The Key 2021

Page 258

Cockpit 2021

4

Museums: time to shift gears

The great heritage of car museums is utilized very little and poorly. very little regarding the image of the brands, poorly for the limited profits they generate. The Key opens a discussion aimed at transforming the great number of museums around the world into a strategic force. by Antonio Ghini

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258 TOP OF THE CLASSIC CAR WORLD


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