Media PACK 2011 Tharawat Publishing FZ-LLC, 2011
www.tharawat-magazine.com
About Tharawat Magazine
Targeted Readership
interviews on regional economic
Tharawat magazine is the first Arabian
Our targeted readership segment
and business development as well
publication for family businesses. Our
are primarily Arab and international
as entrepreneurial innovation.
content highlights the achievements
family businesses leaders, members,
and challenges of family businesses in
and employees across the world. The
The content is provided by a mix
Arabia and worldwide. The editorial
content is also relevant to family
of Arab and international authors
is relevant to family businesses, their
offices and advisories as well as the
of which many are family business
advisors, and the business community
business community at large.
members.
at large. It is estimated that around 90% of all business in the Middle East are family-owned and/ or family-run,
All articles are original pieces written
Product Features
for Tharawat magazine only.
and Tharawat magazine aims to be
Tharawat magazine is the first
their voice and reliable source of
family business publication in the
Tharawat magazine is a bilingual
information. Launched in 2008 in
Arab world and is printed quarterly.
publication (English and Arabic).
Dubai, UAE, our founding partner the Tharawat Family Business Forum
The focus of the magazine is on
It is also one of the only magazines in
(www.tharawat.org) supports us with
family business specific topics but
the region to use exclusively wood-free
exposure and authors.
also includes relevant articles and
paper for its printed version.
90% www.Tharawat-Magazine.com Full access to our E-zines is provided on our website, including author profiles, news and other features. Our online publishing
Around 90% of all businesses in the Middle East are family-owned and/ or family-run
partner is Myebook.com
www.tharawat-magazine.com
The Arabian Publication for Family Businesses
Circulation and Distribution
Tharawat Magazine Distribution
Currently, Tharawat magazine has an estimated readership of around 5000 per issue and is distributed to countries all over the world. Over 100 shops across the UAE and Bahrain, with expansion into Oman, Egypt, and KSA in the first half of 2011. A database of family business CEOs and members in the Arab world as well as internationally, which was provided by our founding, partners the Tharawat Family Business Forum (www.tharawat.org). Conferences and meetings with
More than 250 copies
Less than 100 copies
family business related topics in the
Between 100 - 250 copies
Future Places to Distribution
region and internationally. Additional exposure is gained through the Tharawat magazine
Frequency and Publishing Schedule
website, which entails the full
The magazine appears quarterly and its appearance dates in 2011 are
electronic
versions
(e-zines
1st January, 1st April, 1st July, and 1st October. Advertising orders are accepted
published with MyEbook.com) of
until 2 weeks before the publishing dates.
the publication.
100
40.000
Over 100 shops across the UAE and Bahrain,
Our e-zines are read over 40’000 times in the span of only a few month and guarantee a permanent exposure for advertisers, authors and contributors and will be promoted internationally.
Our e-zines are getting around 40’000 hits in the span of only a few months and guarantee a permanent exposure for advertisers, authors and contributors and is promoted internationally. Tharawat magazine has a syndication agreement with www.zawya. com, one of the most renowned news and business portal in the Middle East. Zawya.com republishes articles from Tharawat magazine on a regular basis.
www.tharawat-magazine.com
5000 35 The current readership is estimated to over 5000 readers for the 3000 hard copies distributed
Tharawat magazine is distributed in over 35 countries and is aiming for an even more global reach.
Advertising Rates
Other options
The below advertising rates are referring to inside magazine positioning only
Tharawat magazine newly also
and do not apply to Inside Front Covers and Inside Back Covers. Separate pricing
offers advertisers the following
for that can be obtained upon request (advertising@tharawat-magazine.com).
advertisement formats: Advertorial Bookmarks:
Advertising Rates – Special Offers
The advertiser can choose to provide
Note: The rates you see in the below table are the prices per placement per
the Tharawat magazine reader with
issue and in AED.
a bookmark. This advertising opportunity can only be used in 1 issue per year. The design and production of the bookmarks can be assigned
Advertising Proposal Tharawat Magazine
to Tharawat magazine should the advertisers wish to do so. Designs provided by the advertisers have to
Normal Rates
One-Time
English or Arabic
English and Arabic
Double Page
27.500
49.500
One Page
19.500
35.100
Placement
Placement
Separate pricing for advertorial bookmarks can be issued upon request and specification of the number of items produced and distributed. Advertorial Booklets:
Normal Rates
One-Year
be approved by Tharawat magazine.
English or Arabic
English and Arabic
24.750
44.550
The
advertiser
can
choose
to
insert a small booklet that entails information and a marketing article
Double Page One Page
17.550
31.600
into
Tharawat
magazine.
