritage. Ultimately, the end result of all true learning is change1. By embracing your college’s past, our talented team at The Graphic Design House can help you to deliver a future that is bold, but remains true to who you are. We invite you to explore some of the projects we’ve delivered for Oxford University colleges, and the independent school sector. If you would like to know more, please visit tgdh.co.uk 1.
The Graphic Design House has its own ties with the City of Dreaming Spires. William Herbert, 3rd Earl of Pembroke, not only founded Pembroke College with King James, he was also Governor of Portsmouth (where we’re based), from 1609, until his death.
Leo Buscaglia
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Our relationship with Exeter College began in early 2021 with a brief to build and design a fundraising campaign to support an £11.3 million library restoration project. Under the campaign strap line, ‘Write the next chapter’, we designed three direct mail packs, each telling a different part of the renovation story. We created a microsite, email template, a major donor brochure with slip case, and a 25-meter hoarding. The first mailing launched the campaign to alumni and produced outstanding results, far exceeding expectations. 3.2% response rate achieved, raising
£250,000
Our creative approach took inspiration from the historic character of the gothic architecture and wisteria, for which the college is known. Their exquisite fine lines and details were highlighted using a combination of hand drawn illustrations, gold foil blocking and die-cutting.
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Using our specialist design for print expertise, we were able to create a set of materials that engaged, conveyed, and delighted its audience. We recommended a mixture of premium silk and uncoated papers to heighten the sensory experience. For the brochure, we also added a translucent 8 page throw-out, enabling us to overlay ‘before’ and ‘after’ images. Sharing the progress and ambition of the project with the wider community was particularly important to the college. To that end, we designed a 25 metre long, eye-catching hoarding which invited passersby to join in ‘writing the next chapter’.
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The important thing to say is this, we trust TGDH. We trust them to support us in achieving our goals, to help us create the materials and communications we need – and to make sure they are beautiful and in budget. If you’re looking for an agency to help support your college campaigns, or mailings, then we could not recommend TGDH more highly!” Adale Bennett Deputy Director of Development and Alumni Relations Exeter College, Oxford
| Write the Next Chapter |
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We delivered • Three direct mail packs • Full colour printed envelopes • A4 letters, 4pp, folded to DL • DL concertina folded leaflets, 12pp • Donation forms, A4 & square • Postcard • Bookmark • Magnet • Maltese cross leaflet with insert • A microsite • Email template (Mailchimp) • A brochure with slip case • Digital flip book • A 25m hoarding
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Providing a comfortable and secure home away from home for undergraduates has always been a priority at St Annes. The muchloved Bevington Road Houses
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Alumni are incredibly important to their alma maters. At St Anne’s College, maintaining their ongoing support and involvement enriches the culture and experience of the entire college community. So too does the arrival each year of international students. accommodation has been home to generations of students, and was in need of regeneration. They turned to us to create an impactful fundraising campaign.
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A lot of our campaign work has a digital focus but for the education sector, in particular, print adds a valuable extra dimension. We developed an overarching theme of ‘home from home’ across the visual style and messaging, creating a major donor brochure and microsite, with a direct mail campaign scheduled for 2024. Our intention was to deliver a campaign that fostered a sense of belonging, comfort and familiarity. A feeling of emotional connection to place, whilst also looking beyond to a future life. We harnessed the college’s distinctive window shapes to create a cut-out cover to represent St Anne’s core values, ‘forward looking and outward facing’. Featuring black foiling, sketches and architect’s 10
illustrations, the pared back design and use of tints deliver a result that feels safe and familiar to college alumni, yet fresh and captivating. St Anne’s chose to present the donor brochure using a belly band featuring the Bevington Road Houses, which they selected from a range of design options. They were able to tailor the brochures to each recipient using a choice of eight ‘Recognition Opportunity Cards’. The execution delivered a beautiful and exclusive campaign that delivered results, whilst keeping to a sensible budget. We often support in-house designers with our specialist design for print expertise. If that’s something we can help you with, do get in touch!
