THE UNIVERSITY OF OKLAHOMA’S I NDEPENDENT STUDENT VOICE
VOL. 93, NO. 62 FREE — Additional Copies 25¢
TUESDAY, NOV. 18, 2008 © 2008 OU Publications Board
ARTS & ENTERTAINMENT
University presidents’ salaries rising with tuition
INAUGURAL GAYLORD PRIZE
What makes a good commercial? Students and professors tell The Daily. Page 9.
CAMPUS BRIEFS Business students win $4,200 Three students from the Michael F. Price College of Business took away $4,200 after placing first in the Bruzzy Westheimer Presentation Competition. Rick Loeffler, accounting senior; Luke McCarley, energy management senior and Daniel Sposito, entrepreneurship senior, won for their presentation on Jim Collins’ book, “Good to Great,” about how companies can transform from average to great. In the seventh annual competition, students delivered team presentations before a panel of judges. According to the college’s Web site, students are scored on their presentation skills. The event is open to undergraduate and graduate business students and is sponsored by Bruzzy Westheimer, president of Valbel West Corporation.
• Boren’s compensation package worth $550,544 CAITLIN HARRISON Daily Staff Writer
STATE BRIEFS New Oklahoma lawmakers to be sworn in today OKLAHOMA CITY — Officials are making preparation for swearing-in ceremonies today in both legislative chambers. Seventeen new House members and six new senators are among those who will be taking their oaths of office. Five of the six new senators are Republicans. Since the Nov. 4 general election, Republicans have become the majority party in the Senate for the first time in state history. The GOP has controlled the House since 2004. The Legislature will hold an organizational meeting on Jan. 6, then will reconvene in February to take up legislation.
OUDAILY.COM Men’s basketball defeats Mississippi Valley State The OU men’s basketball team defeated Mississippi Valley State Monday 94 to 53 in the first round of the NIT Season Tip-Off Norman Regional. Sooner big man Blake Griffin led the way with 20 points and 19 rebounds. For the full story, visit OUDaily.com.
Log on to track down Texas Tech tickets Looking for tickets to Saturday’s OU vs. Texas Tech game? Visit OUDaily.CampusAve.com to purchase tickets from fellow students for the showdown in Norman. You can also purchase textbooks, electronics, furniture and more.
Lehrer receives Gaylord Prize • Television news icon tells aspiring journalists to remain loyal to reporting ethics MEREDITH MORIAK Daily Staff Writer Emmy award-winning journalist Jim Lehrer received the inaugural Gaylord Prize Monday afternoon during a luncheon at the Skirvin Hilton Hotel in Oklahoma City. In an age of Internet bloggers, 24-hour news networks and news parodies, Lehrer told journalism students to stay true to unbiased news and reporting. “Don’t lose sight of our purpose: We the journalists are there to report the news in a professional way,” Lehrer said. Lehrer is a world-renowned journalist and executive editor and anchor for PBS’ “The NewsHour with Jim Lehrer.” He also has moderated 11 presidential and vice presidential debates. The prize, which includes $25,000 and a glass eagle trophy, is part of the Edward L. Gaylord family’s $22 million endowment to the university and the Gaylord College of Journalism and Mass Communication.