This
advertising opportunity can only be used in 1 issue per year. The design of the booklet can be assigned to Tharawat magazine should the
Normal Rates
Two-Year
English or Arabic
English and Arabic
Double Page
23.375
42.100
One Page
16.570
29.800
Placement
advertiser wish to do so. Designs provided from the advertisers have to be approved by Tharawat magazine.
Rates per Advertisement per Issue in AED
Separate pricing for this can be issued upon request and specification of the number of pages of the booklet.
Advertorial Pages:
Mechanical data
(Unit size - Height (mm) x Width (mm) )
The advertiser can choose to insert a marketing article, which focuses on its company specific activities
Trim size*:
in Tharawat magazine. Tharawat
280 x 420 mm
magazine will not lend its own layout for these purposes but asks the advertisers to provide their own
Double Page Spread
design for the pages or then to assign
Full page Trim size:
280 x 210 mm
Bleed size*:
290 x 440 mm
Bleed size:
290 x 220 mm
Type area*:
240 x 170 mm left side + 240 x 170 mm Right side
Type area:
240 x 170 mm
the task to Tharawat magazine. Separate pricing can be issued upon request and specification of the number of pages needed.
In addition: Advertisers will receive 10 to 20 free
* The bleed is the part on the side of your document that gives the printer that small amount of space to move around paper and design inconsistencies. * The trim is the final size of a printed page after excess edges have been cut off. * The type area is the result of the width and height of the typesetting.
Digital files
Our Location
copies of each issue (upon request)
All files should be in PDF format and
Tharawat magazine
they feature and advertise in.
can be sent by e-mail.
C/o Tharawat Publishing L.L.C.
Tharawat magazine can provide
It is in the responsibility of the file
Al Thuraya Tower 2
more magazines at a discounted
creator to ensure that overprint
Level 6, Office 11,
rate for distribution at the discretion
settings are correct.
PO. Box 500717
of the advertiser.
All files must contain a bleed area,
Media City, Dubai,UAE
trim marks, and have to respect the
Tel: +971 4 428 0773
One-year advertising orders will be
typing area.
supplemented by free banner adver-
The resolution must be 300 dpi.
For queries regarding advertising
tisement for 3 months on our website.
All artworks must be in CMYK
and the artwork please contact:
www.tharawat-magazine.com
colours (in case of the use of special
advertising@tharawat-magazine.com
colours, Tharawat magazine is to be
Layout and Design
consulted for arrangemetns).
The Tharawat magazine design team
Conversion of original materials
is happy to assist in the layout and
or services, such as layout, copy
production of advertisment material
preparation, production of separa-
and a flat fee can be provided upon
tions or typesetting, will all be
request.
charged at publisher’s rates. Approximate costs can be quoted in advance.
www.tharawat-magazine.com
Tharawat magazine Vision
magazine publishes collections ofhigh-
Founding Partner
To become the first publication for
quality business articles from authors
Tharawat Family Business Forum is a
family businesses in the Arab world
all over the world.
non-profit organisation, managing a
by addressing pertinent regional and
network of family-owned enterprises
international family business topics,
In its various sections Tharawat
in the Arab World. The purpose of the
and by highlighting family business
magazine includes
organisation is to provide a platform
innovation.
case studies and proposed solutions
for the mutual exchange of knowledge
by family business leaders,
and insights on management, growth,
Mission
family business profiles including
continuity,
family history and structure,
business-related topics.
strategy
Tharawat magazine aims to raise
feature articles on family business
the awareness on family business
or relevant topics,
Tharawat magazine and Tharawat
challenges, innovation, and devel-
exclusive interviews with family
Family Business Forum have from
opment in the Arab world and
business leaders and founders,
the launch of the publication worked
worldwide, to give Arab family
a special feature section that
closely together and are associated in
businesses a voice in the region, and
includes several specialised articles
brand.
to create a platform for the exchange
around a core topic relevant to
of opinions between all involved with
family businesses,
family businesses.
a family business SME section that examins the role and development of these ventures in the region, and
Description
reviews of facts and figures,
Tharawat Magazine is a practice
websites, and books.
management and business magazine targeting family business leaders,
Tharawat magazine is a bilingual
members, employees and advisors.
(English and Arabic) publication, whereby its layout mirrors the Arabic
Each issue provides coverage on
to the English part and vice-versa.
various management subjects, which aim at supporting family businesses
For more information contact:
to ensure the continuity of their
info@tharawat-magazine.com
businesses and to sustain their business growth. It covers economic trends, regulations, news, life cases that impact family businesses. Tharawat
www.tharawat.org
and
other