The Advocate 2-10

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WEDNESDAY l 2.10.16 OUR 66TH YEAR CONTRA COSTA COLLEGE SAN PABLO, CALIF.

refreshing Website project cyber content aims to rebrand ‘virtual front door’

The district has contracted with New Creation for $24,500 to modernize the college’s online presence. The search for a marketing director to manage content is in its final stages. The director will also be responsible of ensuring a continuous flow of information.

District hires marketing agency to update college interface, improve user interactions after surveying public sentiment

editorial

BY Lorenzo Morotti ASSOCIATE EDITOR

Conceptual ideas applied Flow of information should be continuously updated and ready for easy access online. PAGE 2

lmorotti.theadvocate@gmail.com

For three years Contra Costa College’s “virtual front door” has not received a major renovation to simplify its user interface, update its image or change its management system until now. “We are in the process of a redesign to our college website (contracosta. edu). The goal is to look at how we are branding ourselves,” Interim College President Mojdeh Mehdizadeh said. “Are we speaking to the right audience, who are we missing and what is on the website that is not relevant to students? “We have to look at the website as our virtual front door to the campus.” Mehdizadeh said the process has begun and she will be sending out a campuswide survey via an email blast on Friday asking people how is the website helpful and where it can be improved. The survey will be open for two weeks and the feedback will be used to determine what people want to be changed or remain the same. Chemistry major Isaac Diaz said sister college Diablo Valley did a sim-

“The website is a living animal that has had some tweaks here and there, but nothing on this scale.” James Eyestone,

technology systems manager

ilar survey when it was redesigning its website. “(DVC) gave us incentives to fill out the survey by entering us in a raffle to win a tablet,” Diaz said. “I didn’t win, but I filled out the survey.” He said the college should offer the same prize or maybe some sort of gift card to get people to provide feedback. She said that to ensure that the redesign is a significant one, the district has contracted New Creation Studio, a marketing agency, at $24,500 to produce 1,000 usable photos and three videos for the redesigned website. Medizadeh also said it is also in the final stages of hiring a marketing director for the college that will be responsible for ensuring that each department takes “ownership” of their

content so it has continuous improvements and flow of information. “It will be different than the one rolled out three years ago,” CCC Technology Systems Manager James Mehdizadeh Eyestone said. “The website is a living ani- She, mal that has had some along with tweaks here and there, Gilkerson, but nothing on this will be scale.” spearheadBusiness major ing the initiaPreet Sandhu said the tive to genonly reason he visits the erate input website is for the link to for website the library database or improvefor late start classes. ments. “It’s all right, but it could be more organized. It takes too long to find useful information. So it’s good that administrators are trying to make it more relevant,” Sandhu said. “I go usually go to Insite Portal or Desire2Learn to get the information I need.” Diaz said he agrees with Sandhu SEE REDESIGN, PAGE 4 ILLUSTRATION BY MARCI SUELA / THE ADVOCATE

I love seeing the kids happy like this. It makes me happy inside. When I see the passion they have it makes me feel good. You can see some of them have potential to be great athletes.” — Chima Onyeukwu, Comet linebacker

‘STUDENT VOICE’ RESIGNS FROM PRESIDENTIAL SEARCH BOARD BY Lorenzo Morotti ASSOCIATE EDITOR

lmorotti.theadvocate@gmail.com

Punt, Pass, Kick Health Bowl promotes community

CODY CASARES / THE ADVOCATE

Football players teach kids, parents path to athletic achievement

BY Rob Clinton SPORTS EDITOR

rclinton.theadvocate@gmail.com

To adhere to the Healthy Eating and Active Living (HEAL) initiative that encompasses all of its citywide programs, the City of San Pablo held its Punt Pass and Kick (PPK) Health Bowl on Saturday at Comet Stadium. PPK offers boys and girls the opportunity to individually compete against their peers in punting, passing and kicking contests based on distance and accuracy. With Super Bowl 50 taking place in the Bay Area this year, surrounding cities were invited to participate by holding local

activities for kids. “We just happened to be one of the cities that was prepared because of all that we deal with is promoting recreation in the community,” San Pablo mayor Rich Kinney said. “We felt it would be a perfect fit with (Contra Costa College) and its emphasis on sports and the great football program it has — we just think it was a great fit that would have a good turnout.” Comet kicker Loran Fonseca showed the kids the finer points of kicking while quarterbacks Cameron Burston and Louis Michael displayed proper techSEE BOWL, PAGE 4

As the search to choose a permanent college president enters its final stages, the Screening Committee has lost its only student representative. The Screening Committee, assigned to evaluate applications and interview candidates for the Contra Costa College presidency, will be without committee member and ASU President Nakari Syon as its members narrow the search to five semi-finalists. Syon said he is quitting the committee due to an overwhelming schedule of activities. The district Governing Board’s trustees will then reduce that number to three finalists to speak at an open forum in the Knox Center on March 3 and 4. Syon, solicited by district Chancellor Helen Benjamin to be part of the Presidential Search Committee Advisory Board last year, removed himself on Feb. 1 from the process leading up to Dr. Benjamin announcing the district’s final decision on March 17. “After meeting with the Dean (of Student SEE SYON, PAGE 4

ABOVE: Participant Jordan Barksdale glides over obstacles during the San Pablo Super Bowl 50 PPK event at Comet Stadium on Saturday.

STREAKING COMETS WIN AGAIN AT HOME PAGE 8


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