The prize was established to recognize professionals in the journalism field who have distinguished themselves and who model ethical journalism, said John Hockett, Gaylord College assistant dean. “Jim Lehrer is truly an icon within the profession, and we are very fortunate to have him as our recipient,” Hockett said. In his acceptance speech, Lehrer touched on journalists’ fears about a news revolution that has the news cycle becoming more fast-paced and traditional jobs disappearing. He said Internet pundits, comedians and talk show hosts would have nothing to talk about without news stories reported by the mainstream media. “It has to start with one of us boring reporters — who did whatever it took to make it news in the first place,” Lehrer said. The most important thing in reporting is to tell the news in an unbiased manner, he said. “I never want anyone to confuse news with entertainment or confuse me with a clown,” Lehrer said. “I am not in the entertainment business.” A committee consisting of students, faculty, alumni, President David L. Boren and members of the Gaylord family selected Lehrer as the inaugural recipient of the prize. Boren called Lehrer a trusted journalist who is fair and said
LEHRER Continues on page 2 SALARIES Continues on page 2
Professor turns book profits into scholarships
TODAY’S INDEX A&E 9, 10 Campus Notes 5 Classifieds 8 8 Crossword Horoscope 9
Saul Martinez/The Daily
Jim Lehrer receives the inaugural Gaylord Prize at the Skirvin Hilton Hotel in Oklahoma City. He is the executive editor and anchor of PBS’s “The NewsHour with Jim Lehrer.”
During an economic downturn, tuition is on the rise, but so are the salaries of presidents at public universities, according to a new report released Monday by The Chronicle of Higher Education. The report found executive compensation at OU and 183 other universities increased an average of 7.6 percent over the last fiscal year. Presidents’ salaries and benefits average close to $470,000, but OU President David L. Boren’s package totals $550,544 annually, the thirdhighest in the Big 12. University of Texas President William Powers Jr. topped the Big 12 list with benefits and salary worth $676,912, and Texas A&M President Elsa A. Murano ranked second with a package worth $561,125. Private university presidents’ salaries stayed relatively stable. Boren’s total compensation increased 33.6 percent between the 2006-07 and the 2007-08 fiscal years. His salary increased only slightly, to $370,230 from $361,553, in line with a university-wide cost of living salary increase announced in April. But his other benefits, including deferred compensation and retirement pay, more than tripled. Jay Doyle, press secretary and special assistant to the president, said in an e-mail that Boren’s salary increases or decreases at the same rate as that of the university faculty and staff. “President Boren has rejected raises greater than those of the faculty and staff, and has also donated the proceeds of the raises given to him back to the university,” he said. “He and Mrs. Boren are members of the Seed Sower’s Society, which means that they have donated more than $1 million to the university during his tenure.”
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• Textbook author says e-books help students, publishing industry TIFFANY HAENDEL Daily Staff Writer Botany and microbiology professor Mariëlle Hoefnagels isn’t raking in money from the biology textbook she wrote. She is putting the royalties instead into a textbook scholarship fund for next year. “I really don’t want to make money off my students,” said Hoefnagels, who wrote “Biology” as a sequel to the “Life” textbook she coauthored with her husband, University College Dean Doug Gaffin, and two others. The textbook is used by her Biology 1005 class and was chosen by the textbook committee for the Zoology 1114 class. “She understood that using her book on campus might be a conflict of interest,” Gaffin said. “Further, she knew how important books were to her as a student so she felt
a book scholarship could make a the book might get sold six or big difference in students’ lives.” seven more times, but the bookThe details about the scholstore is the only one getting any arship’s criteria are still being money on it.” decided, but the money will be Hoefnagels said if people use used to help students pay for their e-books, publishers could spread textbooks. their investments over more stuHoefnagels said a trend toward dents and books so each book e-books in the textbook industry would cost less. Currently, inveswould significantly lower book tors recover the entire investment costs for students. during the first year before the Her “Biology” book includes a market is flooded with used copcode to download a free e-book ies of the book. was included. She said her pubSome said this is a good idea lishers did this to see which option because of the interactive features students would use when given an included in an e-book, like videos, equal choice between the two. audio clips and hypertext. Hoefnagels said publishUniversity College freshman ers want people to begin using Brandy Siegmund said it would be e-books and that the e-books will convenient for her to buy e-books be much cheaper than printed textfor her classes. books. “It’d be so much easier if all I needed for class was my “Publishers don’t make any money on a used book,” laptop or to print a page or two,” she said. Hoefnagels said. “The only time they make any money on Hoefnagels said any new book she is commissioned to it is the first time it gets sold to a bookstore. After that, write will be solely an e-book.