XGames EventMethod Deck

Page 1

CONFIDENTIAL

EventMethod - Action Sports Patent Pending

The content contained within this document is intended solely for the use of RED Method, Inc. and its customer, and is strictly confidential. Any use of this document or the content contained therein, other than as stipulated by the contractual obligations is forbidden. If you have received this document in error, please destroy all copies.

Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


EventMethod - Action Sports

William Powers 13 Years old William’s dad is taking him to his first X Games Interests: Skating with friends Posting his tricks on Facebook Just signed up for Twitter Old punk & classic rock Girls Technology William uses: iPad at school for his textbooks His dad’s old iPhone Xbox Other: Sleeps in his DC hoodie ALWAYS has his skateboard

© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


EventMethod - Action Sports

He downloaded the app when he registered. He built his agenda and he knows exactly what he wants to check out.

Welcome Don’t forget to scan! MX Warm ups Frdiay 7:00 - 8:00 am

MX Big Air

Frdiay 8:00 - 8:30 am

Ralley - Open Pits Frdiay 8:30 - 9:30 am

Skate - Street Warm... Frdiay 9:30 - 10:15 am

Skate - Street Qualif... 10:15 - 10:30 am Events

O, Hell Yeah! Agenda BUILT.@XGames #SK8 © 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

QR Scan

My Card

Map

More

X Games! CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


EventMethod - Action Sports

He gets a notification, “The first 50 kids to get to the Etnies Booth get new Spitfire wheels installed on their board.”

PSYCHED! #Spitfire @XGames #Etnies © 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


EventMethod - Action Sports

He starts planning with EventMethod’s in-app gamification & scoreboards Gaming Leader Board

Possible points 40,000

1st John Smith 6,985

Contacts

Booths

Promo

2nd Tom Snow

6,254

8th Nat Steve

1,985

3rd Brian Sums

6,005

9th Smith Gibbs

1,957

4th James Witt

5,058

10th Jimmy Swan

1,921

5th Mo Jones

4,954

11th Hawk Gin

1,898

12th Heath Smith

1,854

13th Jones Reed

1,541

6th Jimmy Gone 3,548 7th Sarah Smitts Tickets...

3,259

Mo Jones just found a special QR promotion...

Jack Ville just Won big!

Gamin’ Scan Style! @XGames #SK8 © 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


EventMethod - Action Sports

He’s been scanning all day in-between events. He’s 10th, but he finds a special QR code and wins big!

No Way! #SecretScan @XGames #BigAir

DUDE! Big AIR here I come.

© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


EventMethod - Action Sports

William and his dad win the best seats in the house, while voting in real-time.

William Sr.’s Ranking

92.34

JUST TOOK 1ST!

BIG AIR!!!! #BMX @XGames #Gnar © 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


EventMethod - Action Sports

Individuals are participating remotely in real-time from all over the world.

Off-Site Viewer’s Ranking

The World’s Feedback 92.34

JUST TOOK 1ST!

© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


EventMethod - Action Sports

Targeted ads and incentives to in-person and virtual attendees William leaves the X Games Day 1 with:

Free Set of wheels

Free catalog & t-shirt

Free catalog & t-shirt

10% off his next set

10% off his next deck

10% off his next deck

Swag bag of stickers

Swag bag of stickers

Swag bag of stickers

20% off next online order

20% off new shades

20% off new shades

Signed poster

Premium seating

Signed up and met

20% off next pair of shoes

on the big air ramp

the girls surf team

Signed up for Street Team

Meet some pro riders

Swag bag w/teaser dvd

Free hat

Now William wants a BMX bike...

Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


EventMethod - Action Sports

Why does this help the event?

Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


EventMethod - Action Sports

Your sponsors now have tens of thousands of qualified leads in real-time Attendee

William Powers 13 years old Male Skater @BillySK8 Gamification

88

89

Total Influence Engagement

Feedback

51

42

Achievements

Email

SCORE

3 of 20

Call

Text/SMS

Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


EventMethod - Action Sports

Real Time data and e-commerce incentive tracking

62%

Success Rate

75%

Success Rate

85%

Success Rate

75%

Success Rate

73%

Success Rate

82%

Success Rate

71%

Success Rate

98%

Success Rate

91%

Success Rate

95%

Success Rate

Notifications

Facebook Posts

Booth Scans

Retweets

Website hits

Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

70%

CONFIDENTIAL & PROPRIETARY

Success Rate

www.eventmethod.com


EventMethod - Action Sports

The X Games gets analytics and can see ROI driven by a new level of engagement That was RAD!

40K followers

113%

20K followers

Success Rate

Sponsor Dollars Attendence Social Increase Merch Sales Gamification Scans

Š 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

www.eventmethod.com


Thanks for your time! 6606 North Lamar Blvd. Austin, TX 78752 512.697.8714 877-733-8934

OFFICE TOLL FREE

info@eventmethod.com

EventMethod is a RED Method® Product

© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc.

CONFIDENTIAL & PROPRIETARY

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