Tharawat magazine Media Pack

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Media PACK 2011 Tharawat Publishing FZ-LLC, 2011

www.tharawat-magazine.com


About Tharawat Magazine

Targeted Readership

interviews on regional economic

Tharawat magazine is the first Arabian

Our targeted readership segment

and business development as well

publication for family businesses. Our

are primarily Arab and international

as entrepreneurial innovation.

content highlights the achievements

family businesses leaders, members,

and challenges of family businesses in

and employees across the world. The

The content is provided by a mix

Arabia and worldwide. The editorial

content is also relevant to family

of Arab and international authors

is relevant to family businesses, their

offices and advisories as well as the

of which many are family business

advisors, and the business community

business community at large.

members.

at large. It is estimated that around 90% of all business in the Middle East are family-owned and/ or family-run,

All articles are original pieces written

Product Features

for Tharawat magazine only.

and Tharawat magazine aims to be

Tharawat magazine is the first

their voice and reliable source of

family business publication in the

Tharawat magazine is a bilingual

information. Launched in 2008 in

Arab world and is printed quarterly.

publication (English and Arabic).

Dubai, UAE, our founding partner the Tharawat Family Business Forum

The focus of the magazine is on

It is also one of the only magazines in

(www.tharawat.org) supports us with

family business specific topics but

the region to use exclusively wood-free

exposure and authors.

also includes relevant articles and

paper for its printed version.

90% www.Tharawat-Magazine.com Full access to our E-zines is provided on our website, including author profiles, news and other features. Our online publishing

Around 90% of all businesses in the Middle East are family-owned and/ or family-run

partner is Myebook.com

www.tharawat-magazine.com

The Arabian Publication for Family Businesses


Circulation and Distribution

Tharawat Magazine Distribution

Currently, Tharawat magazine has an estimated readership of around 5000 per issue and is distributed to countries all over the world. Over 100 shops across the UAE and Bahrain, with expansion into Oman, Egypt, and KSA in the first half of 2011. A database of family business CEOs and members in the Arab world as well as internationally, which was provided by our founding, partners the Tharawat Family Business Forum (www.tharawat.org). Conferences and meetings with

More than 250 copies

Less than 100 copies

family business related topics in the

Between 100 - 250 copies

Future Places to Distribution

region and internationally. Additional exposure is gained through the Tharawat magazine

Frequency and Publishing Schedule

website, which entails the full

The magazine appears quarterly and its appearance dates in 2011 are

electronic

versions

(e-zines

1st January, 1st April, 1st July, and 1st October. Advertising orders are accepted

published with MyEbook.com) of

until 2 weeks before the publishing dates.

the publication.

100

40.000

Over 100 shops across the UAE and Bahrain,

Our e-zines are read over 40’000 times in the span of only a few month and guarantee a permanent exposure for advertisers, authors and contributors and will be promoted internationally.

Our e-zines are getting around 40’000 hits in the span of only a few months and guarantee a permanent exposure for advertisers, authors and contributors and is promoted internationally. Tharawat magazine has a syndication agreement with www.zawya. com, one of the most renowned news and business portal in the Middle East. Zawya.com republishes articles from Tharawat magazine on a regular basis.

www.tharawat-magazine.com

5000 35 The current readership is estimated to over 5000 readers for the 3000 hard copies distributed

Tharawat magazine is distributed in over 35 countries and is aiming for an even more global reach.


Advertising Rates

Other options

The below advertising rates are referring to inside magazine positioning only

Tharawat magazine newly also

and do not apply to Inside Front Covers and Inside Back Covers. Separate pricing

offers advertisers the following

for that can be obtained upon request (advertising@tharawat-magazine.com).

advertisement formats: Advertorial Bookmarks:

Advertising Rates – Special Offers

The advertiser can choose to provide

Note: The rates you see in the below table are the prices per placement per

the Tharawat magazine reader with

issue and in AED.

a bookmark. This advertising opportunity can only be used in 1 issue per year. The design and production of the bookmarks can be assigned

Advertising Proposal Tharawat Magazine

to Tharawat magazine should the advertisers wish to do so. Designs provided by the advertisers have to

Normal Rates

One-Time

English or Arabic

English and Arabic

Double Page

27.500

49.500

One Page

19.500

35.100

Placement

Placement

Separate pricing for advertorial bookmarks can be issued upon request and specification of the number of items produced and distributed. Advertorial Booklets:

Normal Rates

One-Year

be approved by Tharawat magazine.

English or Arabic

English and Arabic

24.750

44.550

The

advertiser

can

choose

to

insert a small booklet that entails information and a marketing article

Double Page One Page

17.550

31.600

into

Tharawat

magazine.