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The Graphic Design House worked closely with us to produce a brochure for a major fundraising campaign. They were attentive and friendly, and we were thrilled with their innovative design, and the quality of the brochures and service provided.” Jay Gilbert Senior Communications Manager St Anne’s College
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Previously known as The Northwood Schools Group, The Graphic Design House worked for more than a year to deliver a radical rebrand. With the schools comprising a co-ed preprep and two single sex schools, we wanted to create a strong, unifying new look and tone of voice, making it easier for parents to understand the full education journey on offer. It was important to appeal to existing parents with traditional expectations, while also attracting ‘new London parents’. The creative had to be strong and dynamic in a highly competitive market. It had to bring together the heritage and core values of the individual schools so that the school community would have a strong sense of unity and coherence. Uniting under the new name, Broomwood, we created an iconic visual identity that links their past with the future. Combining the existing Broomwood ‘B’ with the Northcote stag, it celebrates their heritage, provides a sense of belonging and purpose, whilst also signalling their dynamic, forward-looking ethos and culture.
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That culture is encapsulated in a new school motto, “To Do Your Best, To Be Your Best”.
We delivered
The brand has been brought to life across all areas of the school, from signage, uniforms and literature, to new interiors.
• Brand guidelines
• Creation of brand identity • Brand values • School signage • Minibus wraps • Uniforms • School interior • Banners, posters, adverts mugs, tote bags • Pupil challenge books, and more…
It’s been a real pleasure working with you all over the past few years, and on this project, in particular. I really couldn’t have done any of this without you.” Ali Bucknall Head of Marketing & Admissions Broomwood
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Your story is our passion In a highly-competitive market, how do you create a compelling proposition and recruitment campaign to attract pupils to your school? Following a rebrand, King’s Foundation approached The Graphic Design House to help them ‘bring it to life’ across their school community. Comprising King’s Worcester (Senior School), and two Prep Schools, King’s St Alban’s and King’s Hawford, we were tasked with creating a recruitment campaign that both unified and communicated their passion. Encompassing everything from Facebook Instant Experiences to Junior School sticker sheets, school prospectuses and an interactive employer handbook, to a fold-out pupil co-curricular programme, the campaign achieved 647 social media reactions, increased web traffic by 111% and delivered 67% of new registrant enquiries.
67
%
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Registrants are new enquiries from the campaign
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Without a doubt we wouldn’t be where we are today without The Graphic Design House. I’m so glad I Googled ‘Independent school ads’ and found you guys.” Emily Ward Marketing Director, King’s Foundation
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We are efficient and effective
647 Post reactions on social media*
50
%
Improvement on brand awareness in comparison to the previous year.
*The King’s Foundation Pupil Recruitment Campaign
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If you want to stand out you have to be different Independent school fees have more than doubled over the past 15 years – with the latest annual rise topping 5.6%*. Increasing and rapidly changing demands mean bursars and governors need to be commercially astute to ensure their school survives and thrives against rising costs. Some parents are finding it harder to fund independent education and choice is growing. Like the King’s School Foundation, independent schools want genuine standout in a highly competitive sector. * Which School Advisor, May 2023.
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Our house We mix exceptional client service with an inquisitive nature, expertise with pixel and pencil, and limitless imagination to create original, fresh and remarkable designs that work across all channels. For nearly 20 years we’ve been solving design dilemas for a wide portfolio of clients. That breadth, alongside our depth of experience in the education sector, translates into tangible results. Our clients include many B2B companies, famous venues such as Royal Albert Hall, football clubs, theatres of all shapes and sizes, colleges and leading independent schools through to a wide range of charities and hospices. All of them are seeking even more differentiation in their highly competitive sectors in order to grow, develop and deliver financially. The education sector accounts for a third of The Graphic Design House’s clients. From branding and campaigns to digital and printed collateral, we deliver on time and within budget. If you’d like to start a conversation with us, please get in touch. studio@tgdh.co.uk 02392 334971
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Remarkable by Design T. 023 92334971 E. studio@tgdh.co.uk tgdh.co.uk