CONFIDENTIAL
EventMethod - Action Sports Patent Pending
The content contained within this document is intended solely for the use of RED Method, Inc. and its customer, and is strictly confidential. Any use of this document or the content contained therein, other than as stipulated by the contractual obligations is forbidden. If you have received this document in error, please destroy all copies.
Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
EventMethod - Action Sports
William Powers 13 Years old William’s dad is taking him to his first X Games Interests: Skating with friends Posting his tricks on Facebook Just signed up for Twitter Old punk & classic rock Girls Technology William uses: iPad at school for his textbooks His dad’s old iPhone Xbox Other: Sleeps in his DC hoodie ALWAYS has his skateboard
© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
EventMethod - Action Sports
He downloaded the app when he registered. He built his agenda and he knows exactly what he wants to check out.
Welcome Don’t forget to scan! MX Warm ups Frdiay 7:00 - 8:00 am
MX Big Air
Frdiay 8:00 - 8:30 am
Ralley - Open Pits Frdiay 8:30 - 9:30 am
Skate - Street Warm... Frdiay 9:30 - 10:15 am
Skate - Street Qualif... 10:15 - 10:30 am Events
O, Hell Yeah! Agenda BUILT.@XGames #SK8 © 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
QR Scan
My Card
Map
More
X Games! CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
EventMethod - Action Sports
He gets a notification, “The first 50 kids to get to the Etnies Booth get new Spitfire wheels installed on their board.”
PSYCHED! #Spitfire @XGames #Etnies © 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
EventMethod - Action Sports
He starts planning with EventMethod’s in-app gamification & scoreboards Gaming Leader Board
Possible points 40,000
1st John Smith 6,985
Contacts
Booths
Promo
2nd Tom Snow
6,254
8th Nat Steve
1,985
3rd Brian Sums
6,005
9th Smith Gibbs
1,957
4th James Witt
5,058
10th Jimmy Swan
1,921
5th Mo Jones
4,954
11th Hawk Gin
1,898
12th Heath Smith
1,854
13th Jones Reed
1,541
6th Jimmy Gone 3,548 7th Sarah Smitts Tickets...
3,259
Mo Jones just found a special QR promotion...
Jack Ville just Won big!
Gamin’ Scan Style! @XGames #SK8 © 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
EventMethod - Action Sports
He’s been scanning all day in-between events. He’s 10th, but he finds a special QR code and wins big!
No Way! #SecretScan @XGames #BigAir
DUDE! Big AIR here I come.
© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
EventMethod - Action Sports
William and his dad win the best seats in the house, while voting in real-time.
William Sr.’s Ranking
92.34
JUST TOOK 1ST!
BIG AIR!!!! #BMX @XGames #Gnar © 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
EventMethod - Action Sports
Individuals are participating remotely in real-time from all over the world.
Off-Site Viewer’s Ranking
The World’s Feedback 92.34
JUST TOOK 1ST!
© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
EventMethod - Action Sports
Targeted ads and incentives to in-person and virtual attendees William leaves the X Games Day 1 with:
Free Set of wheels
Free catalog & t-shirt
Free catalog & t-shirt
10% off his next set
10% off his next deck
10% off his next deck
Swag bag of stickers
Swag bag of stickers
Swag bag of stickers
20% off next online order
20% off new shades
20% off new shades
Signed poster
Premium seating
Signed up and met
20% off next pair of shoes
on the big air ramp
the girls surf team
Signed up for Street Team
Meet some pro riders
Swag bag w/teaser dvd
Free hat
Now William wants a BMX bike...
Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
EventMethod - Action Sports
Why does this help the event?
Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
EventMethod - Action Sports
Your sponsors now have tens of thousands of qualified leads in real-time Attendee
William Powers 13 years old Male Skater @BillySK8 Gamification
88
89
Total Influence Engagement
Feedback
51
42
Achievements
SCORE
3 of 20
Call
Text/SMS
Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
EventMethod - Action Sports
Real Time data and e-commerce incentive tracking
62%
Success Rate
75%
Success Rate
85%
Success Rate
75%
Success Rate
73%
Success Rate
82%
Success Rate
71%
Success Rate
98%
Success Rate
91%
Success Rate
95%
Success Rate
Notifications
Facebook Posts
Booth Scans
Retweets
Website hits
Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
70%
CONFIDENTIAL & PROPRIETARY
Success Rate
www.eventmethod.com
EventMethod - Action Sports
The X Games gets analytics and can see ROI driven by a new level of engagement That was RAD!
40K followers
113%
20K followers
Success Rate
Sponsor Dollars Attendence Social Increase Merch Sales Gamification Scans
Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.eventmethod.com
Thanks for your time! 6606 North Lamar Blvd. Austin, TX 78752 512.697.8714 877-733-8934
OFFICE TOLL FREE
info@eventmethod.com
EventMethod is a RED Method® Product
© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.
CONFIDENTIAL & PROPRIETARY
www.whatisred.com | www.redmethod.com