This

advertising opportunity can only be used in 1 issue per year. The design of the booklet can be assigned to Tharawat magazine should the

Normal Rates

Two-Year

English or Arabic

English and Arabic

Double Page

23.375

42.100

One Page

16.570

29.800

Placement

advertiser wish to do so. Designs provided from the advertisers have to be approved by Tharawat magazine.

Rates per Advertisement per Issue in AED

Separate pricing for this can be issued upon request and specification of the number of pages of the booklet.


Advertorial Pages:

Mechanical data

(Unit size - Height (mm) x Width (mm) )

The advertiser can choose to insert a marketing article, which focuses on its company specific activities

Trim size*:

in Tharawat magazine. Tharawat

280 x 420 mm

magazine will not lend its own layout for these purposes but asks the advertisers to provide their own

Double Page Spread

design for the pages or then to assign

Full page Trim size:

280 x 210 mm

Bleed size*:

290 x 440 mm

Bleed size:

290 x 220 mm

Type area*:

240 x 170 mm left side + 240 x 170 mm Right side

Type area:

240 x 170 mm

the task to Tharawat magazine. Separate pricing can be issued upon request and specification of the number of pages needed.

In addition: Advertisers will receive 10 to 20 free

* The bleed is the part on the side of your document that gives the printer that small amount of space to move around paper and design inconsistencies. * The trim is the final size of a printed page after excess edges have been cut off. * The type area is the result of the width and height of the typesetting.

Digital files

Our Location

copies of each issue (upon request)

All files should be in PDF format and

Tharawat magazine

they feature and advertise in.

can be sent by e-mail.

C/o Tharawat Publishing L.L.C.

Tharawat magazine can provide

It is in the responsibility of the file

Al Thuraya Tower 2

more magazines at a discounted

creator to ensure that overprint

Level 6, Office 11,

rate for distribution at the discretion

settings are correct.

PO. Box 500717

of the advertiser.

All files must contain a bleed area,

Media City, Dubai,UAE

trim marks, and have to respect the

Tel: +971 4 428 0773

One-year advertising orders will be

typing area.

supplemented by free banner adver-

The resolution must be 300 dpi.

For queries regarding advertising

tisement for 3 months on our website.

All artworks must be in CMYK

and the artwork please contact:

www.tharawat-magazine.com

colours (in case of the use of special

advertising@tharawat-magazine.com

colours, Tharawat magazine is to be

Layout and Design

consulted for arrangemetns).

The Tharawat magazine design team

Conversion of original materials

is happy to assist in the layout and

or services, such as layout, copy

production of advertisment material

preparation, production of separa-

and a flat fee can be provided upon

tions or typesetting, will all be

request.

charged at publisher’s rates. Approximate costs can be quoted in advance.

www.tharawat-magazine.com


Tharawat magazine Vision

magazine publishes collections ofhigh-

Founding Partner

To become the first publication for

quality business articles from authors

Tharawat Family Business Forum is a

family businesses in the Arab world

all over the world.

non-profit organisation, managing a

by addressing pertinent regional and

network of family-owned enterprises

international family business topics,

In its various sections Tharawat

in the Arab World. The purpose of the

and by highlighting family business

magazine includes

organisation is to provide a platform

innovation.

case studies and proposed solutions

for the mutual exchange of knowledge

by family business leaders,

and insights on management, growth,

Mission

family business profiles including

continuity,

family history and structure,

business-related topics.

strategy

Tharawat magazine aims to raise

feature articles on family business

the awareness on family business

or relevant topics,

Tharawat magazine and Tharawat

challenges, innovation, and devel-

exclusive interviews with family

Family Business Forum have from

opment in the Arab world and

business leaders and founders,

the launch of the publication worked

worldwide, to give Arab family

a special feature section that

closely together and are associated in

businesses a voice in the region, and

includes several specialised articles

brand.

to create a platform for the exchange

around a core topic relevant to

of opinions between all involved with

family businesses,

family businesses.

a family business SME section that examins the role and development of these ventures in the region, and

Description

reviews of facts and figures,

Tharawat Magazine is a practice

websites, and books.

management and business magazine targeting family business leaders,

Tharawat magazine is a bilingual

members, employees and advisors.

(English and Arabic) publication, whereby its layout mirrors the Arabic

Each issue provides coverage on

to the English part and vice-versa.

various management subjects, which aim at supporting family businesses

For more information contact:

to ensure the continuity of their

info@tharawat-magazine.com

businesses and to sustain their business growth. It covers economic trends, regulations, news, life cases that impact family businesses. Tharawat

www.tharawat.org

and

other


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